Official: Google Rolling Out App Launcher, Flat Logo
The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It’s the same grid-style app launcher that many users will already recognize from Android devices and Chromebook…
Please visit Search Engine Land for the full article.
Bing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own….
Please visit Search Engine Land for the full article.
Live @ SMX East: In-House SEO & Social Media – How To Work Together
Many in-house search marketers regard social media as an interesting, amusing, and possibly even useful channel. But quite often they regard their social media peers as younger, inexperienced siblings, who lack the sophisticated approaches and tools th…
The Future of Local Search: 5 Layers of Local
Local search is broken. To improve your local search strategy for both now and the future, you need to understand the growing importance of local data, personalization, emerging technologies, new transaction methods, and delivery.
SPONSOR MESSAGE: Gartner – A Marketing Analytics Framework for CMOs
In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll learn about the 9 measurements your CMO needs to understand and how to present the best analysis. This white paper…
Please visit Search Engine Land for the full article.
Study: Google Reviews Determine Local Carousel Rankings
Since the the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works…
Please visit Search Engine Land for the full article.
Mastering PPC: YouTube Advertising
Youtube advertising, as with all things Google, has plenty of options for you to pick from: Ads on Videos, Ads as Ads, Videos as Ads and Ads for Videos… Confused? Good. We will break it down for you below. But first – a few things to know: YouTube, owned by Google, is a Google Search […]
What is the Value of Embedding a G+ Post on Your Blog? Is there a Local Search Use Case?
Google+ has recently implemented the ability for a Google + post to be embedded on a page with comments on a different domain. It is simmple to implement requiring a small snippet of javascript (<script type=”text/javascript” src=”https://apis.google.com/js/plusone.js”></script>) be embedded in your header and then simply copy the embed code from the post at + and embed […]
So You Want to Talk About Linking on the Web
Everyone has the right to earn a reputation for being resourceful and clever in whatever field they work in. The World Wide Web is a great platform for doing that. However, in search engine marketing there are two kinds of content that prove you’re not ready to earn a good reputation for being resourceful and clever: Articles that tell people how to create their own manipulative links Articles that tell people how to sneak past search engine filters If you have a competitive advantage in the SERPs, being the first person to talk about that competitive is asking for trouble. Sooner or later you have no competitive advantage because other people follow in your footsteps. And in time you may find that new search engine rules turn your once competitive advantage into a disadvantage, maybe even a penalty. As we just learned, sharing your favorite linking resources on the Web is a very short-sighted idea. Not because people don’t already know about these great linking resources, but because bringing more people in to abuse and exploit those services only shortens the window of opportunity you have to enjoy your competitive advantage and increases the probability that one day your clever […]
Local U Advanced – NYC Sept 30th
Fall has descended (and I am riding my bike in 40 degree temperatures ….brr) and our SMX Local U Advanced Workshop is only 11 days away. We have sold 75% of the available tickets so there are only 14 left. If you are thinking of coming now is the time to sign up. If you […]
Google Adds Rugby Results To Sports Answers
Are you a Rugby fan…
Calico: Google’s Moonshot To Keep People Alive Longer, So They Can Click On More Ads
Yesterday, TIME can out with an exclusive story named Google vs. Death on Google’s next moonshot idea. The project is called Calico and its goal is to keep people alive longer and living better.
Google’s previous moonshots include Google Glass, Self …
Look Out Tumblr, Here Come the Link Spammers
Takehshi Young reveled in seeing one of his YouMoz posts promoted to the main blog yesterday. And then I came along to pee on his parade and call him a spammer. I am sure few people would delight in that experience and he would be right to be annoyed with me. Nonetheless, I am right to point out that openly sharing how to use a service for Tumblr for search-manipulative linking is spammy. This is one of those sensitive areas of SEO bloggery where some people just absolutely feel vindicated in telling the world how to go out and get all the manipulative links you want. After all, we’re “giving back to the community”, right? But what happens is that the community rushes over to the newly targeted service like a herd of drug addicts in need of a fix and then they start beating the crap out of that service by loading it up with cheap content placed just for the sake of “building links”. I know Tumblr has been used for years for link building. I know that Blogger and WordPress and other popular platforms have been used that way, too. But not every social media platform can […]
Paid Search Drives Store Revenue… But How Much?
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…
Please visit Search Engine Land for the full article.
Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples.
Wireframe Tools – Helping the SEO vs Designer Problem
We look at how wireframe tools can help SEOs & designers communicate effectively & improve workflow when building or redesigning a site.
Post from Laura Phillips on State of Digital
Wireframe Tools – Helping the SEO vs Designer Problem
Back to The Brewery: this year's SearchLove London session announcements
SearchLove London has crept up on us faster than we thought possible and there’s now just five weeks to go until hundreds of online marketers descend on the capital for our hottest conference to date.
Back to The Brewery: this year’s SearchLove London session announcements
SearchLove London has crept up on us faster than we thought possible and there’s now just five weeks to go until hundreds of online marketers descend on the capital for our hottest conference to date. With world class speakers, an aptly Continue reading »
The End Of One-Size-Fits-All SEO Reporting
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well…
Please visit Search Engine Land for the full article.
Google Wants Feedback On Custom Maps
Abby from the Google Maps team posted in the Google Maps Help forum asking Google Maps users who are interested in custom maps to sign up for a research study.
Abby said if you use My Maps and Maps Engine Lite you may be interested in learning about a…