Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks!

SMX West returns to San Jose in just two weeks! Here is what’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda….

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Monitoring Your Brand – Unlinked Mentions

Monitoring your brand for unlinked mentions is beneficial for the following reasons: Find the issues Monitoring mentions of your brand garners thousands of unsolicited reviews from your customers. While it’s easy to see unhappy customers on social platforms like Twitter and Facebook, all too often we forget that some people aren’t always going to bring […]

10 Local Marketing Myths Hamstringing Your Business

As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their…

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Consumer Mindshare and Yelp: An Empire in Local Search Or a Wannabe?

Last week Greg Sterling noted: … Yelp and Google. They’re like Spain and Portugal in the 15th Century — rivals trying to carve up the local globe. The analogy seemed wrong to me as Spain and Portugal were to a large extent equal in their strength. I noted in the comments that “I see the […]

Have the Hummingbird One Boxes Been Flushed Down the Toilet?

As you know I have been a fierce critic of the bad local results that came out of the Hummingbird update. Search terms that should have returned lists of local businesses would often return a branded one box that often would be complete spam. When it was critical for a client, I reported the bad […]