Video: Creating a SEO strategy (with Webmaster Tools!)

Webmaster Level: Intermediate

Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.

Fifteen-minute video to help your create the SEO strategy at your company

The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):

Creating a SEO strategy

  • Using Webmaster Central as mock company
  • Building an SEO strategy
  1. Understand searcher persona workflow
  2. Determine company and website goals
  3. Audit your site to best reach your audience
  4. Execute and make improvements
  • Overcoming obstacles
  • Feel free to reference the slides as well.

    Written by Maile Ohye, Developer Programs Tech Lead

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