Google Penguin is Confirmed to Be a Continuous Thing Now
After lots of fluctuations since November especially starting from the Thanksgiving weekend, Google h
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Trapit & Addvocate merge while SugarString is killed
It has been an interesting week in the world of Content Marketing.
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November’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in November and how you and your team can take advantage of these developments. 1. Brain Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced eCommerece Who Should Care: eCommerce Businesses, practitioners The Gist: Enhanced eCommerce […]
The post November’s Google Analytics Blog Insights to Grow Your Business appeared first on SEER Interactive.
Bots: Not just killing your CTR but also your PPC budget
The recent story about negative SEO being done through bots clicking on everything but 1 specific company was interesting and also tied in to a recent article on Marketland.com about bot fraud in t
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Google Reveal Penguin Update Is Now “Continuous”
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Reveal Penguin Update Is Now “Continuous” appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015.
The post NYT Best-Selling Author And Cons…
Google Launches Custom Columns For Deeper Metric Segmentation
Advertisers can segment metrics at the campaign and ad group levels.
The post Google Launches Custom Columns For Deeper Metric Segmentation appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
Columnist Mona Elesseily explains why multi-device attribution is important and explores solutions for finding credible data on customers using two or three digital devices.
The post Understanding Cross-Device Attribution And Adjusting Campaigns Accor…
Writing a blog: creating a clear blog post structure
A few weeks ago, I wrote a post about obtaining an attractive writing style. I gave some practical tips to make your blogs more readable. In this post, I will give practical tips to help you set up a nice and clear blog structure. Before the end of this year, I will write a final…
This post first appeared on Yoast. Whoopity Doo!
Google Speeds Up Mobile Search By 100-150 Milliseconds
Google’s speed guru, Ilya Grigorik, announced on Google+ that they’ve made Google mobile search a bit faster…
Google Lightbox Ads Now Work On Mobile
Google announced they have enabled their lightbox ads to work across all screen sizes, from desktop, to tablet, to mobile phones.
The new Lightbox ads are now available for all AdWords advertisers globally and work across all devices…
Google App Indexing: 15% Of Android Searches Return Deep Links
Google posted on several blogs yesterday an update on app indexing which includes how tos and some stats.
Here are two interesting stats:
(1) For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing……
Google Mobile Friendly Label Goes International
It looks like Google is now rolling out the mobile friendly labels globally and in all languages…
The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Columnist John Cosley of Microsoft shares insights about how Cost Per Click, Ad Click-Through Rate, and search volume organically evolve throughout the day.
The post The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target appeared first …
Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If you would like to continue being relevant in 2015 on Google, then now is the time to begin building a mobile-friendly website.
Google Says Penguin To Shift To “Continuous Updates”
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
The post Google Says Penguin To Shift To “Continuous Updates” appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Examining Search and Social Behavior for Holiday Shopping
Here’s a look at some search and social trends that occurred over the past few weeks, with a focus on Black Friday and Cyber Monday.
Google AdWords Adds Custom Columns
Google announced on Google+ that they’ve enabled a way for advertisers to customize the columns they want to see in their reports.
Google said they are “introducing custom columns to AdWords reporting…
Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types of content. …
How to Prevent Client Failures in SEO Public Relations
Taking the time to prepare your SEO client to effectively speak to the media can help you successfully move out of any SEO silo.