Information Architecture for SEO – Whiteboard Friday
Posted by randfish
It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are sev…
SearchCap: Google Store Visits, Bing iOS App & AdWords Scripts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords Measures impact of search ads on in-store traffic as part of…
Please visit Search Engine Land for the full article.
New Google Metric Reveals Which Products Drive Store Visits
Now, with the help of a new metric called “store visit measurement,” advertisers in the U.S. can decide which products to include in their search listings.
To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
The post To Prove Online-To-Offline Impact, Google Rolls Out “Store Visits” Metric In AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: SEO Tools Marketer’s Guide
Are you considering an SEO software tool or curious why you need one? This report will help you navigate the SEO tools marketplace and understand how recent social media and marketing trends affect the growth in this market.It includes the latest indus…
Bing Updates iOS App Adding Swipeable Trends & Redesign Home Screen
Check out the new updated Bing mobile app that has a fully redesigned home screen and new features to make searching on the go more enjoyable.
The post Bing Updates iOS App Adding Swipeable Trends & Redesign Home Screen appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Effective Keyword Targeting: The Key To Growing Traffic & Revenue
Columnist Trond Lyngbo explains how proper keyword targeting is the key to improving your site’s visibility in search engines.
The post Effective Keyword Targeting: The Key To Growing Traffic & Revenue appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Editor v11.0.1 Fixes CTR Reporting
Google quietly announced on Google+ that they issued a new version of the AdWords Editor…
Google Breadcrumb Snippets Remove Clickable Hyperlink
Google seems to have dropped the feature to click on the breadcrumb links within the search results snippet. For example, here is an image of a snippet in the search results that displays the breadcrumb:
Back at some point in time…
Google Tests Images In Mobile Search Result Snippets
Yesterday on Search Engine Land I reported how some users were seeing image thumbnails in the mobile friendly Google results, within the search results snippets. I received a screen shot from an iOS user.
This morning…
Google Local Pin Verification Scams Via Postal Mail?
There is an interesting response from Google’s Jade Wang in a Google Business Help thread.
The issue was, a person received a verification code via snail mail from Google Business Local, in order to verify a business on Google Maps…
GoogleBot Does Not Use SPDY For Crawling
Google’s John Mueller answered a question in Stack Exchange about if GoogleBot uses SPDY for crawling the web.
The question:
When SPDY is available for a site, does Googlebot use it…
Google Removes Breadcrumb Links From Search Results
One thing I used to love about Google search was the breadcrumb feature, where I could click on the link to a higher level category page if the main link Google served me was not what I was actuall
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Connecting AdWords Scripts & The Advanced Calendar API
In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates.
The post Connecting AdWords Scripts & The Advanced Calendar API appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Disruptive Search Forces in 2015 and Beyond
When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015.
Custom dimensions and SEO
As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help…
This post first appeared on Yoast. Whoopity Doo!
How we Generated $200k in Leads in Four Months
This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization.
SMX West Rates Increase Tomorrow – Register Now & Save!
SMX West Super Early Bird rates – the lowest offered – expire tomorrow, Friday December 19. Register now and join us in San Jose March 3-5. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet the expert speakers and fellow…
Please visit Search Engine Land for the full article.
Complementary Services for Link-Building
If you provide services that are complementary to those of another website, that’s an obvious reason to collaborate and exchange links, boosting your SEO ranking.
Link Juice Hack for PDF Files
PDF documents are abundant on the web. A quick search will return over one billion results from Google’s index and almost all of these documents will have outbound links. Surprisingly all evidence so far suggests that by design, PDF documents don’t circulate link signals the way HTML documents do.…
The post Link Juice Hack for PDF Files appeared first on DEJAN SEO.