Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not…
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Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
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Yahoo Remains Top Web Property: comScore
Yahoo sites remain in the top position for unique visitors in September, continuing to dominate over Google. This marks the third month in a row that Yahoo claims the top position in destination Web properties.
New Foursquare Homepage Offers Context, Time-Sensitive Recommendations
In its continuing bid to become more useful and to differentiate from competitors such as Yelp and Google, Foursquare introduced a redesigned homepage this week. There’s a signed-in and signed-out experience. The major difference between the two is friend activity and personalization. The new…
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Brands Account for 40% of Top 1,000 Most Shared Instagram Videos
New data from Unruly shows that 40 percent of the thousands most shared Instagram videos last month came from brands. MTV had the most shared Instagram Video, alongside the NBA, Peanuts and GoPro.
Creating an optimisation department – Conversion Conference 2013
Live blogging from Conversion Conference 2013. Read our live blog from the session on creating a conversion department within your own company.
Post from Paddy Moogan on State of Digital
Creating an optimisation department – Conversion Conference 2013
The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits
The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit.
Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More
Part of Google’s big birthday event & Hummingbird announcement, Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician related search terms. For…
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What is Content? What We Talk About When We Talk About Content
Recently a great Smashing Magazine article on content strategy written by Brad Shorr made the rounds at SEER. When I clicked through to read the article two things caught my attention right off the bat: 1) the date, and 2) the first sentence. The article was dated December 2011, and I’ll admit, I was tempted to automatically brush […]
Google Shopping Campaigns
Google announced a new form of Google Product Listing ads management named Google Shopping Campaigns.
In short…
New AdMob Developers Not Linking AdSense Accounts
Google posted a notice in the Google AdSense Help forums that those developers new to AdMob with unapproved AdSense accounts will currently not be able to link the two together.
Google is working on a fix for this but didn’t give an estimate time of r…
Western Union Declines 5% Of Google AdSense Payments This Month
One of the payment methods that Google offers their AdSense publishers is via Western Union. Well, this month…
Google’s Matt Cutts: That Scraper Isn’t Hurting Your Mom’s Site
Google’s head of search spam, Matt Cutts, responded to a Hacker News thread where Dan Goldin was upset with spammer SEOs when he noticed a site was scraping the content and images off of his mother’s site…
Google AdWords Ad Rank Adds Third Factor: Ad Extensions
Google announced that AdWords extensions and formats are now going to be part of the overall AdWords ad rank formula going forward.
Google said, “ad extensions typically improve clickthrough rate and overall campaign performance because they make ads …
Schema.org – 7 Things For SEOs To Consider Post Hummingbird
Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a…
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A Call To The SEO Industry: Stand Together For Useful Reporting
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and…
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Social Media Plugins: Are They Weighing You Down?
Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fa…
Twitter and Google verified authorship
A new post from www.davidnaylor.co.uk. BAZINGA!
9 Ways to Prepare for a Future Without Cookie Tracking
With tighter privacy controls on tracking and personalization on the horizon, educating visitors on how digital information is collected and shared is becoming more important. Here’s how to earn the respect and trust of visitors and customers.
Moz Launches Google Alerts For New Links Named “Fresh Alerts”
Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor’s site. Moz’s…
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