Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords

Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry,…

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Searchlove, a Personal Journey

When I wrote the recap of ProSEO London 2010, that was the name of Searchlove back on those days, the most important takeaway I had was that “in order to be better SEOs we must be able to copernically revert the way we think. When we do SEO, actually we work on how people search, wander, desire, and learn on the Internet.”
After four years – and after the LinkLove euthanasia previously this year – Searchlove now is not about SEO in the strict old term: it’s about SEO as an Inbound channel.

Post from on State of Digital
Searchlove, a Personal Journey

Case Study: How Should You Be Using RLSAs?

If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary…

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3 Tips To Fine-Tune Your Paid Search Program For The Holidays

With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…

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Step by Step Guide to Enhancing Multi-lingual Listings on Google MapMaker

Google has never fully supported multi-lingual listings in Places very well. At one point Google was suggesting that you create a separate listing in a different dashboard in the alternative language. Unfortunately Google was unable to keep those listings from merging and the practice was ultimately prohitibited. The current dashboard offers no real alternative. MapMaker […]

Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages

Those internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…

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Why Does Google, Everyday People Ask

Sometimes I just wonder what other people think of Google and what it does to their lives. I don’t mean “marketers” and SEO folks like me. I mean…other people, the legions of non-technical users (many of whom are quite technical in their own fields). What do they think of Google? Social media gives us a window into the soul of online userdom. At the risk of starting an invasive trend, I thought I would grab some Tweets at random and just share them here. I’m not going to try to answer the questions. I doubt I have many of the answers anyway. WARNING Some of these Tweets may not be safe for work. Why does Google always diagnose me with cancer — ???? (@sophiesnickards) October 10, 2013 Why does Google use singulars when referring to currencies? — Matthew Garrett (@mjg59) October 9, 2013 why does Google Play not use something as basic as image recognition software to spot app/game clones? many carry malware. so lax. — Steven Millward (@SirSteven) October 9, 2013 Why does google translate assume i wanted to type in “vagina” instead of a “wagon”? — Bro (@RealAmnesiaBro) October 6, 2013 @kcaen why does Google Maps say that […]