Hummingbird, Local Knowledge Graph & Shitty Search Results

The big news earlier in the week was Google’s announcement of the Hummingbird search algo upgrade. InformationWeek noted that “the Hummingbird update expands Google’s use of its Knowledge Graph”.  Local search results were some of the first entities moved to the Knowledge graph and displayed as knowledge graph results. For me there are thus two questions. […]

WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs

Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to create solid landing pages that will convert visitors into leads. WordStream, a PPC platform designed specifically f…

Live @ SMX East: The Coming “Entity Search” Revolution

Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook….

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“100% Not Provided Is Not The End Of SEO” Insider Opinions On Google’s Move To Withhold Data

Earlier this week, Google revealed it would be encrypting all search data, rendering website owners unable to see search term information previously offered through the “referrer” system. While Google had encrypted the data two years ago for searches performed by users signed in to…

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Local Voice Search Wars And The Opportunity For Businesses

Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacies and obvious voice recognition challenges, savvy multitasking…

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SEO Talent In High Demand — How To Hire An SEO

Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium …