SearchCap: Google AdWords Automatic Item Updates, Google Smartphone Icons & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Introduces Automatic Item Updates For PLAs Up to now, Google has systematically disapproved product listing …
Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast
Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Bing Ads Brings Gifts: Holidays by the Numbers
In a joyous season of sales and snow, Bing Ads shows you where the time and money goes… Light up your screen and count the spend during the lucrative holiday retail season. Last year’s holiday retail market was valued at $601.8 Billion. To top it this year, we’ll have to make…
Please visit Search Engine Land for the full article.
How to Add A Business Listing to Waze
Today Waze introduced the ability to add “Places” to their mobile application. For any of you who aren’t familiar, Waze is a mobile traffic/mapping application that was bought by Google in the not to distant past. Google owned local application are always on my radar, so here is a quick walk through on how to list […]
The post How to Add A Business Listing to Waze appeared first on Local SEO Guide.
Privacy-Savvy Search Engine DuckDuckGo Blocked in China
Search engine users in China got a rude awakening when they realized last week that DuckDuckGo had been blocked or was temporarily unavailable.
Twitter Takes Another Step Toward ECommerce
http://www.searchenginejournal.com/use-twitter-build-amazon-wishlist-using-hashtag/116829/
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49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]
Research findings from BloomReach, a company that provides a personalized discovery platform for online retailers, show 49 percent of consumers in the U.K. leverage organic search as the main point of entry to e-commerce shopping sites.
Google Introduces Automatic Item Updates For PLAs
Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”…
Please visit Search Engine Land for the full article.
Local Heat Maps – Lots of Attention, Not So Much Clicking
Mediative has published results of their recent eye-tracking and click through research performed last spring that included local pack and carousel results: The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. They discuss the local implications in a blog post today. While the study has some methodological issues the results are interesting […]
It’s Not (All) About The Links: Communicating For Outreach
You’ve researched and identified your link building targets, but what’s the best way to speak to them?
The post It’s Not (All) About The Links: Communicating For Outreach appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How To Create A 301 Redirect Map
Overhauling your site? Without a 301 redirect map, you risk losing valuable search equity.
The post How To Create A 301 Redirect Map appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Client Meetings: Separating Fear From Reality
We’ve all been there. You wake up at 5am, take a hot shower, throw on your shiny shoes and your nicest button down, and head into the office as early as possible. Armed with nothing but a slide deck, you prepare yourself to face the inevitable: it’s the day of your first client meeting, and […]
Local Search in 2016: Wearables, Beacons, and Machine Learning
Right now, we are nearing a point whereby the convergence of several related technologies, combined with their improving accessibility (infrastructure and cost) means we are not far away from some big disruptions in local search.
Google Testing Smartphone Friendly Icon In Search Results, Again
Google is once again showing mobile smartphone icons on smartphone friendly search results, while searching on your smartphone. Many searchers are noticing it and Brent Payne sent us a screen shot. Here is what the smartphone icon looks like on an iPho…
24-Hour Breakdown of Searches on Black Friday and Cyber Monday
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more impact with their ad spend.
Matt Cutts Missing Google Search Quality?
Back in July, Matt Cutts shocked the SEO industry by announcing his extended vacation – many thought he’d never come back. He has not come back yet, officially, so it is unclear if he will.
But for one thing, it does seem he misses the search qualit…
Moz: Google Answer Boxes Now Showing Up 60% More Often
If you check out the Mozcast features tool, you may notice that the Answers box tracker shows a huge increase in the Google search results.
This means that according to this tool, Google is now showing answers to queries at the top of the search res…
Google’s New Mobile Display & Video Ads
Google announced their next steps in what they think will improve display ads across desktop and mobile platforms.
In the next few months, Google will begin rolling out “several mobile display ad formats and tools across the Google Display Network…
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Google: There Isn’t A Magical SEO Advantage By Switching To HTTPS
Google’s John Mueller said in a video hangout 22 minutes and 21 seconds in that there is no magical SEO advantage when switching from HTTP to HTTPS.
But didn’t Google tell us that HTTPS is a ranking signal…
“Content Performance Marketing” – 3 Steps to Future Success
As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us into a never-ending roundabout that takes us nowhere.