How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started.
Google Places Business Adds 1,000 Categories Internationally
Jade Wang from Google’s Places, business help, team posted in the Google Business Help forums that they have greatly expanded the business category support by adding over a 1,000 new categories internationally…
Google.com Finally Evolves Into The Internet’s Most Massive Scraper Site Ever
We have all joked about Goolge being one massive scrapper site. But, it looks like we are now starting to see evidence that this is true.
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How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here’s how to equip your paid search and social campaigns to ride the mobile wave.
Local U Advanced Philadelphia Early Bird Discount Ending
I have already proclaimed how much I enjoy the format of the upcoming version of Local U Advanced. It is in the Valley Forge/Philadelphia area the night of March 7 and the day of March 8th. Besides our all new content, great food, drink and conversation, Wil Reynolds will be providing the keynote. He is […]
Best Read Articles of January 2014
The best read articles on State of Digital in the first month of 2014, January. With articles about SEO, Reputation Management, books, events and more.
Post from Bas van den Beld on State of Digital
Best Read Articles of January 2014
Know How It’s Built: “Cool” Isn’t Good Enough
An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote […]
The post Know How It’s Built: “Cool” Isn’t Good Enough appeared first on SEOgadget.
Google Alerting Australian Dashboard Claimants via Emails
Last week Google started upgrading the Places dashboards in Australia. Last night (which was this morning in Australia) Google started sending out a notice to Australian Places Dashboard claimants. Several folks reported it in the forums (ht to Nyagoslav) with headlines like “Scam or not?”. Hello, Due to changes in Google Maps, we’d like to […]
A Cautionary Tale About Silicon Valley’s Vision for the Future
A new novel from Dave Eggers offers a powerful cautionary tale, warning us against Silicon Valley’s dangerous techno-utopianism and where it can lead us.
Post from Barry Adams on State of Digital
A Cautionary Tale About Silicon Valley’s Vision for the Future
YouTube Marketing And Analytics: A Primer For Magnificient Success
YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]
YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik
Marketing Budgets 2014
The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2014.
The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels.
More than 600 companies, mainly from the UK, participated in this research, which took the form of an online survey between December 2013 and January 2014.
The report includes the following sections:
- Marketing focus
- Marketing budgets
- Investment in technology
- Marketing effectiveness and ROI
- Barriers to further investment
- Most important area of digital focus in 2014
We have identified three key trends:
- Marketing budgets at most buoyant since launch of inaugural survey
- Paid media continue to get the lion’s share of budget but the research points to continued erosion from earned media
- Continued bias towards acquisition marketing over retention
Table of contents
- Executive Summary and Highlights
- Foreword by Responsys
- About Responsys
- About Econsultancy
- Methodology and Sample
- Findings
- Marketing focus
- Marketing budgets
- Proportion of budget spent on digital
- Proportion of revenue derived from digital marketing spend
- Plans for overall marketing budget
- Increase in overall marketing budget
- Plans for digital marketing budget
- Increase in digital marketing budget
- Plans for traditional (offline) marketing budget
- Increase in traditional (offline) marketing budget
- Change in budgets for digital marketing channels
- Acquisition / retention focus for investment
- Change in budgets for offline marketing channels
- Investment in technology
- Plans for digital marketing technology spend
- Investment in digital marketing technologies
- Desired investment in digital marketing technologies
- Investment in social media platforms
- Marketing effectiveness and ROI
- Understanding of ROI from digital channels
- Understanding of ROI from traditional marketing channels
- Ability to measure ROI from digital channels
- Barriers to further investment
- Most important area of digital focus in 2014
- Appendix 1: Respondent Profiles
- Geographic location
- Job roles
- Industry sector
- B2B / B2C focus
- Annual company revenue
- Annual marketing budget
- Appendix 2: Marketing Budgets by Company Revenue
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
6 Principles of Service Design to Help You Reach Your Customers
Posted by mariahayhow
Three months ago, in a group interview for a position at Distilled, Rob Ousbey asked, “If I were to do a Google search on “coffee” in Seattle at noon on a Saturday, what would it look like?” Still not sure I gave the best an…
When Will We Realize Google is Censoring Results and Hiding Quality Sites like SEOBook and GrayWolfSEO
This disavowing and link removing is a total waste of time.
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Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you’re a small business owner, you don’t have time to waste trying to wade through Google’s constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with PPC advertising, because it works.
Dejan SEO Expands With Perth Office
MEDIA RELEASE
BRISBANE, Australia – 3 February 2014 – Dejan SEO is expanding their domestic reach by launching their new office in Perth this month.
The entry into the capital city of Australia’s booming state will mark more than a decade of growth for the international company in the Search Engine Optimisation (SEO) and online marketing industry.…
The post Dejan SEO Expands With Perth Office appeared first on DEJAN SEO.
Google’s Harriet Tubman Logo For Black History Month
On Google.com today, February 1, 2014, Google has a special logo, aka Doodle for the start of Black History Month. The Logo is of Harriet Tubman.
The Doodle is 687 pixels wide, which make for one of the widest Google Doodles in a long time…
…
Where Yahoo Might Again Compete In Search: Mobile
Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and potentially paid search and thereby separate from Microsoft. Yahoo CEO Marissa Mayer has been critical of the…
Twitter’s New Patent Trove (943 Patents) from IBM
In November, Twitter disclosed in an amendment to its S1 filing that IBM was demanding licenses for three patents issued in 2006 that it claimed that Twitter was infringing upon. As far as we know, IBM didn’t file a lawsuit against Twitter, and this took place shortly before Twitter held its initial public offering. […]
The post Twitter’s New Patent Trove (943 Patents) from IBM appeared first on SEO by the Sea.
Harriet Tubman Google Logo Kicks Off Black History Month
Today’s Google logo celebrating one of our nation’s most famous abolitionist Harriet Tubman marks the beginning of Black History month. Tubman is credited with rescuing more than 300 slaves via the Underground Railroad after she herself escaped from slavery, and began her life as a free…
Please visit Search Engine Land for the full article.
Goodbye Net Neutrality, Hello Gilded Age Internet
Here is a good way to spread the word about Net Neutrality in an entertaining video anyone can understand: http://vimeo.com/fiorecartoons/gilded-age-internet
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