Bing Predicts More Than 95% Of The Senate, House & Governor Elections
While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives….
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Simple Tips To Set The Stage For Local SEO In 2015
After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
The post Simple Tips To Set The Stage For Local SEO In 2015 appeared first on Search…
Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients
Take back the control in your client relationship by performing an extreme relationship makeover with these proven tips.
How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
The post How Google Is Using Dynamic Testing To Build Out The Knowledge Graph appeared first …
Thanksgiving 2014 – What I’m Grateful for in SEO
A look at what columnist Jon Ball is grateful for this year within the SEO industry.
Social Media Marketing Tactics that Work – Next Week in Las Vegas
Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing…
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3 Lessons Social Advertisers Can Learn From Search Marketing
As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM.
Is Google UK giving too much preference to US sites?
Here’s one example, showing Walmart in a search for supermarkets, as well as the Wall Street Journal, and even a supermarket based in India.
If we look in more detail at Walmart’s Google UK search rankings over the past year, we can see it ranking for various terms.
Mainly, it has been well down the list but results have picked up since around August. The supermarket is now in the top 20 positions in Google for several terms.
The same applies to Target, another US retailer which doesn’t sell to the UK.
It too experienced an uplift from August onwards.
Kmart is another and having had very little search visibility for most of the past twelve months, it is suddenly ranking for lots of shopping related search terms.
It isn’t just US retailers. Theiconic.com, an Australian retailer, is also appearing in Google UK.
Like the US examples shown here, it doesn’t service the UK. It has also experience the same post-August uplift.
Why are these US sites ranking on Google UK?
While US results are useful for many search terms, they are not relevant or particularly useful to users inputting shopping and grocery search terms.
This seems to be one area where Google’s results have become less relevant. These retailers are essentially displacing results from sites serving a UK audience.
The reason for this is unclear. None of the algorithm updates listed here appear to explain the pattern we’re seeing here.
So why are we seeing these results in Google UK? All suggestions welcome….
Quick & Easy Guide to Tracking Across Multiple Domains & Subdomains in Google Analytics
Posted by Tom.Capper
Out of the box, Google Analytics handles being deployed across multiple domains or subdomains extremely poorly. This is easily the most common critical problem in Google Analytics, despite its being relatively easy to fix.
D…
A Visual Guide to Using My Business Bulk Business Accounts For Multi User Management
Google is in the middle of a transition for bulk users from the Places Bulk dashboard to the My Business Bulk dashboard. Like the single location transition before this, it is frustrating and appears to a bulk user in the old dashboard to move excruciatingly slow*. But the technical aspects of the transition are not easy, […]
SearchCap: App Extensions Coming To Bing Ads, Apple’s Search Ambitions & How To Win At SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring….
I Speak At Conferences So Hire Me
Sooner or later every SEO puts one of these on their site right? From StreetFight Summit 2014. Fun show. Thanks to Laura Rich and David Hirschman for having me and to Rene Reinsberg of GoDaddy, Jonathan Czaja of Facebook and Brendan King, especially Br…
App Extensions Coming To Bing Ads
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action…
Please visit Search Engine Land for the full article.
Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he…
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Bing Ads To Retire Explicit Mobile OS Targeting In March 2015
To complete its path to compatibility with Google AdWords, Bing Ad has announced that explicit OS targeting will be retired in March of next year. No longer will you have the option to target ads to a specific mobile operating systems as you are now. I…
Pound Wise, Penny Foolish SEO (And Content Marketing)
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn’t sustainable in the long-term.
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How To Win At SEO & Content Marketing In 2015
Good news, content marketers: SEO hasn’t really changed! Columnist Nate Dame explains how to get the most bang from your SEO buck in 2015.
The post How To Win At SEO & Content Marketing In 2015 appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Hot Holiday Tips and Tricks
While for many the holidays mean cozying up with hot chocolate, singing holiday tunes by a warm fireplace, or spending time with family and friends – for those in e-commerce, Q4 means planning, budgeting, reporting, and good ole’ quality time with the
Understanding Question/Query Answering In Search & How It Relates To Your Website
As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content.
The post Understanding Question/Query Answering In Search & How It…
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Google Quality Score Algorithm Update?
A couple savvy advertisers posted in WebmasterWorld that they noticed major changes to their quality score metrics for a nice number of keywords in mid-October…