A Paid Search Christmas Carol: Learn From The Ghosts Of SEM Past, Present & Future
‘Twas the night before Christmas in the search marketing department and SEM Director Scrooge was heading out hours before his staff. “Director Scrooge,” said one of the young SEM analysts, Tiny Tim. “It’s Christmas Eve. The gang and I wanted to know if we could get a paid search management tool for…
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A 7-Step Guide To Maximizing The Reach Of Your B2B Content
Forrester Research recently released a report called Put Distribution at the Heart of Your Content Marketing, which addresses an issue of increasing importance within the content marketing world. Many marketers are very focused on writing top quality content. The process of brainstorming, creating,…
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Google Is Looking Into Rap Genius Linking Scheme Masked As Affiliate Program
Yesterday, John Marbach exposed the popular music side, Rap Genuis, for starting an “affiliate” program in order to get unnatural links pointing to their web site. After it was exposed, Matt Cutts, Google’s head of search spam, said, “we’re aware and looking into…
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Google Sharing More About What Their Algorithms Think
About a month ago, we reported that Googlers indeed know if a site is impacted by an algorithm or not – not just if a site is impacted by a manual action…
Google’s Happy Holidays Doodle More Christian Friendly This Year?
As you know, Google’s Happy Holidays logos are up today, but for Christmas Eve here and Christmas Day (in Australia now).
Last year, there was huge firestorm about the logo being hurtful to Christians. Why…
When You Have Bad Links Impacting Your Google Rankings, Which Do You Remove?
I see this all the time, a forum thread, where a webmaster knows his rankings are suffering in Google because he was hit by Penguin because he has a lot of really bad…
Basic SEO Must Haves for Small Business
If you are starting out with your own business and want to make sure that your site is ready to go on the web, this is all you need to know about SEO.
Post from Kate Morris on State of Digital
Basic SEO Must Haves for Small Business
Happy Holidays From Google On Christmas Eve: A Recap Of Google Holiday Logos Since 2008
Today’s Google logo includes a Happy Holidays greeting in time for Christmas Eve. Using a simple holiday portrait of a horse-drawn sled riding through the snow, the logo serves up results for the search phrase ‘Happy Holidays’. This year’s logo is a much more…
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Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Knowledge Graph seems fairly new and ‘not SEO-able’ but Gianluca Fiorelli shows that there is a lot you can do.
Post from Gianluca Fiorelli on State of Digital
Best of 2013: No 13 – Search in the Knowledge Graph era #bestof2013stod
Omniture for Beginners
So, you’ve just discovered that your new client uses Adobe’s Omniture as their web analytics package. If your initial reaction is “why couldn’t it just be Google Analytics”, then this post is for you – I’ll walk through how to find basic analytics data in Omniture, and differences in terminology between the two platforms.
So long, 2013, and thanks for all the fish
Now that 2013 is almost over, we’d love to take a quick look back, and venture a glimpse into the future. Some of the important topics on our blog from 2013 were around mobile, internationalization, and search quality in general. Here are some of the m…
Moz Holiday Traditions
Posted by ssnsestak
Here at Moz, we often feel like a big family. Just like any other family, over the years we’ve developed an eclectic set of traditions to celebrate the holiday season. We’d like to share a few of our favorites and welcome you to join us in these most joyous of festivities. ;)
Seasons Greetings!
Moz Holiday Traditions 2013 _regular out
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SearchCap: The Day In Search, December 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Use Google Keyword Research To Target The Long Tail In Local Search There’s something of a void where local business marketing is concerned. Local marketers…
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Ok Google Is Not Okay! It’s Spelled Wrong.
A Google Web Search Help thread has a couple of searchers who are upset with Google’s use of English. Specifically in their marketing and use of “Ok Google” for the hot word to trigger a search. They want Google to spell it either “OK Google” or “Ok…
Google’s Happy Holidays Logos Start Going Live
Google has started to post their Happy Holidays series of Google Doodles today, well, tomorrow but today is tomorrow in Australia. On the 24th of December…
Google Fetch As Googlebot Won’t Crawl When Site Is Too Slow
A Google Webmaster Help thread has one webmaster complaining his site isn’t being crawled by Google and isn’t showing up in the search results. The reason…
Google: Is Amazon Spamming Google With Footer Links?
Remember, the warning from Google’s Matt Cutts on linking too many sites together using footer links and keyword rich anchor text…
Matt Cutts: Google’s Hummingbird Algorithm Affects 90% Of Searches
I keep coming back to this episode 227 from TWiG and in the video, Matt Cutts talked about the Hummingbird algorithm at exactly one hour and twenty minutes into the video. He spent maybe a minute or so talking about it.
Matt Cutts said that the Humming…
Use Google Keyword Research To Target The Long Tail In Local Search
There’s something of a void where local business marketing is concerned. Local marketers understand they need to target keyword queries in SEO and PPC campaigns, but they assume they know what people search for, and they miss out on valuable referrals because of it. Here’s a brief guide…
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5 “Foundations” Of SEO That Were Torched In 2013
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these,…
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