Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
In a world where mobile traffic continues to rise, you’d expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users.
How to Create & Measure Quality Content – Webcast Aug. 20
Digital Marketing Depot presents “How to Create & Measure Quality Content Your Audience & Search Engines Will Love,” Tuesday, August 20 at 1 PM EDT. Speakers Nathan Safran of Conductor and Ryan Howard of Trident Marketing will share their expertise. Registration is free at Digital…
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Facebook Algorithm Update – What Will It Mean For Your Business?
On the 6th of August Facebook announced a major algorithm update, mainly affecting how the News Feed works: “We are continually working to improve News Feed and from time to time we make updates to the algorithm that determines which stories appear first. We’ve heard from our users and Page owners that we need to read more »
Post from Laura Phillips on State of Search
Facebook Algorithm Update – What Will It Mean For Your Business?
Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.
Attribution: Busting The Myths
As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels…
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Event Tracking in Google Analytics Explained for Non-Coders
You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader, meet Event Tracking; Event Tracking meet the reader. I’ll say it upfront: This is a long post. I’m going over how to do event […]
Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and…
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Google AdWords Editor Version 10.2 Supported Upgraded Sitelinks
Google announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns.
Google notes that version 10.2 is the only AdWords Editor that works with enhanced campaigns properly…
Google Sitelinks With Borders
Chris Ainsworth posted a screen shot of a Google user interface test in the Google search results on his Google+ page. He noticed a subtle change for the sitelinks for branded search results. Specifically…
Google Now A Personal Assistant? Adds Search For My Things.
Google announced a new feature rolling out to U.S., English-speaking users on desktop, tablet and smartphone that makes Google act as your personal virtual assistant. Yes, you don’t have to type…
10 Bad Assumptions About SEM That Might Get You Fired — Part 1
I’ve been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I’m not talking about pure accidents here — most of these mistakes were caused by poor assumptions on my part which turned out to be horribly wrong….
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The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media.
Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…
What does a webmaster do when they receive a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google has told us back in June that you should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing…
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Is Paid Social Media The New Paid SEO?
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO……
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How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts.
Google Maps Adds Location Sharing After Google Latitude Shuts Down
Google quietly announced on Google+ that they have added “location sharing” features to Google Maps for Android.
This was expected since Google Latitude died and was being shut down…
Mastering PPC: Quality Score, Ad Rank and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we […]
Paid, Earned & Owned. Facebook, Twitter & More. Get It All At SMX Social Media Marketing Las Vegas – See The Agenda!
Struggling to demonstrate the value of Twitter followers? Trying to decipher Facebook’s ever-changing advertising options? Uncertain if Google+, Instagram, Pinterest or Tumblr deserve a slice of your limited time and attention? Attend SMX Social Media Marketing for a jam-packed program of cutting…
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5 Ways to Localize Social to Boost Relevance and Exposure
Unique localized strategies specifically for social media are a must for brands that want to be engaging and stay relevant. Here’s how to ensure businesses with multiple locations can easily be found online and help generate local leads.
What To Do When Using External Links
It almost feels like the 1990s again. No one seems to know what to do with their Websites any more, or how to link out. If you’re living and working within the search engine optimization community you cannot fail to notice that Google has been closing the loopholes on linking schemes all year long. That wild, crazy link-sotted party that has been raging for ten years almost seems to be winding down. Whatever will Web marketers do now that they cannot spam Google’s index so easily any more? Well, let’s think about this, shall we? Link Out to Any Damn Website You Please I watch all of Matt Cutts’ videos. I have never once seen him say, “Google doesn’t want you to link to other Websites”. Quite the contrary, he says that Google encourages people to link out to each other. And nowhere did Matt or any other Googler I follow say you have to throw a “rel=’nofollow’” attribute on the outbound links you choose to give to other Websites. All they ask is that you use “rel=’nofollow’” for your marketing links. They don’t say “marketing links” but that’s really what they are talking about. So if you see a […]