Brands Expected to Respond Within an Hour on Twitter [Study]
New research shows the primary reason people engage with brands on Twitter is to show support or enthusiasm for the company, but when brands don’t engage back, it can have negative consequences, including bad-mouthing the brand to friends and family.
Pinterest Adds Related Pins for Better Discovery
Pinterest is adding “related pins” to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Pinterest hopes the new related pins will help users more easily find pins that they like.
Ahrefs.com Gets New Layout
A new post from www.davidnaylor.co.uk. BAZINGA!
Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords
Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry,…
Please visit Search Engine Land for the full article.
Google Now Indexes Mobile Applications and Displays Them In Mobile Search
Google announced yesterday that they are now able to index pages with in a mobile app and then display them with a coresponding site with in mobile search results.
read more
Video Recap of Weekly Search Buzz :: November 1, 2013
This week in search…
Searchlove, a Personal Journey
When I wrote the recap of ProSEO London 2010, that was the name of Searchlove back on those days, the most important takeaway I had was that “in order to be better SEOs we must be able to copernically revert the way we think. When we do SEO, actually we work on how people search, wander, desire, and learn on the Internet.”
After four years – and after the LinkLove euthanasia previously this year – Searchlove now is not about SEO in the strict old term: it’s about SEO as an Inbound channel.
Post from Gianluca Fiorelli on State of Digital
Searchlove, a Personal Journey
3 Google Shopping Campaign Challenges & Solutions
PLAs have been tremendously successful at increasing paid media exposure and driving incremental revenue. However, advertisers are still dealing with a number of challenges. Google Shopping campaigns effectively address these issues head on.
Case Study: How Should You Be Using RLSAs?
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary…
Please visit Search Engine Land for the full article.
3 Tips To Fine-Tune Your Paid Search Program For The Holidays
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…
Please visit Search Engine Land for the full article.
Step by Step Guide to Enhancing Multi-lingual Listings on Google MapMaker
Google has never fully supported multi-lingual listings in Places very well. At one point Google was suggesting that you create a separate listing in a different dashboard in the alternative language. Unfortunately Google was unable to keep those listings from merging and the practice was ultimately prohitibited. The current dashboard offers no real alternative. MapMaker […]
Daily Search Forum Recap: October 31, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Halloween Logos From Google, Yahoo, Bing…
iGoogle Rest In Peace
iGoogle is now officially closed, if you try to access iGoogle at google.com/igâ you will be redirected to the Google home page.
iGoogle launched in May 2005, which was over eight years ago. About 18 months ago, Google announced iGoogle’s closure would be today, November 1…
Friends Are Getting Invites To Buy Google Glass
Earlier this week, we shared that Google Glass Explorers were now able to invite three friends to also join the Explorer program. They had 14
Google’s Nexus 5 & KitKat Launches
Google announced yesterday the new Google phone, the Nexus 5, plus that they are rolling out Android 4.4, aka KitKat to all Nexus 4, Nexus 7, and Nexus 10, as well as the Samsung Galaxy S4 and HTC One Google Play Edition and of course…
Google Highlights Local Services Areas Within Search Results
Mike Blumenthal noticed that Google is now showing and highlighting in the search results the service area businesses service directly in the map preview on the right side of the page…
Google Asks App Developers To Provide App Indexing For App Content Discovery
Google announced they now support the ability for app developers to submit the content within their Android apps to Google, somewhat like through a Sitemap file. This way, Google can index the content, and then display the content within the search re…
Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages
Those internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…
Please visit Search Engine Land for the full article.
Can RTB Turn Display Into Search?
Wouldn’t it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is possible with real-time bidding campaigns.
Why Does Google, Everyday People Ask
Sometimes I just wonder what other people think of Google and what it does to their lives. I don’t mean “marketers” and SEO folks like me. I mean…other people, the legions of non-technical users (many of whom are quite technical in their own fields). What do they think of Google? Social media gives us a window into the soul of online userdom. At the risk of starting an invasive trend, I thought I would grab some Tweets at random and just share them here. I’m not going to try to answer the questions. I doubt I have many of the answers anyway. WARNING Some of these Tweets may not be safe for work. Why does Google always diagnose me with cancer — ???? (@sophiesnickards) October 10, 2013 Why does Google use singulars when referring to currencies? — Matthew Garrett (@mjg59) October 9, 2013 why does Google Play not use something as basic as image recognition software to spot app/game clones? many carry malware. so lax. — Steven Millward (@SirSteven) October 9, 2013 Why does google translate assume i wanted to type in “vagina” instead of a “wagon”? — Bro (@RealAmnesiaBro) October 6, 2013 @kcaen why does Google Maps say that […]