SearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary surve…
SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey
Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th Annual State of Search Survey. For the last eight years, the professional search marketing organization has polled search marketers to ide…
One Additonal Reason the Google Knowledge Graph Sucks More
Last summer, I wrote wrote a post 10 Reasons that the Google Knowledge Graph Sucks More than the Local Graph. Thankfully some of the problems noted in that post have been fixed. Not all of them by any means and the lack of consistency, support and feedback is still a huge bugaboo. That being said I […]
SPONSOR MESSAGE: SEO Opportunities From Hispanic Searches
Digital Marketing Depot Webcast: December 10th 1:00EDT/10:PDT – With 80% of Spanish-language searches in the US done in Google’s English-language interface, there lies a new opportunity for digital marketers. Join us as SEO experts from Covario demonstrate why having an effective Hispanic SEO…
Please visit Search Engine Land for the full article.
Three Things I Learned from my Favorite Manager
My favorite manager was a man named Matt who ran the sporting goods store I worked at during college. Even though Matt was young and a fresh university grad, he had already been a store manager for a few years.
Three Things I Learned from my Favorite Manager
My favorite manager was a man named Matt who ran the sporting goods store I worked at during college. Even though Matt was young and a fresh university grad, he had already been a store manager for a few years. Continue reading »
Results Of SEMPO Survey Shows Search Marketing Salaries Have Dropped Nearly $7,000
Published last week, SEMPO’s fourth annual salary survey revealed the average search marketing salary dropped from $75,543 to $68,600. In conjunction with ClickZ, the SEMPO Research Committee surveyed 2,180 participants representing both in-house advertisers and third-party agency personnel….
Please visit Search Engine Land for the full article.
A Rundown of Keyword Match Types for Search
PPC campaigns are built like houses. Keywords are the foundation. Killer ads and optimized landing pages will be worth nothing if the appropriate searchers aren’t seeing your ad. How do you connect with the correct audience? Start with a well thought-out and tailored keyword list. Please note: this post refers primarily to search and not content […]
Google To Get EU “Watchdog” As Part Of Antitrust Settlement
The New York Times is reporting that as part of the anticipated antitrust settlement in Europe Google is likely to be subject to a “watchdog” overseer. This role is explained in a “96-page [job] description” according to the paper: Among the details of the job: The title is…
Please visit Search Engine Land for the full article.
Day 1 Afternoon Sessions #SMX #SMXMilan
Round up of the day 1 afternoon sessions for SMX Milan
Post from Haukur Jarl on State of Digital
Day 1 Afternoon Sessions #SMX #SMXMilan
Google: Reviews, How do I love thee? Let me count the ways.
If one stops and counts how many times the word review or the star ratings show on the front page of Google one can only conclude that Google not only thinks they are important but that they are of tantamount importance in local searches. These screen shots above the fold of local searches were done […]
What Does The Hummingbird Say?
Dog goes woof Cat goes meow Bird goes tweet and mouse goes squeak Cow goes moo Frog goes croak and the elephant goes toot Ducks say quack and fish go blub and the seal goes ow ow ow ow ow But theres one sound That no one knows What does the hummingbird say? What Does […]
What Does The Hummingbird Say? is by AJ Kohn, originally posted on Blind Five Year Old.
Amazing Paid Search Tactics & Tools #SMX #SMXMilan
Andrew Goodman, Brad Geddes and Sebastian Grebasch discuss paid search tactics and easy to use free and paid tools for Adwords / PPC.
Post from Haukur Jarl on State of Digital
Amazing Paid Search Tactics & Tools #SMX #SMXMilan
5 Ways To Unlock The Benefits Of Semantic Search
Search is changing. It is now more personal, more engaging, more interactive and more predictive. SERPs no longer display just 10 blue links — they have become more useful and more visually appealing across all device types. Semantic search is at the forefront of these changes, as evidenced…
Please visit Search Engine Land for the full article.
Shopify: Our Customer Images Aren’t Showing In Google Image Search
Shopify’s Craig Miller, the Vice President of Marketing, posted in the Google Webmaster Help forums complaining that 70…
SEO: No Option But To Buy Links; Google’s Cutts: That’s A Bad Strategy
Over at Hacker News there are some complaints about the Google SEO Starter Guide (PDF). So Google’s head of search spam, Matt Cutts jumped in to try to understand what is wrong…
Facebook Pushes New Like & Share Blue Buttons
Facebook announced they are pushing out a new style for their Like & Share buttons across the web. I noticed it on this site a few days ago, they are blue and they really stood out from the original look…
Google Inkblot Test Doodle: Hermann Rorschach 129th Birthday
On November 8, 2013, on Google’s home pages, is a special logo for the 129th birthday of Hermann Rorschach. Hermann Rorschach is most well known for developing the inkblot test…
November 2013 Google Webmaster Report
There are some murmurs of a possible Google update early this month, but nothing that substantial.
That being said…
2014 SEO Playbook, Part 1 – Hummingbird
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword…
Please visit Search Engine Land for the full article.