10 Local Marketing Myths Hamstringing Your Business
As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their…
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New Google Easter Egg: Blink HTML
Google’s Ilya Grigorik who works on the Google Chrome team posted on Google+ a neat new easter egg in the Google search results…
Bing Warns: Poor Grammar May Lead To Poor Rankings
Duane Forrester from Bing strongly implied on the Bing Webmaster Blog that having poorly written content with poor grammar will have a negative impact on your search rankings within Bing…
/Film & Other Movie Blogs Drop In Google, Matt Cutts Promises To Investigate
A few days ago Peter Sciretta, the Owner/Editor of slashfilm.com, a movie blog…
Google: Don’t Worry About Small Number Of Related Sites
A Google Webmaster Help thread has one webmaster who has three web sites on different domains but the sites are very similar. There is one main company site with “two sites dedicated to two lines of specific product…
3 Years Ago Today, SEO Changed Forever With Google’s Panda Algorithm
Today is a day no SEO and many webmasters will never forget, it is the day Google launched their Panda algorithm. On February 24, 2011, three years ago today…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition.
Consumer Mindshare and Yelp: An Empire in Local Search Or a Wannabe?
Last week Greg Sterling noted: … Yelp and Google. They’re like Spain and Portugal in the 15th Century — rivals trying to carve up the local globe. The analogy seemed wrong to me as Spain and Portugal were to a large extent equal in their strength. I noted in the comments that “I see the […]
The Blink HTML Google Easter Egg
There is a new Google Easter Egg now available in the Google search results. All you need to do is search for [blink html] to activate it. When you search for [blink html] you will see the words “blink” and “html” blink in and out of the search results page on Google. Here…
Please visit Search Engine Land for the full article.
Have the Hummingbird One Boxes Been Flushed Down the Toilet?
As you know I have been a fierce critic of the bad local results that came out of the Hummingbird update. Search terms that should have returned lists of local businesses would often return a branded one box that often would be complete spam. When it was critical for a client, I reported the bad […]
The Blogger and the Brand
Bloggers have become more important in the past few years. Jodie Harris provides a commentary on the relational evolution between brands and bloggers.
Post from Jodie Harris on State of Digital
The Blogger and the Brand
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren’t taking users’ context clues (e.g., time of day, location, device, and keyword) into account when creating ads. If you’re one of them, you’re missing out. Here’s how to leverage these context clues.
Google+ Case Study: Why did my lunch go viral?
A photo of my lunch went viral on Google+ over the weekend with 28,616 views, 312 +1′s and 54 comments and I had no idea why. The level of engagement on the post goes well beyond the norm of somebody with only 16,000 followers. …
The post Google+ Case Study: Why did my lunch go viral? appeared first on DEJAN SEO.
6 Steps to Compiling an Integrated Online Marketing Strategy
Posted by StephanieChang
The online marketing community is often abuzz with excitement whenever we discuss the latest trends within our industry, such as omni-channel marketing, new and clever ways to leverage mobile, or the advent of chang…
Link Building in 2014 is All About Building Your Brand & Reputation
Many of those who pursue link building have had a tough year. Google’s verbal and physical assault on link building practices has been unrelenting. Here’s a comprehensive review of all that goes into deciding what to do in link building these days.
Google Index – Content Keyword Issue
Crawling errors effecting keyword rankings
Everything’s Not Awesome: Google News Hacked With Pitch To Watch “The Lego Movie” For Free
It’s definitely not what you expect to make the top of a Google News section, a crappy article promising that you can watch The Lego Movie online for free, not when the film is still in theaters. But that’s what Google is delivering up. The screenshot above shows the situation, which…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, February 21, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says (Some) Missing Features Will Be Added To New Google Maps Google took its new Maps site out of beta this…
Google Says (Some) Missing Features Will Be Added To New Google Maps
Google took its new Maps site out of beta this week, but many users noticed that some of their favorite features from Classic Maps were missing. Not to worry, Google says. It’s aware of that and plans to bring at least some of those missing over to the new Maps site in the near future….
Please visit Search Engine Land for the full article.
Google Places Updates Quality Guidelines to Include Business Descriptor
Google Places for Business recently announced an update to its quality guidelines that allows businesses to add a descriptor to its business name that clarifies what the business is about. Some worry this opens listings up to major spam.