Case Study: Can’t afford a website? Build your Brand with Social Media
Sarah Bradley shares a case study from Receptional where they built a strong brand presence on social media for a shop that could not afford a website.
Post from Sarah Bradley on State of Digital
Case Study: Can’t afford a website? Build your Brand with Social Media
SES London – Day 1 Keynote : Running in real time, bringing campaigns to life : Marketing in the Moment #SESLON
Bruce (@brucedaisley) started by talking about the message evolution over the past two years. Getting the message to the right audience at the right time is now more important than ever. One of the challenges we have with social media is if it actually works and at the end of the session he shared new […]
Post from Louis Venter on State of Digital
SES London – Day 1 Keynote : Running in real time, bringing campaigns to life : Marketing in the Moment #SESLON
What Does Content Spam Mean?
Content spam. Until now you never actually saw the phrase on SEO Theory (although I did write this article for content spammers a few months ago. “Content spam” is not exactly the latest SEO buzzword but people are searching for…
How Your Salary Compares to Online Marketers Across the World
Posted by Cyrus-Shepard
A short time ago, Moz released the 2014 Industry Survey results. We collected data from over 3,700 marketers spanning more than 80 countries around the globe.
Thanks to new analysis tools from Survey M…
SearchCap: The Day In Search, February 10, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Google’s head of search spam, Matt Cutts, announced that Google has released…
Please visit Search Engine Land for the full article.
Bing Beats Google With Bitcoin Conversion Tool
First Yandex, now Bing, has beaten Google to offer Bitcoin conversion prices. Bing has announced that people can find the current rates by doing a search on Bing. Bing shared the news in a blog post today. It can be triggered in various ways, such as asking “one dollar in bitcoin,”…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Don’t Worry About Poor Grammar In Comments
In today’s video from Google’s Matt Cutts, Matt addresses the concern over having third-party comments with poor grammar on your blog or site. Matt said that you do not need to worry about the grammar people use on your site. You should worry about your writing style and your grammar…
Please visit Search Engine Land for the full article.
A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account…
Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]
New findings by social insights company Leadtail and DNN Corp. give a glimpse into the sought-after content within the marketing industry, plus much more in its “Social Insights Report: How Top Marketers at Mid-Size Agencies Engage on Twitter.”
Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads
Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page Layout Algorithm. The filter, also known as the Top Heavy algorithm, downgrades the ranking of a web page with too many ads at the top or if the ads are deemed too distracting for users. Cutts…
Please visit Search Engine Land for the full article.
Microsoft Testing “Bing Saves” Search Bookmarking Feature
Microsoft appears to be testing a new feature for Bing: Bing Saves. According to a Neowin community member who saw the beta, it’s a way to click and bookmark a search result for later retrieval from your Microsoft account. Below is a screenshot of the feature from Neowin. The utility of such…
Please visit Search Engine Land for the full article.
Bing & Yahoo Search Partners Can Work
There have been plenty of articles questioning the validity and quality of traffic from Bing and Yahoo’s syndicated search partners, and maybe even a few about Google’s Search Network. Well, I’m here to tell you that with all the bad also comes some good. If you manage Bing search partners properly, you can generate good […]
Get Medal-Winning SEO, SEM & Digital Marketing Tactics from World Class Presenters at SMX West
Don’t play games with your marketing success. Attend SMX West for tactics and networking that will put you on the podium. See the agenda, including ski run symbols that guide you to expert, intermediate or beginner level sessions. Here are a few reasons you should join us March 11-13 in San Jose:…
Please visit Search Engine Land for the full article.
Products, Prices & Proximity Are Most Important Info On Local Business Websites
Historically, website design and optimization have been uncomfortable bedfellows. The structural and content requirements of SEO were seen to restrict the fluidity of design and user interaction, while a narrow focus on website style often meant that t…
Google Maps App: Do You Need A GPS?
Last week, Google quietly announced on Google+ a new feature within the driving directions of the Google Maps app. Now, it will give you the option to reroute you based on less traffic…
Online Marketing & The Future of Television
It has been said that one can tell what a person values most by examining how they utilize their spare time. If this is true then we (Americans in particular) place quite a bit of worth on our television shows. You’ve probably seen statistics like these before but last year Nielsen estimated that Americans spend 34 hours a week watching television…
At Local U: How Should You Market Your Google + Page?
Recently Anikait Chavan commented on an old post where I minimized the idea of link building to an SMB Google+ Page for local. With the many changes that has taken place with Google Local, his comment motivated me to revisit the idea of exactly how your Google+ Page for Local should fit into an overall marketing plan for your […]
Google Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.
How One SEO Consultant’s Near Death Experience United The SEO Community
Dana Lookadoo is a familiar, warm, embracing and smart personality in the SEO/SEM space and when she was involved in a major accident, the community she was such a big part of, was there for her. Yesterday, Dana posted on her blog Journaling My Cycling…
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.