AdWords Channel: SEM Google: AdWords how to paid search How To: PPC How To: SEM Paid Search Column PPC ppc audit ppc health check ppc review Search Ads Search Engine Land Uncategorized

Start The New Year With A PPC Health Check: Part 1

Rebekah Diedo

As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns. Some of these things are obvious, while others might have…

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building links Channel: SEO Link Building Link Building: General link user experience Link Week Column Search Engine Land Uncategorized user experience user experience for links

Creating Links That Offer The Best User Experience

Erin Everhart

We focus a lot on where we our links should go. We analyze Domain Authority and social metrics until we can spew back a site’s numbers faster than our own phone number. We nit-pick sidebars, in-content and author box placements until we’re blue in the face. But we don’t put nearly…

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SEO

What to do with your Disavow List when 301′ing an Old Domain

David Naylor

This is the second time this has happened now and quiet frankly it’s causing a real issue not only for me but a few other SEO people that have confided in me: So here is a real life scenario, while cleaning up years of Bad links, Directories, article sites and

The post What to do with your Disavow List when 301′ing an Old Domain appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.

SEO Theory

Principles of Transformational Search Engine Optimization

Michael Martinez

Up until now search engine optimization has largely followed one of two philosophies. Let us call the older philosophy in situ optimization and let us call the younger philosophy prima facie optimization. In situ optimization originally called for little more than publishing text on a page and embedding some comments (these were originally crawled and indexed by several search engines) and meta tags (especially keywords). Some early search engines, including Alta Vista, attempted to analyze on-page structure (techniques for which were developed decades ago for large document management systems). Prima facie optimization called for placing links on other Websites to expedite crawl and confer sufficient trust and value that a search engine index would prefer the link destination over less frequently linked destinations. Inktomi was heavily influenced by prima facie optimization but other search engines, including Alta Vista, incorporated it into their second and succeeding generation algorithms. When Google came along they worked with both in situ optimization (ignoring the keywords meta tag) and prima facie optimization. Google attempted to limit the effectiveness of prima facie optimization by using PageRank to impose a hierarchical order on linking documents. From 1998 to 2003, while Google was still competing for market share, […]