How and why the SEO tools industry should develop technical standards
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present.
The post How and why the SEO tools industry sho…
How you can better communicate PPC industry updates to clients
PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues.
The post How you can better communicat…
SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
The post SEO request for proposal (RFP) questions: what to expect appeared first on…
Moz trims product line to focus on search, lays off 28% of staff
Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
The post Moz trims product line to focus on search, lays off 28% of staff …
DeepCrawl web crawler is now integrated with content intelligence platform Conductor
The Conductor CEO says the new “best-of-breed” crawler is being offered because his company’s most successful customers regularly conduct a site audit.
The post DeepCrawl web crawler is now integrated with content intelligence platform Conductor appea…
SEMPO announces its newly elected Board of Directors & Officers
Executives from Google, Microsoft, iProspect and other digital marketing agencies will make up the association’s board.
The post SEMPO announces its newly elected Board of Directors & Officers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Advice to those considering SEO as a career
Want to work in SEO? Columnist Clay Cazier lets you know what is required to succeed.
The post Advice to those considering SEO as a career appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013
Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive.
The post SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The SEM agency is dying (and what to do about it)
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.
The post The SEM agency is dying (and what to do about it) appeared first on Search Engine Land.
Ple…
Call for entries: the 2016 Search Engine Land Awards
Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) to be recognized for your work in SEO and/or SEM today. Entries close June 30, 2016. Awards Ceremony & Gala to be held in New York City on September 28, 2016, in conjunction with…
Please visit Search Engine Land for the full article.
Thinking smarter: Take your SEO work to the next level
Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication.
The post Thinking smarter: Take your SEO work to the next level appeared first on Search Engine Land.
Pl…
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
The post 10 tips for avoiding shady SEO providers appeared first on Search Engine Land.
Please visit Search En…
Majestic to print the Internet in 3D in outer space
Majestic helps SEOs reach for the stars, literally by aiming to 3D print the Internet in space.
The post Majestic to print the Internet in 3D in outer space appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
…
Evangelizing organic search success: 5 steps to elevate performance
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim Yu, lies in organic search evangelism.
The post Evangelizing organic search success: 5 steps to elevate …
Search Agency Metrics That Matter
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
The post Search Agency Metrics That Matter ap…
Generalists Vs. Specialists In SEO: What’s The Best Approach?
In a follow-up to her last column, Erin Everhart takes on the question of whether it’s better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
The post Generalists Vs. Specialists In SEO: What’s The Best Approach?…
Please visit Search Engine Land for the full article.
3 Keys To Gaining Company-Wide SEO Support
Securing buy-in from other departments has always been a challenge for SEO professionals, but columnist Casie Gillette has some tips to help you achieve this.
The post 3 Keys To Gaining Company-Wide SEO Support appeared first on Search Engine Land.
…
In 2015, Your Job As An SEO Isn’t Actually SEO
Columnist Erin Everhart explains how the role of the search engine optimization (SEO) professional is undergoing a major transformation.
The post In 2015, Your Job As An SEO Isn’t Actually SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Dealing With That Key Exec Who Thinks All SEO Is Spam
You may have a killer SEO strategy mapped out for this year, but that won’t matter if someone in the C-suite thinks you’re just a spammer. Columnist Eric Enge advises how to navigate this tricky situation.
The post Dealing With That Key Exec Who Think…
Video Of Matt Cutts Talking About The Early Days At Google
Miss hearing from Google’s Matt Cutts? Here is a 34 minute video of him giving a talk at UNC Chapel Hill the other week.
The post Video Of Matt Cutts Talking About The Early Days At Google appeared first on Search Engine Land.
Please visit Search Eng…