Google’s Matt Cutts: Google Does Not Penalize For Broken HTML

In a video published today by Google’s head of search spam, Matt Cutts – Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages…

Please visit Search Engine Land for the full article.

Which Are the Best Link Audit Tools?

Link audits have become the bread and butter service for many SEO companies these days, and they all have their favorite tools. Add to that the constant fear and confusion over which links are hurting Websites and you have a lot of angry, frustrated clients who want results. People occasionally ask me why certain links don’t appear in their favorite auditing tools. For example, suppose you acquire a link from a Website that gets a lot of traffic but when you check Open Site Explorer, Ahrefs, Majestic SEO, et. al. you don’t see the link. Should the link be counted in reports for clients? The very fact this question is asked at all shows that a lot of people have really misfired on link auditing. The problem is not with the tools, my Padawans, it is with your expectations and the expectations you set for your clients. Link Auditing Tools Can Never See the Whole Picture This isn’t a situation where “good enough” matters. When you’re dealing with expectations (your own or someone else’s), you have to understand and accept that no tool is ever going to provide you with all the information you need. A typical SEO response is, […]

Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads

The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns — and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers who…

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New Countries Added to Places for Business Category Tool – Volunteers Needed

We have just upgraded the Google Places Category tool with categories for the new dashboard from: UK – United Kingdom contributed by Andrew Loy, Occupancy Marketing NL  – Netherlands contributed by Eduard de Boer (Netherlands) FR  – France contributed by Ken Fagan Aus  – Austria contributed by Petra Kraft IT – Italy contributed by Andrea Scarpetta CA – Canada contributed by Darren Shaw […]

White Papers: Key To B2B Enterprise SEO Power

Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company’s thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule – and the marketer, admi…

Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”

Yesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results. That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before…

Please visit Search Engine Land for the full article.

Call To Action Examples – How The Big Boys Do It

Okay, yes! There are loads of blog posts with examples of calls to action out there already, but we’re often asked for good examples, and having looked through some of the existing posts, they don’t do exactly what I want. The aim of this post is to provide a list of examples without too much complication to give designers or SEO’s a quick point of reference and inspiration from some of the best designed calls to action on the interwebs.

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