Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World
A look at a hugely important element in digital marketing: your team. Expedia’s Jose Truchado is an expert in the field.
Post from Jose Truchado on State of Digital
Friday Commentary: Digital Marketing teams in a Fast Evolving Digital World
Matt Cutts on How Google Handles 404 & 410 Status Codes
In a recent webmaster help video, Google’s Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google’s crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday
Posted by randfishFrom Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, R…
SearchCap: Google SEO Myths & Yahoo Default Search On iPhone
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google Apparently, Yahoo CEO Marissa Mayer wants to be the default search for…
Please visit Search Engine Land for the full article.
Google Q1 2014 Earnings: Profits Up as CPCs Slide
Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year.
Microsoft’s Scroogled Campaign: Dead…Again?
Scroogled, Microsoft’s anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns.
Introducing MarTech: The Marketing Tech Conference. Registration Now Open!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Secure your spot & save with our lowest alpha rates – Register now!
Please visit Search Engine Land for the full article.
Can Psychics Predict the Super Bowl?
At SEER, we manage a few PPC campaigns for an online psychic business. We had noticed a spike in new paid member sign-ups over the weekends during the fall of 2013 and wanted to investigate a bit more for new ideas. Looking at our conversion data month-over-month by city, we saw that Las Vegas had […]
Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance
Searchmetrics has announced a new addition to the Searchmetrics Suite tools, called Page Cockpit, that promises to help marketers “more effectively analyze and optimize the organic search performance of specific landing pages on their sites.”
70% of Consumers Researching Cars Turn to Search Engines First [Stats]
New data from Kenshoo on the automotive industry shows that search engines are the number one place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy.
Google Brings +Post Ads To All With 1,000 Google+ Page Followers
Google announced they are expanding the +Post Ads to all advertisers who have over 1,000 followers on their Google+ Pages.
In addition…
XE16 Comes To Google Glass With KitKat OS & More Features
Google Glass announced on Google+ that they have pushed out a new software update to Google Glass users, this version jumps from the old version of XE12 to XE16.
The biggest change is that it updates the OS to KitKat…
Google’s Cutts On Big SEO Myths Are…
Google’s Matt Cutts released a video on the topic of some of the largest SEO myths out today.
He broke it down into two categories:
(1) Ads and their influence on organic results.
(2) Quick fixes to break Google’s algorithm.
On the ads from…
…
Google Shopping Results In Knowledge Graph Carousel
Spotted via Pete Meyers and posted on Google+, it seems Google is testing showing paid results, i.e. Google Shopping results, product listing ads, directly in the Google Knowledge Graph carousel…
Losing Organic Traffic After A Redesign? Four Things to Check
While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I’ve worked with three separate web design firms who contacted me after a recent site relaunch…
Please visit Search Engine Land for the full article.
From Link Building to Link Earning: 3 Ways to Transition
Focus less on manual link building and more on delivering awesome content and community help. You’ll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to.
Google Tests Showing Product Ads In Knowledge Graph Carousel Area
About a year ago, Google launched the carousel interface to better distribute content from their Knowledge Graph. Well, now, Google is apparently testing showing ads from the paid Google Shopping results in that user interface. Pete Meyers posted on th…
Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…
In a recent video from Google’s head of search spam, Matt Cutts – Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said…
Please visit Search Engine Land for the full article.
3 Paths to Marketing Success From Personal Brands
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee’s visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing efforts.
Google Analytics: Visits Now Sessions & Unique Visitors Now Users
Google Analytics has quietly changed the terminology they use within the reports to change what they call “visits” and “unique visitors.”
Now…