8 Content Marketing Lessons From Improv
Yes, it’s true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget
5 Examples of ‘Spam Link Building Tactics’ Done Right
Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google’s “do not use for SEO” list, they remain valuable tools within a natural, diverse, intelligently done link building project.
Google’s Mobile Ordering Ahead Patent
Will Google be transforming the way that we order from restaurants and other merchants such as pharmacists? A patent application published by Google this past week points to the possibility.
Google has been experimenting with showing menus from restaurants in its search results recently, and added them as reported in Search Engine Land on Friday […]
The post Google’s Mobile Ordering Ahead Patent appeared first on SEO by the Sea.
Mobile Site Audit Checklist
Posted by Kristina Kledzik
Now that it’s 2014, the question isn’t “should I build a mobile site?” It’s “how do I build a good mobile site?” Mobile sites are, at their core, just sites; but redesigning your site for very small screens and linki…
Attention Small Business Owners: SEO Demands Your Involvement
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To remain successful in the rankings, small businesses must find the time to participate in the process.
Digital Marketing Research Publications for week 9 2014
An overview of research published around the web around Digital Marketing topics. Week 9 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 9 2014
Swarm Theory and Link Calibration
A recent study explains why birds fly in a “V” formation: probably to save energy. Each bird in the formation takes advantage of the slight air currents its leading neighbor makes to increase soaring time and decrease flapping time. They…
Now Official: Google Adds Restaurant Menus To Search Results
That Google menus experiment we told you about a couple weeks ago? It’s now official. But it’s only available in the U.S. at the moment. Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to…
Please visit Search Engine Land for the full article.
New Bing Ads Editor Version Now Available
Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the…
Please visit Search Engine Land for the full article.
Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the…
Please visit Search Engine Land for the full article.
Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013
In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: February 28, 2014
It was a busy week in search at the Search Engine Roundtable. First up, Googleâs Matt Cutts said Google targeted polish link networks. Google had a bug that impacted movie blogs, they fixed it and their rankings returned…
How Big is Majestic? It’s BIG!
The tool Majestic is big, but how big is it really? This infographic gives you some idea of their size. And yes, it’s BIG.
Post from Bas van den Beld on State of Digital
How Big is Majestic? It’s BIG!
AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports ab…
When To Consider A Backlink Cleanup
If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow…
Please visit Search Engine Land for the full article.
How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors
Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the…
Please visit Search Engine Land for the full article.
6 Essentials Of E-Commerce SEO You’re Probably Still Missing
Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO pro…