Dissecting Moz’s 2013 Search Engine Ranking Factors
Moz has published their 2013 Search Engine Ranking Factors report with the input of 120+ SEO professionals and a scientific approach. The report skirts a number of actual ranking factors and focuses mostly on search engine correlation data.
Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users
As of today, Facebook announced that it is completing the removal of its “Who can look up my timeline by name?” search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook…
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Google Doesn’t Consider Geolocation Techniques Spam
If you serve country-specific content to end users, you won’t be penalized as long as you make sure that what you serve to Googlebot is the same as what you would serve to a user from the same country that Googlebot is coming from.
SPONSOR MESSAGE: Webcast – Supercharge Your Organic Marketing
Digital Marketing Depot Webcast: October 22th 1:00EDT/10:PDT – Learn how to maximize your digital ROI by integrating Content, Search, Social and PR strategies, plus how to measure their impact. Attend this webcast and you will learn how to effectively integrate search, social, content and PR…
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Niagra Falls Photo Wins Bing Hometown Homepage Photo Contest
After asking users to submit photos of their hometown back in August, Bing announced today Prasad Karkera’s photo of the Niagra Falls has won its Hometown Homepage Photo Contest. Karkera’s photo was one of ten selected by Bing and then voted on via a public vote by Bing users. Taken…
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Fortune 100 Companies Not Measuring Up in Mobile [Study]
The Search Agency is keeping score on Fortune 100 companies and their mobile experience. What they found were less-than-perfect scores among the biggest brands in the United States. Coca-Cola and FedEx received the highest scores.
Introducing SEOgadget for Excel
For the longest time I’ve loved working with Excel in new ways. Our plugins for Excel have been hugely popular in the SEO community and today I’m hopeful you’ll love the next generation of our Excel Extensions, SEOgadget for Excel. Get the Brand New Downloadable PDF Guide There are lots of headlines for features, the […]
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Is Google Getting Ready to Retire PageRank?
If you eagerly watch your PageRank bar to check for any tiny little fluctuation, you’ve probably noticed that it hardly ever changes. In a new video, Google’s Matt Cutts says “the PageRank indicator will probably start to go away a little bit.”
AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]
With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones…
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Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now
SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11. Register now. Attend for: Exceptional content: 2 days featuring tactic-packed sessions 100% focused on paid, earned and owned social media Invaluable connections: Meet others like you and…
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New Google AdWords Interface Design And Logo Starts Rolling Out
Google has started rolling out a new logo and web UI design. The logo is now integrated into the navigation bar and the green has been stripped away. Rick Galan tweeted this screenshot: The new AdWords logo and menu reflect the move toward flat design that Google recently adopted with its flagship…
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5 Ways PPC Can Make You A Smarter Marketer
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot. PPC smarts come from rolling up your sleeves and getting your hands dirty with…
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Twitter Analytics: A Beginner’s Guide
You’ll find some very useful information in Twitter Analytics, including timeline activity, follower demographics, and website analytics. Here’s what you can learn from the official Twitter Analytics, as well as some alternative options.
Mastering PPC: Different Conversion Types
Don’t let the late, great Thomas Jefferson fool you. Despite what TJ and his buddies wrote in the Declaration of Independence*, all conversions are NOT created equal. This post explains the different types of conversions tracked in Google AdWords, where to find them and when to use them. The basics: what are conversions and why […]
Google Hummingbird: When Evolutionary Becomes Revolutionary
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it…
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The Top 7 Milestones Of Google Search
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery…
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Google & Yahoo Reveal the Most Searched For Halloween Costumes of 2013
Thinking of dressing up as a Minion for Halloween this year? Judging by recent searches, you aren’t the only one. Both Google and Yahoo agree that Minion costumes – from the “Despicable Me” movies – are the top trending costumes of 2013.
Google’s Matt Cutts: User Redirection Based On Location Is Not Spam
Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam. What Google does consider spam is when you redirect…
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See The New Google AdWords Console Design & Logo
Google is about to launch a new AdWords logo and design for the AdWords advertising console.
There are a select number of advertisers who are currently seeing the new interface and posting screen shots of it on Twitter & Google+…
Google Search Date & Country Filter Bug?
A Google Web Search Help thread has one searcher doing research on European Central Bank (ECB) content within Ireland…