SEO News

In a recent webmaster help video, Google’s Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google’s crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.

Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.

Scroogled, Microsoft’s anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.

Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers “more effectively analyze and optimize the organic search performance of specific landing pages on their sites.”

New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.

Focus less on manual link building and more on delivering awesome content and community help. You’ll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to.

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee’s visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing efforts.