SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of…

Please visit Search Engine Land for the full article.

To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords

Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.

The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Effective Keyword Targeting: The Key To Growing Traffic & Revenue

Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.

The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.