Search Metrics
Technical SEO session with Marcus Tober who will be presenting exciting features of Search Metrics suite.
Event Details
Venue: Google+, Hangouts on Air
Date: Thursday, 8 August 2013
Time: 6pm AEST (Brisbane time)
To joins us please RSVP here: https://plus.google.com/events/ct1qps68iv04nvutso4i0k2a8bk
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The post Search Metrics appeared first on DEJAN SEO.
New Spam Technique Overwhelms Google
In 2009 I wrote about “Percolation Theory and the Web”, in which I noted that “Percolation Theory holds that in every system there must be a threshold point, a value Pc where things change.” I believe we have just crossed such a threshold point with a fairly common news Website tactic that is now being abused by people in the search marketing community. I began to notice old articles appearing in Search Engine Land’s daily “SearchCap” articles some time ago. A few days ago they ran an article mentioning the problem has begun to boil over on Google News. The Perpetual Update Spam Trick News Web sites have to deal with the challenge of keeping information fresh while making their articles searchable. The compromise they have settled upon for years is to add update blocks to their articles. This practice has spread to non-news sites (you can even find articles on SEO Theory where I have added date-stamped updates). This is, in my opinion, a fine practice and one I hope will continue (at least until we have a new mix of content publishing and search-indexing technologies to work with). But lately it seems like people have struck upon the […]
An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters
Posted by Stephanie_Chang
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients:
…
In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition…
Please visit Search Engine Land for the full article.
Google Guidelines now say no-no to large scale blog posts, press releases, Advertorials, and article marketing
from search search engine land, google updated ‘lin
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Bing Ads Goes Live In Australia And New Zealand
After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into…
Google Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link…
Please visit Search Engine Land for the full article.
Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. Th…
Most marketers hate Google+
Corey O’Laughlin at MarketProfs Daily Fix has posted the results from an informal poll asking marketers if t
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Google’s Matt Cutts: You Can Hide Content Only When…
In one of Google’s Matt Cutts recent videos, Matt answered the questions of it is okay to use those expandable web techniques to expand and collapse content. It is okay to use those techniques or is it considered hidden text and against Google’s Webmas…
Video Recap of Weekly Search Buzz :: July 26, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt and maybe more by watching this video…
Facebook Hashtags: Why It’s Too Early to Declare Failure
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but that hashtags weren’t yet bringing additional engagement. Dramatic reactions on the web ensued.
Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Tumblr Opening At NASDAQ: Source: Tumblr Google’s Lego Station…
Please visit Search Engine Land for the full article.
Friday Talk: The Concept of Content Marketing by Joe Peluzzi
Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.
Post from Bas van den Beld on State of Search
Friday Talk: The Concept of Content Marketing by Joe Peluzzi
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google.
Bienvenue En France: How To Do Search Marketing With A French Flavor
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on…
Please visit Search Engine Land for the full article.
Google Discontinues AdSense On Google Sites August 30th
Google has quietly posted a notice that they are “sunsetting AdSense” for Google Sites. It appears that after August 30, 2013, the AdSense ads on Google Sites will no longer be able to be edited or added to. You can delete them…
Bing Enhances Search Suggestions As You Type
Bing announced they have greatly expanded their autosuggest engine to include a lot more types of queries, such as brands, movies, albums, places, software, sport teams…