Here’s What Google’s Labeled Search Results Could Look Like in Europe
The European Commission is now seeking feedback on Google’s cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google’s results might soon look like.
Live @ SMX London: Ready, Aim, Fire… Then Retarget!
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to…
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Mastering PPC: How to Set Up an AdWords or Bing Ads Account
So now that you understand what PPC is, the difference between PPC & SEO or content & search, what conversions are, and all other good stuff that will be useful when developing into a master PPC account manager, you might be wondering, “Well, how do I actually start advertising?” We’ll now go through each step (with […]
SearchCap: The Day In Search, April 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise SEO Tools 2013: A Buyer’s Guide Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time…
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Enterprise SEO Tools 2013: A Buyer’s Guide
Are you responsible for SEO in your large organization? Wondering about tools that can help automate and cut the time it takes to manage huge, distributed projects? Search Engine Land’s sister site, Digital Marketing Depot, regularly takes deep dives into areas we can’t always cover in depth while…
Please visit Search Engine Land for the full article.
Newly Launched Bing Offers Pulls Deals From Across The Web
Bing is appealing to fans of daily deal sites with the launch of Bing Offers, a one-stop shop for online deals and coupons. Boasting one of the largest collections of local deals on the web, Bing Offers pulls deals from various partner sites. Users can…
Webcast: Effective “Big Data” Management = Successful Online Marketing
Digital Marketing Depot Webcast May 14th 1:00EDT/10:PDT – When organized, search rankings, site visit and click-thru data can contribute to marketing success. During this webcast you’ll learn how data influences marketing strategy, how to create a data management plan, how to identify…
Please visit Search Engine Land for the full article.
Governments Across The Globe Are Making More Requests To Remove Content From Google Services
According to a new Transparency Report released today, Google received 4,096 government requests to remove 42,249 pieces of content during 2012. The purpose of Google’s Transparency Reports is to record the number of worldwide government requests to censor content on Google services, and…
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New Google Analytics Interactive Tool: Customer Journey to Online Purchase
The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site’s visitors and see how different marketing interactions affect your sales and conversions.
Google’s New European “Antitrust” Search Results: Here’s What They’ll Look Like
I’ve found documents associated with the Google-EU settlement proposal that offer mock-ups of how the new, regulated SERPs will look. It’s very interesting and greatly clarifies the settlement terms and how they will be implemented practically. These mockups look quite different (and…
Please visit Search Engine Land for the full article.
Bing Relaunches Places For Business
Bing announced they have relaunched the Bing Business Portal under a new name, “Bing Places For Business.” The change doesn’t currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing to bing.com/places. It also removes…
Please visit Search Engine Land for the full article.
Google Analytics Releases “Customer Journey To Online Purchase” Report
Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at our sister site, Marketing Land: New Google…
Please visit Search Engine Land for the full article.
Google Doodle Spotlights Ella Fitzgerald
The “Queen of Jazz” is in the spotlight today on Google’s homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.
Google Has Manually Penalized Mozilla
Mozilla.org, the non-profit organization behind Firefox, Thunderbird and tons of developer oriented tools, was penalized by Google.
Christopher More, Mozilla’s Web Production Manager, posted the details of the penalty in the Google Webmaster Help foru…
Daily Search Forum Recap: April 23, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Google Has Manually Penalized Mozilla
Mozilla…
Twitter AP Account Whitehouse Hack Leads To Two-Factor Security
I am sure you all know that at around noon yesterday, the Associated Press had their Twitter account hacked by Syrian hackers. The hack was easy but significant…
Google: Searches Don’t Use The Related Searches Option
The other week, AJ Kohn noticed that Google dropped the related searches search option from the options in the search tools
Google To Mozilla: You Had 12 Megabytes Of User Generated Spam On One Page
Yesterday we broke the news that Google has penalized Mozilla for user generated spam and we did say it was a granular penalty but we didn’t know how granular until today.
It turns out, the penalty was on one specific page…
Phone Numbers In Google AdWords Display URLs?
A WebmasterWorld thread has search advertisers discussing the ability and feasibility of using the display URL to show your phone number.
Supposedly…
Happy Birthday Google’s Penguin Update
Today is the one year birthday/anniversary of the release of Google’s Penguin update – it was released on April 24, 2012.
Since then, we’ve had two additional updates of it on May 24, 2012 and then on October 5, 2012. Now we await the fourth update whi…