Structured Data Superstars @ SMX East

Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the l…

Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT

Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are …

9 PPC Tips to Kill it in Q4

I’m a little odd when it comes to the holiday season. I put my lights up in mid-August and get a tree so early it’s pretty much firewood by the time Christmas rolls around. When it comes to shopping however, I am NOT a pre-planner. I go to the mall precisely one day a year: […]

Google Makes Mobile Search Faster With Ping Attribute

Ilya Grigorik, a Google developer advocate, announced last night a small tweak Google made to the mobile search experience that will speed up the mobile search experience on mobile Safari and Chrome by 200-400 milliseconds. By implementing a attribute named <a ping>, Google is able to…

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New Data Suggest AdWords Enhanced Campaigns Actually Work

Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before? In my column this week, I’ll try to answer that question using some data-driven analysis — but first, I thought it…

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Top Social Tactics For Search Marketers

When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme throughout the Top Social Tactics for Search Marketers session at SMX East. As Google continues to penalize links, and search marketers shift away from…

Please visit Search Engine Land for the full article.