Google’s Matt Cutts: Duplicate Content Won’t Hurt You, Unless It Is Spammy

Duplicate content is a huge topic in the search engine optimization (SE)) space, heck, we even have a category devoted to the topic. But should we worry about it? Google’s head of search spam, Matt Cutts, said he wouldn’t stress about it – that is, unless it is spammy duplicate…

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Wanted: Session Ideas For SMX Social Media Marketing

Do you have a topic you’d like to see covered in a session at SMX Social Media Marketing on Nov 20-21, 2013? Something you’d like to see covered in depth, or a discussion strategies and tactics for getting the most out your social media marketing campaigns? If so, we’d like to hear from you. Anyone…

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SMX East Super Early Bird Rates Expire this Week – Register Now, Save Up to $300

Constant algorithm changes. New ad platforms and options. Breakneck growth in mobile usage and advertising. Attend Search Engine Land’s – SMX East, October 1-3 in NYC, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving…

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9 Quick Tips to Increase Affiliate Income on Your Blog

So you’ve got a blog and you’re doing affiliate marketing – with either no success, little success or great success (high five!) – but hey, you’re always looking for ways to make more. Below are 9 things I’ve done over the years – with success – to earn more revenue from my blogs. 9 Ways […]

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Long Tail Content For SEO — 2013 & Beyond

There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made lots of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a …

The Key To Success In Local Lies In A Vertical Approach

Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As …

Five Steps To Clean Up Your Links Like A Techie

You’ve been in business for many years. You may have done it all on your own, or you may have enlisted the aid of unscrupulous SEO “services” to built links for you. Either way, you may be wondering whether you need to conduct a link clean up. This column contains a five-step…

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Google Enhanced Campaigns Are Here: What You Need To Know Now

If you haven’t done it, Google will do it for you today. All AdWords Enhanced Campaigns “legacy” campaigns will be “enhanced”. Many expected to wake up to an exclusively enhanced world. The big switch-flip at midnight didn’t happen, and you can even still create…

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Hacking Google for Fun and Profit

Security is a big deal these days, now more than ever due to the way we interact with our data and the way it changes as technology evolves. With hackers out there looking to access your data, be it for fun or profit, it makes storing any data online a…