Facebook Will Launch Graph Search For Mobile “Pretty Soon”
According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg…
Please visit Search Engine Land for the full article.
I Don’t Want No Scrub (Agency)
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the passenger side Of his best…
Please visit Search Engine Land for the full article.
More Brands Lose Brand Rankings As Google Takes Action – Music Magpie Just One Casualty
With the release of the new data in SearchMetrics.com we can confirm that there are a number of people that will be suffering from a huge headache this week following the loss of their own brand search terms, a clear indication that they have received a penalisation from Google. With
The post More Brands Lose Brand Rankings As Google Takes Action – Music Magpie Just One Casualty appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Bing For Schools, Finally?
Matt Wallaert, a Behavioral Scientist at Microsoft but more well known for creating Bing For Schools posted on Twitter something strange. He wrote, “Finally, Bing for Schools. No ads, the way it should be in schools…
Patent Holder Awarded 1.36% Of Google’s AdWords Revenue
You may have heard that Google was ordered to pay a patent troll 1.36% of their AdWords revenue between 2012 to 2016. That comes out to about $1 billion or so.
Greg Sterling at Search Engine Land
Twitter Adds New & Useful Search Filters To Search Results
Twitter announced on Twitter that they have added new search filters to the Twitter search results…
Dear Google, We Can Help With Your Google Rankings
You and I get them all the time, spammy emails from SEO companies telling us how they can get us more traffic and higher rankings in Google…
Google Location Based Answer Query Results
Spotted via blumenthals, it seems Google has a new location onebox answer result for certain types of queries.
So if you search in Google for the location of X, or searches for business name locations and so forth, Google will give you a one box resul…
Google’s Matt Cutts: Don’t Use Article Directories For Link Building
In a short video yesterday, Google’s Matt Cutts told webmasters and SEOs not to use article directory sites for link building strategies.
Well…
Building a CRAP SEO Content Strategy
How concepts and connections, relevance and relationships, authority and authenticity, and promotion and prominence (pardon the unfortunate acronym) provide guidelines for a content strategy that will improve website rank-ability and engagement.
Google Search Redesigns Stock Quotes, Drops Competitor Links For First Time Since 2000
Google has launched a new stock card result that is a lot larger, is more interactive and has dropped the links to competing financial sites. Here is the new stock card you get when you search Google for [yhoo]: Compare that to the old one: As you can see, the links to the competing stock […]
Please visit Search Engine Land for the full article.
Excelling (Again) At Excel For Search Engine Marketers
On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver…
Please visit Search Engine Land for the full article.
SEMPO State of Search Marketing Report 2013
The State of Search Marketing Report, produced by Econsultancy in association with SEMPO, looks in-depth at how companies are using various digital marketing channels, including paid search, search engine optimisation (natural search) and social media marketing.
The report follows a survey of over 400 respondents from both companies (client-side advertisers) and agencies, collected in November 2013.
The findings covers the signficance of different technologies and trends across paid search, SEO, social media, digital display, email and mobile marketing. The study, SEMPO’s ninth annual State of Search Marketing Report, also contains spending, resourcing and the untapped potential in digital marketing.
The 52-page report includes the following sections:
- Significance of different trends and technologies
- Budgets
- Objectives and metrics
- Resourcing
- The growth in digital marketing
Key findings include:
- Mobile plays an increasingly important role for marketers but significant dedicated budget is yet to be set aside
- Social media is important, but respondents question the value of Google+ for SEO
- Budgets set to grow and are flexible but most split money in a siloed fashion
- Measuring ROI remains a struggle for social and mobile
- Few companies adopt an experimental approach to digital marketing
Table of contents
- Executive Summary and Highlights
- Foreword by SEMPO
- About Econsultancy
- About SEMPO
- Methodology
- Findings
- Significance of different technologies and trends
- Use of digital marketing disciplines
- Search engine optimisation integration
- Paid search trends
- Search engine optimisation trends
- Digital display marketing trends
- Social media marketing trends
- Mobile marketing trends
- Email marketing trends
- Budgets
- Spend on digital marketing
- Breakdown of digital marketing spend
- Expected change in budget for 2014
- Separation of digital marketing budgets
- Flexibility in paid search budgeting
- Flexibility in search engine optimisation budgeting
- Flexibility in digital display marketing budgeting
- Flexibility in social media marketing budgeting
- Flexibility in email marketing budgeting
- Flexibility in mobile marketing budgeting
- Objectives and metrics
- Current success with digital marketing
- Ability to measure ROI
- Objectives and metrics for paid search
- Objectives and metrics for search engine optimisation
- Objectives and metrics for digital display marketing
- Objectives and metrics for social media marketing
- Objectives and metrics for mobile marketing
- Objectives and metrics for email marketing
- Resourcing
- Time invested in digital marketing research
- Testing new technology
- Where is the growth in digital marketing?
- Untapped potential in paid search marketing
- Untapped potential in search engine optimisation
- Untapped potential in digital display marketing
- Untapped potential in social media marketing
- Untapped potential in mobile marketing
- Untapped potential in email marketing
- Appendix – Respondents Profiles
- Type of organisation
- Respondent roles
- Business focus
- Business sector
- Type of agency
- Geography
- Size of company by revenue
- Size of company by number of employees
- Revenue per region
A free sample is available to those you want to know more about the report.
Conversion Review Giveaway: The Outcome
Two weeks ago, we did a Facebook free giveaway for a Conversion Review. The lucky winner was the webshop Indigobox Jewels. In this post, I’ll highlight a few of the most important things we’ve come across during the review. I’ll first go through the website as if I were a visitor who wants to buy something.…
This post first appeared on Yoast. Whoopity Doo!
4 Tips to Effectively Localize Your Search Marketing
With the right structure and analytics in place, local search can help advertisers capitalize on regions where business is strongest, or become a lever that supplements marketing in underperforming regions to increase awareness and improve sales.
Global Mobile Advertising Opportunities: Brazil. Russia, India & China
Mobile advertising is on the rise in Russia, India, Brazil, and China, which are all experiencing huge growth in the number of mobile users. Here’s an overview and some tips on mobile marketing campaigns and strategies in the BRIC nations.
Live @ SMX West: Best Practices For Mobile SEO
For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing…
Please visit Search Engine Land for the full article.
Local Answer Box: A Work in Progress or TMI?
It’s always fun when Google releases new “answers” like the local Answer Box to see them going wrong. It shows the limits of the current technology and gives some idea how it works. Leave it to Phil Rozek to find an unusual example of it not working quite right and have it give an answer to […]
Small businesses losing faith in social media
Russell O’Sullivan shares his views on the best approach for small businesses to approach social media to reapt the rewards of your efforts.
Post from Russell O’Sullivan on State of Digital
Small businesses losing faith in social media
Google: “We Are Taking Action Against French Link Network”
Google have clearly upped their ante when it comes to the penalisation of link networks over recent months with a number of popular link selling platforms being found and destroyed and they have done it again with the news that they have identified a French network that is in breach
The post Google: “We Are Taking Action Against French Link Network” appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.