New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers
Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of ecommerce sites to each visitor.
McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches
Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired. Of the more than 250…
Please visit Search Engine Land for the full article.
Google Hammers Polish Link Networks
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite common in Poland, so we can expect to see some dramatic changes in Google’s search results in the coming days.
When The Best Move Is To Kill The Site
The contents of the following column are based on real circumstances. Certain elements have been changed to respect the privacy of each site. Imagine there are two websites. Here are their basic profiles: Site One is an e-commerce company and website l…
Quixey Offering Deeper Search Results Inside Mobile Apps
Quixey, which describes itself as a search engine for apps rather than an alternative app store, has announced deeper “functional search” within apps. Previously Quixey allowed app discovery by keyword or category, delivering users to the “front door” of relevant apps. Now…
Please visit Search Engine Land for the full article.
How to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here’s a case study in how one awards show generated a ton of traffic, created strong engagement signals, and increased brand awareness and goodwill.
Yoast Research: get to know your audience!
In our latest newsletter, we asked our readers to fill out a survey. We have never done such a thing at Yoast.com before. In this post, I will enlighten you with the purpose of our survey. Yoast Research Since the beginning of this year, Thijs and myself have been doing research. One day a week…
This post first appeared on Yoast. Whoopity Doo!
The Secret To Staying Relevant With Authorship
At PubCon last year, Google’s Matt Cutts discussed big changes to the search results, many of which we’ve seen played out over the past several months. In his talk, he mentioned upcoming improvements to authorship results. A couple months later in December, Google confirmed it had…
Please visit Search Engine Land for the full article.
Bing Improves Tax Related Search Results Before April 15th
Microsoft Bing has added new features to the Bing search results when you search for tax related queries. This is being done because Bing and other search engines see a huge increase in the number of tax related queries between January and April, i.e. …
Online Marketing just got Hands-On with our London Masterclass!
In case you hadn’t already noticed, we’re pretty passionate about sharing knowledge here at Distilled. We’ve been running SearchLove (and previously LinkLove too) conferences since 2009, plus we regularly discuss new ideas and techniques on our blog and social channels.
The Marquee HTML Google Easter Egg
We got another easter egg for you within Google. Yesterday we wrote about the blink HTML easter egg, where the search results blinked on and off. Now, there is another one for searching for [marquee html] at Google. When you do that, the results count …
Google Click ID (GCLID) Character Length Changing March 31st
Google announced on Google+ that they are making an important change to the Google Click ID (GCLID), which is used by advertisers to track offline conversions.
The character length of that ID is changing from 26 characters…
Google Marquee HTML For Scrolling Results Count
Yesterday we reported on the blink HTML Google easter egg where the search results blink in and out. Today, there is another easter egg to report on…
Google May Or May Not Use EXIF Data For Ranking Images
Typically when Matt Cutts of Google posts a video, there is a yes or no, or he is leaning strongly one way or another in his answer. But this time…
Google Penalties Might Follow You To A New Domain Name
So we know that if you have a penalty on your site and you move your site to a new domain and redirect the URLs to that new domain…
Google Targets Poland In Latest Link Network Penalty
Yesterday, Matt Cutts, Google’s head spam fighter, announced on Twitter that Google has targeted two link networks that are popular in Poland and used often by Polish SEOs and webmasters…
It’s Still a Link Building Business
Link Building is still the major factor for search engine rankings, however SERPs are not as clean as we would like to believe.
Post from Neil Walker on State of Digital
It’s Still a Link Building Business
How to Use Google Analytics Campaign Reports
Promoting a website? You’ll be interested in seeing where your traffic comes from then. This post is here to take you through the campaign reports in details – allowing you to take control of your website’s data and improve your results.
Ray Kurzweil’s Job At Google: Beat IBM’s Watson At Natural Language Search
If Ray Kurzweil is right, computers will be smarter than humans 15 years from now. It’s called “technological singularity” and a big part of his job at Google is making sure that vision becomes reality. Kurzweil, an inventor and futurist that became Google’s Director of…
Please visit Search Engine Land for the full article.
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google’s attempt to give advertisers more data on the context of a user’s path to conversion. Here’s why you should be excited, and why you shouldn’t get carried away and try to use it too soon.