SearchCap: The Day In Search, February 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to…
Please visit Search Engine Land for the full article.
New Bing Ads Editor Version Now Available
Today Bing Ads announced the latest version of Bing Ads Editor is available and ready for download. We’ve covered some up the updates already, including the improved sync results window, Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality (be sure to check out the…
Please visit Search Engine Land for the full article.
Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral
Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the…
Please visit Search Engine Land for the full article.
Study: Women Spotlighted In Only 17% Of Google Doodles Between 2010 & 2013
In its expansive Google: Doodle Us study, female advocacy group SPARK revealed only 77 women were represented in the 445 Google Doodles featured on the site’s various country-specific homepages between 2010 and 2013. Analyzing the individuals honored by Google logos appearing on the…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: February 28, 2014
It was a busy week in search at the Search Engine Roundtable. First up, Googleâs Matt Cutts said Google targeted polish link networks. Google had a bug that impacted movie blogs, they fixed it and their rankings returned…
How Big is Majestic? It’s BIG!
The tool Majestic is big, but how big is it really? This infographic gives you some idea of their size. And yes, it’s BIG.
Post from Bas van den Beld on State of Digital
How Big is Majestic? It’s BIG!
AdWords Mobile App Download Campaigns Get Deeper Reporting In Google Analytics
This week, Google added new reporting available for mobile app campaigns in Google Analytics. By linking AdWords and Google Analytics accounts and enabling auto-tagging, mobile app advertisers will be able to access more detailed performance reports ab…
When To Consider A Backlink Cleanup
If you’ve been paying attention to the SEO world over the past year and a half, you know that link removal is all the rage. There are countless tutorials that detail how to go about identifying and getting rid of harmful backlinks. If you have the tools, time, patience and ability to follow…
Please visit Search Engine Land for the full article.
How Fast Is SEO Really Changing? A Look Back At Search Ranking Factors
Ready for a walk down memory lane? The Search Ranking Factors studies by well-known SEO Rand Fishkin started in 2005, and he and his group have been churning out perceptive insights every two years ever since. If you take a look at how the findings have changed throughout the eight years that the…
Please visit Search Engine Land for the full article.
6 Essentials Of E-Commerce SEO You’re Probably Still Missing
Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition? How do you balance SEO and usability? Here are six things I look at early in any shopping cart SEO pro…
Google AdWords Redesigns Notifications & Alerts
Google announced on Google+ that the roll out of the new notification and alerts icon in the Google AdWords advertising console should be live for all soon.
Google said they began rolling out the new design “earlier this month…
Google Analytics Adds AdWords Integratio For Mobile App Campaigns
Google announced on the Google Analytics blog that they now upgraded their AdWords integration to show Mobile Apps campaigns in Google Analytics…
Google Chrome Beta Now With Hands Free Voice Search
Google Chrome announced that the beta version of the Chrome browser now supports completely hands free searching.
Just open a new tab and say “okay Google” and then speak your query.
This is being rolled out to English (U.S…
Search In Pics: Yahoo’s 19th Birthday Cake, Google Jugglers & Canadian KitKat Android Statue
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Turns 19 Tomorrow – Their Birthday Cake: Source: Flickr Google…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts Wants You To Send Him Examples Scraper Sites
Matt Cutts, Google’s head spam guy, posted on Twitter that he wants you to submit reports and examples of scraper sites or URLs that are outranking the original source.
He made a Google Doc form where you can submit the report over here. The form asks…
Content Marketing Put a Man on the Moon, What Can it Do For You?
NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time storytelling with the epitome of transparency and authenticity. Here’s what you can learn from marketing the moon.
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
An insight is actually a source of information and is not data points. It is obtained by the analysis of data that directly impacts the business. Analysts thrive on data; executives need insights. Understanding the importance of an insight is critical to actually listen to it. The more cornflakes (data points) that get spread around, […]
Post from Sara Clifton on State of Digital
Friday Commentary: Data Insights Or Cornflakes – What do you Base your Decisions on?
What a Marketer must Understand from the Acquisition of WhatsApp
Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion in the emerging and rising economies, and for that reason it has bought Whatsapp.
Post from Gianluca Fiorelli on State of Digital
What a Marketer must Understand from the Acquisition of WhatsApp
Matt Cutts: Write Clear, Understandable Content
Whether you’re writing something technical or scientific, or you’re writing for the general public, Google’s Matt Cutts suggests the key to success is a focus on clarity above all else – making sure both experts and regular folks can understand.