Building better Brand Signals to Improve Search Visibility
Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.
A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.
SEO ‘Content Marketing’ Opens the Flood-gates to a New Generation of Spam
White Hat SEO experts can’t seem to get their heads out of the spam philosophies. If they are not out there publishing thousands of unnatural links across the Web they are sending out emails asking other people to create the links for them. Welcome to the world of “Content Marketing”, which is just another delusional name for “manipulative linking strategies”. Real content marketing is built on distributing branded content to the masses. That has nothing to do with “guest posts”, infographics, and chasing keywords with machinated blog schedules. You are spamming the search engines with your faux content marketing practices. Here are some problems with your “content marketing”: Start With A Content Strategy Any content that needs a strategy is clearly not serving a consumer-oriented purpose. To be consumer-oriented there is no direct, measurable payback in the content marketing process. Real content marketing builds a market. Fake content marketing seeks links, conversions, visitors, traffic, etc. What’s the difference? Is it a subtle difference? Actually, there is no subtle distinction here: a market building campaign CREATES DEMAND. You’re not creating demand with your SEO fakery. You’re measuring links, conversions, visitors, traffic, etc. Which of those types of metrics measures demand? Your […]
LinkLove 2013 – Tips, Tactics & Tools
March 15th. A few years back, Brutus picked this date to murder Julius Caesar. And in 2013, Distilled chose this date to end their LinkLove conferences in a similarly abrupt fashion. Resident SEOgadget skydiver Tom Bennet and in-house superhero Jeanna Heeraman were in attendance, and today they bring you their review. This was my first […]
The post LinkLove 2013 – Tips, Tactics & Tools appeared first on SEOgadget.
Bing People Snippets
This morning (thanks to a tip from Search Engine Roundtable) I began researching what looked like authorship snippets on Bing. While it’s only been an hour or so here’s what I’ve seen and what I think I’ve figured out. People Snippets The new faces (for the most part) showing up in Bing search results are […]
Bing People Snippets is by AJ Kohn, originally posted on Blind Five Year Old.
How Creating Crawlable Landing Pages Increased Quality Score
We all know mostly what goes into a delicious chocolate chip cookie: flour, sugar, probably some salt, chocolate chips, and some other stuff. We might not quite know what the specifics are in terms of amounts of ingredients, nor might we know the exact process for turning the raw ingredients into our delicious treat. But […]
How to Create Passive Income with Profitable (Yet Honest) Reviews
When I did my post on how to make money via blogging, I’d mentioned doing product reviews within it as one of my favorite ways to generate passive income with a blog. To me, there’s no better recipe for monetization than taking a product I love, walking you through it, showing you what you can […]
The post How to Create Passive Income with Profitable (Yet Honest) Reviews appeared first on Sugarrae.
Build Your Authority Not Your Author Rank
It’s been a frustrating few weeks of discussion about Authorship and Author Rank. Here I will present a few things that may give you some more context overall and, in particular, my point of view on things. Social Computing Research Just the other day Google revealed that it gave $1.2 million dollars in awards to […]
Build Your Authority Not Your Author Rank is by AJ Kohn, originally posted on Blind Five Year Old.
HTTP 503: Handling site maintenance correctly for SEO
Last week I got a few messages from Google Webmaster Tools, saying it couldn’t access the robots.txt file on a site of a client. Turns out the client didn’t handle scheduled downtime correctly, causing problems with Google. While this article covers some rather basic technical SEO the last bit might be interesting for more advanced…
HTTP 503: Handling site maintenance correctly for SEO is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Google’s Explores a User Activity Media Feed
How active is Google Plus? How active do you want it to be? One of the criticisms of the site is that its a ghost town, where nothing ever goes on. I can’t say that’s been my experience, but I can see how people can make those claims.
Would you like to see an activity […]
The post Google’s Explores a User Activity Media Feed appeared first on SEO by the Sea.
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!
Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone?). But these features bring with them new problems that we hadn’t imagined before. Mostly because the limitations in the tools meant we were unable to make these mistakes. Today’s post is about a new problem […]
Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! is a post from: Occam’s Razor by Avinash Kaushik
MajesticSEO Get Approval of Firefox Add-On, Release Due Monday
We have just been told in great authority that MajesticSEO are set to announce their brand new Firefox Add-On version of their tool, further increasing the compatibility of one of the most powerful SEO tools on the market today. Although MajesticSEO ha…
60 Performance Marketing Tips from Performance Marketing Insights NYC
I love a tip – think the classic “Give it Up” session at SMX Advanced or the “Let’s Get Real” session at LinkLove – you stand there (as a speaker) hoping that noone else is about to trump your best tip – fortunately that’s rare, you give up whatever you had and hope that people […]
The post 60 Performance Marketing Tips from Performance Marketing Insights NYC appeared first on SEOgadget.
RSS the SEO’s Worst Nightmare !
Sometimes the things that Google do just make my head hurt, aka “the unnatural link warnings”. I am pretty sure most SEO agencies out there will have come across at least one of these, I know I have, and most new clients come with one these days. But I’m not too sure how many other […]
RSS the SEO’s Worst Nightmare ! is a post from: Dave Naylor’s SEO Blog.
The post RSS the SEO’s Worst Nightmare ! appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Podcast #1: Fail-Proof Content for Killer Link Building
It’s been a little frustrating for me having to read the majority of SEO blogs lately – everyone’s talking vaguely about content.
“Want links? Create great content!”
But honestly, 95% of the type of content you’re being told to create does not guarantee links in any way; sure, we get reminded that “nothing is certain” and that we need to take risks, but you know what? Screw risk. Let’s take that out of the equation …
Podcast #1: Fail-Proof Content for Killer Link Building is a post from: Point Blank SEO
Google Authorship Markup Patent Applications Published
On September 8, 2011, Google filed a patent named “System and Method for Confirming Authorship of Documents,” (U.S. Provisional Application Ser. No. 61/532,511). This provisional patent expired on September 9, 2012 without being prosecuted. A day later, on September 10th, Google filed two new versions of the patent, using the same name for both of […]
The post Google Authorship Markup Patent Applications Published appeared first on SEO by the Sea.
My SMX West 2013 Takeaways
I’m at the airport getting ready to head back home after spending 3 days in San Jose, California at SMX West. I figured I’d post a few of the things I found interesting as takeaways from the conference for those who weren’t able to attend. Tips & Tactics There are going to be a bit […]
The post My SMX West 2013 Takeaways appeared first on Sugarrae.
Other-Worldly and Alternative Link Building Strategies – Part I
Good day, Kaiser the Sage readers!
Holy shit, I’m proud to be here!
(Looks at scores of previously-pleased link-building faces in the crowd.)
First, let’s engage, shall we? Please answer the following.
True or False – “People often expect …
Closing Google Reader Is Dangerous
I’m a dedicated Google Reader user, spending hours each day using it to keep up on any number of topics. So my knee-jerk reaction to the news that Google will close the service as of July 1, 2013 was one of shock and anger. I immediately Tweeted #savegooglereader and posted on Google+ in hopes of getting […]
Closing Google Reader Is Dangerous is by AJ Kohn, originally posted on Blind Five Year Old.
We created a first steps cheat sheet for friends & family
Webmaster level: beginner
Everyone knows someone who just set up their first blog on Blogger, installed WordPress for the first time or maybe who had a web site for some time but never gave search much thought. We came up with a first steps cheat sheet for just these folks. It’s a short how-to list with basic tips on search engine-friendly design, that can help Google and others better understand the content and increase your site’s visibility. We made sure it’s available in thirteen languages. Please feel free to read it, print it, share it, copy and distribute it!
We hope this content will help those who are just about to start their webmaster adventure or have so far not paid too much attention to search engine-friendly design. Over time as you gain experience you may want to have a look at our more advanced Google SEO Starter Guide. As always we welcome all webmasters and site owners, new and experienced to join discussions on our Google Webmaster Help Forum.
What Might Be Next For Google Analytics?
Google Analytics is set to see a number of big improvements this year, one of which is going to be customer lifetime value. This leads me to believe that they may be planning on moving from a 1st party cookie to a 3rd party cookie or perhaps no cookie – and the reasons for this […]
What Might Be Next For Google Analytics? is a post from: Dave Naylor’s SEO Blog.
The post What Might Be Next For Google Analytics? appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.