Daily Search Forum Recap: April 16, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
70% Said Google’s Penguin 2…
SearchCap: States Threaten Action If Google Doesn’t Delist “Illegal Sites”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: States Threaten Action If Google Doesn’t Delist “Illegal Sites” According to the Washington Post, 24 state attorneys general are trying to pressure Google to…
Please visit Search Engine Land for the full article.
States Threaten Action If Google Doesn’t Delist “Illegal Sites”
According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertisi…
Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”
It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to…
Please visit Search Engine Land for the full article.
Matt Cutts Stars In Parody “Spam Around The World” Video
Matt Cutts has been the subject of a number of parody/comedy videos during his tenure as the chief of Google’s webspam team, and the latest has him starring in a rap-style clip called “Spam Around The World.” It’s a collage of clips from past webmaster videos edited together…
Please visit Search Engine Land for the full article.
Study: Search Campaigns Earn Double Conversion & Revenue Rates When Integrated With Social
According to a new study from Marin Software, advertisers that leveraged integrated search and social ad campaigns experienced twice as many conversions, and doubled their revenue per click rates. Using data from its Global Online Advertising Index, Ma…
Moving your website to https / SSL: tips & tricks
In January I wrote about our plans in moving Yoast.com to SSL. We’ve since done that, with great results from an SEO perspective: we had no negative effect on traffic, whatsoever. Two weeks ago, we also moved our tool Quix to https. There are quite a few things we learned in the process of moving these two…
This post first appeared on Yoast. Whoopity Doo!
SEO & PPC Q1 2014 Trends: ‘(not provided)’, Mobile & Bing Ads All Grow [Reports]
It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. Two reports, one from RKG and one from The Search Agency, look at trends on both the organic and paid side. Here are the highlights.
Microsoft’s Cortana Assistant Personalization Comes To Bing On The Web
One of the most interesting things about Microsoft’s new Cortana search assistants has just gone live for those early adopters of it: integration with Bing’s search results. Those using Cortana will now find “personalized cards” that will appear at the bottom of the Bing…
Please visit Search Engine Land for the full article.
Amazon’s 4 Pillars of Success: A Preview of Jeffrey Eisenberg’s Pubcon SFIMA Keynote
By being customer-centric, continuously optimizing and innovating, and creating an agile corporation, Amazon.com dominates the competition. Jeffrey Eisenberg explains how it became so successful and how marketers can grow and succeed like Amazon.
Google+: Looking Behind the Scenes of Profiles and Posts
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging, networking and relationship building. While Google+ can effectively be used as a micro blogging platform, it lacks many of the features that give blog owners using a CMS more control of the […]
How To Use Instagram For Your Business
Instagram is an important network so if you’re not sure how to use it for your business – Stephanie Frasco shows you how
Post from Stephanie Frasco on State of Digital
How To Use Instagram For Your Business
Are You Building Links Or Building A Business?
I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added. For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions,…
Please visit Search Engine Land for the full article.
Only 13% Claim Google’s Disavow Tool Worked For Them
We ran a poll late last year asking did Google’s disavow link tool work for you or not?
As you know…
Hiring A Black Hat SEO? How Much Do They Cost?
A Black Hat World thread has one newish Black Hat SEO asking others what to charge for his services.
How much do SEOs in the darker spaces charge for their time and services…
Blocking Apple Devices On Your Web Site? You May Block Google Also!
Google’s John Mueller posted on Google+ a hint and reminder about the problems with not thinking too far ahead. In short…
70% Said Google’s Penguin 2.1 Update Hurt them
About six-months ago, Google unleashed a major update to Penguin, the Penguin 2.1 update.
The earlier feedback from that update was that is was a big impact to webmasters and mostly SEOs who used links in an aggressive manner.
So I posted a poll asking…
6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
6 Steps To Boost The Profitability Of Your SEM Acquisition Program
Imagine that your job is to stand outside a barber shop and bring in new customers. If a businessman with shaggy hair comes walking by, you give him a big wave and a hello. If a bald man walks by, not so much. This analogy is used by Google AdWords to describe its Enhanced cost-per-click […]
Please visit Search Engine Land for the full article.
Can Facebook Crack the SMB Nut? Can Google?
Greg did an interesting article on Facebook’s move into the SMB market. Whether their decision to forgo resellers is the correct one, time will tell. But has Greg points out, the real question is whether they can deliver compelling value to SMBs, in an easy to use package that drives widespread adoption. Many have dreamed […]