Love-Hate Relationship? Zagat Brand Gets Increasing Visibility in 5-Star Carousel

I did not notice this before but as the new Local Carousel takes on the 5-Star treatment, it appears that the Zagat brand is taking on a higher profile or at least its Z is. This seems odd to me given Google’s move away from the Zagat rating system and having laid off all of their temporary […]

Google’s 5-(orange) Stars Spreading Internationally, to Adwords & Rich Snippets

More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also reports of them being seen […]

Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Jeopardy: What Is Google Glass: Source: Twitter Google Row Boat: Source:…

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Friday Talk: David Meerman Scott About Getting Attention

We are all trying to get attention. And the way we get that attention is changing. Successful author David Meerman Scott talks about that in this Friday Talk.

Post from on State of Search
Friday Talk: David Meerman Scott About Getting Attention

Build B2B Brand Awareness, Not Links

Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the…

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Link Building Campaign Design: How To Scale Outreach Today

“Scaling link building” is a buzzword that died a slow but well-deserved death over the course of the last several years. Panda, Penguin and common sense were nails in the coffin for many wild link building schemes advertised as “cheap and scalable.” But, if you’re…

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