September Search Market: Flat As A Pancake

The September search market share data from comScore got pushed out earlier this evening by financial analysts. As always these numbers aren’t official until comScore releases them tomorrow. Here are the figures as we received them: Google — September: 66.9 percent; August: 66.9 percent…

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A Field Guide to Moz Analytics

Posted by Matthew Brown
In the late spring, we expanded our mission and made the switch to Moz to provide marketers with competitive analytics and resources to measure and improve their efforts. In addition to our name change and shiny ne…

Bing Gives IE11 Users A Quick Look At The Top Search Result With New “Pre-Rendering” Feature

Bing released a new search feature today that “almost instantly” renders the associated page of the top search result when clicked. With the goal of providing a “faster end-to-end search experience,” the new “pre-rendering” feature is currently available only to…

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Google Images: Search By Image Not Working For Many

Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take an image from their computer or plug in an image source URL into Google Images and Google will return related images, with web pages that may have more…

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Eating My (Key)Words: Changing The Way We Think About SEO

I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […]

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Google And SEO Communications: Swahili Vs. Latin

There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap. This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO…

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The Ten Year SEO Plan

More than ten years ago I decided the best thing I could do for a Website that needed to optimize for search was publish content that I would enjoy reading again and again through the years. Following that one simple principle has brought me search success on many Websites. When I reported a Panda downgrade for Xenite.Org two years ago it was obvious to me why the site had been downgraded. Fixing the downgrade and recovering the traffic was simple. I removed all the lazy, autogenerated content and relaunched the site with a fraction of its former content. From there I built out the site again, once more with real content that I myself produced. Xenite.Org is going strong today. SEO Theory and my other Websites never took that hit. I haven’t had to change anything for search engine optimization on any site where I manage the content and produce the content myself. Given a limited amount of time in the day, you have to decide whether you’re going to spend that time placing links or creating content and leaving it to other people to place the links. Now I do place links — I place them for all sorts […]