Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
In this day and age where content drives almost all marketing, connecting with your customers emotionally is increasingly important and valuable.
Post from Clarissa Sajbl on State of Digital
Real-Time Giving: WestJet’s Christmas Miracle Highlights the Importance of Honest, Empathetic Content
Life Above and Beyond the Fold
Posted by tallen1985
For many years we used content above the fold as a gateway for users to access pretty much anywhere on our sites. We would fill these 600 or so pixels of valuable space with all the important sections of our site we wanted ou…
9 Tools to Help You Come Up With Content Ideas
One of the biggest challenges for content marketers and creators is idea generation. If you’re feeling stuck or creating content has become a chore, here are nine different strategies to quickly discover, develop, and test content ideas.
Google Updates Widget Link Scheme Definition
Until recently, Google’s definition of a widget link scheme was pretty broad. However, Google has gotten a lot more specific in an update to its Link Schemes page to clarify what types of links in widgets violate its webmaster guidelines.
Google’s First Major Algorithm Update in 2014?
After a promised quiet holiday period, Google’s search results started fluctuating again on the 8th of January culminating at a massive 2.91 roos on the 17th. This is the 6th strongest SERP fluctuation we’ve seen in a year and the first major result shake up in 2014.…
The post Google’s First Major Algorithm Update in 2014? appeared first on DEJAN SEO.
Google Glass Driving Case Thrown Out of Court
A woman was pulled over for speeding, but when an officer realized she was wearing Google Glass, he added the felony charge of watching a TV monitor while driving. Now a court has ruled that there was no proof the head mounted screen was turned on.
SearchCap: The Day In Search, January 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Alerts Get A Shiny New Redesign Google flipped the switch this morning on a new design for its Google Alerts…
Google Reveals Contact Lens That Monitors Diabetes
The tiny device, which could make a dramatic difference to the lives of diabetics, monitors the levels of glucose in the wearer’s tears, though actual crying is optional, and transmits the information to the wearer’s smartphone.
Google Alerts Get A Shiny New Redesign
Google flipped the switch this morning on a new design for its Google Alerts emails. The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search…
Please visit Search Engine Land for the full article.
AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric
Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…
Please visit Search Engine Land for the full article.
What’s Old is New Again – Spam in the Google Local Results
Yesterday I reported on hijackings in local. Since August there have been significant quality issues. But the spam… its like 2008 all over again for Google local. I hate looking at spam. It makes me feel dirty. But since Hummingbird that seems to be all that I see these days in local. Lots and lots […]
Facebook Adds Trending Topics
Facebook’s new personalized trending future is designed to get people talking about interesting things that are happening in the world, as well as to keep Facebook users informed of the news and other trending topics.
Search In Pics: Bing Hawks Towels, YouTube’s Emmy & Android Sugar Cubes
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Seattle Seahawks Bing Towels: Source: Twitter YouTube Emmy: Source: Google+…
Please visit Search Engine Land for the full article.
Matt Cutts: Google Search Result Positions Aren’t Weighted Differently
Regardless of which page or organic position your site appears in Google’s search results pages, specific positions on the page aren’t isolated or reserved for different weightings of the algorithm to give different signals different priority.
Do “Reply All” Deterrents Make Your Company Dumber?
Reply all. We so often do it, and it just fills up other people’s inboxes. After seeing this video on Zappos and realizing that like so many other companies we had an email problem too, “the pumpkin” was instituted. The concept was simple: put a dollar in if you get called out for an unnecessary […]
Google Now is Coming to Desktop Computers, via Chrome
Personal assistant Google Now, which monitors your web searches and alerts you about things such as the weather, flights, and traffic as well as providing various event reminders, has previously been available only on Android devices.
Google Issues Bad Ads Report: 59 Percent More Ads Pulled, But Fewer Bad Advertisers in 2013
In the ongoing battle to keep its ads ecosystem free of scammers and malware, Google says it pulled more than 350 million bad ads from its systems last year, up 59 percent from the 224 million it struck down in 2012. Looking back at last year’s bad ads report, it appears that for the first…
Please visit Search Engine Land for the full article.
Tax Season: Plan Now For Great Advertising Returns
Someone once said that Americans deserved a tax system that looked as it if were designed on purpose. No doubt, the world is a complicated place when tax time looms. Rule changes, exemptions, complicated deductions — it’s no wonder that people start to sweat a little as April 15…
Please visit Search Engine Land for the full article.
PPC Management Operations: The Ultimate Guide
Regularly scheduled daily, monthly, quarterly, and semi-annual PPC tasks will ensure that you miss less opportunity to respond to change and increase your return on investment. This guide will help your PPC accounts perform at the optimal level.
Hold Your SEO Client Hostage With Negative SEO Threats
A WebmasterWorld thread has a story of a webmaster who received a phone call from someone with an Indian accent threatening to use negative SEO on their site if they don’t pay up. A form of search pirates…