Pack Tests Continue

Here is a slight variation on the Pack results that Google has been testing. It was visible yesterday on IE (which I don’t have on my machine so I can replicate). The “more” links take the searcher to a brand search rather than a knowledge panel. In being more explicit than the current roll over […]

Rich Snippets and Patterned Queries

Revisting the Subscribed Links Patent Five Years Later and Finding the Rich Snippets Patent I first looked at this patent five years ago, but called it the Subscribed Links Patent. At the time, Google had a Subscribed links program, where site owners could create specialized search results based upon certain patterns of queries, that would […]

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Homepage optimization

Homepage SEO does not exist. That was the statement in the post I did last week. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in…

This post first appeared on Yoast. Whoopity Doo!

Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version

Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite a…

4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development

As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye.

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Please visit Search Engine Land for the full article.

Google Revamps Change Of Address Tool Within Webmaster Tools

Google’s John Mueller announced they have made significant changes to the Change Of Address Tool they initially added to Google Webmaster Tools in 2009. The new changes help walk-through a webmaster through the process of using the tool, while validating most of the important steps are…

Please visit Search Engine Land for the full article.

My Business Locations Business Accounts – A Tool to Manage Social in Bulk

Google has just announced the availability of My Business Locations (i.e. bulk) Business Accounts. Essentially this feature allows for an easy secure way to add social managers in bulk and to transfer the ownership of the bulk account or parts of the account to another users.Business accounts provide a safe way to share management of your locations […]