Yahoo! Selling Off Domain Portfolio
Yahoo! is hoping to get about $4 million for a chunk of domains they’ve dropped on domain market SEDO.
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SearchCap: The Day In Search, November 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it,…
Please visit Search Engine Land for the full article.
Google Now Gets Waze Integration; News, Website Update, What to Watch
Google has announced a range of enhancements to its voice controlled digital assistant Google Now. Top of the change log this time is the addition of Waze powered traffic reports. New cards include “news topic”, “website update” and “what to watch”.
SEO Metrics that Matter: SMX Milan
Don’t expect a conversation about Bounce Rates, and Rankings, and Page Authority and all the other completely obvious metrics that digital marketers love to geek out on. Don’t get me wrong, *every* metric can be useful for its own purpose, it’s just that they don’t necessarily have an impact on any outcome, whatsoever. Huh? Well, […]
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Yahoo Hopes to Raise $4 Million by Selling 500 Domains
Over time Yahoo built up quite a portfolio of domain names, and it is now ready to part with some of them. Most interesting is sandwich.com. The auction started today and runs for a week. Yahoo is calling the event Domainapalooza.
Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling
Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans books in order to make them searchable has been found legal. A judge found fair use, especially in that “Google Books does not supersede or supplant books because it is not a tool…
Please visit Search Engine Land for the full article.
SMX Social Media Marketing Begins Next Wednesday In Las Vegas – Register Now!
Master paid, earned, and owned social media marketing tactics. Attend Search Engine Land’s SMX Social Media Marketing conference in Las Vegas, November 20-21 for two days of tactic-rich sessions and invaluable networking. View the agenda. All Access, Boot Camp, & Workshop passes…
Please visit Search Engine Land for the full article.
Google Fails to Gain Search Market Share, Bing Steals From Yahoo
It’s been three months since we last checked in on comScore’s monthly update on search engine market share – and not much has changed. Google is still hovering around 67 percent market share, while Bing has made some small gains at Yahoo’s expense.
Google Analytics Real-Time Event and Conversion Reports Are Out of Beta
Real-time Events and Conversions reports are now officially out of beta and everyone will start to see the reports over the next few weeks. Both the real-time reports for events and conversions will also be expanded to app profiles.
Mastering PPC: Building Keyword Lists
When building out new PPC campaigns, it’s important to exhaust all options to come up with the best set of relevant keywords. While rattling off the first words that come to mind might be a good start, there are some other options and tools that PPC’ers can use to help build a more robust list. […]
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and WiFi connection.
Google Claims Government Requests For User Information Have Increased Over 100% Since 2010
Google released an updated Transparency Report today, claiming government requests for user information have increased more than 100 percent since it began posting transparency reports in 2010. According to Google, this is the eighth update to its tran…
Google Quietly Rolls-Out “In-Market Buyers” Targeting To Reach Imminent Purchasers
Though it hasn’t been officially announced, Google has started rolling out a new targeting feature on the Google Display Network in AdWords called In-Market Buyers. Listed under Interest Categories, the new In-Market Buyers segments are designed to target visitors whose site visitation habits…
Please visit Search Engine Land for the full article.
Flying in the face of ‘good’ grammar
With such an emphasis on great content these days, companies may be keen to tighten up their use of grammar. But before pledging allegiance to every grammatical rule going, it’s worth thinking about the ways in which you use language for a given effect.
Twitter analytics for free also they have opened the ad’s to SMBs
A new post from www.davidnaylor.co.uk. BAZINGA!
Why Obsessing Over One Keyword Could Sink Your Whole Site
If you focus all your SEO efforts on a single term with a “Page 1 or Bust” mentality, you’re putting your business and domain in jeopardy. Here’s why you should take a more diversified, comprehensive approach to keyword targeting and expansion.
Getting A Better Read On The Value Of Smartphone Paid Search
The increasing ubiquity of mobile devices has been a mixed blessing for paid search advertisers. On the one hand, most industry stats show smartphones and tablets driving nearly all Internet traffic growth, while volume from traditional desktop and lap…
Google AdWords Opportunities Section Improved
Google announced that after four years or so, they have upgraded the Opportunities tab or section within the AdWords interface
Keynote At SMX Israel: Google’s John Mueller
I am very excited to announce that John Mueller, a webmaster like you all, but now one of the most helpful Google webmaster representatives, will be the keynote speaker at SMX Israel this coming January 26th…
Google Now Adds News, Blogs, TV & More
Google quietly announced on the Android Google+ page an update to Google Now for Android users being pushed out now. The new features include news topics…