Investigating: The Second Biggest Google Update in 2014
Algoroo reports a high level of turbulence in Google’s search results after more than 2 months of silence. The scale was at 3.27 roos which is the major spike in comparison to the previous 77 day period. This is the second biggest spike in 2014 only slightly behind the 17 May (PayDay Loan 2) jump to a whopping 3.52 roos. …
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SearchCap: Google HTTPS Algorithm, Bing Tech & Google Management Book
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites Google To Give Secure Sites A Ranking Boost Google has announced that going HTTPS — adding a…
Please visit Search Engine Land for the full article.
RetailMeNot Crushed by Panda in Q2, But Partially Recovers
In an earnings call, RetailMeNot reported a loss due to the rollout of Google Panda 4.0, but said it was experiencing a “partial recovery.”
Search Marketing Expo – SMX East Early Bird Rates Expire Soon. Register Now!
Join the most accomplished search marketers in the world at SMX East, Sept. 30-Oct. 2 in NYC. The conference will feature three days of tactic filled sessions, networking opportunities, a keynote with BuzzFeed’s CEO & Founder, Jonah Peretti, and much more. See the agenda. Early Bird…
Please visit Search Engine Land for the full article.
Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates
Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side…
Please visit Search Engine Land for the full article.
Entity Mentions are Good: Brand Mentions are not the New Link Building
A couple of months ago, I wrote a post about a new patent from Google that was the first Google patent granted to Navneet Panda as an inventor. The patent described a complicated way for Google to judge the quality of websites, and my post was titled Is this Really the Panda Patent?. Simon Penson […]
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SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost
The SEO industry is abuzz today with the news of Google’s latest ranking signal: Using SSL certificates will provide a boost in Google’s search rankings. (The web hosting industry is all abuzz, too, if you’re curious.) Google says it’s a “very lightweight signal”…
Please visit Search Engine Land for the full article.
Is Pigeon An Acknowledgement That Google & SMBs Suck At Local?
Steve Shackford‘s tweet got me thinking: @localseoguide Expedia-like move from Google’s algo today on “Dallas Hotels”. http://t.co/EeM4m7Kl8s jumped to #1. pic.twitter.com/SkzigIRSuH — Steve Shackelford (@HydrophobicDuck) August 7, 2014 We are definitely seeing a lot more national-local directory type sites showing up at the top of local SERPs as a result of Google removing or de-emphasizing […]
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Wikimedia Blames ‘Right to Be Forgotten’ for Missing Links
At least 50 links directing European readers to Wikipedia content have been removed by Google in compliance with the so-called Right to be Forgotten legislation.
Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast
Digital Marketing Depot presents “Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data” on Tuesday, August 19th at 1 PM EDT. Jim Sterne of the Digital Analytics Association and Jenny Elliot of CrossView will explore which marketing metrics are essential, and…
Please visit Search Engine Land for the full article.
Share and Share Alike: The Secret to Making a Story Stick
Back in June I left the office behind to attend the debut Future of Comms conference in sunny East London. Shout out to the folks over at My News Desk who put on a stellar event, packed with a weighty line-up of comms professionals.
10 Tips To Understanding & Segmenting Your Organic Traffic
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organ…
How to Easily Scale Content Creation
With limitations on time, expertise and resources, what can we do to capitalize on our existing resources and create high-quality content?
Google AdWords Says You Can Be Charged For Invalid Clicks When…
An advertiser posted in the Google AdWords Help forum a discussion he had with a Google AdWords representative about invalid clicks he was being charged for.
He said…
Google Webmaster/SEO Rank: Like Author Rank Or Site Authority
Greg, aka goodROI, asked in a WebmasterWorld thread if Google assigns an “SEO credit scores” to a webmaster or SEO…
Google’s Eric Schmidt, Jonathan Rosenberg & Alan Eagle Book: How Google Works
Google’s top business leaders, Eric Schmidt, Jonathan Rosenberg and Alan Eagle have teamed up to write a book about their experience in running Google over the years. The book is named “How Google Works” and the companion web site is at howgoogleworks…
Google Toolbar PageRank Hasn’t Been Updated In 8 Months
It has been eight months and one day since the last toolbar PageRank update and the one before that was on February 4th, a 10 month wait time. Prior to that…
Going HTTPS/SSL Will Now Give You A Ranking Benefit In Google
Google announced early this morning that they are now using SSL/HTTPS as a ranking signal in their Google search algorithm.
The signal is incredibly weak and webmasters should not go crazy about it…
Yelp Being Sued in San Francisco Courts for Misleading Investors
Gigaom reports that there is a new class action suit against Yelp for security law violations: The complaint alleges Yelp violated securities law by committing “fraud on the market,” and claims that executive sold stock when the price was near a high of almost $90 in February; the price fell sharply shortly after this in light of the negative […]
How to Win in Organic Search: Tips from Google, Bing and Brands
Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common?