The Changing Landscape of Search – Expect More Bumpy Times Ahead
Search is changing. Paid search was paid search, organic search was organic search. That’s not factually true actually for a while. Peter Young dives in.
Post from Peter Young on State of Digital
The Changing Landscape of Search – Expect More Bumpy Times Ahead
Shopping Cart Abandonment
Ever since we’ve optimized our checkout page, we’ve been keeping track of our shopping cart abandonment. So this, added by a request from Joost, compelled me to write a post on that very subject: shopping cart abandonment. So I started doing some digging, as I always do. And during this digging, I came across a few…
This post first appeared on Yoast. Whoopity Doo!
Will Keywords be Replaced by Topics for Some Searches?
The example for the post I was writing for today appears to have been hijacked by the Simpsons. They made an apology to Judas Priest, after referring to the band as a death metal band. The image below is from a Guardian news article on the apology whic…
Rand Fishkin Steps Down As The CEO Of Moz, Sarah Bird New CEO
Rand Fishkin, the cofounder of Moz, formerly known as SEOmoz, is stepping down from his role as the CEO of the company today. Rand announced the news on his personal blog about a month ago. He said it was because he felt he was “out of his depth, and poorly suited, especially from an…
Please visit Search Engine Land for the full article.
Bing Ends 2013 With All-Time High In US Market Share, But Google Also Up [comScore]
Bing ended 2013 with an all-time high market share of search activity inside the US, but it was Google with the biggest monthly gain in December according to the latest comScore qSearch data. Google’s share of search queries was up 0.6 percent in December to 67.3 percent. Using…
Please visit Search Engine Land for the full article.
Announcing the Brand New Beginner’s Guide to Social Media
Posted by Trevor-Klein
I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media.
The prevalence and importance of social media to …
SEO/Content Tool Fueling PPC Strategy
Here at SEER, we’re constantly brainstorming and thinking of creative ways to achieve results for our clients. It’s only one of the things we take pride on — being able to think outside of the box to develop “there’s-no-way-that-could-work…but-it-might”-type marketing strategies and ways to use tools at our disposal. My team members generated a “Find […]
SearchCap: The Day In Search, January 15, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission …
Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]
A survey of holiday shoppers finds that Google paid search results that included pictures of products influenced 31 percent of online purchases, while online reviews and ratings influenced 48 percent of online shoppers.
EU Wants More Search Concessions, Google Defies French Authority
Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort to settle potential antitrust claims against the company. EU Competition Commissioner Joaquin Almunia made public statements asserting that Google needs to…
Please visit Search Engine Land for the full article.
Is Lowe’s The First Brand To Adopt Jelly?
A new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you’re among the world’s biggest brands, or a small home-based business, that’s a question you have to wrestle with….
Please visit Search Engine Land for the full article.
Twitter Expands Tailored Audiences, Redesigns Web Interface
True to (its own) form, Twitter has released not one but a couple of news updates at once: it is partnering with Epsilon to offer new ways to target ads via tailored audiences, and is also rolling out a redesigned web interface.
Google’s Matt Cutts: We Don’t Have Different Algorithms For Different Web Position Slots
Google’s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, “Are results in different positions ranked by different algorithms?” The answer is no, Google does not have reserve web search results slots or positions for ranking…
Please visit Search Engine Land for the full article.
New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense
The new official Google Publisher Plugin makes it simple to verify a WordPress site for Webmaster Tools with one click, and is also designed to make it very easy for webmasters to add AdSense code to a WordPress blog.
The Big SMX West Preview – A Virtual Tour Of What To Expect
Amit Singhal has overseen Google’s search engine ranking algorithms since 2000. From the Knowledge Graph, to Google Voice Search, to Google’s new “Hummingbird” algorithm update, no one has better insight into Google’s many methods of trying to make sense of the world’s information than…
Please visit Search Engine Land for the full article.
Google is Violating Canadian Privacy Law
A consumer watchdog group in Canada is saying that Google is violating privacy laws by ret
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Yelp: Court Ruling on Anonymous Customer Reviews ‘Could Have a Chilling Effect on Free Speech’
A U.S. court has ordered customer review website Yelp reveal the names of seven of its anonymous reviewers. The order follows a lawsuit filed by a carpet cleaning company which suspected that some of the reviews placed online about it were made up.
Google Publisher Plugin beta: Bringing our publisher products to WordPress
Cross-posted from the Inside AdSense blog.
We’ve heard from many publishers using WordPress that they’re looking for an easier way to work with Google products within the platform. Today, we’re excited to share the beta release of our official Google Publisher Plugin, which adds new functionality to publishers’ WordPress websites. If you own your own domain and power it with WordPress, this new plugin will give you access to a few Google services — and all within WordPress.
Please keep in mind that because this is a beta release, we’re still fine-tuning the plugin to make sure it works well on the many WordPress sites out there. We’d love for you to try it now and share your feedback on how it works for your site.
This first version of the Google Publisher Plugin currently supports two Google products:
- Google AdSense: Earn money by placing ads on your website. The plugin links your WordPress site to your AdSense account and makes it easier to place ads on your site — without needing to manually modify any HTML code.
- Google Webmaster Tools: Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. The plugin allows you to verify your site on Webmaster Tools with just one click.
Visit the WordPress.org plugin directory to download the new plugin and give it a try. For more information about the plugin and how to use it, please visit our Help Center. We look forward to hearing your feedback!
Posted by Michael Smith – Product Manager
My Final Post as CEO: Sarah Bird Has the Conn
Posted by randfish
In case you missed the post on my blog last month, we have some big news to share: I’m officially handing over the reins as CEO, and am thrilled to welcome our President and COO Sarah Bird into the role. I sat down with Sarah for a conversation about our memories from working together these past seven years and our plans for the future at Moz.
Rand and Sarah Discuss Their Role Changes
Quick editor’s note: We’re working on a transcription, but wanted to get you all this video as soon as we possibly could. :-)
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Does Anyone Have Current Click Through Rates for top Organic Rankings?
Read Bob’s sticky first