Bing Ads Bid Landscape Tool Comes to Ad Group Level
Bing Ads has announced that their Bid Landscape tool can now be used for both keyword and ad group for U.S. advertisers. The bid landscape tool, which was originally released in March, is similar to Google AdWords’ Bid Simulator Tool.
Google: Search For Music And Play Immediately In Apps
Google has faced an existential threat from apps in mobile. Its all-purpose functionality on the PC didn’t translate into mobile; and the company was in danger of losing its internet “gatekeeper” role as smartphones become primary internet devices. Google Now, voice search and…
Please visit Search Engine Land for the full article.
Google Adds One-Click Music App Integration
Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.
Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives in…
Google Updates Shopping Feed Requirements
Google yesterday announced new shopping feed requirements. Google’s new feed specifications include updates to mobile links, bundle attributes, availability specification changes, and changes to apparel identifiers. Here’s what’s changing.
A Finishing Touch to Effective Outreach
So you’ve spent a significant amount of time and/or money creating something that both you and your company are proud of. You have ready the name and email of the person you want to reach out to. One carefully crafted email later, you now with a hint of anticipation and excitement hit send…and then. Nothing. […]
The post A Finishing Touch to Effective Outreach appeared first on Builtvisible – A Creative Digital Agency.
PPC Budget Forecasting 101
As pay-per-click professionals, we’re often asked to play with our numbers, shift our budgets, and essentially predict the future. A daunting task, for sure. Here’s a simple walk-through on how to answer those tough budgeting questions from clients.
Video: Matt Cutts Interview At SMX Advanced On Payday Loan, Reconsideration Requests & Metafilter
Here is the video from last week’s SMX Advanced last week with Matt Cutts and Danny Sullivan…
Video: Matt Cutts Interview At SMX Advanced On Payday Loan, Reconsideration Requests & Metafilter
Here is the video from last week’s SMX Advanced last week with Matt Cutts and Danny Sullivan…
Video Recap of Weekly Search Buzz :: June 20, 2014
Lots of topics to cover this week, starting with the trouble Microsoft got in over a sponsored post campaign for Internet Explorer. I think Bing and Google should take some sort of action, especially Bing. Bing is testing Catapult…
Video Recap of Weekly Search Buzz :: June 20, 2014
Lots of topics to cover this week, starting with the trouble Microsoft got in over a sponsored post campaign for Internet Explorer. I think Bing and Google should take some sort of action, especially Bing. Bing is testing Catapult…
What does My Business Tell Us About the Future of Google Plus?
The recent rollout of Google My Business provides an interesting view port into the future of Plus. It is the first public major rollout in Local since Larry Page took the helm and since the introduction of Google Plus three years ago. We can see in this product the widespread use of Plus features but […]
6 Reasons for Your Lack of Content Marketing Success
If you’ve invested a lot of energy and money into content marketing and the results aren’t meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
Virtual 3D “City Tours” Coming To Apple Maps In iOS 8
One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated…
Please visit Search Engine Land for the full article.
WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014
You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way,…
Please visit Search Engine Land for the full article.
How Responsive Design Increases the Results of Your Online Marketing
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here’s where and how to get responsive.
Bing Ads Bid Landscape Tool Support Ad Groups
Bing announced they have expanded the Bid Landscape Tool to support not just keywords but also ad groups.
The new feature has launched in the US currently but will be expanded worldwide in the near future…
Google Shopping Products Feeds Update
Google announced that they’ve updated the Google Shopping Products feed specification. This update gives merchants and advertisers more refinements and options when specifying their product data in their feed…
Google Working On Super Secret hreflang Webmaster Feature
Google seems to be working up a new webmaster feature around rel-alternate-hreflang. rel-alternate-hreflang is the attribute to communicate to Google if there are alternative language based web pages for the specific web page the attribute is placed o…
Google Crawl Rate Myth Debunked
In the latest google webmaster hangout with John Mueller of google, John debunked the myth regarding crawl rate penalties.
read more