New Google Ad Strength Guide Best Practices
Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.
Google Ask A Follow-Up Search Box
Google is testing yet another search feature that generates new queries on Google Search. This one is named “Ask a follow-up” and they are sported with the Gemini stars next to them.
Bing Tests Dark Gray Favicons Backgrounds
Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.
Google Product Carousel Recommended By Article Carousel
Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.
Bing Related Searches Tests Trending Icon
Microsoft is testing trending icons on Bing Search’s related searches section. We’ve seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing them on the related searches feature.
Programming Note: Offline For Passover Today
This is a programming note that I am completely offline for the Passover holiday today. In fact, this post was pre-written and scheduled to be posted today – so you know I am offline. Passover is/was Sunday and Monday…
The Google HCU Helpful Content Update & Helpfulness
“It is now part of a “core ranking system that’s assessing helpfulness on all types of aspects.” Danny Sullivan, Google March 2024 Google’s helpful content updates are a series of algorithm changes designed to ensure search resu…
Daily Search Forum Recap: April 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has officially made AI Overviews text link back to more Google Search results, no…
Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News
This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten…
Bing Answer Snippets Also Linking To More Search Results
Recently, I’ve been complaining that Google is linking many of its search features back to more search results, this is also includes the AI Overviews. Well, Bing Search is also doing this for some of their AI-based answer snippets.
Official: Google AI Overviews Link To More Search Results
A month ago, we reported that Google was testing linking words in the AI Overviews back to its own search results. We felt this set a horrible message but hey, Google did not, instead, Google made it an official feature of AI Overviews because it helps…
Google Ads More Button Overlays More Products In Hover
Google is testing a new ad format that overlays more product ads when you click on a “more” button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.
Google To Drop Reviews On School Business Profiles
Google will stop showing reviews and ratings on school listings in Google Search and Google Maps. Google Business Profiles said, “Starting April 30, 2025, your school’s associated Business Profile will no longer allow reviews and ratings.”
How Google Search Uses Your Feedback Submission
Google Search representatives often tell us to use the feedback link when we see something that is off or needs improvement with Google Search. Well, what happens when you use that feedback link?
Google Expands Availability For Structured Data Carousels (beta)
Google has expanded where the Structured data carousels (beta) search feature works and for what types of queries. When it first launched, about a year ago, it was available for flights queries in Germany, France, Czechia, and the UK. Now it is availa…
How to Repurpose Your Content With AI — Whiteboard Friday
Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content. In this episode of Whiteboard Friday, Caitlin walks us through how AI can hel…
Google Search Ranking Volatility Kicks In April 9th & 10th
It’s been about a week since we reported on an unconfirmed Google search ranking update and well, now I am seeing multiple signs of an unconfirmed updates of sorts. I am seeing the third-party tracking tools showing volatility and I am also seeing a sp…
Google Ads PMax Campaigns New Lifecycle Goals & Image Controls
Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.
Google Tests More From Retailer Expandable Product Carousel
Google Search is testing a new expandable carousel that says “more from” a specific retailer. When it loads, it loads more products in a carousel beneath the search result snippet from that retailer.
Google Letting Merchants Manage Brand Profiles
Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but I am not sure.