RIP Ilya Segalovich, Yandex Co-Founder & CTO
Ilya Segalovich, Co-Founder & CTO of Russian search engine Yandex, has died suddenly at the age of 48. Segalovich had been responding well to cancer treatment before unexpectedly succumbing to complications early this morning, according to a statement released by the company. Segalovich…
Please visit Search Engine Land for the full article.
Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook
It’s no secret that some Fortune 500 companies are behind the times when it comes to their social media. A new study examines to what extent corporations are now using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare.
Foursquare Opens Self-Service Advertising to Small Businesses
Foursquare will charge advertisers when a user looks at the larger listing for an advertisement within Foursquare, but also charge advertisers when a user either checks in at that business after they’ve seen the advertising on Foursquare.
Google EMD: Does It Impact Non EMDs As Well?
When Google launched the EMD Update in September 2012, I assumed that it only impacted keyword rich domain names. Specifically, sites that target the keyword phrase in their primary domain…
Google’s Rosalind Franklin Birthday Logo Shows DNA X-Ray Image
Today, Google is celebrating the life and legacy of the late X-ray crystallography and biophysicist Rosalind Franklin on her 93rd birthday. Rosalind Franklin was best known for the X-ray diffraction images
Snickers Capitalises on Misspelled Searches
Snickers started bidding on common misspellings in Google to reach a new audience with the message “Yu cant spel properlie wen hungrie”.
Post from James Murray on State of Search
Snickers Capitalises on Misspelled Searches
Bing Product Ads To Run In Closed Beta Through Holiday Season
Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on…
Please visit Search Engine Land for the full article.
Limited Edition Link Building Strategy
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren’t very lucrative to sell, its relevance to your normal products gets you the right external links. Here’s how it works.
“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into…
Please visit Search Engine Land for the full article.
Overthrow The Tyranny Of Paid Search Budgets
Budgets are a fact of life for many paid search program managers. Budgets are essential for some firms, unnecessary but required nevertheless for others; and, on too many occasions, an onerous impediment to success in paid search. I’ve argued in the past that many in the e-commerce space…
Please visit Search Engine Land for the full article.
Meet The New Google AdWords Help Center
Google has completely updated and revamped the look and feel of the Google AdWords Help center.
This is a huge visual update from the previous version, which was much more text based…
Google’s Revised Advice On How To Move Your Business On Google Maps
In February, Google came out with specific instructions on how to move your business within Google Maps/Places/Google+ Local. Yea…
Now See AdWords Bid Adjustments Reports In Google Analytics
Google announced they have bridged the AdWords reporting with Analytics reporting in one more way. They’ve now added bid adjustment reporting directly into your Google Analytics report interface.
Google said this is designed to “help you optimize you…
Pros & Cons of Directly Translating Multilingual Content vs. Using a Native Writer
Should you translate, localize, rewrite, or use a combination of all of those? Here’s a break down of some of the benefits and drawbacks of directly translating your content as opposed to having it re-written by a native.
Google Pays Tribute To Renown Biophysicist Rosalind Franklin
Today, Google is paying tribute to British biophysicist and X-ray crystallographer Rosalind Franklin on what would have been her 93rd birthday. The logo highlights Franklin’s contribution to DNA research with an illustrated image of the biophysicist examining the double helix structure of DNA…
Please visit Search Engine Land for the full article.
SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!
Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Saturday, July 27th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions that will help you build site traffic, grow sales, boost your…
Please visit Search Engine Land for the full article.
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google’s Product Listing Ads (PLA) program, it’s never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here’s a calendar that will help you get ready.
Understanding the Influential Network in the Music Industry
During his talk at RIMC, Matt Roberts used Linkdex to visualise ‘who to take for lunch’. Here’s an analysis of who influences who in the music industry.
Post from Marcus Taylor on State of Search
Understanding the Influential Network in the Music Industry
How Does Google Treat Hidden Text That’s Only Temporarily Hidden?
Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text?
Cognitive SEO
Hangout on air with Razvan Gavrilas, the founder of Cognitive SEO.
- What is Cognitive SEO?
- Features & Functionality
- Usage Examples
- Tactics
When?
Thursday, 7pm AEST, 1 August 2013, On Google+
Want to participate?
There is a limited number of spots available for live participation in this hangout so if you wish to join in please let us know in advance.
…
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