SEO Metrics that Matter: SMX Milan

Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]

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Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling

Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool…

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SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now!

Master paid, earned, and owned social media marketing tactics. Attend Search Engine Land’s SMX Social Media Marketing conference in Las Vegas, November 20-21 for two days of tactic-rich sessions and invaluable networking. View the agenda. All Access, Boot Camp, & Workshop passes…

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Mastering PPC: Building Keyword Lists

When building out new PPC campaigns, it’s important to exhaust all options to come up with the best set of relevant keywords. While rattling off the first words that come to mind might be a good start, there are some other options and tools that PPC’ers can use to help build a more robust list. […]

Google Claims Government Requests For User Information Have Increased Over 100% Since 2010

Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 percent since it began posting transparency reports in 2010. According to Google, this is the eighth update to its tran…

Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers

Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits…

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Getting A Better Read On The Value Of Smartphone Paid Search

The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…