Optimizing Local SEO Strategy for Multi-Location Businesses
There are lots of challenges that impact multi-location SEO, so how can marketers best optimize their local SEO strategy if they have businesses in various places?
Apps Could Be an Innovative Approach to Local Search
Many small businesses think that apps are best left to big brands and games, but app search is on the rise, and could bring big business by way of local search.
The Hardest AdWords Quiz You’ll Ever Take
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
The post The Hardest AdWords Quiz You’ll Ever Take appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why Search Was Instrumental in the Growth of Taco Bell’s App
Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.
SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available
Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest…
Please visit Search Engine Land for the full article.
Google Search Auto Suggest Displays Knowledge Graph Data
Sometimes when you do searches at Google, the auto-complete suggestions offered in the search bar may show additional snippets of information
Google My Business Listing Fraud Through Craigslist
A couple months ago we reported on the topic of Google business verification fraud through the old fashion US postal service.
It is a common thing that scammers do to gain trusted listings in Google Maps through the Google My Business center…
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Google AdWords Converts Your Flash Ads To HTML5 With Swiffy
Google announced on Google+ that they will now automatically convert eligible Flash ads to HTML5 format, this way the ad can be displayed on more devices…
Google To Update Widget Link Guidelines Fairly Soon
A couple weeks ago we posted how Google’s John Mueller said he would avoid link building in general, but in that, he said you can enable people to easily link to you by offering a widget or something.
John was asked about widgets for link building…
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Google SEO: Should Titles & H1 Tags Be Exactly The Same?
The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent.
Now a Google Webmaster Help thread
Click-to-Call and the Big Data Gap
Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising.
The Importance Of Search Data In Your Marketing
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.
The post The Importance Of Search Data In Your …
Apple Pay Could Mean Shoppable Paths for Mobile Search
A new mobile ad feature allows users to save mobile offers to Apple Pay and Google Wallet with the tap of a finger. This new technology could mean better solutions for search offerings.
New SEO Myths and Lies in 2015
Since the pseudoscientific brigade continues to publish false and misleading statements about really simple technical stuff, let’s just round up the latest SEO lies and myths for another round of debunkery. We have 10 months left in the year. Maybe…
Does Your PPC Campaign Pass the Mobile Test?
Here are three questions marketers must ask before launching a mobile PPC campaign.
Spotlight On: Yelp’s Rosie Akenhead
Yelp’s manager of local business outreach for the U.K. and Ireland spoke with SEW about recent additions to Yelp, as well as the time she Yelped a taxidermist.
6 Tips From the Monty Python School of SEO
What kind of SEO takeaways can you get from classic Monty Python sketches?
Here’s How Badly Google Is Killing Its Digital Media Competitors (for Now)
Google isn’t just dominating search, but digital advertising across the board.
Paid Search Tips For Winning at eCommerce
Paid Search (PPC) is a great source of eCommerce business. In this article Laura Phillips looks at tips to help you quickly and effectively improve your conversion rate.
Post from Laura Phillips
Marketing Budgets 2015
Overview
The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing. The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels.
Almost 600 companies participated in this research, which took the form of an online survey between December 2014 and January 2015.
What you’ll learn from this research
The report reveals marketers’ priorities for the next 12 months, while exploring the extent to which companies are committed to investing in marketing, the channels they are focusing their investment on, and the challenges they face in improving their capabilities in this area.
Key findings from the report
- Digital marketing budgets are set to reach an all-time high
- Investment in digital marketing technology surges back
- Marketers look beyond paid media, but ROI measurement issues hold them back
- Acquisition marketing continues to be front of mind
Features of the report
This 64-page report looks in detail at how companies are allocating their online and offline marketing budgets in 2015. It explores the following areas:
- Marketing focus
- Marketing budgets
- Investment in technology
- Marketing effectiveness and ROI
- Barriers to further investment
- Most important area of digital focus in 2014
Who should read this report?
The report is essential reading for both in-house marketers and agency professionals around the world, as well as those outside who want to understand how marketing budgets and investment is evolving within the digital and traditional marketing fields.