Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm

Google wants everyone to secure their websites, to make the browsing experience on the web safer for everyone. Google has even gone so far as to say that sites that implement HTTPS — adding an SSL 2048-bit key certificate on your site — will give it a minor ranking boost. What’s not to like…

Please visit Search Engine Land for the full article.

The Rich Snippets Algorithm

There’s been a tremendous amount of chatter recently about rich snippets vanishing from Google search results, whether it’s Amazon losing their review aggregate snippets or a wholesale reduction in video snippets. What we’re really talking about are changes to the rich snippets algorithm. That’s right, we need to go deeper. There’s an algorithm within the […]

The Rich Snippets Algorithm is by AJ Kohn, originally posted on Blind Five Year Old.

New AdWords “Conversions For Optimization” Setting Puts Focus On Key Actions

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for Optimization setting enabled, you’ll now be able to set bid strategies for specific conversion…

Please visit Search Engine Land for the full article.