SMX West 2014 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will…
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Google Seeking Feature Requests For Webmaster Tools
Google’s head of search spam posted on his personal blog a request for webmasters to provide feedback and feature requests for Google Webmaster Tools. Matt and the Google search quality team is looking for new ideas on what would make Google Webmaster Tools more useful to you. Matt talked…
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Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
Here we go, just over a week until Black Friday and Cyber Monday. All hands are on deck, budgets are ready to be unleashed. The big box retailers appear poised to yet again dominate paid search results for queries related to these all-important retail …
Google AdWords Conversion Optimizer Now Supports Mobile Call Extensions
Kim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords.
In short, Kim spotted a new call out in the AdWords console announcing a new feature that links to this help doc…
8 Reasons To Use The Google Disavow Tool By Matt Cutts
Matt Cutts posted a video answering the question “Should I use the disavow tool even if there’s not a manual action on my site?”
The short answer is yes. But when…
How to Find the Best Affiliate Programs in Your Niche
In my recent post on how to research a niche one of the topics I glazed over was checking for the presence of multiple affiliate programs. Assuming you’ve found a niche idea that passed the research litmus test (or are already in a niche), it’s time to dig deep to find the best affiliate programs […]
The post How to Find the Best Affiliate Programs in Your Niche appeared first on Sugarrae.
Mastering PPC: Let’s Talk Negatives
In Paid Search, negative keywords are quite positive despite their name. Utilizing negative keywords can help improve your reach, reduce your advertising costs, improve your ROI/ROAS, and more. If you are unfamiliar with negatives, I recommend checking out my colleague Nick’s post which walks you through negative basics like negative match types, keywords lists, and […]
Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests
Google is known to run hundreds of experiments a year and often we pick up on some of those experiments and report back on them over here. Many of those experiments have to do with the user interface and how Google makes small tweaks to the layout, design, fonts and colors to see what type […]
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Effective Storytelling for Brands: How to Drive Discovery & Engagement
Storytelling always has been an art, and really is simple. Here are some tried and true tips to get your stories found (e.g., in Google search), friended (e.g., liked on Facebook), followed (e.g., followed on Twitter), and forwarded (e.g., shared).
How Google Plus Profiles & Pages Gain Search Authority
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and pages gain authority for ranking…
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Matt Cutts: Wrong About Responsive Web Design
In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO – and I…
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17 SEO Best Practices That Could Double Your E-Commerce Sales
When I first tell clients that SEO can double online sales for consumer e-commerce retailers, they are skeptical. But not after I demonstrate how I’ve done it for Norwegian e-shops using 8 effective SEO tips. It sounds unrealistic — but isn’t. E-commerce SEO and conversion rate…
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Google Takes Google Partners Worldwide
Coco from the Google AdWords team announced in a Google AdWords Help thread that Google has taken their Google Partners program worldwide…
New: Google AdSense Text Ads With Logos
A WebmasterWorld thread has publishers claiming they are seeing a new form of AdSense ads.
The new ad format is a text ad that also displays a logo or image within the ad.
@netmeg sent me a screen shot of this in action:
There is a mix of reacti…
The Perfect New T-Shirt For Matt Cutts Videos: Scroogled Microsoft Store
If you missed all the industry excitement yesterday, Microsoft launched a scroogled store on the Microsoft site.
You can buy mugs, hats, hoodies and t-shirts with marketing slogans from Microsoft’s anti-Google campaign – Scroogled…
Optimizing For Seasonality: 4 Critical Paid Search Strategies
November and December are the most seasonal months for search marketers. For retailers, this holiday shopping period continues to be the most profitable time of the year. In fact, in 2012, over $42 billion was spent online by consumers in these two mon…
RSS feeds in the age of Panda and Penguin
This is a new post on yoast.com, Whoopity Doo!
What You Can Learn From Google Analytics Mobile Reports
The Google Analytics mobile reports will help you understand which devices people are using to view your website, let you compare conversions completed across devices, and view important data such as operating systems and screen resolution.
The future of search: Marcus Tandler
Marcus Tandler has a really good sense of where search is going. In over 200 slides in only 15 minutes at TEDxMunich Marcus shows us where it is heading.
Post from Bas Admin on State of Digital
The future of search: Marcus Tandler
Future of Paid Search: Think Target Audiences, Not Just Keywords
It’s time to change how you think about planning paid search campaigns. The best paid search managers will understand (and can explain to others) the core concepts of how to target people above and beyond keyword groups by targeting audiences.