SearchMetrics Released SEO Ranking Factors For 2014: Content Now Really King?
SearchMetrics announced their 2014 SEO ranking factors study is now ready for download. Every year, SearchMetrics releases the study but this is the largest study they’ve done, with almost 100 pages and by adding dozens of new factors like time of site, bounce rate, fresh links and others….
Please visit Search Engine Land for the full article.
Google Launches Improved Sitelinks Search Box
Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well.
Webmaster Academy now available in 22 languages
Webmaster level: Beginner
Today, the new Webmaster Academy goes live in 22 languages! New or beginner webmasters speaking a multitude of languages can now learn the fundamentals of making a great site, providing an enjoyable user experience, and ranking well in search results. And if you think you’re already familiar with these topics, take the quizzes at the end of each module to prove it :).
So give Webmaster Academy a read in your preferred language and let us know in the comments or help forum what you think. We’ve gotten such great and helpful feedback after the English version launched this past March so we hope this straightforward and easy-to-read guide can be helpful (and fun!) to everyone.
Let’s get great sites and searchable content up and running around the world.
Posted by Mary Chen, Webmaster Outreach
Bing Ads Preview And Ad Diagnostics Tool: Now For Product And Mobile Ads
The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as…
Please visit Search Engine Land for the full article.
Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns….
9 Reasons You Should Be Using Display Advertising
There are many different platforms available to advertisers looking to take advantage of Display Advertising including Criteo, Ad Roll and Google itself. In this post, I am going to explain 9 different reasons why you should be taking advantage of Display Advertising and including it within your overall marketing strategy.
Post from Samantha Noble on State of Digital
9 Reasons You Should Be Using Display Advertising
Network with Your Marketing Peers at SMX East – Sept. 30 – Oct. 2 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to connect…
Please visit Search Engine Land for the full article.
Social Customer Service Secrets to Avoid Negative Search Results
Maintaining an effective strategy for customer service on social media will help to ensure that your brand doesn’t accrue any negative search results.
Bing Image Widget Now Offline After Getty Images Lawsuit
The Bing Image Widget that launched on August 22nd is now temporarily offline after Getty Images sued Microsoft over the feature. If you try to access the tool, you will be presented with a notice that the “Image Widget” has been “temporarily removed the beta.” Here is a…
Please visit Search Engine Land for the full article.
Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
The post Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories appeared first …
Google Now Showing Knowledge Snippets In Search Results
Google is now showing snippets of knowledge, facts or answers, directly in the snippet portion of the search results. Alex Chitu noticed this saying “Google now shows a list of facts next to some Wikipedia results.” These are “Knowledge Graph data extracted from Wikipedia is now…
Please visit Search Engine Land for the full article.
Owned Content: Lead Generation vs. Organic Visibility
Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.
GoogleRecon Day Five: Document Your Changes
The last in the series of Google Reconsideration tips, all of stuff you all know…
Google Confirms That Recovering From Penguin Requires An Algorithm Refresh
For the readers here, this is probably very obvious, but @Marie_Haynes tells me, that it is not so obvious and it is “an issue many people argue about.” You cannot recover from a Penguin penalty (algorithm) if Google did not run the algorithm again.
Th…
Bing Image Widget Tool Goes Offline After Getty Images Lawsuit
In late August, Bing announced the Bing Image Widget Tool and then a couple weeks later, Getty Images sued Microsoft over that tool, citing “massive infringement” of copyrighted images.
Then within a couple days, Microsoft pulled the tool, as you ca…
Even Updated Chrome Users Are Seeing Old Google Home Page?
In late August, we reported that many searchers began seeing the old Google home page again. It turns out that this was not a bug but rather intended where Google began showing the older home page to older browsers on purpose, because of support issues…
Google’s Matt Cutts Migrates Blog To HTTPS But Uses 302 Redirects
Google’s Matt Cutts, who is currently on a long vacation, has migrated his personal blog at mattcutts.com/blog from HTTP to HTTPS sometime over the past few days.
The interesting part is that he used a 302, a temporary, redirect…
Google: Schema Markup Does Not Guarantee Sitelinks Search Box
One new tidbit that I am glad Google’s Pierre Far confirmed and I am incredibly upset the SEO space assumed incorrectly (at least some) was that adding…
Paid Media Is the Future
Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists.
Google Pushes Back Against EU Publisher PR Offensive
Google Executive Chairman Eric Schmidt took to the Google Europe Blog this weekend to defend his company against a Europe-wide ad campaign that asserts Google has abused its dominant market position in search. It’s essentially a public appeal on the same terms being argued to the European…
Please visit Search Engine Land for the full article.