Schema – why you NEED Yoast SEO to do it right!
You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output Schema as a graph. This means it’s all tied together and the relationship between various elements is […]
The post Schema – why you NEED Yoast SEO to do it right! appeared first on Yoast.
Did Google Search Console send an email with an error message?
We are big fans of Google Search Console — and you should be too! It’s an essential tool to keep your site working properly and find opportunities to get better results from the SERPs. But, one thing Google Search Console also does, is send you emails when they encounter an issue. And those error messages […]
The post Did Google Search Console send an email with an error message? appeared first on Yoast.
How to check the performance of your rich results in Google Search Console
Adding structured data to your site is a great way of describing your content to Google so that it makes it easier for it to grasp your pages. Once you’ve added it, you can monitor the performance of your rich results in Google Search Console. This tool gives you everything you need to get the […]
The post How to check the performance of your rich results in Google Search Console appeared first on Yoast.
Rich results, structured data and Schema: a visual guide to help you understand
Rich results, structured data, Schema.org. You might have bumped into these terms online, but what do they mean? And what should you do with them?
The post Rich results, structured data and Schema: a visual guide to help you understand appeared first on Yoast.
Coming soon: Understanding structured data course!
There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich […]
The post Coming soon: Understanding structured data course! appeared first on Yoast.
Structured data for beginners: New and free training course!
Today, we’re adding a NEW and FREE training course to Yoast SEO academy: Structured data for beginners! Want to get noticed in Google? Want your pages to stand out from the other search results? Then you need colorful, rich results that entice people to click. To show rich results for your website, search engines need […]
The post Structured data for beginners: New and free training course! appeared first on Yoast.
Coming soon: Free Structured data for beginners course!
Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays off to be one of these results! The good news is that you can increase the chance of […]
The post Coming soon: Free Structured data for beginners course! appeared first on Yoast.
How to get great looking Google results
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out […]
The post How to get great looking Google results appeared first on Yoast.
The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best […]
The post The history of Schema: towards an easy to understand web appeared first on Yoast.
An SEO’s guide to event schema markup
UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results.
The post An SEO’s guide to event schema markup appeared first on Search Engine Watch.
Making the web better: an interview with Joost & Omar
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an […]
The post Making the web better: an interview with Joost & Omar appeared first on Yoast.
Optimize for rich results with the Rich Results Testing Tool
Google has loads of interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus to keep an eye on any errors to fix and improvements […]
The post Optimize for rich results with the Rich Results Testing Tool appeared first on Yoast.
What’s powering conversational search? Featured snippets, structured data and actions
Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data […]
The post What’s powering conversational search? Featured snippets, structured data and actions appeared first on Yoast.
Search Console showing errors in your product structured data?
Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: […]
The post Search Console showing errors in your product structured data? appeared first on Yoast.
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why […]
The post Product page SEO: 5 things to improve appeared first on Yoast.
How to grab featured snippet rankings with zero link building effort
A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included.
The post How to grab featured snippet rankings with zero link building effort appeared first on Search Engine Watch.
How to win at SERP Monopoly
Monopoly is known as a game of capitalism and SERP Monopoly is no different. The goal of both games is to acquire as many properties as possible.
Post from Helen Pollitt
A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
The post A guide to implementing Google’s “How-to” schema appeared first on Search Engine Watch.
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – […]
The post What’s technical SEO? 8 technical aspects everyone should know appeared first on Yoast.
A story about Schema, structured data and robots
Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and said: “Well, there are a lot of mentions of this particular word, so this page must be about that!” She sent out orders to the mothership to […]
The post A story about Schema, structured data and robots appeared first on Yoast.