All Things SEO Column Channel: SEO google hummingbird rich snippets schema language optimization schema markup schema opengraph Schema.org Search Engine Land semantic markup Uncategorized

Schema.org – 7 Things For SEOs To Consider Post Hummingbird

John E Lincoln

Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a…

Please visit Search Engine Land for the full article.

Channel: Analytics Channel: SEO industry issues not provided Search & Analytics Search Engine Land Uncategorized

A Call To The SEO Industry: Stand Together For Useful Reporting

Benjamin Spiegel

Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and…

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B2B Search Marketing B2B Search Marketing Column Channel: SEO content sharing engagement Search Engine Land social media plug-ins social media plugins Uncategorized

Social Media Plugins: Are They Weighing You Down?

Andrea Harris

Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fa…

Channel: SEO links Moz Search Engine Land SEM Tools: Links tools Uncategorized

Moz Launches Google Alerts For New Links Named “Fresh Alerts”

Barry Schwartz

Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor’s site. Moz’s…

Please visit Search Engine Land for the full article.

Channel: Consumer Features Features: Analysis google autocomplete Google: Suggest Google: Web Search Search & Society: General Search Engine Land Top News un google ads un women Uncategorized

Are Google Searches The Best Way To Highlight Discrimination Against Women?

Matt McGee

The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world, but is using Google’s autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women’s rights,…

Please visit Search Engine Land for the full article.

Take the 2013 Moz Industry Survey: Your Peers Need You!

Cyrus-Shepard

Posted by Cyrus-Shepard

We’re very excited to announce the 2013 Moz Industry Survey is ready to take. This is the fourth edition of the survey, which started in 2008 as the SEO Industry Survey and only ran every two years. So much has changed since the last survey that we thought it was important to run it anew in order to gain fresh insights. Some of what we hope to learn and share:

  • Who works in inbound marketing and SEO today?
  • What tactics and tools are most popular?
  • Where are marketers spending their dollars?
  • What does the future of the industry hold?

This year’s survey was redesigned to be easier and only take 5-10 minutes. When the results are in we’ll share the data freely with you, our partners, and the rest of the world.

Prizes

It wouldn’t be the Industry Survey without a few excellent prizes thrown in as an added incentive.

This year we’ve upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 4th. Follow us on Twitter to stay up to date.

Grand Prize: Attend MozCon 2014 in Seattle

+ Flight
+ Hotel
+ Lunch with an industry expert

Come see us Mozzers in Seattle! The Grand Prize includes one ticket to MozCon 2014 plus airfare and accommodations. We’ll also arrange a one-on-one lunch for you with an industry expert.

2 First Prizes: iPad 2

We’re giving away two separate iPad 2s.

10 Second Prizes: $100 Amazon.com gift cards

Yep, 10 lucky people will win $100 Amazon.com gift cards. Why not buy yourself a nice book?

Why the survey is important

By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed. Some of the things we hope to learn:

  • Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
  • Agencies vs. in-house vs. other: How are agencies growing? What’s the average size? Who is doing inbound marketing on their own?
  • Tactics and strategies: What’s working for people today? How have strategies and tactics evolved?
  • Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
  • Budget and spending: What tools and platforms are marketers investing in?

Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2012 survey) lists average reported salary by role. Will it change in 2013?

2012 SEO Industry Survey

Thanks to our partners

Huge thanks to our partners who are helping to spread the word and encouraging their audience to participate in the survey. We’d especially like to give special recognition to Search Engine Land, Buffer, aimClear, SEOverflow, CopyBlogger, Econsultancy, Content Marketing Institute, TopRank Marketing, MarketingProfs, HootSuite and Entreprenuer.com, Distilled and Hubspot.

Sharing is caring

The number of people who take the survey is very important! The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.

So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember to take the survey first!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Take the 2013 Moz Industry Survey: Share Your Voice!

Cyrus-Shepard

Posted by Cyrus-Shepard

We’re very excited to announce the 2013 Moz Industry Survey is ready to take. This is the fourth edition of the survey, which started in 2008 as the SEO Industry Survey and only ran every two years. So much has changed since the last survey that we thought it was important to run it anew in order to gain fresh insights. Some of what we hope to learn and share:

  • Who works in inbound marketing and SEO today?
  • What tactics and tools are most popular?
  • Where are marketers spending their dollars?
  • What does the future of the industry hold?

This year’s survey is designed to be easier and only take about 10 minutes. When the results are in we’ll share the data freely with you, our partners, and the rest of the world.

Prizes!

It wouldn’t be the Industry Survey without a few excellent prizes thrown in as an added incentive.

This year we’ve upped the game with prizes we feel are both exciting and perfect for the busy inbound marketer. To see the full sweepstakes terms and rules, go to our sweepstakes rules page. The winners will be announced by June 4th. Follow us on Twitter to stay up to date.

Grand Prize: Attend MozCon 2014 in Seattle

+ Flight
+ Hotel
+ Lunch with an industry expert

Come see us Mozzers in Seattle! The Grand Prize includes one ticket to MozCon 2014 plus airfare and accommodations. We’ll also arrange lunch for you with an industry expert.

2 First Prizes: iPad 2

We’re giving away two separate iPad 2s.

10 Second Prizes: $100 Amazon.com gift cards

Yep, 10 lucky people will win $100 Amazon.com gift cards. Why not buy yourself a nice book?

Why the survey is important

By comparing answers and predictions from one year to the next, we can spot trends and gain insight not easily reported through any other source. This is our best chance to understand exactly where the future of our industry is headed. Some of the things we hope to learn:

  • Demographics: Who is practicing inbound marketing and SEO today? Where do we work and live?
  • Agencies vs. in-house vs. other: How are agencies growing? What’s the average size? Who is doing inbound marketing on their own?
  • Tactics and strategies: What’s working for people today? How have strategies and tactics evolved?
  • Tools and technology: What are marketers using to discover opportunities, promote themselves, and measure the results?
  • Budget and spending: What tools and platforms are marketers investing in?

Every year the Industry Survey delivers new insights and surprises. For example, the chart below (from the 2012 survey) lists average reported salary by role. Will it change in 2013?

2012 SEO Industry Survey

Thanks to our partners

Huge thanks to our partners who are helping to spread the word and encouraging their audience to participate in the survey. We’d especially like to give special recognition to Search Engine Land, Buffer, aimClear, SEOverflow, CopyBlogger, Econsultancy, Content Marketing Institute, TopRank Marketing, MarketingProfs, HootSuite and Entreprenuer.com.

Sharing is caring

The number of people who take the survey is very important! The more people who take the survey, the better and more accurate the data will be, and the more insight we can share with the industry.

So please share with your co-workers. Share on social media. Share with your email lists. You can use the buttons below this post to get you started, but remember to take the survey first!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

SEO Case Studies

Why Can’t Google+ Do Search Right?

Michael Martinez

There are two reasons why I don’t use Google+ any more. First, I hate the two-column layout and just want a way to turn it off. It’s hard to read, even harder to navigate (because I have so little screen space where I can click down on the page and disassociate my cursor focus with something that accidentally grabbed it), and just plain ugly and stupid. Second, Google+ has the worst search capability on the Internet. Even Facebook’s totally awful, crappy, incompetently designed and absolutely terribly horrible “search” functionality is ORDERS OF MAGNITUDE better than Google+ search. You would think that, if one were designing a social media community for Google’s users that the community would have access to Google’s generally fine and quite-refined search engine. But that appears to NOT be the case. I have put up with the absolutely horrible search results in Google Groups for years. I have abandoned all hope of ever seeing any sensible, human-friendly search results in the discussion groups. But that was always a kind of step-child service that Google bought up and perverted in Sauron-like fashion (it was originally DejaNews, which was originally something else in the 1990s). When I need to […]