The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.
Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast
Tips for search marketers trying to turn mobile callers into customers.
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Flexibility Is Key for SEOs [#CZLNY]
“SERP changes to Google algorithms are as inevitable as death and taxes,” said Hilton’s Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.
Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, Turns Google Maps Into Pac-Man Video Game
Today’s PAC-Maps release is most likely the first of many April Fools’ Day gags from Google.
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Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
The post Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer appeared first on Search E…
Are You Losing Business on Twitter?
Our friends at Brandwatch recently performed an experiment to find out how well brands were doing on Twitter. Were they meeting their customers’ expectations? Or were they doing more harm than good?
A Surefire Recipe To Getting The Links You Deserve
Columnist Julie Joyce explains how one site takes advantage of users’ search behavior and explains how you can do the same.
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Backlink Bummers: 5 Clues to Off-Site SEO Trouble
If a client’s website isn’t ranking as well as it should be after 90 to 120 days of work, the issue could be the backlinks.
When Did The Eiffel Tower Open To The Public? 126 Years Ago Today.
Did you know that 126 years ago today on March 31, 1889, the Eiffel Tower in Paris, France opened to the public…
Google News Updates Inclusion Process: Rejection Notices Bug
Google News has a pretty relaxed inclusion process relative to the older days of trying to get into Google News. The new process is documented in detail over here.
I key difference now is that you can only request inclusion via the Google News Publis…
Moz Builds That Spam Identification Tool In Site Explorer
Almost two years ago, Rand Fishkin from Moz posted about looking into building a spam detection tool as a way for sites to figure out (1) who not to get links from, (2) remove bad links from and (3) see how Google may determine if a site is spammy and …
Did Wikipedia Take An Organic Hit In Google Search?
Wikipedia has historically dominated Google’s search results – no one would argue with that.
But now with the knowledge graph, does Google have a need to rank Wikipedia at the top, when instead
Best Screen Resolution to Design Websites
Are you ready for the mobile friendly algorithm update – expected on April 21 2015? Here are some notes I have on these search engine rankings changes.
Read the full article here Best Screen Resolution to Design Websites
When Did The Eiffel Tower Open To The Public? Today’s Google Logo Marks 126th Anniversary Of Paris Attraction
Built by Alexandre-Gustave Eiffel for the World’s Fair, the now iconic structure opened to the public on March 31, 1889.
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Dive Deep on SEO, PPC, International Search, Display & Local Search – Check Out the SMX Advanced Workshops
Attending a workshop is the fastest way to get up to speed on specific internet marketing topics. At SMX Advanced you’ve got six workshops to choose from. Each provides: a full day of in-depth instruction on one digital marketing topic; an intimate learning and networking experience with a small…
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5 New Types of Content for the Future of Marketing
Every search marketer knows that a good SEO strategy rests on the strength of its content. Savvy brands will keep an eye on the following five emerging content types to determine when it makes sense to integrate them into their e…
Senator Mike Lee Opens Investigation Into Google-FTC Antitrust Outcome
Secondary political motivations enter the FTC report controversy.
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SearchCap: Yahoo & Microsoft, Blekko Now At IBM & Link Spam Analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Moz Open Site Explorer Adds Spam Analysis For Risky Links
Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset.
The post Moz Open Site Explorer Adds Spam Analysis For Risky Links appeared first on Search Engine Land.
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Amazon Gives Google a Run for Its Money With Home Services
Amazon has launched a new marketplace for local service providers that will rival search competitors like Google and Yelp.