Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small…
Please visit Search Engine Land for the full article.
Majestic SEO Site Explorer Now Integrates With Twitter
This handy feature makes it easy for you to tweet a snapshot of any website’s linking profile, including the Link Profile Chart if it’s available. The integration is done through Rich Snippet style semantic markup tailored to the Twitter API.
Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: A Guide to Implementing Revenue-Driving Programs
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. Download this white paper and discover this year’s most…
Please visit Search Engine Land for the full article.
Matt Cutts Talks Google, Spam & Small Business: Do ‘Good Guys’ Finish Last in SEO?
When it comes to ranking in Google search, many webmasters in highly competitive market areas wonder if it’s possible to compete against larger sites, especially without using black hat tactics. Google’s Matt Cutts says good guys do stand a chance.
Optimizing Apps For Maximum Findability
Although platforms like Apple’s App Store and Google Play are “closed” environments, content can and should be optimized to be more easily found. App store optimization requires SEO techniques that go beyond the usual web optimization processes. During the App Store Optimization session…
Please visit Search Engine Land for the full article.
Yandex Begins Purging Links From Its Rankings For Some Moscow Verticals
Yandex chose the Bynet Week conference in the city of Minsk in Belorus to announce that they have “Started to remove links gradually” from the Yandex MatrixNet algorithm for commercial queries in just the Moscow region. Alexander Sadovsky, Head of Web Search at Yandex, made the…
Please visit Search Engine Land for the full article.
Bing’s New “Image Match” Button Helps Locate Images Of Varying Resolutions & Sizes
Bing announced today it is launching a new “Image Match” button, a feature that helps users quickly find alternative resolutions and sizes of a desired image. When viewing an image from the Bing image search page, users should see the “Image Match” button below the photo….
Please visit Search Engine Land for the full article.
AdWords Changing Video Advertising Options in April
The change will take AdWords “TrueView” video viewing from three formats to two: in-stream and in-display. The change will fold in the former third option, in-search viewing, with in-display. All video campaigns will be upgraded starting May 15.
Up-Close @ SMX West: Experts Weigh In On Mobile SEO Best Practices
What’s your best mobile SEO solution? Responsive design? A mobile dedicated site? An app? Four mobile SEO pros gave their expert insights on how to create successful mobile SEO strategies during the “Best Practices in Mobile SEO” panel yesterday at SMX West. Moderated by Search…
Please visit Search Engine Land for the full article.
Danny Sullivan: ‘You’d Think Everyone in the World was Hit by Panda’
Bas van den Beld discusses the State of the Search industry with Search Engine Land’s Danny Sullivan.
Post from Bas van den Beld on State of Digital
Danny Sullivan: ‘You’d Think Everyone in the World was Hit by Panda’
Google Testing I’m Feeling Lucky Search Button Within Search Suggestions Drop Down
A reader sent us a screen shot of Google testing displaying the Google Search and I’m Feeling Lucky search buttons within the search suggest or Google Instant drop down menu, as you type. Here is a screen shot sent by the reader showing the search buttons directly in the search suggestions…
Please visit Search Engine Land for the full article.
Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile
A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by grow…
Whose Data is it Anyway? The Rise of the Digital Ombudsman
This guest post comes from Adam Monago, Head of Digital Strategy at ThoughtWorks.
That New Google Search Results Design Test You Didn’t Like Is Now Officially Live
As expected, Google was testing a new design for some time now and now it is officially rolling out to everyone.
Jon Wiley, the Lead Designer for Google Search…
Google’s Cutts Confirmed That Author Authority Is Uses For In-Depth Articles
On Twitter, Google’s Matt Cutts confirmed that Google uses a form of author rank or author specific authority in the in-depth articles ranking formula…
Google Concert Dates Now From Artist’s Official Website
Over two years ago, Google released a new feature to show concert dates in the search results. Yesterday, Google announced that when possible, Google will pull those dates “directly from that artist’s official website when they add structured data mar…
Google: We’re Not Launching Those Huge Banner Ads In Our Search Results
Remember last October when Google was testing huge banner ads in the search results for navigational-like queries…
Google Promises Changes With Not Provided
Danny Sullivan has the long article at Search Engine Land titled Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks…
Inside SEER: A Guide to Link Prospecting
This is the first post in our “Inside SEER” series where we’ll be sharing with you, almost verbatim, what we share with each other at SEER. We have an internal resource here at SEER that we almost always defer to whenever someone has a question or needs help on a certain process. Before now, this content […]