Google: Sites Penalized for Long-Term Spam Tactics Might Never Recover
If you have a website that has been spamming for years, and you’re now attempting to clean it up to get back in Google’s good graces, you’ll find it more difficult, or maybe impossible, to get back into Google’s search results.
Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the…
Please visit Search Engine Land for the full article.
Yahoo Goes Live With Yelp Local Reviews
Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews,…
Please visit Search Engine Land for the full article.
Musical artists: your official tour dates in the Knowledge Graph
Webmaster level: all
When music lovers search for their favorite band on Google, we often show them a Knowledge Graph panel with lots of information about the band, including the band’s upcoming concert schedule. It’s important to fans and artists alike that this schedule be accurate and complete. That’s why we’re trying a new approach to concert listings. In our new approach, all concert information for an artist comes directly from that artist’s official website when they add structured data markup.
If you’re the webmaster for a musical artist’s official website, you have several choices for how to participate:
- You can implement schema.org markup on your site. That’s easier than ever, since we’re supporting the new JSON-LD format (alongside RDFa and microdata) for this feature.
- Even easier, you can install an events widget that has structured data markup built in, such as Bandsintown, BandPage, ReverbNation, Songkick, or GigPress.
- You can label the site’s events with your mouse using Google’s point-and-click webmaster tool: Data Highlighter.
All these options are explained in detail in our Help Center. If you have any questions, feel free to ask in our Webmaster Help forums. So don’t you worry `bout a schema.org/Thing … just mark up your site’s events and let the good schema.org/Times roll!
Posted by Justin Boyan, Product Manager, Google Search
An Introduction to Pivot Tables for PPC Analysis
As recent convert to pivot tables for analysis of your PPC Account and the fact that it has been the most requested guide after the training course at Biddable World, I thought I’d write a post to explain what they are, how they work and how to use them to analyse your PPC Data. I […]
Post from Jackie Hole on State of Digital
An Introduction to Pivot Tables for PPC Analysis
Research Report: Enterprise PPC Campaign Management Platforms 2014
Digital Marketing Depot, our sister site, recently released the updated version of its Market Intelligence Report, “Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide.” Now in its Fourth Edition, this report consists of original research based on interviews…
Please visit Search Engine Land for the full article.
How To Sabotage Google
Yesterday, Google equated their new site scraping technology with a swiss a
read more
We believe our SearchLove conferences are among the best in the world
We’re so confident of this that we’re willing to put our videos on the line to prove it.
If you’ve bought a ticket to ANY other online marketing conference in the past year, email us a photo of your old lanyard/ticket (with your name visible) and we’ll give you access to 8 hours worth of videos from our recent SearchLove conferences in London and San Diego (worth over $200) absolutely free!
Moz + Bitly = More Link Data
Popular URL shortener Bitly and search and social software company Moz announced this week they were teaming up to provide Moz users with richer data about links, replacing Moz’s current source for tracking content performance: Twitter.
Google’s New Look Search Results: Still An Experiment
More and more searchers, SEOs, webmasters and advertisers are seeing the new Google design test we’ve covered here a couple times where the ads blend in more to the search results and the font size is larger and the underlined links are gone. Last night, at Search Marketing Expo West,…
Please visit Search Engine Land for the full article.
Google Humans Do Review Every Reconsideration Request
Over the past week or two there has been some people suggesting that Google does not review manually every single reconsideration request…
Google’s Matt Cutts: “World Got Bored” Of Our Search Quality Highlights
No we didn’t! Google’s Matt Cutts on Twitter last night responded to a tweet by A.J. Kohn about Google posting a change log. Matt Cutts responded on Twitter that they did indeed do that, they did, but “the world got bored.”
Google’s Amit Singhal: We’re A Swiss Army Knife, You’re The Corkscrew
Last night at SMX West, during the keynote conversation with Google’s Amit Singhal, Danny Sullivan brought up the knowledge graph a few times and then Dan Barker’s tweet about scraper sites…
Google Pushing Down Navigational Search For Own Google Properties
Christy Kunjumon posted on Google+ the other day an example of searching for a brand on Google and that brand’s search listing being pushed down by Google’s own sponsored result.
Search Google UK for [moneysupermarket]…
Google Confirms Giant Banner Ad Test Is Dead
Back in October, Google started experimenting with large banner ads at the top of branded search results on Google.com. If you haven’t noticed them lately, there’s a reason. In his SMX West keynote discussion with Danny Sullivan yesterday, Google’s Amit Singhal said the test…
Please visit Search Engine Land for the full article.
Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content
In the keynote session last night at Search Marketing Expo West, Google’s head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google’s Knowledge Graph, ending with the user not having to click on the search results to…
Please visit Search Engine Land for the full article.
4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions.
Drive PPC Revenues By Addressing The Bing Dilemma
In February, comScore released their monthly analysis of the US search marketplace, reporting Google with a 67.6% share of the search market and Bing, which powers Yahoo! search, a 28.7% share. Though these findings continue to confirm Google’s dominance in the search landscape, it’s important to…
Please visit Search Engine Land for the full article.
5 Tips for Using Facebook News Feed Ads
The native advertising future has arrived – and Facebook, which invented the addictive, engaging, content feed format – isn’t about to miss out. As an advertiser, make sure your News Feed ads are making the biggest impact possible with these tips.
SMX Advanced Registration Open – Best Rates Available Until March 28
Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo – SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX…
Please visit Search Engine Land for the full article.