SearchCap: The Day In Search, November 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Social Media Marketing Tactics that Work – Next Week in Las Vegas Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and…
Please visit Search Engine Land for the full article.
Video: Creating a SEO strategy (with Webmaster Tools!)
Webmaster Level: Intermediate
Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.
Fifteen-minute video to help your create the SEO strategy at your company
The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):
Creating a SEO strategy
- Using Webmaster Central as mock company
- Building an SEO strategy
- Understand searcher persona workflow
- Determine company and website goals
- Audit your site to best reach your audience
- Execute and make improvements
Feel free to reference the slides as well.
Written by Maile Ohye, Developer Programs Tech Lead
Google AdWords Adds Search Network with Display Select Option
Google’s new option uses improved signals and methods to determine which of the display network sites an advertiser’s ads are likely to perform the best. Initial tests showed 35 percent higher click-through rates and 35 percent lower costs.
Google Rolling out New + Page Layout – Reviews Lost in the Process
It seems that the new layout first reported on October 23rd is now rolling out world wide. As noted at the time The big difference is that the page now can be displayed in either a single, two or three column layouts depending on browser window width as opposed to the current fixed two column […]
Google Helpouts: Pay For Expert Advice By Video
Google Helpouts is the latest offering from the company, which is similar to a video format of a Q&A site, except you get to ask the questions, have an expert answer them, and pay for the privilege. It is all done live over video.
Wanted: Session Ideas For SMX West
Do you have a topic you’d like to see covered in a session at SMX West 2014 on March 11-13, 2014? Something you’d like to see covered in depth, or a discussion of strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from you. Anyone can […]
Please visit Search Engine Land for the full article.
SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3
SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual “State of Search” report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3.
What the SEO Cycle Should Look Like Today
We haven’t all changed our feathers. I still plan and execute search engine optimization the way I did ten, twelve years ago. Nonetheless, everyone who was once all about links is now all about content and they bring months of experience to the “new SEO”. It sounds like a brave new world, to me. Indulge me as I share some observations based on my years of experience with this “new SEO”. The SEO Cycle, the OLD Way Back in the day the SEO cycle was pretty simple, consisting of six steps: Keyword Research Content Production Link Placement Measurement Analysis Adjustment That all seems a bit mechanical but I’ve been following this pattern since 1998 (when I first started learning about search engine optimization). Last year I did concede that we can narrow the list to three points: Produce Content Place Links Measure the Results That’s still formulaic and mechanical but it allows for a little more freedom in thinking. Too bad people flew into panic mode and stopped thinking earlier this year. Let’s take a closer look at what actually changed, shall we? Keyword Research: Still Going Strong If You Do It Right In 2007 when I shared advice on […]
Tips for Successful Affiliate Program Management
There are of thousands of opinions on how to build a successful affiliate program. The easiest way to sum it up is to say the affiliate manager needs to “Get It”. If they don’t understand affiliate marketing, the program will never see its full potential. It took me a few years to really get it. […]
The post Tips for Successful Affiliate Program Management appeared first on Sugarrae.
Social Media Marketing Tactics that Work – Next Week in Las Vegas
Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven…
Please visit Search Engine Land for the full article.
3 Useful Google things you may have missed
Are you, like us, too busy to keep up with Google’s latest improvements and new features? Here are 3 things you may have missed!
Post from Jackie Hole on State of Digital
3 Useful Google things you may have missed
Yahoo Answers Has SEO Localization Issues With Google
I always find it interesting to share SEO questions submitted by huge brands and online properties…
Google Disavow Links Communication Confusion
Over a year ago, Google launched their disavow link tool and webmasters and SEOs have been all over it since. But every now and then…
Yahoo Search Tests Images On Right Side Of Search Results
Yahoo is testing a new user interface for the Yahoo Search results. Rubén reports Yahoo is showing large images on the right hand side panel of the search results for some queries. For example, here is a screen shot of a search for [windows 8] on Yahoo, showing images on the right side of the…
Please visit Search Engine Land for the full article.
Better Funnel Analysis with Virtual Pageviews
It is fairly safe to say that better measurement leads to better marketing, regardless of channel. Armed with tools like Google Analytics, marketers and analysts alike can determine how much traffic these initiatives drive to their site as well as their effectiveness in terms of driving sales and other conversions. Google Analytics offers a plethora […]
Cyber Monday Optimization Checklist
You can still implement these tips to ready your website, drive more visibility, and connect with your target consumer in time for Cyber Monday 2013 and claim your share of the estimated $82 billion that will be spent in online holiday shopping.
Link Building At The Speed Of Natural
“Natural link building” has long been a sore spot (some would call it an oxymoron) among many in the online marketing community. The general argument goes something like this: “Any link that comes about because you pursued it cannot be considered natural.” or “The very…
Please visit Search Engine Land for the full article.
Down With Toolbar PageRank And Up With… What?
I’ve never been a big fan of Google’s Toolbar PageRank (TBPR) because, as you may know, it’s a metric that isn’t updated very often. It’s also been thrown around too much as a metric that gauges quality — and I’ve been doing this long enough to know that…
Please visit Search Engine Land for the full article.
Don't Silo Me, Bro: Integrating Content Strategy Across Disciplines
Sometimes I resent the term “content strategy”.
The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences.
Don’t Silo Me, Bro: Integrating Content Strategy Across Disciplines
Sometimes I resent the term “content strategy”. The reason is it brings with it limitations. Humans are known to use labels as a way to make sense of the world, but this systematic bucketing comes with consequences. Essentially this “categorical Continue reading »