Video Recap of Weekly Search Buzz :: November 14, 2014
I share some crazy but good news about my personal life, so if you care, you can listen at the beginning. Then I get into business talking about how Matt Cutts is enjoying his time off and ask if he will ever return to Google. Penguin 3.0 is still r…
Game Of Thrones Hodor Character Gets His Own Google Search App Easter Egg
Along with recent updates including new Now cards and a “flip a coin” feature, Google’s Search App also includes an Easter Egg designed especially for “Game of Thrones” fans. Saying, “Ok Google, Hodor” or tapping the Search App microphone icon before…
Please visit Search Engine Land for the full article.
For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match
Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals,…
Please visit Search Engine Land for the full article.
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven’t yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
…
Ad Copy – 7 Key Steps for Adding Holiday Sparkle
If you haven’t yet put together your holiday ad copy for paid search, or are still working on those final touches, here are seven strategies to keep in mind.
ReadWrite, Fashionista and Remodelista up for sale?
digiday yesterday posted about Say Media looking to sell it’s news sites.
read more
2014 Holiday Social Marketing Trends
A look at how marketing budgets are spent and plans are made around the holiday season on Social Media. No surprise here: there is a LOT going on.
Post from Bas van den Beld
French Court Trying To Impose Right-To-Be-Forgotten Decision On Google Worldwide
Google is facing daily fines of €1,000 in France, under a punitive ruling tied to the Right-to-Be-Forgotten (RTBF), unless it removes links to an article from its index globally, according to The Guardian. Several politicians in Europe have recently suggested that the RTBF should extend to all…
Please visit Search Engine Land for the full article.
Which Terms Trigger the New Entertainment Pack
The new carousel replacement, like the carousel, shows for entertainment and recreational searches. This entertainment pack almost always (but not quite always) starts at position one right below any ads. I wanted to see which terms that previously showed the Carousel were now showing the new Entertainment Pack. When the original local Carousel first came […]
Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday
Posted by randfish
We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whit…
Google Continues Testing Carousel Replacement
Per James Gibbons and Brady Callahan on Twitter, Google is testing another variation of their Carousel Replacement. I was able to see the test in Safari on my Mac but not in Chrome or Firefox. Mileage may vary. It is similar to the display first seen in August but with three differences. One, the display […]
SearchCap: Google Debuts New Hotel Booking Ads, A New Call Analytics Report & Holiday Paid Search Drivers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears The grand, awkward Carousel experiment appears to be coming to an end — for local listings…
Please visit Search Engine Land for the full article.
Facebook Quietly Debuts New Local Search and Discovery Tool
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
Facebook Quietly Debuts New Local Search and Discovery Tool
The social media platform has made its Places Discovery more useful as a local search and discovery tool.
Google Debuts New Look For Hotel Booking Ads As The Carousel Disappears
The grand, awkward Carousel experiment appears to be coming to an end — for local listings at least. Google is abandoning the Carousel of horizontal listings that appeared at the top of local search results for hotels, restaurants and a few other verticals. With the changes, Google is now…
Please visit Search Engine Land for the full article.
Google Drops Local Carousel For Hotels, Restaurants & Other Local Listings
Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s being replaced by a 3-pack of organic listings and some new secondary pages. The Local Carousel rolled out in June, 2013 for the PC in the…
Please visit Search Engine Land for the full article.
Call Analytics Platforms – New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound…
Please visit Search Engine Land for the full article.
SEO and PR Collaboration with BuzzSumo
Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and […]
The post SEO and PR Collaboration with BuzzSumo appeared first on SEER Interactive.
Google Rolls Out Search App Redesign For Android Lollipop Devices
Google announced today it is rolling out a redesign of its Search App for Android devices running on the Lollipop OS. Along with the “…bold colors, fluid animations and simplified layouts” of the new material design, Google says the updated app allows Nexus 6, Nexus 9 and Galaxy…
Please visit Search Engine Land for the full article.
2 Successful Holiday Strategies for Online Retail
Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website.