I Don’t Want No Scrub (Agency)

You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the passenger side Of his best…

Please visit Search Engine Land for the full article.

More Brands Lose Brand Rankings As Google Takes Action – Music Magpie Just One Casualty

With the release of the new data in SearchMetrics.com we can confirm that there are a number of people that will be suffering from a huge headache this week following the loss of their own brand search terms, a clear indication that they have received a penalisation from Google. With

The post More Brands Lose Brand Rankings As Google Takes Action – Music Magpie Just One Casualty appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.

Google Search Redesigns Stock Quotes, Drops Competitor Links For First Time Since 2000

Google has launched a new stock card result that is a lot larger, is more interactive and has dropped the links to competing financial sites. Here is the new stock card you get when you search Google for [yhoo]: Compare that to the old one: As you can see, the links to the competing stock […]

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Excelling (Again) At Excel For Search Engine Marketers

On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver…

Please visit Search Engine Land for the full article.

SEMPO State of Search Marketing Report 2013

The State of Search Marketing Report, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using various digital marketing channels, including paid search, search engine optimisation (natural search) and social media marketing.

The report follows a survey of over 400 respondents from both companies (client-side advertisers) and agencies, collected in November 2013.

The findings covers the signficance of different technologies and trends across paid search, SEO, social media, digital display, email and mobile marketing. The study, SEMPO’s ninth annual State of Search Marketing Report, also contains spending, resourcing and the untapped potential in digital marketing.

The 52-page report includes the following sections:

  • Significance of different trends and technologies
  • Budgets
  • Objectives and metrics
  • Resourcing
  • The growth in digital marketing

Key findings include:

  • Mobile plays an increasingly important role for marketers but significant dedicated budget is yet to be set aside
  • Social media is important, but respondents question the value of Google+ for SEO
  • Budgets set to grow and are flexible but most split money in a siloed fashion
  • Measuring ROI remains a struggle for social and mobile
  • Few companies adopt an experimental approach to digital marketing

Table of contents

  1. Executive Summary and Highlights
  2. Foreword by SEMPO
    1. About Econsultancy
    2. About SEMPO
  3. Methodology
  4. Findings
    1. Significance of different technologies and trends
      1. Use of digital marketing disciplines
      2. Search engine optimisation integration
      3. Paid search trends
      4. Search engine optimisation trends
      5. Digital display marketing trends
      6. Social media marketing trends
      7. Mobile marketing trends
      8. Email marketing trends
    2. Budgets
      1. Spend on digital marketing
      2. Breakdown of digital marketing spend
      3. Expected change in budget for 2014
      4. Separation of digital marketing budgets
      5. Flexibility in paid search budgeting
      6. Flexibility in search engine optimisation budgeting
      7. Flexibility in digital display marketing budgeting
      8. Flexibility in social media marketing budgeting
      9. Flexibility in email marketing budgeting
      10. Flexibility in mobile marketing budgeting
    3. Objectives and metrics
      1. Current success with digital marketing
      2. Ability to measure ROI
      3. Objectives and metrics for paid search
      4. Objectives and metrics for search engine optimisation
      5. Objectives and metrics for digital display marketing
      6. Objectives and metrics for social media marketing
      7. Objectives and metrics for mobile marketing
      8. Objectives and metrics for email marketing
    4. Resourcing
      1. Time invested in digital marketing research
      2. Testing new technology
    5. Where is the growth in digital marketing?
      1. Untapped potential in paid search marketing
      2. Untapped potential in search engine optimisation
      3. Untapped potential in digital display marketing
      4. Untapped potential in social media marketing
      5. Untapped potential in mobile marketing
      6. Untapped potential in email marketing
  5. Appendix – Respondents Profiles
    1. Type of organisation
    2. Respondent roles
    3. Business focus
    4. Business sector
    5. Type of agency
    6. Geography
    7. Size of company by revenue
    8. Size of company by number of employees
    9. Revenue per region

 A free sample is available to those you want to know more about the report.

Live @ SMX West: Best Practices For Mobile SEO

For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing…

Please visit Search Engine Land for the full article.

Local Answer Box: A Work in Progress or TMI?

It’s always fun when Google releases new “answers” like the local Answer Box to see them going wrong. It shows the limits of the current technology and gives some idea how it works. Leave it to Phil Rozek to find an unusual example of it not working quite right and have it give an answer to […]

Google: “We Are Taking Action Against French Link Network”

Google have clearly upped their ante when it comes to the penalisation of link networks over recent months with a number of popular link selling platforms being found and destroyed and they have done it again with the news that they have identified a French network that is in breach

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