Google Penalty Notifications Sent To Anglo Rank Link Buyers
As you know, Google’s Matt Cutts publicly outed that Google went after Anglo Rank’s link network and that the penalties and notifications will go out in a few days…
Matt Cutts: Google Penalties Get More Severe for Repeat Offenders
A website that gets caught violating Google’s webmaster guidelines for the first time won’t be treated as harshly as those that have been penalized multiple times. Also: how the disavow tool can bring a site with bad backlinks back from the dead.
3 Role Model Lessons From My Mom That Have Universal Business Appeal
During a time of reflection recently, I began to think about the ways that my Mom has been a role model; not just to me but to people from all walks of life, ranging from public figures to aspiring artists from our tiny community in Tennessee. Today is my Mom’s birthday. I won’t tell you […]
Retweets Most Likely to Happen After Hours [Study]
While Twitter users are most active during the workweek, research coming from TrackMaven shows after hours garner the most retweets in late evenings and on Sundays. Additional stats show tweets with images have a better chance of being retweeted.
Cloud Storage
A poet friend recently got upset about a bill he received for Google’s cloud storage. He wasn’t aware of his wife’s increased use of his online storage account, which incurred a fee on his credit card. He complained to Google, including a small rant:
“What the hell is a “Cloud Platform”?????? Do clouds need platforms? If […]
12 things you didn’t know about international search marketing
The French are not fans of mobile commerce
A study of 10,000 consumers in 11 countries by Poulpeo (Ipsos Public Affairs) found that only 4% of French people use their mobiles to shop. This compares to 24% in China and 22% in the UK.
Ecommerce in Mexico
Ecommerce in Mexico grew 57% in 2012 reaching $6.4bn. There are now 17m online shoppers in Mexico, with credit cards the most popular payment method.
Norway
Norway’s digital advertising market is set to rise by 6.8% in 2013 and pass the $1bn mark in 2016.
Mobile use in Russia
The majority of Russians (59%) access the internet via a mobile device every single day. Android is the most popular OS, with Samsung the leading tablet and smartphone provider.
Baidu
Baidu’s market share in China has decreased over the last year, from 78.6% in 2012 to 63.16% in 2013.
Baidu, however, still dominates the Chinese search engine market as you can see in the below chart which shows the search engine market share as of August 2013.
Google in Hong Kong
Baidu may be king in China but in Hong Kong it’s all about Google.
Google and Google Hong Kong enjoy 57% of the market share.
SEO university
Some Spanish universities, Barcelona’s Pompeu Fabra for example, have started offering courses in SEO and search engine marketing.
Ecommerce in Switzerland
Switzerland has a senior ecommerce market. Of the 55+ population, 80% are online every day and a third make at least one purchase a month.
Incidentally, Swiss ecommerce retailers are under no legal obligation to accept returned goods.
Yandex
Russia’s dominant search engine Yandex is the most viewed entity in the country.
Sweden
Google Shopping is not yet live in Sweden, but is being trialled by certain brands, with a wide-spread launch imminent.
SEO in Germany
Germany’s BVDW (federal association for digital economy) has introduced quality certifications for SEO and web marketing agencies. SEO agencies have to sign a code of conduct to confirm they will adhere to ethical practices.
Ecommerce in Germany
90% of online shoppers in Germany plan to buy Christmas presents over the internet, with 4% claiming all of their festive purchases would be via ecommerce.
Acronym Launches ‘Keyword Provided’ Algorithm to Recover ‘(Not Provided)’ Keywords
Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google’s secure search with “Keyword Provided” – an algorithm that’s been tested with a 99 percent accuracy, according to its research.
Analyst Gives Both Google Now And Siri A “C+”
Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one performed better. Using 800 queries under a variety of “controlled” and “uncontrolled” conditions, Munster and his team tested…
Please visit Search Engine Land for the full article.
How Google AdWords’ Ad Rank Algorithm Update Increased Brand CPC’s by 600%
On October 22nd Google announced that ad extensions will now be a factor in ad rank as well as the importance of ad extensions eligibility to display in your ads. As with all algorithm changes no one really knew what this meant for performance or how this was going to affect our PPC campaigns. The initial conversations were that […]
YouTube Shares Most Watched Content & Video Ads in 2013
YouTube has released their most watched content lists of 2013. One of the most popular trends this year has been “prankvertising” – online campaigns in which brands play jokes on supposedly unsuspecting members of the public.
This Holiday Shopping Season, Searching Google For “Pearl Necklace” Leads To NSFW Surprise
Those using Google to find the perfect pearl necklace for their significant other this holiday season may be in for a rude surprise. If you search for “pearl necklace,” one of the top results is a definition from Urban Dictionary, which is completely not safe for work. A reader sent us…
Please visit Search Engine Land for the full article.
Don’t Dismiss Broad Match: It’s Come A Long Way
A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are…
Please visit Search Engine Land for the full article.
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when…
Please visit Search Engine Land for the full article.
These 10 Types of Blog Posts Save the Day When You’re Out of Ideas
Quality writing is a key ingredient in any blog post, but what do you write about when you feel like you’ve run out of things to say? Try one of these ten types of blog posts to get your creativity going and offer something useful for your readers.
How to Win at Email Lead Generation On Any Budget
The once forgotten digital medium of Email, has been making a huge resurgence in recent times. Find out 5 top methods to help acquire new leads today!
Post from Ned Poulter on State of Digital
How to Win at Email Lead Generation On Any Budget
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Malaysia
Course benefits
MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible.
Complete a 2-month weekend certification programme and get awarded the certificate in Digital Marketing (powered by econsultancy) and Google adwords Qualified individual certification.
The double certification programme is uniquely positioned to deliver these benefits:
- Course content and curriculum provided by econsultancy of UK, the world leading digital marketing best practice community and publisher with 210,000+ subscribers
- Certification in Google adwords, a highly sought-after professional qualification by Google for digital marketing professionals
- Short 2-month course conducted over 6 weekends. Designed for busy professionals who need not take annual leave to attend the course
- Practical and real-life training by certified digital marketing practitioners
- Conducted locally in Kuala lumpur with ‘live’ face-to-face training, and not webinars or online learning
Complimentary 1 Year Econsultancy Small Business Subscription (worth USD795 or RM2,500) for every course participant. This single user subscription offers unparalleled access to econsultancy’s rich resources of digital marketing reports, guides, stats,events, blogs and forums.
Details of Small Business subscription here
Course Details
This double certification course is a 2 months part-time programme for working professionals who intends to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by econsultancy) and the Google AdWords individual Qualification. This is a part-time programme with 64 contact hours spread over 6 weekends. participants will only be certified after passing the Google adwords exams and the digital marketing project, and complete at least 52 contact hours.
The 2 months programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing.
Start Date: 1st March 2014 & 10 May 2014 (2 intakes)
Admission: RM12,000 / Pax (HRDF Claimable) / RM10,000 / Pax (Special early bird rate for participants who register 1 month before course date)
Venue: Menara SSM@Sentral, No. 7 Jalan Stesen Sentral 5, Kuala Lumpur Sentral 50623
***Limited seats available, secure yours today.***
For more information and to register, please click here
For enquiries, please contact James at +6 012 329 1038 / +6 03 7803 6191 or email james@ClickAcademyAsia.com
Certificate in Digital Marketing (Powered by Econsultancy) & Google AdWords Qualified Individual Certification – Malaysia
Course benefits
MARKETING is proud to launch the first world-class certificate in digital Marketing programme in Malaysia catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible.
Complete a 2-month weekend certification programme and get awarded the certificate in Digital Marketing (powered by econsultancy) and Google adwords Qualified individual certification.
The double certification programme is uniquely positioned to deliver these benefits:
- Course content and curriculum provided by econsultancy of UK, the world leading digital marketing best practice community and publisher with 210,000+ subscribers
- Certification in Google adwords, a highly sought-after professional qualification by Google for digital marketing professionals
- Short 2-month course conducted over 6 weekends. Designed for busy professionals who need not take annual leave to attend the course
- Practical and real-life training by certified digital marketing practitioners
- Conducted locally in Kuala lumpur with ‘live’ face-to-face training, and not webinars or online learning
Complimentary 1 Year Econsultancy Small Business Subscription (worth USD795 or RM2,500) for every course participant. This single user subscription offers unparalleled access to econsultancy’s rich resources of digital marketing reports, guides, stats,events, blogs and forums.
Details of Small Business subscription here
Course Details
This double certification course is a 2 months part-time programme for working professionals who intends to upgrade their knowledge in digital marketing. Upon successful completion of the programme, participants will obtain a double certification, and are awarded the Certificate in Digital Marketing (powered by econsultancy) and the Google AdWords individual Qualification. This is a part-time programme with 64 contact hours spread over 6 weekends. participants will only be certified after passing the Google adwords exams and the digital marketing project, and complete at least 52 contact hours.
The 2 months programme covers topics ranging from the overview of digital marketing, customer acquisition channels to social media marketing.
Start Date: 1st March 2014 & 10 May 2014 (2 intakes)
Admission: RM12,000 / Pax (HRDF Claimable) / RM10,000 / Pax (Special early bird rate for participants who register 1 month before course date)
Venue: Menara SSM@Sentral, No. 7 Jalan Stesen Sentral 5, Kuala Lumpur Sentral 50623
***Limited seats available, secure yours today.***
For more information and to register, please click here
For enquiries, please contact James at +6 012 329 1038 / +6 03 7803 6191 or email james@ClickAcademyAsia.com
Search Engine Optimization (SEO) Marketing – Malaysia
Learn the Best Practices of SEO Marketing From UK’s Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space…
Search Engine Optimization (SEO) Marketing – Malaysia
Learn the Best Practices of SEO Marketing From UK’s Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space…
Search Engine Optimization (SEO) Marketing – Singapore
Learn the Best Practices of SEO Marketing From UK’s Top Digital Marketing Research & Training Company!
Equip yourself with the latest 2012 SEO knowledge in this 2-day course, and unleash the power of SEO in the increasingly competitive online space.
This intensive 2-day course enables you to plan and build an organic search engine optimization (SEO) strategy. The right SEO strategy brings the right kind of visitors to your website, boosts online conversions and helps you stand out in the fiercely competitive online space. The course also gives you the latest updates on the increasingly tricky nature of SEO as search engine continuously innovates and online competition heats up.