The World Cup 2014 Google Doodle
On Google’s home pages today, you will see a special Doodle, aka…
Google My Business: Google’s Answer For Local Business Woes
All of you who read here daily know about many issues Google has with Google Local, Google+ Local, Google Places, Google Maps for Business and all the other names Google has for it. It is a disaster, but Google My Business is aimed to fix all of that….
Google Reconsideration Requests Now Allow More Feedback From Googlers
Last night I covered at Search Engine Land based on Google’s Matt Cutts keynote at SMX Advanced that Google has launched a new reconsideration request process to help Googlers give more feedback during the reconsideration request rejection process…
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Webmasters Complain Of Google Structured Data Items Dropping
I’ve received several reports from webmasters that the Google Structured Data report in Google Webmaster Tools is all of a sudden showing a huge drop in the items being reported.
Some are saying they’ve gone from 3…
Google Spam Algorithm Version 3.0 Launches Today
As I reported last night out of the SMX Advanced keynote with Matt Cutts – the third version of the Google Spam Algorithm, also known as the PayDay Loan algorithm…
Creating a Corporate Blog – 10 Checkpoints for Success
True leaders recognize the value they have to offer. They listen to those around them and are consistent in their teaching. They share personal stories that others can relate to, and offer tools and information to help strengthen the community. Blogs can be leaders in the same way, should the right contributors be committed to […]
Bing Ads URL Auto-Tagging Finally Arrives
Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or…
Please visit Search Engine Land for the full article.
Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search
We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here…
Please visit Search Engine Land for the full article.
Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners
To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most…
Please visit Search Engine Land for the full article.
What is Content Strategy?
Explaining what content strategy is, is something of a thorny problem.
Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below:
Google’s Matt Cutts: MetaFilter Hit By An Algorithm But Not Panda Or Penguin
Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilt…
How to Find Link Building Opportunities in 5 Steps Using SpyFu’s New Backlink Builder
With all the great tools already out there, why do you need another? The goal of using SpyFu’s Backlink Builder tool isn’t to “get a win on every page.” It’s to short-list sites that are worth looking at. And that’s what this tool is great for.
Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…
Please visit Search Engine Land for the full article.
Why Build Links? 6 Reasons You Should Be Link Building in 2014
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link…
Please visit Search Engine Land for the full article.
World Cup 2014 Google Logo Goes Global
Today’s Google logo kicks-off the 2014 FIFA World Cup tournament. The animated logo on Google’s homepage begins with an the word “Google” in an alternative font to the logo’s usual typography and a soccer ball (or football, if you’re from outside the US)…
Please visit Search Engine Land for the full article.
Content Marketing: 3 Overlooked Content Sources
The importance of content in all of its forms can’t be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them.
On Hiring Great People
As a member of our team mentioned on Twitter last night, we’re always hiring. We’re always hiring because fortunately, we’re always growing. This is good. Getting good people through the door is quite difficult. You need to attract the right people, encourage them to want to enquire, or consider moving on from wherever they may […]
The post On Hiring Great People appeared first on Builtvisible – A Creative Digital Agency.
Google Reconsideration Rejection Requests More Details
Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts. That means when a Google search quality representation reviews and responds to a…
Please visit Search Engine Land for the full article.
Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week
Google’s head of webspam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms….
Please visit Search Engine Land for the full article.
Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news…
Please visit Search Engine Land for the full article.