SMX West 2014 Registration Open – Best Rates Available Now, Save $300

Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will…

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Google Seeking Feature Requests For Webmaster Tools

Google’s head of search spam posted on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools. Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked…

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Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?

Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail …

How to Find the Best Affiliate Programs in Your Niche

In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you’ve found a niche idea that passed the research litmus test (or are already in a niche), it’s time to dig deep to find the best affiliate programs […]

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Mastering PPC: Let’s Talk Negatives

In Paid Search, negative keywords are quite positive despite their name. Utilizing negative keywords can help improve your reach, reduce your advertising costs, improve your ROI/ROAS, and more. If you are unfamiliar with negatives, I recommend checking out my colleague Nick’s post which walks you through negative basics like negative match types, keywords lists, and […]

Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests

Google is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type […]

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How Google Plus Profiles & Pages Gain Search Authority

At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and pages gain authority for ranking…

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Matt Cutts: Wrong About Responsive Web Design

In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I…

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17 SEO Best Practices That Could Double Your E-Commerce Sales

When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…

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Optimizing For Seasonality: 4 Critical Paid Search Strategies

November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two mon…