New Bing Ads Solution Center at Search Engine Land

We are pleased to announce the launch of the Bing Ads Solutions Center, a resource for digital marketers and search advertisers, in collaboration with Bing Ads. The Bing Ad Solutions Center provides a range of resources – from news articles to whitepapers, videos and webinars – that are geared…

Please visit Search Engine Land for the full article.

SEER & Moz #CEOSwap Video Recap

Back in October, SEER’s Founder Wil Reynolds swapped jobs, e-mail inboxes, and even homes with Moz CEO Rand Fishkin for one week. This project became known as the CEO Swap. Both Wil and Rand were filmed throughout the week in Seattle and Philadelphia. The recap can be viewed below: CEOSWAP After the swap, Wil and Rand […]

Search In Pics: Google Holiday Party, Yandex Christmas Tree & No Glass Allowed Sign

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yandex Christmas Tree: Source: Google+ Google Christmas Funfair Party:…

Please visit Search Engine Land for the full article.

Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO

Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at…

Please visit Search Engine Land for the full article.

Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals

Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of…

Please visit Search Engine Land for the full article.

Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers

The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging f…