MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!
Search Engine Land parent company, Third Door Media, Inc., introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your…
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(More) Enterprise Link Building Strategies
Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.
Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.
The post (More) Enterprise Link Building Strategies appeared first on Kaiserthesage.
New Conversion Settings Can be Imported From Google Analytics to AdWords
You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.
PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take…
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2 New Google Mobile Search Tests: Larger Titles & Info Cards
Google has made some changes to how they are displaying mobile search results, and if you’re ranking number one for your queries and have sitelinks, your click-through rate from mobile devices on those searches might get significantly higher.
Want To Speak @ SMX East? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2014, Oct. 30 – Sept. 1, at the Javitz Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure…
Please visit Search Engine Land for the full article.
67% of Travel & Hospitality Brands Use Dedicated Mobile Sites
A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site.
Why Buzzstream is an Outreach Swiss Army Knife
Outreach is an essential component of any linkbuilding campaign, but it can also be a super time consuming one. This is especially true if you approach outreach and linkbuilding as relationship building. So as someone who spends a lot of time on outreach campaigns, I’m a fan of anything that help me be more efficient or […]
NAP Hunter! Lite now in the Chrome store
Hey local SEOers! NAP Hunter! Lite, our Chrome extension for citation research and audits, is now available in the Chrome store. This should streamline installations, so you can get to automating. For more info on how to run the extension check out the “How to Run NAP Hunter! Lite” section at the end of this […]
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Bing: How We Pick Your Title Tag
Microsoft Bing published a blog post on how they decide on what title tags to publish in their search results.
We covered this in detail most recently via a Google Matt Cutts video on how Google selects a title tag. So let’s go over it with Bing…
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Google Removes Authorship Images From Search Results
Yesterday, I broke the news at Search Engine Land that Google has decided to drop the images and circle counts from the authorship snippets in the Google search results.
Google’s John Mueller posted…
Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords
Now when you enable AdWords conversion-based automated bid strategies in your Remarketing Lists For Search Ads campaigns, the predicted conversion performance of those remarketing lists will influence the bidding. Google announced on its Google+ page t…
Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]
When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO) consultant Aleyda Solis observes: One of the most important activities for any SEO process is the initial comp…
Android TV Shows Knowledge Graph Search Results
Google’s just announced Android TV is a significant improvement over the original Google TV. It doesn’t require a game controller or bulky remote to work (though a game controller can be used for Google Play Games). And you can search for content with your voice. The UI is simple and…
Please visit Search Engine Land for the full article.
How Hard Should You Press The Gas Pedal In Paid Search?
The following post contains a number of metaphors strained to the breaking point; viewer discretion is advised. An enduring truth in the paid search business is that paid search managers and marketing teams spend far more time thinking about tactical m…
VIDEO + SLIDESHOW: Search Powered Psychographics
In the future, intentional care must be paid to which potential customers are shepherded into the marketing funnel. As we follow them, we can’t miss the opportunity to further refine the first targeting hop with a second. Most marketers don’t know that retargeting can be filtered by…
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130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a company to team up with by asking these questions.
Google Begins Removing Search Results Over “Right To Be Forgotten” Demands
Google has begun processing and removing the approved submissions done through the right to the Right To Be Forgotten Form. The Right To Be Forgotten is a European Court Of Justice ruling from May 2014 that EU citizens could request that search engines…
RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset
Technorati was once the go to source for blog search and blogger discovery thanks to their authority scores, top lists and blog claiming processes. The Technorati Authority score was a status symbol, something that companies fought hard to improve. At …