SearchCap: Google Webmaster Tools & Guidelines Updates, Bing Ads Opportunities & DuckDuckGo Settings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam Google has updated their webmaster guidelines, specifically in the little or no…
Please visit Search Engine Land for the full article.
Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam
Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest…
Please visit Search Engine Land for the full article.
Perseid Meteor Shower Rains Down in Google Doodle
The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers the year’s best.
Baidu Hit With Lawsuit Over Gay Conversion Search Results
China’s largest search engine is reportedly facing a lawsuit after it displayed results for a clinic falsely claiming it could make gay men straight.
Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers
After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch.
Google Local Icons & New Real Estate Snippets Spotted
As Google morphs SERP design from desktop to mobile, it appears that it has decided that reading words is perhaps too much to ask of our educationally-challenged fellow users. And so it is now testing icons in the mobile results as shown below: I guess it’s easier to click on a cute picture than try […]
The post Google Local Icons & New Real Estate Snippets Spotted appeared first on Local SEO Guide.
Paid Local Pack Results?
Our friends over at Moz saw a new SERP feature pop up in their MozCast. Notice the lovely paid ads dressed up as a local pack result? While this is a test, and nothing but a test, is it also a continued acknowledgement from Google that their current methods of dealing with Local search results suck? […]
The post Paid Local Pack Results? appeared first on Local SEO Guide.
As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool
With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, “…matter of clicks.” According to the announcement: Google offered the following screen shot…
Please visit Search Engine Land for the full article.
Google Webmaster Tools Notifications For Faulty Mobile Redirects
In June, Google began showing a notice of faulty redirects within the Google search results page that told the searchers that if they click on that search results from their smartphone, it may take them to the site’s home page instead of the page they …
Fingers on Buzzers | Quizzes from Around the Web
What Q features women in sequin dresses, revolving sports cars, and an audience ready to pass out from the excitement of being on camera? Quiz shows, of course!
Here at Distilled, we love to test our knowledge of online marketing.
The Future Of Content & SEO: How To Stay On Top
Do you ever look back on SEO and long for the simpler days? SEO has always been content-driven, but the meaning of optimized content has changed drastically over the years. Previously, we usually viewed content as a separate thing from SEO; the two existed in separate silos, only to come together…
Please visit Search Engine Land for the full article.
Google Webmaster Tools Notifications For Faulty Redirects & New Color-Coded Fetch As Google
Google Webmaster Tools has added two new features today, one for notifying webmasters of faulty redirects and the second to show color-coded- HTML syntax within the fetch as Google feature. Stop Redirecting Smartphone Users To Your Home Page Notificati…
DuckDuckGo Revamps Settings Page Design
DuckDuckGo, the privacy search engine, has announced on Twitter that they have launched a new version of the DuckDuckGo settings page. Gabriel Weinberg, the founder of DuckDuckGo, told us they “revamped the look & feel of the settings page to match the entire site.” The new look…
Please visit Search Engine Land for the full article.
Google Fetch As Google Adds Colored Syntax
Google has now added colored syntax to their fetch as Googlebot tool within Google Webmaster Tools.
If you try it out by going to Google Webmaster Tools and then fetch a URL on your site, Google’s results will now show you the HTML code in colored syn…
New Google AdWords Local Format Test
@dr_pete spotted a new Google user interface test for local maps ads within the Google search results.
The ads show up in what looks like an organic local map box…
A New SEO Business: Selling SSL/HTTPS Links
As you remember, Google launched a new algorithm for HTTPS ranking where they give you a tiny boost in the rankings for going HTTPS/SSL with your site.
Google HTTPS: Run On A Per URL Basis In Real Time & Not Part Of Panda
As we learn more about the Google HTTPS algorithm I want to keep you posted.
Three new tidbits came out on the topic through yesterday’s Google webmaster hangout with Google’s John Mueller on Google+…
Just What Is UX Design Thinking?
Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs.
5 Reasons to Use SEMrush: Tool Review
Jo Turnbull reviews SEMrush and how to get the most of the tool for those working on a budget. Find out some of the best feautures of SEMrush and how you can use it for your clients.
Post from Jo Turnbull on State of Digital
5 Reasons to Use SEMrush: Tool Review
Competitive Content Analysis
My last post Identifying Your Audience: a Data-Driven Approach to Content Planning was pretty data heavy, and long. This time I’m going to talk through something a little lighter, that can still flag up some content ideas, and provide a list of people you can outreach to. Aims: By the end of this article you […]
The post Competitive Content Analysis appeared first on Builtvisible – A Creative Digital Agency.