Do Your Own 5-Minute SEO Audit
If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don’t…
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Remarketing Across Ad Exchanges With DoubleClick Search
DoubleClick Search’s Display Remarketing from search ads feature lets you retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Here’s a walk-through of the feature.
Google Launches A New Google Alerts Interface
Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and importan…
Google Honors Nelson Mandela With Doodle On His 96th Birthday
Google is remembering and honoring the late Nelson Mandela, who passed away on December 5, 2013. His birthday is today, the first birthday after his death, and to honor Nelson Mandela, Google has a special Google Doodle. The Doodle is a video showcasin…
Google Nelson Mandela Logo
Today on the Google home pages worldwide is a Google Logo, aka Google Doodle for the birthday of Nelson Mandela. This is his first birthday since after his death in 2013.
Submit Your Right To Be Forgotten Requests With Bing Now
Earlier this week we reported that Microsoft was taking their time working up a solution for Bing to handle the right to be forgotten strategy. Well, yesterday…
eBay Admits Google Penalty Had A “Dramatic Impact” On Earnings
Back in May we reported that eBay had some sort of penalty that hit their Google search visibility by about 50%. That is major but now we somewhat know how major.
Danny Sullivan reports on Search Engine Land that it may have costed them $200 million….
Google Earnings Report Shows New AdWords Ad Format Increased Click Through Rates
Google announced their Q2 earnings last night and beat estimates, although some are worried about mobile ads being an issue and Nikesh Arora leaving the company…
Google Pushed Out New Google Alerts Design
Google has been testing a new design for Google Alerts and now it seems the new look is live.
The functionality of what and where you subscribe to things have not changed but the user interface to do so has changed drastically…
How to Prove ROI Potential of Content Campaigns – Whiteboard Friday
Posted by iPullRank
We all know that creating and promoting content can be a ton of work (not to mention expensive). So how do we know whether it’ll be worth it? In today’s Whiteboard Friday, MozCon 2014 speaker Mike King shows you several w…
Google Penalty Hits eBay’s Bottom Line, May Cost Up To $200 Million In Revenue
Earlier this year, eBay was hit with a search penalty by Google. The loss of traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call this week, suggesting it may have cost up to $200 million in revenue. eBay also said it plans to improve its efforts in…
Please visit Search Engine Land for the full article.
SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Camp…
Google Analytics Now Available for iOS
You can now download the official Google Analytics app for iPhone and iPod Touch. While the Android version of this app has been available for some time, this is the first release for iOS. The app has all the GA features you’re used to seeing.
SPONSOR MESSAGE:Content Marketing & Link Building Together
Join us Tuesday, August 5th at 1:00EDT (10:00PDT) to hear Jon Ball, Page One Power’s co-founder and CEO, discuss content marketing and it’s impact on link building. Attendees will learn why links are still relevant and how link building and content marketing work together. You’ll also learn how to…
Please visit Search Engine Land for the full article.
3 Reports Offer Insights on State of Paid Search in Q2
Three reports from Adobe’s Digital Marketing, Kenshoo, and The Search Agency highlight the state of paid search across the globe – including paid search spend, click-through rates, cost per click and more trends and data by engine and device in Q2
Bing Launches Search Removal Request Form in Europe
Microsoft’s search engine Bing has finally responded to the recent European Court of Justice “right to be forgotten” ruling. Bing has created a form for people to use who want embarrassing things written about them to be removed from search results.
Google+ Drops Controversial Real Name Policy After 3 Years
Google+ has revised its real names policy. According to Google the previous restrictions “helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names”.
Google Now Calculates Bitcoin Prices in Search Results
How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as “Price of BTC” or “Bitcoin price”. Bing added a Bitcoin convertor in February.
Marin Software Adds Support For Google Shopping Campaigns
Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creati…
Mobile PPC Tips & Tricks – What Works & Doesn’t
As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there’s still a lot of low-hanging fruit out there. In this article, I’ll share some mobile stats to begin with, and then provide some…
Please visit Search Engine Land for the full article.