Google Loses Again In AdWords Patent Infringement Case
A judge has determined patent-holding company Vringo is entitled to additional royalties from Google in a patent infringement case involving Google AdWords. The order stems from a case brought by Vringo subsidiary I/P Engine in 2011 that claimed filter…
SearchCap: The Day In Search, January 23, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: MapQuest Transfers Local Listings Management To Yext Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your…
Please visit Search Engine Land for the full article.
Google Search Results Add Details About Notable Websites
Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won.
WordPress SEO Premium 1.0
We’re very proud to bring this release to you today: WordPress SEO premium 1.0 is here. This premium version adds a redirect module to the WordPress SEO plugin that allows you to manage your redirects from within your WordPress installation. It also allows you to retrieve your site’s crawl errors from Google Webmaster Tools and…
This post first appeared on Yoast. Whoopity Doo!
Facebook News Feed Algorithm Change Reduces Visibility of Page Updates
Facebook is making some changes to how users see updates from individuals and pages in the news feed. This change will definitely hurt businesses running branded pages on Facebook that don’t want to pay for Facebook advertising for visibility.
SPONSOR MESSAGE: Link Building in 2014 – What’s New, What’s Not Working
Digital Marketing Depot Webcast: February 20th 1:00EDT/10:PDT – Hear link building expert Jon Ball, Page One Power’s Co-Founder and CEO discuss the SEO-link building techniques and strategies that will work in 2014. 5 key takeaways to plan your successful link building strategies in…
Please visit Search Engine Land for the full article.
A New Look for Google AdWords Rolling Out Now
This week, Google announced AdWords will have a new look and feel that’s more consistent with other Google products. Updates included more white space, softer colors, and less scrolling to access important information.
Two Truths and Lie About Google’s Dynamic Remarketing (Plus Set Up Tips)
Last year Google announced that it was offering Dynamic Remarketing directly through AdWords, using the improved “smart” remarketing pixel and pulling in product details dynamically from advertisers Merchant Center accounts. This strips out the need to engage a designer or third party to test dynamic remarketing, and puts control directly into the hands of the […]
Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and “paleo,” and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
Pinterest Tests Personalized Home Page & GIFs, Rolls Out New Recipe Search
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and “paleo,” and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
MapQuest Transfers Local Listings Management To Yext
Last October MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with a co-branded look and feel. Yesterday MapQuest notified business users that its local business center and basic local listings…
Please visit Search Engine Land for the full article.
Hiring: Writer Who Understands Local SEO & Local Search Marketing
A belated happy 2014 to you all. There’s been a bit to much going on at the Local SEO Guide workshop to post this year. I’ll get back to it eventually. In the meantime, I am looking for a freelance writer who understands Local SEO and Local Search Marketing to help with a project. THIS […]
The post Hiring: Writer Who Understands Local SEO & Local Search Marketing appeared first on Local SEO Guide.
Don’t Stick a Fork in Guest Blogging Yet…
Google’s Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven’t been abusing guest blogging, but it can be done with integrity, and quality. Here’s why guest blogging won’t go away in 2014.
Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing
Google announced they are replacing the old smartphone crawler user-agent with a new one in order to make it possible for Google to index more smartphone content. Zhijian He, a smartphone search engineer at Google said that the previous user-agent “made it impossible for Google to index…
Please visit Search Engine Land for the full article.
Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York
With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.
Where does PR want to be in 2014? Andrew Smith Explains
Andrew Smith, Founder & MD, Escherman & CIPR/PRCA, spoke about “Challenges And Opportunities For PR In 2014”. PR is rapidly changing world and those involved need to change with it. Smith talked about these changes.
Post from Bas van den Beld on State of Digital
Where does PR want to be in 2014? Andrew Smith Explains
Yahoo Search Goes SSL: Not Provided
Yahoo is now defaulting all their search results over SSL, which is secure search but also means that pesky [not provided] figure will increase.
Danny Sullivan broke the story at Search Engine Land yesterday. In short, if you do a search at Yahoo.c…
How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence
Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “The New SEO,” which discussed the importance of integration, particularly with PR and social.
3 Surprising Benefits Of Retargeting
As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out through better targeting and less intrusive messaging. Early adopters now have a year or two (or more) of ex…
What is Duplicate Content?
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site’s search rankings, and how to fix duplication issues.