Link Building Outside The Box: Outreach & Content Refreshing
Link building is a staple of most SEO campaigns. Some methods are scalable and automated, while others are similar to old-school public relations. One thing most can agree on is that methods always need to adapt to keep up with opportunity and algorith…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the right agency, forge and maintain a strong, successful, long-lasting working relationship, and deal with hiccups along the way.
Risk Mitigation During Early Stage Consulting
Making the jump. Quitting your job. Making a living outside of your 9-5. These things are difficult to do, and one of the things that prevents most from ever doing it is the risk. The risk of being stuck out in the cold and suddenly unable to find work. That’s a scary thing, and for […]
The post Risk Mitigation During Early Stage Consulting appeared first on Ross Hudgens.
Freeloading An SEM Audit Will Cost You
I recently got introduced to the Director of Marketing at a very prominent travel company with an equally impressive SEM budget. The director wrote me an email stating that he was “very interested” in talking and wanted me to come to his office right away with an audit of his campaigns,…
Please visit Search Engine Land for the full article.
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take advantage of the opportunity it presents. Here’s how to work now to prepare for that eventual shift.
How to Ensure a Positive Online Reputation For Your Executive and Company Brand
If you’re a marketing director, CMO, or responsible for branding, public relations, or online marketing, you must be aware of what people say about your company and key executives. Here’s how to optimize opportunities and protect reputations.
Quality Guidelines Re-Write Shows Anchor Text Is Out?
Formerly Google were known for their ‘as many links as you can’ metrics in order to provide the signals that they required to justify ranking a website within their search engine results but following continued progression towards cleaning up their organic results, Google have once again made a firm stand in their mission to guide […]
6 Google Analytics Custom Dashboards To Save You Time NOW!
Ned Poulter talks about the 6 most useful Google Analytics Custom Dashboards he has discovered. Read his post to find out how to get the most out of your GA today.
Post from Ned Poulter on State of Search
6 Google Analytics Custom Dashboards To Save You Time NOW!
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site’s search rankings.
52% of agencies now offer a ‘full range of digital marketing services’
In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search.
What area is your main focus as an agency?
The report, published in partnership with Netboo…
If you have 20 domain names should you link them together
Google has definitely reduced tolerance for sitewides greatly….
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Ten ways to know what features the media will be covering
Most people can guess what makes news, but I had a request this week asking how you know what features are coming up. So, building on article I wrote for State of Search almost a year ago now, here are 10 good places to start. Some publications still publish features lists/editorial calendars, mostly for the read more »
Post from Claire Thompson on State of Search
Ten ways to know what features the media will be covering
Search Metrics
Technical SEO session with Marcus Tober who will be presenting exciting features of Search Metrics suite.
Event Details
Venue: Google+, Hangouts on Air
Date: Thursday, 8 August 2013
Time: 6pm AEST (Brisbane time)
To joins us please RSVP here: https://plus.google.com/events/ct1qps68iv04nvutso4i0k2a8bk
…
The post Search Metrics appeared first on DEJAN SEO.
New Spam Technique Overwhelms Google
In 2009 I wrote about “Percolation Theory and the Web”, in which I noted that “Percolation Theory holds that in every system there must be a threshold point, a value Pc where things change.” I believe we have just crossed such a threshold point with a fairly common news Website tactic that is now being abused by people in the search marketing community. I began to notice old articles appearing in Search Engine Land’s daily “SearchCap” articles some time ago. A few days ago they ran an article mentioning the problem has begun to boil over on Google News. The Perpetual Update Spam Trick News Web sites have to deal with the challenge of keeping information fresh while making their articles searchable. The compromise they have settled upon for years is to add update blocks to their articles. This practice has spread to non-news sites (you can even find articles on SEO Theory where I have added date-stamped updates). This is, in my opinion, a fine practice and one I hope will continue (at least until we have a new mix of content publishing and search-indexing technologies to work with). But lately it seems like people have struck upon the […]
An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters
Posted by Stephanie_Chang
To say that the SEO industry has changed would be considered a massive understatement. In previous years, for a site to excel in the SERPs (search engine results page), it needed a few key important ingredients:
…
In Memoriam: Ilya Segalovich, Search Engine Pioneer, Leader & Visionary
Ilya Segalovich, co-founder of Yandex, Russia’s largest search engine, was disconnected from life support on July 27. During routine cancer treatment, he unexpectedly slipped into a coma earlier in the week from which he did not recover. I had the honor of knowing Ilya personally. In addition…
Please visit Search Engine Land for the full article.
Google Guidelines now say no-no to large scale blog posts, press releases, Advertorials, and article marketing
from search search engine land, google updated ‘lin
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Bing Ads Goes Live In Australia And New Zealand
After months of planning, today Microsoft announced the launch of Bing Ads in Australia and New Zealand. In a joint partnership with Mi9, joint venture between Microsoft and Nine Entertainment Co. The addition of Bing Ads gives Mi9 its first foray into…
Google Changes How AdWords Quality Score Is Reported
In a post today, Google announced it is updating the way AdWords quality scores are reported. The changes will roll-out globally over the next few days. The updates are designed to “tie your 1-10 numeric Quality Score more closely to its three key sub factors – expected clickthrough…
Please visit Search Engine Land for the full article.