New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling
Every week Mary and I (and occasionally some guests) meet to discuss some of the bigger local search issues confronting local marketers and local businesses. We spend anywhere from 5 to 20 minutes covering the issues. The current and previous episodes (which are also available as video) are now available as podcasts. Sign up for your … Continue reading New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling →
Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins
The LocalU Advanced Super Early Bird Pricing ($599 or $549 for 3 or more) goes up $100 at the end of day 9/8/2016. So order today. To give you a sense of the kind of speakers and topics we will be dealing with we are interviewing some of the speakers. In this second interview of … Continue reading Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins →
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Pokemon Go – A Glimpse into the Future of Local Marketing
The wild uptake of Pokemon Go over the weekend demonstrates in a show not tell way the power of these sorts of virtual reality experiences to create real world buzz and traffic. If you are not familiar with it (hard to believe that it was actually competing for news cycles), it is essentially a version … Continue reading Pokemon Go – A Glimpse into the Future of Local Marketing →
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Making Hay While the Sh*t Flies – What Should Union Street Do Now?
The internet is a funny place. A world of opportunity and a world of pain. The Union Street Guest House is in the middle of a maelstrom of its own creation. One that if managed properly could serve them well over the long haul and if managed improperly could flag them for years. There’s no […]
Reviewer Demographics – Facebook has more Women, Yelp has more Men
We live in a big country. There are differences in behaviors between men and women, rural and urban and regionally. This is as true on line as it is offline. Those who leave reviews are not a uniform lot nor are their preferred review sites. In my recent research as to which sites US internet users […]
Where Do Consumers Leave Local Reviews? Facebook Now #2
TL;dr: Amongst consumers that leave reviews more than once per year, which sites do consumers prefer for leaving reviews? The answer might surprise you. Google is number one overall but Facebook made a strong showing and outpaced Yelp for the number two spot as a preferred site to leave reviews. Reviews have two sides: Where do people read them? […]
Factual No Longer Accepting Individual Updates
Nyagoslav Zhekov, who recently joined Whitespark, just sent this along: Factual stopped accepting individual manual contributions through their website (see here when you choose “Update/Add Business Data”). Instead, now they urge business owners to contact some of the “Trusted Data Contributors” to get the listings updated (obviously, in exchange of a small fee, which is not mentioned […]
Local U Advanced – Seattle – June 10th
Local U Advanced is returning to Seattle on June 10th with an all new curriculum for 2014. When asked what attendees liked best about our just completed Local U Advanced in Philadelphia here is what a few of them said: How intimate the group is and the ability to talk to the presenters before, during and after presentations. All […]
Some Random Thoughts on iOS 7.01, Siri and Buying the 5s
I live 75 miles from the nearest Apple store but we do have an ATT store in town. I got there at 11:30 and managed to snag their last iPhone 5s. They serve a small, rural market with a total regional population of about 50,000 and received only 15 of the 5ses (?). And were […]
Updated Web Equity Infographic
When a new social network takes off I inevitably read about how one should abandon (your pick) blogging/website/other social platforms and solely write via the incredible new platform (again you pick) G+, Tumblr, Medium. I also recently received this comment from am attendee at the last LocalU Advanced after having a correspondence about the importance of […]
Yelp: When the Hard Sell Goes South
Greg Sterling wrote last week about the on-going resentment that SMBs display towards Yelp. It seems to me that the intrinsic contradiction of selling low value, high priced ads against reviews that many businesses dislike, creates an inevitable conflict and distrust. But when you add high pressure, hard sell techniques to the mix it becomes […]
LocalU Advanced – NYC September 30 – Early bird Discount Ends in 5 Days
Even though it seems like summer will never end, September is rapidly approaching and with it the next Local U Advanced. It is being held September 30th in conjunction with SMX in NYC. Ticket sales have been brisk and only 14 remain, so if you are thinking of joining us, you might want to buy […]
Google Glass: Metaphor for the Future of Local or a Turkey?
At the Philadelphia Local U last week I had a chance to touch Matt McGee’s Glass. It was exhilarating, disturbing, interesting, disorienting and a number of other adjectives. Everyone at the table was anxious to try it and see what it did and how it works. I was struck by its awkwardness and obtrusiveness as […]