Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK
The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to be getting a test run in the UK. This weekend, Ashley Williams, SEO Project Lead at Summit Media in the UK, noticed the icon appearing in the SERPs for every query he…
Please visit Search Engine Land for the full article.
Identifying the Money Keywords for Affiliate Marketing & SEO
Keyword targeting can make all the difference revenue wise when working on SEO for an affiliate site that relies on SEO as its primary marketing method. You have vanity terms, traffic terms and then you have your “money” terms. Seeing results from SEO takes a lot of work and a lot of time. So how […]
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Nexus 5 First Impressions: A Great, Search-Centric Smartphone
Google shipped out demo versions of the Nexus 5 late last week. People are still receiving them today. I got one on Friday and have been using it on WiFi ever since. (I haven’t tried it on a wireless network and can’t speak to the LTE experience.) The phone immediately sold out of its…
Please visit Search Engine Land for the full article.
New Google Analytics Channel Groupings
Since Google Analytics rolled out the new Acquisition, Behavior, and Conversions reports on October 9, we’ve received many questions about what’s changed, what’s new, and how to use these reports. In this post, we’ll cover: An overview of the new default Channel Groupings Working with the Channel Groupings Google Analytics’ definition of channels Default Channel […]
Shakuntala Devi, AKA The “Human Computer”, Honored With Google Logo To Mark Her 84th Birthday
Quick, without Googling the answer or using a calculator – what is the cube root of 188,132,517? Did you get it 546,372,891? In 1977, Shakuntala Devi was able to solve this problem faster than a computer. The Indian born math prodigy’s astounding capacity to calculate complex numerical…
Please visit Search Engine Land for the full article.
The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get fo…
Marketers Talk Hummingbird, ‘(Not Provided)’ & More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird’s impact on SEO; how to cope without keyword data; and their Google holiday wish list.
Diwali? Google Has Logo For Shakuntala Devi, The Human Computer
On many Google home pages, with the exception of Google.com in the USA and many other countries, you will see a logo for Shakuntala Devi.
At first the logo looks somewhat like a ticking time bomb, but in reality…
YouTube Search On iOS App Broken
There are dozens of complaints in the YouTube Help forum that the YouTube App for iOS won’t let you perform a search for videos.
The issue is, no matter what you search for, YouTube responds with “No Results” found…
Google Cites Disavowed Links As Bad Link Examples
There are two different threads at Google Webmaster Help where sites with Google manual actions received responses back from Google citing bad link examples including links already in the site’s disavow file.
As you can imagine…
What’s Different With New Google Glass?
Everyone is making a lot of buzz around the new updated version of Google Glass but what is really different outside of those fashionable ear buds…
You Can Disable Google SSL & Pass Search Referrer Queries
I reported this at Search Engine Land on Friday and to be honest, it is not a feature most of you will benefit from, but if you want…
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A new post from www.davidnaylor.co.uk. BAZINGA!
Using Analytics Data to Improve your Traffic Generation
Measurability is what sets digital marketing apart from other traditional marketing channels.
The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look c…
Searchlove London – Day 2 Recap
Search has changed and the area of expertise an SEO has gotten wider passing the years.
What was once a mostly only-technical profession, right now must open to topics and disciplines that are usually the gaming field of other disciplines or that especially focus on the once overlooked word of (Search) Marketing.
This wider complexity was well represented by the different nature of the speaker intervening at Searchlove and the topics they talked about.
Post from Gianluca Fiorelli on State of Digital
Searchlove London – Day 2 Recap
Could Bing Ever Overtake Google in Search?
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here’s what it would take for Bing to surpass Google.
Bing Really Doesn’t Want You To Search Google
Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.” Here is a…
Please visit Search Engine Land for the full article.
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago….
Please visit Search Engine Land for the full article.
Top 5 Reasons to Set Clear Goals for Your Content
Last week, Lana explained the importance of developing a strategy for your content. Today I’m going to focus on the value you can provide for your team and your client when you have established clear goals at the outset of a campaign. Here are the top 5 things you can do… 1. Tie it back to […]
13 Metrics Every PPC Report Should Have
Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let’s look at how these stages can apply to your PPC efforts. Depending on the frequency of your reporting, here are 14 metrics to include.