Google Reveals 4 Things You Need to Know About Quality Score
Google has published a whitepaper called “Settling the Quality Score” and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score.
Search In Pics: Google Cardboard, GoogleBot At The Beach & Matt Cutts Selfie
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google I/O Badges: Source: Google+ Google Cardboard: Source: Google+…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: June 27, 2014
This week in search, we cover two unconfirmed Google updates, one from the weekend and the other from Tuesday. Google decided to drop author images from the search results…
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 2
An overview of the talks presented at the Social Media Strategies Summit in Amsterdam, June 2014.
Post from Fatima de Vos on State of Digital
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 2
Use These Tools To See What Entities Are On A Web Page
Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that …
Foursquare To Charge For Local Database — Will Partners Balk?
According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile….
Please visit Search Engine Land for the full article.
Key Takeaways From 5 A/B Tests With Significant Results
Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don’t blindly accept best practices. Here’s why.
Google “Right To Be Forgotten” Removal Examples Now Live
As you may remember, Google was ordered by the EU court to comply with requests to remove content about individuals. So they acted quick, set up a form and now, only a few weeks later, started processing those removal requests…
Google’s Panda Algorithm Forces PR Newswire To Remove Press Release Spam
As you may remember, Google Panda 4.0 had a major negative impact on many press release sites including the largest one, PR Newswire. In response, PR Newswire issued a press release about them cracking down on “spammers” by removing and “taking action”…
3 Opportunities With Those New Google Shopping Campaigns
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The…
Please visit Search Engine Land for the full article.
Google Goes All-In With “OK, Google” Hands-Free Search
The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google’s announcement that all Android-powered devices (KitKat or above) will now respond to the “hotword” OK, Google. Users can initiate a search or control and carry out any…
Please visit Search Engine Land for the full article.
Friday Commentary: How I Learned to Stop Worrying and Love SEO
Internal teams working with outside Digital Marketing consultants: often there is some member that finds the very concept of outside consultants threat. Why that fear? Kristine Schachinger talks about how to take this away.
Post from Kristine Schachinger on State of Digital
Friday Commentary: How I Learned to Stop Worrying and Love SEO
Restructuring Your PPC Campaigns in 5 Key Steps
Whether you start from scratch or modify an existing account, it’s imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey.
New Google AdWords Distance Reporting & Location Bidding Controls
Google quietly announced on Google+ a new report and bidding option based on distance of the searcher to your location.
The new report shows you impressions, clicks…
Google Sandbox Version Two?
The Google Sandbox was a term coined back in 2004 when SEOs and webmaster began noticing their new sites were not ranking as quickly as they use to. In short, your new site got put into a sandbox, where you waited…
Bing Knowledge Widget & Webmaster Tools
Microsoft announced on the Bing blog that they have integrated the Bing Knowledge Widgets directly into Bing Webmaster Tools. In addition…
Google Tries to Steal How-To Traffic in Organic Search Results
Now Google is going so far as to provide how-to step-by-step instructions on everything from boiling an egg to changing a tire. Here are some of the results that we’ve uncovered by way of some simple Google searches.
WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014
You’re probably pretty familiar already with Siri and Google Now, the personal assistant-type technologies from Apple and Google, respectively. Each has its own approach to the idea of providing information and answering questions without needing a traditional search box and search query. You…
Please visit Search Engine Land for the full article.
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 1
An overview and recap of the workshops presented at the Social Media Strategies Summit in Amsterdam, June 2014
Post from Fatima de Vos on State of Digital
Social Media Strategies Summit #SMSSummit – Learnt Lessons Day 1
Google Begins Removing Search Results to Comply With ‘Right to be Forgotten’
Google says “Each request has to be assessed individually, and we’re working as quickly as possible to get through the queue.” It’s not clear how many requests Google has received, but recent reports indicate takedown requests have topped 50,000.