Tracking the Evolution of Google Panda Updates– From Monthly to Tremors to Missing in Action
Is Google Panda real-time, or has it been missing in action since October 2014? Glenn Gabe looks to clear up Panda confusion by explaining the evolution of Panda updates, what we can expect in 2015, and how it can impact business…
Quantifying The Mobile Revolution: Mobile Advertising Progress In 2014
What’s in store for paid search marketers as mobile continues its path to digital dominance? Columnist Matt Ackley tackles this question with insights gleaned from a forthcoming Marin research report.
The post Quantifying The Mobile Revolution: Mobile…
Google Auto Complete Search Bar Suggestions Doesn’t Go Away
There are a number of searchers complaining in the Google Web Search Help forums that when they search on Google…
Google AdWords Updated Top Movers Report
Google’s Top Movers report for AdWords advertisers, which originally launched in 2013 is getting an update.
Google quietly announced the update
SEO Joke: Selfies Help With Google Rankings
Sometimes SEOs need a laugh because when the rankings are up and down it can be pretty stressful for them.
Jenny Halasz joked on Twitter saying that if John Mueller of Google said taking selfies would improve your Google rankings…
How Significant Will Google’s Mobile Friendly Algorithm Be? Unknown.
The Google Mobile Friendly algorithm is coming soon, ready or not, we all know that. But how “significant” will this be for the mobile search results exactly? We know Google said it will be more visible than Panda or Penguin – they said that yesterday….
PPC Budget Strategy 101
Here’s how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
The CMS SEO Requirements Checklist – 2015 Edition
If your business migrating to a new CMS? It’s key to assess and take into consideration the different elements that will need to be optimized during an SEO process when choosing a CMS -beyond those related to the required web publishing functionality.
Post from Aleyda Solis
Experiment Results: Can Hidden Content Rank Well?
Background
Last month I learned that one of our clients had a legal requirement to display a lightbox-style notification prior to allowing access to full page content. We tested performance of content behind tabs in the past and know that Google’s search snippets don’t highlight terms not immediately visible on the page.…
The post Experiment Results: Can Hidden Content Rank Well? appeared first on DEJAN.
Page Title Tag Best Practice for Google
Ranking in Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here…
SEO Meta Tags Best Practices
What Are Meta Tags? Meta tags are a great way for webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page. […]
Read the full article here SEO Meta Tags Best Practices
Will googles mobile friendly update be bigger than Panda & Penguin?
As quoted in this search engine land article :
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Google announces a doorway page algorithm update
In their blog post, they include 5 key points to consider:
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SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google Feud, AdWords Top Movers & Mobile SEO Ranking appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Top Movers Report Gets A Makeover
Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.
The post AdWords Top Movers Report Gets A Makeover appeared first on Search Engine Land.
Please visit Search Engine Land for the full art…
SPONSOR MESSAGE: How to Turn One Piece of Content into 100
At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach.
The post SP…
Google Analytics User Permissions
Google Analytics provides the ability to create user accounts with different user permissions because Google recognizes that different people have different access needs. It is very important to understand how administrators can take advantage of that …
The Inbounder: What does the DNA of a Modern Day Marketer look like?
What is the DNA of a modern day marketer? Rand Fishkin, Bas van den Beld, Lisa Myers, Aleyda Solis, Gianluca Fiorelli and Fernando Maciá Domene tell you what they think.
Post from Bas van den Beld
3 Keys To Understanding Your SEO Needs
Many businesses know they need search engine optimization, but they don’t know much more beyond that. Columnist Casie Gillette has tips for determining the specifics.
The post 3 Keys To Understanding Your SEO Needs appeared first on Search Engine Land…
Yelp – The Story that Won’t Die
The Bold Italic is reporting on a film maker that is attempting to tell the Yelp is a bully story via a documentary. Yelp gets zero stars in an upcoming documentary by local filmmaker Kaylie Milliken. Her film, Billion Dollar Bully (which is halfway done, according to the International Business Times) focuses on complaints from restaurant owners about Yelp’s … Continue reading Yelp – The Story that Won’t Die →