Inside the Heads of our Team Heads
What’s your priority focus for 2025 in relation to your department? Rebecca (COO): “My team’s core priorities are around our product and on deepening our value-led relationships with our clients.” “We ended 2024 with some …
Microsoft Bing Now Hiding Google Search Results
Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing.
Google Ads PMax Reports With Private Search Term Category
In the Google Ads Performance Max search category, Google is now displaying “private search term.” Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained.
Google AI Overviews Translation
Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default.
Google: Word-Count Itself Makes So Little Sense
Google’s John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, “This is also why word-count itself makes so little sense.”
Bing Adaptive Zoom Setting
Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don’t see any changes. So I am missing something here.
How to create an effective SEO roadmap
The start of the year is always a good moment to start or update your SEO roadmap. This is a structured collection of tasks you plan to do to enhance your site’s performance. If you already have one, great! If not, read this article to find out what you can do and why you need […]
The post How to create an effective SEO roadmap appeared first on Yoast.
Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes
Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent b…
Google Ads PMax Search Terms Insights Gains Source Data
Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.
Google Search Trending Products Carousel On Right Side
Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand’s knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.
Google Search Quality Analyst Detects & Treats AI-Generated Content
Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, “Address novel content issues (e.g., detection and treatme…
Google: Don’t Dynamically Update Robots.txt File Multiple Times Per Day
Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you do…
8 Ways To Automate SEO and Content Tasks With LLMs
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.
Search News Buzz Video Recap: Google Search Volatility Cooling, AI Overviews Penalties, Maps Pin Hack Fix, Search Market Share & More
For the original iTunes version, click here.
This week I covered how the third-party search rank checking tools seem to have cooled, but the chatter is still pretty heated. Maybe Google is blocking these tools…
Scary Google Ads Phishing Scam
Some are seeing a super scary Google Ads phishing scam in the Google Search ads slots. When you search, sometimes a scam may come up, sending you to a Google Sites address that is not managed by Google, where it asks you to login to your Google accoun…
Google Ads Search Max Coming Soon?
Google may be bringing Search Max to Google Ads soon. A “Search Max” option is showing up in the Google Ads match type report for some advertisers.
Google Updates Examples Of Events & Estimated Salary Images In Structured Data Docs
Google has updated the screenshot examples of the events and estimated salary sections of the Structured data markup that Google Search supports. I assume this update was to better match the newer updated designs that Google uses in the actual search …
Google Testing AI Generated What People Are Saying
Google seems to be testing an AI-generated version of What People Are Saying in Google Search. This shows a similar video or social media type of search results but it says generative AI is experimental.
Google Hotel Policies Updated On Availability & Rates
Google is updating its hotel prohibited practices policy to specify that (1) you are required to display final room availability and rates before requesting user information and (2) you are required to avoid price changes after users enter their person…
AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across m…