Bing Updates Quality Score
Bing is upgrading its quality score, which the search engine uses to gauge how competitive ads are in the marketplace.
Google’s “Local Guides” Encourage Yelp-Like Reviews on Mobile
In the latest update to the Google Maps app is “Local Guides,” a feature that is similar to “Yelp Elite.”
Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google’s lead. Gemini’s growth in mobile search traffic share appears to be following that same pattern.
The post Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s…
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February 10 Webcast- Converting The Mobile SEM Visitor In 2015
Mobile search volumes are about to surpass desktop search. It’s forcing search marketers to rethink how they generate and analyze SEM conversions. In this webcast, Search Engine Land contributing editor Greg Sterling will explain the important differences between mobile and desktop SEM and…
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Video Recap of Weekly Search Buzz :: February 6, 2015
This week in search, I start by sharing the monthly Google webmaster recap. Google may have done a major update this week…
Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
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Google Continues to Urge Marketers to Be Mobile-Friendly
The tech giant is sending warnings to webmasters whose sites are not mobile-friendly. How can you adapt and optimize your mobile SEO strategy?
Q&A With Rightmove’s Tomas Vaitulevicius
With just a few days to go until SES London, this Q&A with Tomas Vaitulevicius, SEO and analytics manager at Rightmove, will give you a peak at what’s in store at the conference.
App Store SEO Reminds Me Of Direct Hit Ranking
Most of you probably don’t remember or have heard of Direct Hit, it was a search engine from the 90s. It ranked web sites based off of user metrics…
Google Strongly Discourages meta-refresh-type Redirects
Every few years, it is important to cover some basic topics and we’ve covered it in 2008 and 2011, so now in 2015…
Poll: Should Web Sites Have Link Removal Policies?
A WebmasterWorld thread has discussion around link removals requests and if web sites should have a printed policy for how they handle link removal requests.
Truth is, if your site is at all popular…
Google: The Google Update Was Not Panda Or Penguin
Yesterday we covered that Google seems to have done a major update the other day and Google actually responded to us saying “as usual, we’re continuing to make tweaks…
February 2015 Google Webmaster Report
January 2015 started out pretty slow with Google webmaster news but we are ending it with a lot of things happening. This includes a possible major Google update that Google said was only a tweak…
AdWords Editor 11 – What’s Not to Love? 7 Reasons Why You Will
The new version of AdWords Editor is a complete overhaul of the old tool. Here are seven features that will make managing your accounts better than ever!
4 Search Engine Optimization Techniques for DuckDuckGo
Just how different are optimization techniques for DuckDuckGo versus Google or Bing? Columnist Neil Patel explores.
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7 Lessons From a Search Agency That Grew to More Than $2.5M in One Year
These lessons can help search marketing agencies or people looking to start an agency boost profits, increase client retention, and hire more talented employees.