Semantic SEO or Semantic Search?
A few years ago, I presented at SES San Jose and someone asked me what they should be keeping an eye upon in SEO. I told them “named entities.” I was reminded of that conversation as I gave a talk today about named entities and other semantics. I presented this morning at San Jose McEnery […]
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SearchCap: 890 Google Search Changes, Knowledge Graph PR Nightmare & New Interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery The UK’s Greggs Bakery took a hit recently when its logo was…
Please visit Search Engine Land for the full article.
Google Wages War on European Link Scheme Networks
Google has taken action against two fraudulent link networks as reports surface of manual penalty notifications hitting inboxes in Europe.
Agencies and the Culture of “Startup”
Hi there! I’m Emily Allen, I manage HR, recruiting, and employee development at SEER Interactive. Approaching my one year anniversary at SEER, and looking forward to many more, I hope to share some things I’ve learned about culture, growth, and people in a tremendously fast paced, highly ambitious, and truly awesome digital marketing agency. From […]
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Seth Godin’s Squidoo Acquired by HubPages
Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users?
Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery
The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the…
Please visit Search Engine Land for the full article.
Google AdWords Launches Website Call Conversions
AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword.
Tips For A Successful PPC Account Takeover
When you’re taking on an existing account, perform these important checks to ensure you start off on the right track.
The post Tips For A Successful PPC Account Takeover appeared first on Search Engine Land.
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How to Create Evergreen Content that Builds Your Business
Content moves at a breakneck pace — there are about 41.7 million WordPress posts published each month (and WordPress only accounts for about 22% of CMS usage).
Google Made 890 Improvements To Search Over The Past Year
In a Google+ post from Google’s head of search, Amit Singhal, Google shares they have made “more than 890 improvements to Google Search last year alone.” In 2009, Google told us they made between 350 to 400 changes to search and in 2010, they said they made 550 improvements to…
Please visit Search Engine Land for the full article.
How To Put The Brakes On Overzealous Link Junkies
If links are good, does that mean more links are better? Not always. Sometimes you need to push back.
The post How To Put The Brakes On Overzealous Link Junkies appeared first on Search Engine Land.
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The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy
Taking a look at the cover designs of print magazines can help you improve your digital content marketing strategy by helping you to focus on personas and “editorial pillars.”
Google Tests A New Local Knowledge Graph Interface
Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’ like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…
Please visit Search Engine Land for the full article.
Google’s Head Of Search 10 Biggest Search Milestones With 890 Changes In Past Year
Matt Cutts has a boss, it is Amit Singhal – he is in charge of all of search and he posted on Google+ looking back at the past 14 years of him working there, including the IPO which was 10 years ago today…
Sneak Peek at Google Stars: If Pinterest Met Google Drive
One of Google’s undercover projects, Google Stars, works like Pinterest, looks like Google Drive, and feels like it could replace the +1 button.
Core Essentials of On Site Search Engine Optimization
Your onsite search engine optimization goes well beyond meta tags, page titles, and article URLs. In fact, real onsite SEO has very little to do with the (meta) content you put on the page. You need to know the difference…
Twitter Outranks Me After HTTPS Migration
Exactly a week ago I migrated this site to HTTPS and truth is, it is almost impossible to check rankings and traffic for a site like this when making these changes…
Google Testing Dropping Local Carousel
Pete Meyers spotted another Google test and posted it on the Moz Google+ page…
Google AdWords Website Call Conversions
Yesterday…