The Commercial Case For SEO: Introducing Named Project Workflows
Named Project Workflows Outside SEO or digital marketing teams, the tactics we use – like keyword research or technical audits – aren’t often understood or fully trusted, leading to scepticism among executives essential for supporting…
Topical Authority
I was reviewing the SEO strategies I recommended in my SEO Guide for Beginners PDF EBook way back in 2018. This is how I described building topical authority in my guide. In short, topical authority, for us, hinged around a simple maxim that I and othe…
Programming Note: Offline For Sukkot On Thursday & Friday
This is a programming note that Thursday and Friday are Sukkot and I will be offline the next two days. I will be offline on Thursday and Friday, October 17th and October 18th.
Daily Search Forum Recap: October 16, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing more volatility again from Google Search, surprise, surprise…
New Google Shopping Researched With AI & More Shopping Features
Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking.
Google Search Ranking Volatility Again Heats Up (October 15th)
It’s been a handful of days since we reported on any Google Search ranking volatility and although I really don’t want to say we are seeing more volatility in the Google search results, well, we are, so I am reporting on it again.
Google Business Profiles Removes Health Insurance Accepted
Google may have removed or be removing the health insurance fields from Google Business Profiles. So if you are a health related organization, and you want patients to see what insurance you accept before coming, Google would show that, but it seems G…
Google Merchant Center Adds New Verification Methods
Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform.
Google Tests Shaded Featured Snippet Background
Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets.
Hacker using backlinks with malware causing penalty
Rankings have tanked, seems nothing I can do
Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements
Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads.
Bing Search Recipes Cheat Publishers?
The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a t…
Google Ads To Remove Data Older Than 11 Years Ago
Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data will be removed from Google’s servers. Google says if you want to hold on to the old data,…
Google Ads To Release New Penalties For Agencies & Third Parties
Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, “that enable significant or sustained policy violations.” These new penalties include removal from programs, such as Google Partners, and …
Google Search Tests Angled & Off-Centered Design Elements
Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted – it just seems like an interesting test that should never see the day o…
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Search Central Live Jakarta and Bangkok 2024: it’s a wrap
Our first two Search Central Live events in Asia this year have been wrapped up and we finished
looking back at what we’ve learned and what we can do better.
Daily Search Forum Recap: October 14, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A new video from a famous YouTuber talks about why Google is falling apart…
Why Google Search Is Broken Video Gets Millions Of Views
Arun Maini, a famous YouTuber known for his Mrwhosetheboss channel, posted a scathing video named “Why Google Search is Falling Apart. The video goes through three reasons why Google Search is failing: (1) the results page, (2) SEO, and (3) AI changes.
Google Search Tests Replacing Google Logo With Super G Logo
Google is testing swapping out the normal spelled-out Google logo with the Super G (that is what Google calls it) logo at the top of the Google Search results page. I find it weird but I guess it can work?