Introducing: HyperPagerank
A ‘traditional’ link graph is a directed graph which consists of nodes connected by edges, a schematic representation of a document collection connected by directional links (A → B). Link-based search engines (such as Google) rely on directed link graphs to determine varying degrees of (query-agnostic) importance of pages in its index.
…
The post Introducing: HyperPagerank appeared first on DEJAN SEO.
Bing To Add Alerts For Child Abuse On Pedophile Related Queries; But Google Rejects The Idea
Bing has confirmed they will be adding a new pop-up alert of some sorts for those who search for images of child abuse, according to the BBC. This is to be launched in the UK after the UK Prime Minister attacked Google, Bing & Yahoo over not doing enough to stop child pornography. Google has…
Please visit Search Engine Land for the full article.
Keys To Working With New Search Clients: Planning, Communication & Setting Expectations
I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-te…
Google AdSense Favicons Resulting In Higher CTR For Now
Last week, Google confirmed the new AdSense favicons would go live and over the weekend they did.
In fact, many publishers are noticing the new favicons showing up in all the various text ad formats they have on their site…
Changing Anchor Text May Raise A Red Flag
A WebmasterWorld thread has a webmaster asking if changing the anchor text he has been using for links to his site to something “more natural” would lead to a confirmation that he has been up to some bad link building…
Was There A Weekend Google Update?
I am a bit torn, I’ve seen some chatter over the weekend at both WebmasterWorld and Google Webmaster Help but not enough to see strong signs of a definite update…
Using Google’s Similar & Related Search Features For SEO
A WebmasterWorld thread has webmasters and SEOs discussing the SEO research benefit by using Google’s similar or related search functions…
Google Updates Link Schemes Examples With Mentions Of Guest Posting, Advertorials & Press Releases
On Friday, I wrote at Search Engine Land Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases…
Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way.
Risk Mitigation During Early Stage Consulting
Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for […]
The post Risk Mitigation During Early Stage Consulting appeared first on Ross Hudgens.
Freeloading An SEM Audit Will Cost You
I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns,…
Please visit Search Engine Land for the full article.
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here’s how to work now to prepare for that eventual shift.
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you’re a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here’s how to optimize opportunities and protect reputations.
Quality Guidelines Re-Write Shows Anchor Text Is Out?
Formerly Google were known for their ‘as many links as you can’ metrics in order to provide the signals that they required to justify ranking a website within their search engine results but following continued progression towards cleaning up their organic results, Google have once again made a firm stand in their mission to guide […]
6 Google Analytics Custom Dashboards To Save You Time NOW!
Ned Poulter talks about the 6 most useful Google Analytics Custom Dashboards he has discovered. Read his post to find out how to get the most out of your GA today.
Post from Ned Poulter on State of Search
6 Google Analytics Custom Dashboards To Save You Time NOW!
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site’s search rankings.
52% of agencies now offer a ‘full range of digital marketing services’
In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search.
What area is your main focus as an agency?
The report, published in partnership with Netboo…
If you have 20 domain names should you link them together
Google has definitely reduced tolerance for sitewides greatly….
read more
Ten ways to know what features the media will be covering
Most people can guess what makes news, but I had a request this week asking how you know what features are coming up. So, building on article I wrote for State of Search almost a year ago now, here are 10 good places to start. Some publications still publish features lists/editorial calendars, mostly for the read more »
Post from Claire Thompson on State of Search
Ten ways to know what features the media will be covering