Google Playing Doctor w/ the Knowledge Graph?
Google is rolling out curated medical knowledge into the SERPs for about 400 different medical conditions (to start).
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The Ultimate Guide to PPC Call Tracking
Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers.
Replacing Links as a SEO Reporting Metric
Many SEO agencies and freelancers are measured by the number of links they build for clients. Kate Morris thinks this is wrong and gives alternative metrics.
Post from Kate Morris
Google Introduces Rich Medical Content Into Knowledge Graph
Users will soon see deeper health information for more than 400 conditions.
The post Google Introduces Rich Medical Content Into Knowledge Graph appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Content Strategy Helper Tool – Version 3
Easily consolidate trending news from across the web, and find inspiration for your research topics quickly and easily: Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content […]
The post Content Strategy Helper Tool – Version 3 appeared first on Builtvisible – A Creative Digital Agency.
Announcing the New & Improved Link Intersect Tool
Posted by randfishY’all remember how last October, we launched a new section in Open Site Explorer called “Link Opportunities?” While I was proud of that work, there was one section that really disappointed me at the time (and I said as much in&nb…
Conversations With Google: Media Index
Who remembers audio cassettes? To find your favourite song you had to wind the tape while guessing when to stop. Today we can random access our media but there just isn’t a way to know the exact point of interest unless we annotate it manually.…
The post Conversations With Google: Media Index appeared first on DEJAN SEO.
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course benefits
Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Certificate in Digital Marketing (powered by Econsultancy) and Google AdWords Qualified Individual certification.
This is a part-time programme with 64 contact hours (total 8 days) spread over 6 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours.
The double certification programme is uniquely positioned to deliver these benefits:
- Course content and curriculum provided by econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
- Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
- Free 3 credits to download Econsultancy reports (worth USD695/report). Total value of credits is USD2,085
- Short 6-weeks course, designed for busy professionals who need not take annual leave to attend the course
- Practical and real-life training by certified digital marketing practitioners
- Conducted locally at PUBLICITY+, Petaling Jaya with ‘live’ face-to-face training, and not webinars or online learning
Course Details
Start Date: 4 April 2015 and 15 August 2015 (2 intakes)
Admission: RM12,000 / Pax (HRDF Claimable) / RM10,000 / Pax (Special early bird rate for participants who register 1 month before course date)
Venue: PUBLICITY+, A-G-07, THE TUBE, Prima Avenue, Jalan PJU 1/39 Dataran Prima, 47301 Petaling Jaya, Selangor
***Limited seats available, secure yours today.***
For more information and to register, please click here
For enquiries, please contact James at +6 012 329 1038 / +6 03 7803 6191 or email james@ClickAcademyAsia.com
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course benefits
Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Certificate in Digital Marketing (powered by Econsultancy) and Google AdWords Qualified Individual certification.
This is a part-time programme with 64 contact hours (total 8 days) spread over 6 weeks. Participants will only be certified after passing the Google AdWords exams and the digital marketing project, and complete at least 52 contact hours.
The double certification programme is uniquely positioned to deliver these benefits:
- Course content and curriculum provided by econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
- Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
- Free 3 credits to download Econsultancy reports (worth USD695/report). Total value of credits is USD2,085
- Short 6-weeks course, designed for busy professionals who need not take annual leave to attend the course
- Practical and real-life training by certified digital marketing practitioners
- Conducted locally at PUBLICITY+, Petaling Jaya with ‘live’ face-to-face training, and not webinars or online learning
Course Details
Start Date: 4 April 2015 and 15 August 2015 (2 intakes)
Admission: RM12,000 / Pax (HRDF Claimable) / RM10,000 / Pax (Special early bird rate for participants who register 1 month before course date)
Venue: PUBLICITY+, A-G-07, THE TUBE, Prima Avenue, Jalan PJU 1/39 Dataran Prima, 47301 Petaling Jaya, Selangor
***Limited seats available, secure yours today.***
For more information and to register, please click here
For enquiries, please contact James at +6 012 329 1038 / +6 03 7803 6191 or email james@ClickAcademyAsia.com
Google AdWords Upgrades URLs for Better Tracking
Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them.
SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters
Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change.
The post Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Right to be Forgotten Should Apply Only in Europe, Says Google
Wikipedia founder Jimmy Wales among those backing Google’s stance.
The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate
Both Google and the EU have credible positions on whether RTBF should be applied globally.
The post The Thorny Dilemma At The Heart Of The “Right To Be Forgotten” Delisting Debate appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
What’s Stirring Beneath the Skin of Apple?
There has been a buzz for a while now with regards to Apple developing their own search engine as opposed to using others.
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Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All) Your True Business Goals
AdWords has made many improvements to its conversion tracking capabilities in recent years, but columnist Susan Waldes notes that many businesses have been reluctant to catch up.
The post Rip Off The Band-Aid: Use AdWords Conversion Tracking For (All)…
Wildcard Google Suggest Worked For Five Years
Rand Fishkin learned for the first time this week that you can use Google Suggest with wildcard spots within them. He posted about it on Google+ saying:
I somehow never knew…
Google’s E-Commerce Update: Was Last Week’s Search Tweak E-Commerce Focused?
There is no doubt in the vast majority of SEOs and Webmaster’s mind that there was indeed a search algorithm change last week with Google. Google wouldn’t confirm it but did tell us it was not related to Panda or Penguin…
Poll: Are You Earning More Or Less Per Click With Google AdSense
A WebmasterWorld thread has the normal complaints from Google AdSense publishers – complaints about earnings are down, revenues are dropping and it getting harder and harder to make money with the platform…
10 Reasons Why The Search Marketing Industry Will Be @SMX West
Because who doesn’t love a good Top 10 list? Learn why the search marketing industry gives SMX two thumbs up for being the best conference to attend and learn in-the-trenches tactics. In case you missed our previous preview, What Search Marketers Can Expect To Learn @SMX West In Silicon…
Please visit Search Engine Land for the full article.