Search Revenues Hit $8.7 Billion in First Half of 2013
The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, according to the Interactive Advertising Bureau.
Revenue from search increased 7 percent from $8.1 billion for the first half of 2012.
Google’s Hummingbird Algorithm Ten Years Ago
Back in September, Google announced that they had started using an algorithm that rewrites queries submitted by searchers which they had given the code name “Hummingbird.” At the time, I was writing a blog post about a patent from Google that seemed like it might be very related to the update because the focus was […]
The post Google’s Hummingbird Algorithm Ten Years Ago appeared first on SEO by the Sea.
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
Twitter announced this week what many marketers may have been waiting for – a way to schedule tweets one year in advanced right through Twitter. But there is a catch: only Twitter advertisers have the option to use this new functionality.
Yes Virginia, Google+ Can Directly Impact Your Search Rankings
Every time I see an article about how Google +1s currently have no direct impact on search rankings, I cringe a little bit. Not because I believe Google +1′s DO currently have a direct impact on your search engine rankings. The reason I cringe is because so many people seem to read a quote like […]
The post Yes Virginia, Google+ Can Directly Impact Your Search Rankings appeared first on Sugarrae.
U.S. Paid Search Spend Continues Rising in Q3 2013
Several reports offer a healthy roundup of paid search spending and a positive outlook for the remainder of 2013. Insights from RKG, IgnitionOne, and Kenshoo all report that U.S. marketers continue to increase their investments in paid search.
Local Citations: Quality v. Quantity?
Source: BrightLocal Citation Building Survey 2013 Nyagoslav Zhevkov has a great overview of a survey on local citations Bright Local conducted in September. There are a few good insights in the post, but this one stood out for me: “For the question “What is more important – quantity or quality of citations?” I would have […]
The post Local Citations: Quality v. Quantity? appeared first on Local SEO Guide.
Adobe Analytics Adds 6 New Features
Adobe has revealed an extensive list of new features that extend functionality for their customers – including predictive analytics and anomaly detection, expanded real-time reporting and mobile analytics capabilities, and video metrics reports.
Google AdWords Third-Party “Review Extensions” Start Rolling Out To All Accounts
In June, Google announced the beta release of Review Extensions which allow advertisers to append a quote of endorsement from a reputable publication in their AdWords ads. Today, these Review Extensions will begin to roll out to all AdWords accounts. Y…
Google Disavow Removal After Penalty Removal
A WebmasterWorld thread asks the question most SEOs and webmasters try not to ask in a public forum. After a penalty is lifted, should you go ahead and remove your disavow file or even remove some of the links from the disavow file?
Why would you do th…
Bringing you a world class data strategy and table tennis champ all in one video
With SearchLove London just around the corner, we’re getting more than a little excited to welcome this year’s gamut of industry speakers back to The Brewery – so much so, we’ve handed over the blog reins to them for the whole month.
Bringing you a world class data strategy and table tennis champ all in one video
With SearchLove London just around the corner, we’re getting more than a little excited to welcome this year’s gamut of industry speakers back to The Brewery – so much so, we’ve handed over the blog reins to them for the Continue reading »
Be Ready for 2014 – Attend SMX Social Media Marketing!
In less than 90 days, 2014 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Medi…
Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content
If you run an ecommerce site and you’ve seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here’s a closer look at some of the most common ecommerce content woes and how to fix them.
10 Quick PPC Tips, Improvements & Fixes
Want to make some positive changes to your account but got no time? Try these 7 quick PPC fixes
Post from Jackie Hole on State of Digital
10 Quick PPC Tips, Improvements & Fixes
MugShots.com Says Google’s Algorithm Change Puts Americans At Risk
About a week ago, Google released an algorithm update we named the Google’s MugShot Algorithm. This update specifically targeted sites ranking well for names and displayed their arrest photo, name and details. The new algorithm update impacted sites such as Mugshots, BustedMugshots and…
Please visit Search Engine Land for the full article.
Why The YouTube Keyword Tool Is So Amazing For Link Building
Debra Mastaler mentioned the YouTube keyword tool again recently, and I don’t think I’ve been this excited about keywords in, well… ever. I confess to only now realizing how much of a help it can be. Never mind the awesome fact that you can get keywords and easily import them into…
Please visit Search Engine Land for the full article.
How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed…
Please visit Search Engine Land for the full article.
Infographic: An Anatomy Of Google’s Dynamic Search Results Page
Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard to keep up. Google has multiple SERPs, with some elements that may only appear if your search is deemed especially local, or shopping-orient…
Dashboard Series: Update An Entire Excel Dashboard With One Radio Button
In this month’s installment of my Excel dashboard series, I’m going to show you a trick that will give you the ability to control an entire dashboard with one menu — in this example, a radio button menu. For my example, I’ve put “months” in the menu at the top of…
Please visit Search Engine Land for the full article.
Friedrich Nietzsche Google Logo In Select Countries
Google, in Germany and a bunch of other select countries, has a special birthday logo for the 169th birthday of Friedrich Nietzsche.