SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of…
Please visit Search Engine Land for the full article.
German Publishers Try to Force Google to Pay for Links, News Snippets
German publishers say Google and other search engines like Bing and Yahoo are in violation of the country’s ancillary copyright law and want them to pay 11 percent of revenues generated from linking to and publishing snippets of their content.
eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings.
Please visit Search Engine Land for the full article.
Panda 4.0 Mobile Redirects? / Time to recover from de-indexing?
Mobile Redirect, Panda 4.0, De-index
BuzzSumo: The Heavyweight of Content Discovery?
BuzzSumo trawls the web for content based on search queries, and provides you with lots of interesting data based on your results. Here’s why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.
How Content Quality Analysis Works With SEO
The Periodic Table of SEO Ranking Factors panel at the recent SMX Advanced show stimulated some fresh thinking for me on the role of content analysis and SEO. In particular, Marcus Tober of Searchmetrics shared some interesting data from one of their latest studies. What I’d like to discuss…
Please visit Search Engine Land for the full article.
Top 10 Tips For Local Search Success
Many local businesses today are overwhelmed by the variety of local marketing choices available. Unlike the old days when a small handful of advertising outlets would cover the majority of your audience, the sheer volume of marketing options has seemin…
Optimize Your SERP Snippet Click-Through Rate
Us SEOs put a lot of effort into increasing rankings. We spend thousands of marketing dollars convincing bloggers to link to very specific pages that we want to rank, weeks reorganizing the internal linking structure to best support important pages, and hours complaining that Target’s terrible category page or eHow’s poorly written post is still outranking our perfectly crafted page.
Yext Duplicate Listings Suppression Launches
Yext launched a duplicate business listings suppression service today. That’s fancy talk for saying you can now kill duplicate business listings on publishers in the Yext Powerlistings Network with extreme prejudice. For those of you who have tried to squash duplicate citations and found it to be an endless and expensive game of whack a […]
The post Yext Duplicate Listings Suppression Launches appeared first on Local SEO Guide.
Negative SEO – The 800 Pound Gorilla
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Negative SEO – The 800 Pound Gorilla appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
7 Outstanding Content Marketing Tips for Small Businesses
Content marketing is now a required component of SEO. And it works by engaging new and existing audiences, and encouraging sharing. Here are seven helpful tactics for staying on course with the consistent creation of content.
Get Your Business To 100% In Google My Business
Last week, Google started rolling out the new Google My Business platform to much applause from the industry. Several experts have provided excellent coverage already (thanks, Danny Sullivan and Mike Blumenthal)… but that’s not what I’m here for today. Quick Aside: I originally planned on…
Please visit Search Engine Land for the full article.
Google Panda 4.0 Hit Sites Blocking CSS & JavaScript
Joost published a blog post showing how some of the sites he hit by Google Panda 4.0 and in one case, unblocking the CSS & JavaScript resulted in the site returning to its normal rankings.
Joost wrote…
Some Signs Of A Possible Google Update This Weekend
Many of the tracking tools show signs of a possible Google update on Saturday, June 21st, the first day of summer. But truth is, there is very little chatter in the discussion forums.
I’ve seen one thread at BlackHatWorld about maybe SAPE links getting…
Tool Review: Monitor Backlinks
Monitor Backlinks is a link analysis tool that offers daily notifications of new and changed links and a range of other features. Read our full review here.
Post from Barry Adams on State of Digital
Tool Review: Monitor Backlinks
Links Should Only Be a Surprise? Nonsense!
Bing’s Duane Forrester says “You want links to surprise you.” But these links are only possible if your site already has some visibility. Without link building, the pursuit of relevant and authoritative links, attracting visibility is difficult.
Invest in You! Attend an Internet Marketing Workshop @ SMX East
Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with…
Please visit Search Engine Land for the full article.
7 Ways Content Marketing is Like a Relay Race
Just as you wouldn’t typically up and run any type of race without some training, the same preparation is required to execute effective content marketing. Here are seven content marketing takeaways learned from running a relay race.
Are You Worried About Negative SEO? Here Is How To Take Action.
Not only have webmasters claimed negative SEO works, they are saying it is much easier to implement these days than in the past.
Now, if you are worried about negative SEO, which apparently many of you are. I want you to be able to do something about…
Google Adds Rounded Borders To AdSense Ads Arrows
Google this weekend pushed out a new design for the arrows, also known as nessie, in their AdSense ads.
The AdSense ads arrows now have rounded borders.
On Saturday, publishers at WebmasterWorld began to notice and they like them…