For More Accurate Shipping Rates In Google Shopping, Merchant Center Gets Shipping Configuration Tool

Google launched new features today to help merchants customize the shipping rates that display in Google Shopping. The shipping configuration tool is now available in Google Merchant Center, and a new shipping label attribute can be used in product fee…

“There Is Really No Way To Optimize For This Algorithm Because The Results Are Random And Make No Sense…”

My initial review of Google’s Pigeon results, Picking Through Google’s Pigeon Droppings…, was posted on SEL yesterday, but it was written last week and a lot has changed since I submitted it. I was going to write an update here but Linda Buquet’s massive review of pre and post Pigeon SERPs does the job well, […]

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Yelp Reviewers – They May be Weird But Andrew Shotland Appreciates their Humor

By now most everyone has heard about the Union Street Guest House, recently outed for threatening a $500 fine if anyone in your wedding party left a bad review. The pile on has started. As of yesterday there were 161 reviews on their page there and most (146) were in response to the news article […]

Google Now Showing Full Text Of Original Reconsideration Requests In Webmaster Tools

Google is now showing those who submit reconsideration requests, their original reconsideration request when Google documents that they’ve received it. Google shows this within Google Webmaster Tools messages are. Previous, Google would just confirm they received it and then hopefully respond…

Please visit Search Engine Land for the full article.

Google Mobile Testing Search Results Snippet Descriptions

Google is testing showing site and search results description snippets in the mobile search results interface. Google launched site description overlays in the desktop results earlier this year and now it appears to be coming to mobile results. I perso…

8 Tools To Effectively Organize Your Link Building Campaigns

One of the most difficult parts of a link building campaign can simply be staying organized. Between gathering contact information, sending messages, making phone calls, reading responses, providing content… there’s a lot that goes into it! Plus, let’s be honest — a lot of things…

Please visit Search Engine Land for the full article.