New Google Maps Now Open To All, No Invite Needed

Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of…

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Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements

This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specification…

Google Testing PLA Expansion To Show 16 Product Listing Ads

Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs….

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Infographic: Kenshoo Global Paid Search Trends, Through Q2 2013

Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world. These…

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Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic

Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…

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