Google Alerting Australian Dashboard Claimants via Emails

Last week Google started upgrading the Places dashboards in Australia. Last night (which was this morning in Australia) Google started sending out a notice to Australian Places Dashboard claimants. Several folks reported it in the forums (ht to Nyagoslav) with headlines like “Scam or not?”. Hello, Due to changes in Google Maps, we’d like to […]

YouTube Marketing And Analytics: A Primer For Magnificient Success

YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]

YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik

Marketing Budgets 2014

The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2014.

The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels.

More than 600 companies, mainly from the UK, participated in this research, which took the form of an online survey between December 2013 and January 2014.

The report includes the following sections:

  • Marketing focus
  • Marketing budgets
  • Investment in technology
  • Marketing effectiveness and ROI
  • Barriers to further investment
  • Most important area of digital focus in 2014

We have identified three key trends:

  1. Marketing budgets at most buoyant since launch of inaugural survey
  2. Paid media continue to get the lion’s share of budget but the research points to continued erosion from earned media
  3. Continued bias towards acquisition marketing over retention

Table of contents

  1. Executive Summary and Highlights
  2. Foreword by Responsys
    1. About Responsys
    2. About Econsultancy
  3. Methodology and Sample
  4. Findings
    1. Marketing focus
    2. Marketing budgets
      1. Proportion of budget spent on digital
      2. Proportion of revenue derived from digital marketing spend
      3. Plans for overall marketing budget
      4. Increase in overall marketing budget
      5. Plans for digital marketing budget
      6. Increase in digital marketing budget
      7. Plans for traditional (offline) marketing budget
      8. Increase in traditional (offline) marketing budget
      9. Change in budgets for digital marketing channels
      10. Acquisition / retention focus for investment
      11. Change in budgets for offline marketing channels
    3. Investment in technology
      1. Plans for digital marketing technology spend
      2. Investment in digital marketing technologies
      3. Desired investment in digital marketing technologies
      4. Investment in social media platforms
    4. Marketing effectiveness and ROI
      1. Understanding of ROI from digital channels
      2. Understanding of ROI from traditional marketing channels
      3. Ability to measure ROI from digital channels
    5. Barriers to further investment
    6. Most important area of digital focus in 2014
  5. Appendix 1: Respondent Profiles
    1. Geographic location
    2. Job roles
    3. Industry sector
    4. B2B / B2C focus
    5. Annual company revenue
    6. Annual marketing budget
  6. Appendix 2: Marketing Budgets by Company Revenue

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.

Dejan SEO Expands With Perth Office

Perth

MEDIA RELEASE

BRISBANE, Australia – 3 February 2014 – Dejan SEO is expanding their domestic reach by launching their new office in Perth this month.

The entry into the capital city of Australia’s booming state will mark more than a decade of growth for the international company in the Search Engine Optimisation (SEO) and online marketing industry.…

The post Dejan SEO Expands With Perth Office appeared first on DEJAN SEO.

Twitter’s New Patent Trove (943 Patents) from IBM

In November, Twitter disclosed in an amendment to its S1 filing that IBM was demanding licenses for three patents issued in 2006 that it claimed that Twitter was infringing upon. As far as we know, IBM didn’t file a lawsuit against Twitter, and this took place shortly before Twitter held its initial public offering. […]

The post Twitter’s New Patent Trove (943 Patents) from IBM appeared first on SEO by the Sea.

Harriet Tubman Google Logo Kicks Off Black History Month

Today’s Google logo celebrating one of our nation’s most famous abolitionist Harriet Tubman marks the beginning of Black History month. Tubman is credited with rescuing more than 300 slaves via the Underground Railroad after she herself escaped from slavery, and began her life as a free…

Please visit Search Engine Land for the full article.

Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…

Please visit Search Engine Land for the full article.

Nadella Would Bring Search Cred To Microsoft CEO Role

Based on several reports is appears very likely that Microsoft will announce that Satya Nadella will be the next CEO. He brings an engineering background to the C suite. He’s also a B-school grad. For the past three years Nadella has run Microsoft’s Server & Tools business. Before…

Please visit Search Engine Land for the full article.

Google Dramatically Increases International Categories

Google’s categories for many international dashboards have been woefully inadequate. Fortunately Google has just announced a major increase in the number of categories available internationally. Based on merchant feedback, we’ve been working to improve business categories. One of the key areas we thought we could quickly improve is expanding the breadth of available categories globally. […]

Robots, Humans, and Using Basic UX Principles For Content Strategy Development

Google’s purchase of the London based artificial intelligence startup DeepMind created plenty of headlines earlier this week. And the majority of the initial reporting revolved around speculation of Google’s plans to dominate a robotic future, (including more than one reference to Terminator’s Skynet.) Image credit: terminator.wikia.com However, a few days after the headlines more in depth […]