Your SEO Competition Isn’t Who You Think It Is
Without knowing who your online competition really is, any competitive analysis will be misguided. You’ll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.
Conquering Content Marketing, Step 5: Measurement
You have to experiment to find out what works, and it starts with tracking. You can’t just generate reports and call it a day. Go the extra step mile, and convert the data into learnings that can be applied to your next content campaign.
Content Strategy vs. SEO – What Do You *Really* Do?
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
The post Content Strategy vs. SEO – What Do You *Really* Do? appeared first on Builtvisible – A Creative Digital Agency.
BrightonSEO: Lessons Learnt from Technical SEO: Site Performance and Crawlability
Briony Gunson shares some of the key take aways from BrightonSEO 2014 on site performance, crawlability and SEO audits.
Post from State of Digital on State of Digital
BrightonSEO: Lessons Learnt from Technical SEO: Site Performance and Crawlability
Free Local SEO Education for Businesses on a Shoestring Budget
Posted by MiriamEllis
I’ve written this post for two of my favorite groups of people: local SEOs and local business owners.
Local SEOs: We’ve had this conversation again and again in the community over the years. On a regular basis, you receive calls…
SearchCap: Why Google Ignores Page Titles & “OK Voice” Actions Expand
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise SEO in 2014 – Webcast this Thursday This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you…
Please visit Search Engine Land for the full article.
Enterprise SEO in 2014 – Webcast this Thursday
This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better understand how enterprise brands and agencies are managing the optimization of their search engine visibility, influence and reputations …
Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of…
Please visit Search Engine Land for the full article.
SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda….
Please visit Search Engine Land for the full article.
Pinterest Unveils Guided Search for Mobile Devices
Pinterest announced a new way for people to discover the social platform’s content through “guided search,” which presents various categories of things and places to explore based on the original query, in an effort to refine a person’s search intent.
Rumor: Google To Broadly Expand “OK Google” Voice Actions
According to Android Police Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as “OK Google Everywhere.” Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking…
Please visit Search Engine Land for the full article.
Inside SEER: Blog Content Idea Generators & Resources
This is a post from our “Inside SEER” series where we’ll be sharing with you, almost verbatim, what we share with each other at SEER. We have an internal resource here at SEER that we almost always defer to whenever someone has a question or needs help on a certain process. Before now, this content was meant […]
What is Creativity and Why does it Matter?
Why does creativity matter to digital marketing? Shelli Walsh looks into this in her new e-book. Here is part of the e-book for free!
Post from Shelli Walsh on State of Digital
What is Creativity and Why does it Matter?
5 New SEO Mantras to Replace Old, Inefficient Thinking
In SEO, we’re now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.
Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…
Please visit Search Engine Land for the full article.
Google: No Limit To The Number Of Links You Can Have On A Page
Since 2008 we’ve known Google stopped their 100 links per page limit. Last year, Matt Cutts posted a video answer on that topic as well.
While Google has said they don’t have a 100 link limit anymore…
Google Restaurants Filter By Price, Ratings, Cuisine & Hours
Google announced on Google+ that you can now search restaurants in your area and now even filter by price, ratings, cuisine and hours of operation. I am not sure if this is a really new feature but if you haven’t used it…
Google: Nothing Is Changing With Google+
Google’s Moritz Tolxdorff, the Google+ Community Manager said on Google+ in response to the rumors of Google+ being cut down, saying that is not true. He said:
Yes…
Google Analytics Administer Goals Interface Updated
Scott Hendison posted on Google+ that he noticed a new goals interface to add goals within Google Analytics.
I personally do not see the new administrative interface for setting up goals…
The IRS Penalizes Bing?
Carl Malamud, a well respected technologist, author, and public domain advocate posted on Twitter that Bing’s spider “got a timeout” by not playing nice with the IRS database. It seems that BingBot…