A Call To The SEO Industry: Stand Together For Useful Reporting
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and…
Please visit Search Engine Land for the full article.
Social Media Plugins: Are They Weighing You Down?
Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fa…
Twitter and Google verified authorship
A new post from www.davidnaylor.co.uk. BAZINGA!
9 Ways to Prepare for a Future Without Cookie Tracking
With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here’s how to earn the respect and trust of visitors and customers.
Moz Launches Google Alerts For New Links Named “Fresh Alerts”
Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor’s site. Moz’s…
Please visit Search Engine Land for the full article.
Google+ Discontinuing Saved Search, Asks You To Bookmark Searches Instead
Google is quietly disabling the saved searches feature within Google+. For example, I have saved searches in Google+ for pictures that match the term [google] but now when you access it via the Google+ Circles drop down menu, Google returns a notice th…
Are Google Searches The Best Way To Highlight Discrimination Against Women?
The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world, but is using Google’s autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women’s rights,…
Please visit Search Engine Land for the full article.
Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools
Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco.
Confused about the disavow file?
A new post from www.davidnaylor.co.uk. BAZINGA!
International Search Summit London Round Up
Jo Turnbull writes a summary of some of the sessions presented in International Search Summit’s London event.
Post from Jo Turnbull on State of Digital
International Search Summit London Round Up
Interview with Stephen Pavlovich at Conversion Conference London
Jo Turnbull interviews Stephen Pavlovich who is speaking at Conversion Conference London. Find out how to track conversions and maximise sales on your website.
Post from Jo Turnbull on State of Digital
Interview with Stephen Pavlovich at Conversion Conference London
Take the 2013 Moz Industry Survey: Your Peers Need You!
Posted by Cyrus-Shepard
We’re very excited to announce the 2013 Moz Industry Survey is ready to take. This is the fourth edition of the survey, which started in 2008 as the SEO Industry Survey and only ran every two years. So much has changed since the last survey that we thought it was important to run it anew in order to gain fresh insights. Some of what we hope to learn and share:
- Who works in inbound marketing and SEO today?
- What tactics and tools are most popular?
- Where are marketers spending their dollars?
- What does the future of the industry hold?
This year’s survey was redesigned to be easier and only take 5-10 minutes. When the results are in we’ll share the data freely with you, our partners, and the rest of the world.
Prizes
It wouldn’t be the Industry Survey without a few excellent prizes thrown in as an added incentive.
This year we’ve upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 4th. Follow us on Twitter to stay up to date.
Grand Prize: Attend MozCon 2014 in Seattle
+ Flight
+ Hotel
+ Lunch with an industry expert
Come see us Mozzers in Seattle! The Grand Prize includes one ticket to MozCon 2014 plus airfare and accommodations. We’ll also arrange a one-on-one lunch for you with an industry expert.
2 First Prizes: iPad 2
We’re giving away two separate iPad 2s.
10 Second Prizes: $100 Amazon.com gift cards
Yep, 10 lucky people will win $100 Amazon.com gift cards. Why not buy yourself a nice book?
Why the survey is important
By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed. Some of the things we hope to learn:
- Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
- Agencies vs. in-house vs. other: How are agencies growing? What’s the average size? Who is doing inbound marketing on their own?
- Tactics and strategies: What’s working for people today? How have strategies and tactics evolved?
- Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
- Budget and spending: What tools and platforms are marketers investing in?
Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2012 survey) lists average reported salary by role. Will it change in 2013?
Thanks to our partners
Huge thanks to our partners who are helping to spread the word and encouraging their audience to participate in the survey. We’d especially like to give special recognition to Search Engine Land, Buffer, aimClear, SEOverflow, CopyBlogger, Econsultancy, Content Marketing Institute, TopRank Marketing, MarketingProfs, HootSuite and Entreprenuer.com, Distilled and Hubspot.
Sharing is caring
The number of people who take the survey is very important! The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.
So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember to take the survey first!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Take the 2013 Moz Industry Survey: Share Your Voice!
Posted by Cyrus-Shepard
We’re very excited to announce the 2013 Moz Industry Survey is ready to take. This is the fourth edition of the survey, which started in 2008 as the SEO Industry Survey and only ran every two years. So much has changed since the last survey that we thought it was important to run it anew in order to gain fresh insights. Some of what we hope to learn and share:
- Who works in inbound marketing and SEO today?
- What tactics and tools are most popular?
- Where are marketers spending their dollars?
- What does the future of the industry hold?
This year’s survey is designed to be easier and only take about 10 minutes. When the results are in we’ll share the data freely with you, our partners, and the rest of the world.
Prizes!
It wouldn’t be the Industry Survey without a few excellent prizes thrown in as an added incentive.
This year we’ve upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 4th. Follow us on Twitter to stay up to date.
Grand Prize: Attend MozCon 2014 in Seattle
+ Flight
+ Hotel
+ Lunch with an industry expert
Come see us Mozzers in Seattle! The Grand Prize includes one ticket to MozCon 2014 plus airfare and accommodations. We’ll also arrange lunch for you with an industry expert.
2 First Prizes: iPad 2
We’re giving away two separate iPad 2s.
10 Second Prizes: $100 Amazon.com gift cards
Yep, 10 lucky people will win $100 Amazon.com gift cards. Why not buy yourself a nice book?
Why the survey is important
By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed. Some of the things we hope to learn:
- Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
- Agencies vs. in-house vs. other: How are agencies growing? What’s the average size? Who is doing inbound marketing on their own?
- Tactics and strategies: What’s working for people today? How have strategies and tactics evolved?
- Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
- Budget and spending: What tools and platforms are marketers investing in?
Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2012 survey) lists average reported salary by role. Will it change in 2013?
Thanks to our partners
Huge thanks to our partners who are helping to spread the word and encouraging their audience to participate in the survey. We’d especially like to give special recognition to Search Engine Land, Buffer, aimClear, SEOverflow, CopyBlogger, Econsultancy, Content Marketing Institute, TopRank Marketing, MarketingProfs, HootSuite and Entreprenuer.com.
Sharing is caring
The number of people who take the survey is very important! The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.
So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember to take the survey first!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
Why Can’t Google+ Do Search Right?
There are two reasons why I don’t use Google+ any more. First, I hate the two-column layout and just want a way to turn it off. It’s hard to read, even harder to navigate (because I have so little screen space where I can click down on the page and disassociate my cursor focus with something that accidentally grabbed it), and just plain ugly and stupid. Second, Google+ has the worst search capability on the Internet. Even Facebook’s totally awful, crappy, incompetently designed and absolutely terribly horrible “search” functionality is ORDERS OF MAGNITUDE better than Google+ search. You would think that, if one were designing a social media community for Google’s users that the community would have access to Google’s generally fine and quite-refined search engine. But that appears to NOT be the case. I have put up with the absolutely horrible search results in Google Groups for years. I have abandoned all hope of ever seeing any sensible, human-friendly search results in the discussion groups. But that was always a kind of step-child service that Google bought up and perverted in Sauron-like fashion (it was originally DejaNews, which was originally something else in the 1990s). When I need to […]
SearchCap: The Day In Search, October 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats Today, Google announced a chan…
Instagram Coming to Windows Phone 8 After Nokia’s ‘Screaming About It’ for 18 Months
Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia executive admits, they’ve been “screaming” about Instagram for 18 months.
Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
Please visit Search Engine Land for the full article.
SMX Social Media Marketing Conference, Nov. 20-21 in Las Vegas. Register Now!
Master paid, earned, and owned social media tactics. Attend Marketing Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Boot Camp, and Workshop passes available. Save with Early Bird rates –…
Please visit Search Engine Land for the full article.
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
Please visit Search Engine Land for the full article.
The Curious Case Of Bing Search Results In Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by…
Please visit Search Engine Land for the full article.