Buyer Beware: 5 Tips For Spotting SEO Charlatans
I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths wide open, they still persist. Perhaps I am fighting an uphill battle here because the world of SEO unfortunately h…
Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
The tools we use for our site reviews
In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…
This post first appeared on Yoast. Whoopity Doo!
Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL
Google’s John Mueller announced on the Google Webmaster blog this morning that the Google Webmaster Tools team has updated the crawl errors report to show errors on the final URL of the redirect, as opposed to the origin URL of the redirect. What this means is that Google is now showing the…
Please visit Search Engine Land for the full article.
Are You Using Your B2B Marketing Personas Effectively?
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really…
Please visit Search Engine Land for the full article.
Google Drops Discussions Search Filter & Others
Now when you search Google, the number of search filters have been removed, including the discussions filter. The number of filters or vertical options have been drastically reduced. Here is an example…
Google AdSense Direct – Google Takes 15% Of Your Direct Ad Sales
Initially, Google’s answer to help small publishers do direct ad sales while filling those ad spots with AdSense when the direct ads were not available, was the DoubleClick for Publishers (initially called Google Ad Manager). Truth is…
Google AdWords New Design Live
A few months ago we reported that Google was testing a new AdWords design for the advertiser console. Well, Google announced last night that it is rolling out to everyone now…
Google Webmaster Tools Now Reports Crawl Errors On The Final Redirect URL
John Mueller from Google announced on the Google Webmaster Central blog that they’ve updated the crawl error reports specifically to handle better reporting on redirects.
In the past, Google reported the error observed at the end under of the first UR…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren’t yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road.
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple’s iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here’s how retailers and brands can develop a strategy to benefit from this technology.
Changes in crawl error reporting for redirects
Webmaster level: intermediate-advancedIn the past, we have seen occasional confusion by webmasters regarding how crawl errors on redirecting pages were shown in Webmaster Tools. It’s time to make this a bit clearer and easier to diagnose! While it used…
CROMonitor: Monitor Your Competitors A/B Split and Multivariate Testing
Monitor You Competitors A/B Split and Multivariate Testing with CROMonitor
Post from Ned Poulter on State of Digital
CROMonitor: Monitor Your Competitors A/B Split and Multivariate Testing
Facebook Will Undergo a “Rapid Decline”, Researchers Say
It’s a known fact that young users no longer hang out on Facebook as much as they used to, but now there’s some scientific proof to it. A paper by John Cannarella and Joshua A. Spechler of the Princeton University titled “Epidemiological modeling of online social network dynamics” predicts grim future for the social media giant saying: “Extrapolating the best fit model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017.”
The following graph shows search query data for “Facebook” compared to “MySpace” (Source: Google Trends)
Cannarella and Spechler used this data to make prediction of the trend of “Facebook” search query using best fit irSIR model and found a likely range when and how rapidly the decline is likely to happen.…
The post Facebook Will Undergo a “Rapid Decline”, Researchers Say appeared first on DEJAN SEO.
February Conferences – SES & LAC
In February I will be at two conferences both of which are in London. This year will be a change for me as I will be heading to the iGaming London Affiliate Conference (LAC), this year being held at Earls Court, not to speak on a session, but I will
The post February Conferences – SES & LAC appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google+ Profile Authority: An In-Depth Analysis
What determines influential profiles on Google+, how does profiles gain influence, and why are some profiles more successful than others?
Italian SEO community has been buzzing with excitement over a comprehensive study of Google+ by +Maurizio Ceravolo which includes tons of data, visualisations and interactive graphs (http://goo.gl/hPsBx9).…
The post Google+ Profile Authority: An In-Depth Analysis appeared first on DEJAN SEO.
MarketingLand: Google Clarifies: Guest Blogging Is OK, But “Guest Blogging For SEO” Is Not
Google’s Matt Cutts updates his post:
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POSTJOINT: The Future of Guest Blogging (No, it’s Not Dead, despite what Matt says)
PostJoint has updated their post on what we all need to know:
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MUST READ: Bill Hartzer weighs in with Guest Blogging is Not Dead
http://www.billhartzer.com/pages/guest-blogging-is-not-dead/
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