Bing Catapult: New Technology Delivers Faster, More Relevant Search Results
Bing has put significant resources behind a new datacenter project at Microsoft designed to give searchers faster and more relevant results. The Catapult project is a redesign of the data centers and machines that power Bing search.
Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]
When the test subjects were asked what was top of mind when asked about a specific category keyword, Google found that 14.2 percent in the test group named the test brand, while 8.2 percent in the control group also named the same brand.
Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]
School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital’s fourth annual “Back To School Trend Report,” the back-to-school marketing season is in full swing.
Google Search Adds Phone Numbers That Dial Via Hangouts
Google has now added phone numbers that hyperlink to Google Hangouts for voice dialing and calling.
If you search for your favorite place on Google Local, Google may show a big phone number…
Bing Catapult Is Like Google’s Caffeine Update
Bing announced they are going to get faster, twice as fast to be exact…
Google: Penalized Sites Don’t Get Crawled Less Often
Yesterday in a Google Webmaster Hangout with Google’s John Mueller I asked John if Google crawls penalized sites less frequently and/or slower. He responded that Google typically does not slow the crawl for penalized sites…
Google AdWords Summit : Live Stream Available
Tomorrow and Friday, Google is hosting full day AdWords Summits in London. Coco from the Google AdWords team announced it on Google AdWords Help explaining that not only can you come in person…
Internet Explorer Doing Sponsored Posts: Bing & Google To Dish Out Penalties?
As I covered this morning at Search Engine Land – Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer?
I suspect they will have to.
What happened?
Microsoft seems to have contracted SocialChorus to run a campaign to generate buzz and awareness over their new Internet Explorer. As you know, IE has been getting a pretty bad rap these days.
Does Google’s “Search Ads Lift Brand Awareness” Study Mean What It Says?
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…
Please visit Search Engine Land for the full article.
Why Build It and They Will Come Always Works
I love this idea: Build a great Website and people will come to it. It has never failed to work. In fact, “Build it and they will come” has been the foundation of my Web marketing strategies since I started…
Google Knowledge Graph Adds Phone Numbers With Hangout Integration
Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangou…
Escape the Office, Head to SearchLove
Some people think work involves computers, spreadsheets and a thumping headache. To those people, we say relaaax. Our two-day SearchLove conferences get you up to speed with all the industry’s most advanced techniques and ideas.
A Step-By-Step Guide To Link Building For Boring Industries Or Products
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier si…
Study: Google Universal Results Show Up For 85% Of All Searches: Videos In 65% & Maps In 1%
SearchMetrics released a study on the penetration of Universal Search results in the Google search results. By Universal Search we mean the way Google “blends” results from “vertical” search engines like Google Images, Google Videos, Google Maps or Google News into its web search listings. The…
Please visit Search Engine Land for the full article.
5 Reasons a Site Hit by Google Penguin Won’t Recover
If you’re working hard on cleaning up a site that’s been hit by Google Penguin, don’t despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn’t recovering rankings in the search results.
Google Analytics Resource Guide of Epic Proportions
This is meant to educate and be a resource for people on a range of GA topics from types of tracking to what exactly is being calculated to even cover some common issues seen recently. So either start at the top and read the whole post or click on a specific topic and just read […]
The post Google Analytics Resource Guide of Epic Proportions appeared first on Builtvisible – A Creative Digital Agency.
Why “Linksville” Is a Ghost Town: Link Building Is Moving In House
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have…
Please visit Search Engine Land for the full article.
New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston
Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who…
From Semantic to Semiotic. The next evolution of Search Marketing
Technology and is already on the grade of maturity where engineering needs the proactive collaboration of humanistic studies for making the jump forward
Post from Gianluca Fiorelli on State of Digital
From Semantic to Semiotic. The next evolution of Search Marketing
Yandex Introduces Cityguide Apps For Russian Market
Combining maps, business listings, reviews and other content aggregated from 70 partners, Yandex has introduced a cityguide app for iOS and Android. There’s also a PC site as well. Called Yandex City, it’s a straight-up map-centric local search site. It’s only available for Russia…
Please visit Search Engine Land for the full article.