Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two y…
Participate in Our Audience Survey & Enter To Win A Ticket To SMX East
We’ve got a special request of our Search Engine Roundtable readers. Please take our 2-minute audience survey…
Mastering PPC: Advanced Bidding
As a follow up to last weeks post, Mastering PPC: Bidding Options, here you will find some advanced bidding options and strategies. In case you didn’t turn on your TV or go on the internet this week, there was indeed an *NSYNC reunion on Sunday night (Yipee!) and the guys were so excited to learn […]
Google Apps Unofficial Support For Google Glass
One of the biggest complaints about Google Glass is that it does not work with Google Apps accounts. Well, one of the biggest complaints from Google Apps users is that nothing new from Google works with Google Apps…
Will The Number Of Reconsideration Requests Drop With Google’s Manual Actions Viewer?
In a video by Google’s Matt Cutts yesterday, Matt shared that Google receives about 5,000 reconsideration requests per week. Google has told us they review each and every request submitted individually. So as you can imagine, that can take a lot of m…
6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they…
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Correlation, Causation & Coincidence in SEO
It’s absolutely critical to understand and remember the differences between correlation, causation, and coincidence. Here we define each term, and look at some examples that you likely have (or will) encounter while monitoring your rankings.
Structured Data and Schema Markup for “Dummies” (and by “Dummies” I Mean “SEO Savvy Readers”)
Several months ago, Wil wrote a blog post that highlighted (pun intended – I’m witty like that) the benefits of incorporating structured data on SERPs via the Google Highlighter Tool. Wil articulated some great reasons on why implementing structured data can be tremendously beneficial to users (and to the businesses they end up patronizing), but […]
Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.
Google’s head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings. Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. The…
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3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represen…
Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And …
Google AdWords Adds Product Updates Box To Blog
In an effort to communicate new AdWords product updates, features and changes, Google has added a “Product Updates” box to the top right corner of the AdWords Blog.
Google said, “You’re busy, and we know it’s not always easy to stay on top of every in…
Google Structured Data Report Flatlines, Google Fixes
Over the past few days, there were several reports in the Google Webmaster Help forum that the structure data report within Google Webmaster Tools was reporting zero elements of structured data…
Google’s Matt Cutts Wants To Know Which Small Sites Should Rank Better
The question of big sites vs small sites and how they rank in Google has always been one of those questions SEOs have asked. In fact, it seems that only 30% of SEOs believe web site size does not matter in terms of rankings…
Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]
Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets.
Let Your Audience’s Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and social engagement in surprising ways.
Links, Camera, Action: How to Get More Quality Links from Your Video Content
In this post Ben Holbrook shows you how to use your video content to get more links. From pandering to people’s egos to playing it cool this post is a must read for all you video SEOs
Post from Ben Holbrook on State of Search
Links, Camera, Action: How to Get More Quality Links from Your Video Content
Google Moving The Goal Posts With Reconsiderations
A new post from www.davidnaylor.co.uk. BAZINGA!
Basic SEO Rules Everyone Forgot
Search engine optimization doesn’t call for much in the way of due diligence. After all, the optimization process only requires that you improve your performance. As the search environment grows and becomes more sophisticated, more complex, the opportunities for optimization increase across every active Website. Hence, you’re more likely to ignore some really basic stuff because it’s just not sexy or interesting. Here is a quick rundown of things you should be doing but probably are not. Analyze Your Site Search Query Data Site search is the step-child of Website navigation. Most people throw a Google Custom Search Engine on their sites and forget about it. Problem with that solution, however, is that the free version doesn’t tell you much about what people are searching for. If you’re going to use a site search tool you should get the most out of it. People use site search because they cannot find what they are looking for. Another way to look at this is that people cannot find what they are expecting to find when they land on your Website. Put a decent site search tool on your site that reports all your queries to you and you’ll have a rich […]
How to find ALL THE LINKS to that cool thing you made
There are several reasons you’d want to find all of the URLs that point to one page or another. Consultants often like to report on referring domains to a target page or tool they’ve created and webmasters themselves always love Continue reading »