Two Truths and Lie About Google’s Dynamic Remarketing (Plus Set Up Tips)
Last year Google announced that it was offering Dynamic Remarketing directly through AdWords, using the improved “smart” remarketing pixel and pulling in product details dynamically from advertisers Merchant Center accounts. This strips out the need to engage a designer or third party to test dynamic remarketing, and puts control directly into the hands of the […]
Pinterest Tests Personalized Home Page, Adds GIF Support & New Recipe Search
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and “paleo,” and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
Pinterest Tests Personalized Home Page & GIFs, Rolls Out New Recipe Search
Pinterest news this week includes an announcement for a new recipe search for special dietary needs like gluten-free and “paleo,” and a couple features spotted by users that are in testing: personalized home pages and functional GIF images.
MapQuest Transfers Local Listings Management To Yext
Last October MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with a co-branded look and feel. Yesterday MapQuest notified business users that its local business center and basic local listings…
Please visit Search Engine Land for the full article.
Hiring: Writer Who Understands Local SEO & Local Search Marketing
A belated happy 2014 to you all. There’s been a bit to much going on at the Local SEO Guide workshop to post this year. I’ll get back to it eventually. In the meantime, I am looking for a freelance writer who understands Local SEO and Local Search Marketing to help with a project. THIS […]
The post Hiring: Writer Who Understands Local SEO & Local Search Marketing appeared first on Local SEO Guide.
Don’t Stick a Fork in Guest Blogging Yet…
Google’s Matt Cutts has issued a warning shot to low-quality guest blogs. No one would argue that spammers haven’t been abusing guest blogging, but it can be done with integrity, and quality. Here’s why guest blogging won’t go away in 2014.
Google To Replace Smartphone User-Agent To Improve Smart Phone Indexing
Google announced they are replacing the old smartphone crawler user-agent with a new one in order to make it possible for Google to index more smartphone content. Zhijian He, a smartphone search engineer at Google said that the previous user-agent “made it impossible for Google to index…
Please visit Search Engine Land for the full article.
Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York
With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, CEO of Trackur.com, who gives us his thoughts on reputation management for marketers.
Where does PR want to be in 2014? Andrew Smith Explains
Andrew Smith, Founder & MD, Escherman & CIPR/PRCA, spoke about “Challenges And Opportunities For PR In 2014”. PR is rapidly changing world and those involved need to change with it. Smith talked about these changes.
Post from Bas van den Beld on State of Digital
Where does PR want to be in 2014? Andrew Smith Explains
Yahoo Search Goes SSL: Not Provided
Yahoo is now defaulting all their search results over SSL, which is secure search but also means that pesky [not provided] figure will increase.
Danny Sullivan broke the story at Search Engine Land yesterday. In short, if you do a search at Yahoo.c…
How to Bake SEO into the Marketing Cake: Integration as a Recipe for Excellence
Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “The New SEO,” which discussed the importance of integration, particularly with PR and social.
3 Surprising Benefits Of Retargeting
As retargeting becomes more widely used and better understood, its reputation is improving. Marketers are learning to avoid creeping people out through better targeting and less intrusive messaging. Early adopters now have a year or two (or more) of ex…
What is Duplicate Content?
Duplicate content comes in many forms on the web, and each one can negatively impact your SEO efforts. Here are the most common types of duplicate content, how it can impact your site’s search rankings, and how to fix duplication issues.
An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site
With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t. The majority of Google is secure search, Yahoo yesterday defaulted all searches…
Please visit Search Engine Land for the full article.
Are PDFs Optimal For SEO? The Pros And Cons
I expect that most everyone working in SEO knows that PDFs are indexable by search engines. PDFs can also appear with an authorship-rich snippet in Google SERPs. But, just because a file format can be indexed doesn’t always mean that it’s the ideal approach. Today, I’d like to…
Please visit Search Engine Land for the full article.
Does Google Read Content Within Strike Or Del Tag?
Here is a question I never saw asked before – which is rare. A Google Webmaster Help thread has one webmaster asking how Google handles the content within a strike or delete tag.
The tag is not supported in HTML5 and was replaced by the tag but t…
Google’s New Knowledge Graph Snippet Overlay
Google announced something they’ve been testing to include knowledge graph information on sites that are “notable”.
The notable sites are accompanied by little hyperlink drop downs that expand an overlay of information directly on the snippets…
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Google: No Special Indexing For Facebook Or Twitter Because They Can Block Us But…
Yesterday Matt Cutts of Google released a video explaining that Google currently doesn’t do any fancy indexing or ranking for Facebook or Twitter pages. He also said that part of that is they don’t currently try to extract social data…
December 2013 U.S. Search Engine Rankings By comScore
I don’t often cover these reports but I figured it would be nice to compare year end search ranking market share from December 2013…
Do You Like to Peek Into Someone Else’s Life?
People want to see what others are doing and share their own lives, but privacy is important. Peekinto does that and gives us new marketing possibilities
Post from Bas van den Beld on State of Digital
Do You Like to Peek Into Someone Else’s Life?