BullGuard Breaks Google’s Search Results
Last week, we reported on a large number of PC users complaining that the Google search results were simply not showing up.
Google got to the bottom of it. Users using BullGuard, an internet security and antivirus application…
Google Update Still Brewing From Late Last Week
On January 9th we reported on early chatter of a Google update, which has now grown to almost 200 comments. Early on, the chatter was slow but now, over the past couple days…
How To Use Excel To Easily Spot SERP CTR Trends
Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.
Please visit Search Engine Land for the full article.
Start The New Year With A PPC Health Check: Part 1
As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have…
Please visit Search Engine Land for the full article.
16 Examples of How to Use Non-SEO Friendly Content for SEO
Multimedia formats can be used to not only garner links, but also worked into a larger strategy that has implications for search. Here are some ideas of how to use Vine and Instagram videos, animated GIFs, and memes for SEO.
Google Image Search Adds Usage Rights To Search Tools
Now when you go to Google Image search, you will see an extra option under the search tools for “usage rights.” Searching and filtering images by “usage rights” is not a new feature for Google Image Search. The feature has been around since 2009 but Matt Cutts,…
Please visit Search Engine Land for the full article.
Creating Links That Offer The Best User Experience
We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face. But we don’t put nearly…
Please visit Search Engine Land for the full article.
B2B Search: It’s Time To Go Mobile
Your customers are using mobile devices. If you’re paying to send customers to your site using PPC, a poor mobile experience will cost you. Now is the time to get your site ready for mobile prime time and harness the true power of mobile PPC.
Google Buys Nest For Hardware Design
Google announced yesterday that they acquired Nest for $3.2 billion (yes billion) in cash. You read that right…
The Social Network to Watch in 2014? Pinterest
With 2014 predictions for the ‘next big social network’ rife, Sarah Bradley for State of Digital explains why we should look to Pinterest this year.
Post from Sarah Bradley on State of Digital
The Social Network to Watch in 2014? Pinterest
Facebook Gives Yandex Access To Its Firehose In Return For Improved Presentation Of Its Own Content
Yandex has announced that it has signed a deal with Facebook which will give the leading search engine in Russia access to the Facebook firehose for “public” content published in Russia, Ukraine, Belarus, other CIS countries and Turkey, where Yandex also operates. Content will be available for…
Please visit Search Engine Land for the full article.
Will 2014 Finally Be the Year of the Web Analyst?
Demand for analytics talent in leadership positions is growing fast. Here’s some advice from three brilliant web analysts on how to embrace and excel at the art of measuring the web and learning about consumers for a measurably more awesome 2014.
What to do with your Disavow List when 301′ing an Old Domain
This is the second time this has happened now and quiet frankly it’s causing a real issue not only for me but a few other SEO people that have confided in me: So here is a real life scenario, while cleaning up years of Bad links, Directories, article sites and
The post What to do with your Disavow List when 301′ing an Old Domain appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
7 Alerts to Monitor your SEO Process Opportunities & Issues
How do you keep up to date with the most important issues and opportunities during the SEO process? It’s time to set your SEO process alerts!
Post from Aleyda Solis on State of Digital
7 Alerts to Monitor your SEO Process Opportunities & Issues
Principles of Transformational Search Engine Optimization
Up until now search engine optimization has largely followed one of two philosophies. Let us call the older philosophy in situ optimization and let us call the younger philosophy prima facie optimization. In situ optimization originally called for little more than publishing text on a page and embedding some comments (these were originally crawled and indexed by several search engines) and meta tags (especially keywords). Some early search engines, including Alta Vista, attempted to analyze on-page structure (techniques for which were developed decades ago for large document management systems). Prima facie optimization called for placing links on other Websites to expedite crawl and confer sufficient trust and value that a search engine index would prefer the link destination over less frequently linked destinations. Inktomi was heavily influenced by prima facie optimization but other search engines, including Alta Vista, incorporated it into their second and succeeding generation algorithms. When Google came along they worked with both in situ optimization (ignoring the keywords meta tag) and prima facie optimization. Google attempted to limit the effectiveness of prima facie optimization by using PageRank to impose a hierarchical order on linking documents. From 1998 to 2003, while Google was still competing for market share, […]
Free Local SEO Tools that Belong in Your Kit
Posted by MiriamEllis
Today I’m popping open my personal tool kit to share a list of my favorite free local SEO tools. The creators of these tools range from one-person shops to the United States government, and I’m grateful for t…
Bing Begins Rollout of Secure Search, Say Goodbye to More Keyword Data
Is Bing about to take away more organic keyword data? It sure looks that way, as https://www.bing.com is now active. Bing says it is “still evolving” its rollout of HTTPS, but promises to “keep the SEO/SEM community needs top of mind…”
SearchCap: The Day In Search, January 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool In an interview published by Irish Independent, Irish airlines Ryanair…
Please visit Search Engine Land for the full article.
I Like the Sound of it: *Don’t Ignore the Trolls. Feed Them Until They Explode*
The social media world is getting mature to the point where we can no longer ignore the trolls, because, well, they exist…
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DuckDuckGo Celebrates 1 Billion Searches in 2013
Niche search engine DuckDuckGo announced it served more than 1 billion queries in 2013. Spikes in traffic occurred around the time the NSA surveillance scandal broke, catapulting traffic on the “anonymous search” engine around May of last year.