SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link…
Please visit Search Engine Land for the full article.
Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. Th…
Most marketers hate Google+
Corey O’Laughlin at MarketProfs Daily Fix has posted the results from an informal poll asking marketers if t
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Google’s Matt Cutts: You Can Hide Content Only When…
In one of Google’s Matt Cutts recent videos, Matt answered the questions of it is okay to use those expandable web techniques to expand and collapse content. It is okay to use those techniques or is it considered hidden text and against Google’s Webmas…
Video Recap of Weekly Search Buzz :: July 26, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt and maybe more by watching this video…
Facebook Hashtags: Why It’s Too Early to Declare Failure
Simply Measured released findings of a Facebook study that mentioned the adoption rate of hashtags by Top 100 brands was strong, but that hashtags weren’t yet bringing additional engagement. Dramatic reactions on the web ensued.
Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Tumblr Opening At NASDAQ: Source: Tumblr Google’s Lego Station…
Please visit Search Engine Land for the full article.
Friday Talk: The Concept of Content Marketing by Joe Peluzzi
Executive Director of the Content Marketing Institute Joe Pulizzi explains the idea behind the rapidly growing concept of content marketing.
Post from Bas van den Beld on State of Search
Friday Talk: The Concept of Content Marketing by Joe Peluzzi
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put your content in front of more readers without worrying about a duplicate content penalty from Google.
Bienvenue En France: How To Do Search Marketing With A French Flavor
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on…
Please visit Search Engine Land for the full article.
Google Discontinues AdSense On Google Sites August 30th
Google has quietly posted a notice that they are “sunsetting AdSense” for Google Sites. It appears that after August 30, 2013, the AdSense ads on Google Sites will no longer be able to be edited or added to. You can delete them…
Bing Enhances Search Suggestions As You Type
Bing announced they have greatly expanded their autosuggest engine to include a lot more types of queries, such as brands, movies, albums, places, software, sport teams…
Google AdSense Adds Time Zone Preference For Reporting
Google announced you can now change the time zone of your AdSense reporting to your local time zone. Much like how Google added that for AdWords about six years ago…
Google Keyword Planner Tool Bug
As you know, Google’s keyword planner tool is going to overtake the keyword research tool and advertisers are getting accustomed to the new tool.
Visual PR Secrets: Content Power Tips and Social Publishing Trends
Today’s content is more visual, social and sophisticated. As brands compete to lure in new customers with the right pictures, it’s time to rethink which images are used and new ways to get visual. The inspiring, passionate and authentic will survive.
Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down…
Please visit Search Engine Land for the full article.
Getting Started With Google Places for Business
In less than 5 minutes, you can get your business listing up and running on the largest search engine out there. Follow these steps to get started, add your listing and get it verified, plus how to optimize your listing so searchers can find you.
The Real World of Big Data
It’s a term which goes around every office which has anything to do with marketing these days: big data. What is it? A full breakdown in this infographic.
Post from Bas van den Beld on State of Search
The Real World of Big Data
YouTube Dedicates a Week to Geek Culture
YouTube Geek Week will take place August 4-10, and will include talent from some of YouTube’s popular channels such as Felicia Day’s Geek & Sundry. The celebration will be broken down by themed days in an effort to cater to niche audiences.
Google Patents Anchor Text Snippets
Somewhere out there is a universe that looks exactly like this one, and appears to run exactly like this one. Except something’s a little different. A little off. It’s as if search engines took a left turn instead of a right turn, back in the early 2000s. Instead of using only using meta descriptions and […]
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