Search In Pics: DooglePlex, Bing Football & Baby Panda
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s DooglePlex: Source: Google+ Stick ‘Em Up! Baby Panda!…
Please visit Search Engine Land for the full article.
Friday Talk: Product Innovation Leadership with Katie Mitic of Facebook
How to get to the forefront of developments? How to be really innovative and be a leader at the same time? Katie Mitic, Director of Platform & Mobile Marketing of Facebook, talks about Product Innovation Leadership.
Post from Bas van den Beld on State of Search
Friday Talk: Product Innovation Leadership with Katie Mitic of Facebook
Google Guidelines: Make Your Mobile Pages Rendered Incredibly Fast
Earlier this month we covered Google’s revamp of their pagespeed insights tool, where they greatly improve the usability and details within the tool itself.
Last night, Google announced this new tool on the webmaster blog and added new mobile guidelin…
Google Webmaster Tools Shows Your Manual Spam Actions
Google announced the introduction of a new awesome feature in Google Webmaster Tools named manual action viewer.
The manual action viewer let’s you see if your site currently has any manual actions applied to it…
All Of Google’s Manual Actions For Search Spam
As I mentioned a few minutes ago in my story about Google’s new manual spam action viewer – Google has documented all of the manual actions a site may receive for spamming their search results…
10 Google Analytics Custom Events That Track the Untrackable
Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here’s a guide to 10 Google Analytics custom events, how to use them, and which powerful insights they can reveal.
Google News Showing Web Site Results For Some Navigational Queries
Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link t…
5 Steps to Implement a Successful Bidding Strategy in Paid Search
When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use…
Please visit Search Engine Land for the full article.
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases “unnatural” and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities.
What Does Google’s Link Schemes Update Mean for Guest Posting?
Google’s new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent value. Otherwise we’re going about it wrong.
Optimizing Your Local Presence for Mobile Search (and vice versa!)
When you optimize your website for localized search terms, it’s described as Local SEO. While Local SEO can seem like a somewhat niche topic, it impacts a surprisingly high number of searches. Google data tells us that around 1 out Continue reading »
Unnatural Links Warning? Those Backlinks Will Need MANUALLY Reviewed
There’s no one tool out there I trust more than myself to identify problematic links in a backlink profile. A tool can work out obvious spammy sites but no link analysis tool can determine out overall intent of every site or every link, on every occasion. I’ve lost count of the amount of times I have […]
Which Search Engine Gives The Best Linkbuilding Advice?
Unless you have no clue about what is going on and think GooglePlus counts are the number one ranking factor, you’ll realise building high quality links to your site is STILL the single most important thing you can be doing to improve the rank of an already relevant page (if you haven’t been doing anything shady […]
The Simplest White Hat SEO Tip?
Somebody asked me about this and I thought what was probably the most simple thing anyone can do. The chart above illustrates a reasonably valuable 4 word term I noticed a page I had didn’t rank high in Google for, but I thought probably should and could rank for, with this simple seo technique. I […]
Is Your Site Under Manual Action? Find Out In New Google Feature
With the threat of website penalisation becoming more of a reality for many website owners, there have been countless calls for Google to offer more clarity towards penalisations that they take against a site in order to allow site owners to rectify th…
Measuring Post Impressions in Google+
One thing I always wondered about in terms of Google+ statistics and engagement is the ratio of post impressions and clicks. In Google Webmaster Tools we can see how many people have seen our pages in SERPs and how many have clicked through, together with CTRs and average ranking position.
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7 Steps to B2B Digital Marketing
How to do Digital Marketing for B2B? There are many things you can do. Smartinsights gives you seven steps to take.
Post from Bas van den Beld on State of Search
7 Steps to B2B Digital Marketing
How to Visualise Very Large Websites
If you’re running a small-to-medium sized website, visualising website architecture isn’t difficult. What do you do if your website exceeds 100,000 or even 1,000,000 pages?
Visio, PowerMapper, SmartDraw and similar applications won’t do the trick. They produce great visualisations in a relatively short time period, but they fail/break/time out when facing websites such as eBay and Amazon.
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