A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account…
Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top Marketers at Mid-Size Agencies Engage on Twitter.”
Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts…
Please visit Search Engine Land for the full article.
Microsoft Testing “Bing Saves” Search Bookmarking Feature
Microsoft appears to be testing a new feature for Bing: Bing Saves. According to a Neowin community member who saw the beta, it’s a way to click and bookmark a search result for later retrieval from your Microsoft account. Below is a screenshot of the feature from Neowin. The utility of such…
Please visit Search Engine Land for the full article.
Bing & Yahoo Search Partners Can Work
There have been plenty of articles questioning the validity and quality of traffic from Bing and Yahoo’s syndicated search partners, and maybe even a few about Google’s Search Network. Well, I’m here to tell you that with all the bad also comes some good. If you manage Bing search partners properly, you can generate good […]
Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West
Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose:…
Please visit Search Engine Land for the full article.
Products, Prices & Proximity Are Most Important Info On Local Business Websites
Historically, website design and optimization have been uncomfortable bedfellows. The structural and content requirements of SEO were seen to restrict the fluidity of design and user interaction, while a narrow focus on website style often meant that t…
Google Maps App: Do You Need A GPS?
Last week, Google quietly announced on Google+ a new feature within the driving directions of the Google Maps app. Now, it will give you the option to reroute you based on less traffic…
Online Marketing & The Future of Television
It has been said that one can tell what a person values most by examining how they utilize their spare time. If this is true then we (Americans in particular) place quite a bit of worth on our television shows. You’ve probably seen statistics like these before but last year Nielsen estimated that Americans spend 34 hours a week watching television…
At Local U: How Should You Market Your Google + Page?
Recently Anikait Chavan commented on an old post where I minimized the idea of link building to an SMB Google+ Page for local. With the many changes that has taken place with Google Local, his comment motivated me to revisit the idea of exactly how your Google+ Page for Local should fit into an overall marketing plan for your […]
Google Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.
How One SEO Consultant’s Near Death Experience United The SEO Community
Dana Lookadoo is a familiar, warm, embracing and smart personality in the SEO/SEM space and when she was involved in a major accident, the community she was such a big part of, was there for her. Yesterday, Dana posted on her blog Journaling My Cycling…
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
You Can Ask Google The Weather Like A Human
Let me start off with saying that this is not new, although I never really tried asking Google for the weather by saying. “Ok Google…
Is Google Misleading Us? If So, How?
You’ve all seen it, parking signs that are so confusing that sometimes you wonder, is the local government trying to mislead you…
Webmasters are asking themselves the same questions about Google…
Debug Results For Google’s Search Results
Florian Kiersch posted on Google+ an interesting screen shot of debugging the Google search results page.
The debug log seems to be about timing how long it takes some information to show up in the search results…
Manipulating Google+ for Fun and Maybe Profit…
On Friday I did a post about Google’s Authorship affect on rankings and this morning I was replying to some comments and checking to see how well it had done etc. and noticed something interesting; the Google+ shares was higher than both FaceBook and Twitter combined! After digging into the analytics
The post Manipulating Google+ for Fun and Maybe Profit… appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
How I Create a Strategy for a New Blog or Affiliate Site – Part 2 (Creating Your Sitemap & Wireframe)
In part one of this series – identifying the demographic – you got a good handle on who will be reading your blog based on your niche and where you social efforts should have the most impact (#protip – you can begin working on building a social following long before you launch your new site […]
The post How I Create a Strategy for a New Blog or Affiliate Site – Part 2 (Creating Your Sitemap & Wireframe) appeared first on Sugarrae.
The Basics of JavaScript Framework SEO in AngularJS
Imagine the scene: you’re embarking on the first few moments of a website diagnostic for your SEO audit. You disable JavaScript in your toolbar of choice and off you head, hopeful to discover a JS only navigation and a bunch of site architecture problems. If you’re still finding your feet in the world of technical […]
The post The Basics of JavaScript Framework SEO in AngularJS appeared first on SEOgadget.
5 Brilliant Ways to Use #Hashtags in Social Media Marketing
Hashtags are more than just a way to categorize posts or add a narrative to your updates. Here are some innovative ways you can use hashtags as a mean to drive conversation, harness public support, and garner attention for your brands.