Google to SEO’s, Designers & Advertising Agents: You are BACK ON the Map!
On December 31st, my headline was: GOOGLE TO SEO’S, DESIGNERS & ADVERTISING AGENTS: YOU ARE OFF THE MAP! Well as of last night, after almost 5 years, you (as well as web designers and marketing firms) are back in the Local results in most markets (thanks to Max Minzer for the tip). It appears to […]
Google Updates Local Algo with More Web Based Signals – Turmoil in SERPS
Last night just before going to bed reports (h/t to Brian Mayo) started drifting in about missing 7 packs in the real estate results. Map results that had been showing on almost all real estate related searches had disappeared from the results as have DUI lawyers. Around that same time Searchineland reported that Google was reporting a […]
Since May 91,000 Right-To-Be-Forgotten Takedown Requests
The Right to Be Forgotten (RTBF) content removal requests in Europe keep coming in. It’s difficult right now to know whether they’re leveling off or continuing to increase. On the first day of availability Google’s RTBF online form, it received 12,000 submissions. Sources familiar…
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How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday
Posted by randfish
By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major t…
Google Updates Local Search Algorithm With Stronger Ties To Web Search Signals
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google …
Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know
Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s…
Please visit Search Engine Land for the full article.
SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study…
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Foursquare Upgrades App, Transitions Check-Ins to Swarm
Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.
Search Marketing Expo – SMX East Lowest Rates Expire Tomorrow. Register Now!
Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic packed sessions, the highest-level networking anywhere, and much more. See the agenda. Lowest Super Early Bird rates expire tomorrow – Register now…
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SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]
A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback.
85% of Retailers Say Paid Search is Most Effective Acquisition Channel
A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback.
SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!
Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your…
Please visit Search Engine Land for the full article.
It’s Time For Marketers To Attend To The Branding Benefits Of Search
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed…
Please visit Search Engine Land for the full article.
Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google T…
Google Updates Android Maps Nearby Features
Artem Russakovskii was one of the first to notice a new icon on the bottom right of the Google Maps Android app and posted about it on Google+.
That new icon brings you directly to the nearby me functionality within Google Maps. A clear challenge to …
Google’s SEO Advice On Maintaining A Discussion Forum
A discussion forum administrator posted questions about how to improve his forum in the eyes of Google, the question was posted in a Google Webmaster Help forum and Google’s John Mueller responded to it in detail…
Google Algorithms Are Not The Same In All Countries
A Black Hat World forum thread asks if Google’s algorithms work the same in all the various countries throughout the world.
The quick answer is no…
Webmasters Claiming Direct Traffic Surges With IE 7 Browsers
I have been notified by several webmasters and in several discussion threads that some webmasters are noticing huge spikes in their direct traffic between July 6th and today. As each webmaster analyzed the traffic…
Google Search Adds Calendar & Reminder Integration
Google officially announced on Google+ that you can now add calendar reminders and events to your Google Calendar by doing a search in Google on your desktop or mobile device…
Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times
Google Maps announced a new “Explore” feature yesterday for its Android and iOS app. The new feature offers a “local guide” that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore…
Please visit Search Engine Land for the full article.