Pre-PPC Strategies For Launching a New Product
These three steps, iterated until you get what you’re looking for, can get you to the stage where it makes sense to invest in the creation of your Minimum Viable Product, at which point you can start using PPC to see if anyone will buy.
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind
Does change in markets and technology mean that marketers are ready to change, are prepared to change and, most importantly, have the skills to change? Andy Betts takes a look at this question in this weeks Friday Commentary.
Post from Andy Betts on State of Digital
Friday Commentary: Reinvention In Digital Marketing Is Also Part State Of Mind
Barnacle SEO: Leveraging Other Sites’ Rankings – Whiteboard Friday
Posted by randfishWhen ranking for incredibly competitive keywords just isn’t a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today’s Whiteboard Friday, Rand explains just what that means and how …
Google’s Payday Loan Algorithm 3.0 Rolling Out Now
Google is now rolling out the 3rd version of the PayDay Loan algorithm. Last night we reported that Google is going to be launching PayDay Loan 3.0 and Google’s Matt Cutts posted on Twitter moments ago that it is now rolling out. Cutts, Google’s head of search quality said,…
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SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that…
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SPONSOR MESSAGE: International Search Trends & Opportunities
Join us Tuesday, June 24th at 1:00EDT (10:00PDT) to hear Maria Whatley and Elena MacGurn of Covario and Lenovo’s Donna Bedford discuss the latest trends, international search engine updates and country-specific expectations to be considered in this year’s global marketing campaigns. During the…
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With Guided Search, Is Pinterest the “Next” Search Engine?
Pinterest is rolling out guided search on Pinterest.com, just like it did for its mobile app back in April. Guided search is a way to actively discover content on Pinterest, versus just passively scrolling the home feed.
Google Introduces Richer Flight Search Experience
Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the…
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Google Payday Loans Algorithm Update Launch is Imminent
Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google’s Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week.
AdWords Best Practices Resource Center Opens for Digital Marketers
We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with…
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The World Cup 2014 Google Doodle
On Google’s home pages today, you will see a special Doodle, aka…
Google My Business: Google’s Answer For Local Business Woes
All of you who read here daily know about many issues Google has with Google Local, Google+ Local, Google Places, Google Maps for Business and all the other names Google has for it. It is a disaster, but Google My Business is aimed to fix all of that….
Google Reconsideration Requests Now Allow More Feedback From Googlers
Last night I covered at Search Engine Land based on Google’s Matt Cutts keynote at SMX Advanced that Google has launched a new reconsideration request process to help Googlers give more feedback during the reconsideration request rejection process…
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Webmasters Complain Of Google Structured Data Items Dropping
I’ve received several reports from webmasters that the Google Structured Data report in Google Webmaster Tools is all of a sudden showing a huge drop in the items being reported.
Some are saying they’ve gone from 3…
Google Spam Algorithm Version 3.0 Launches Today
As I reported last night out of the SMX Advanced keynote with Matt Cutts – the third version of the Google Spam Algorithm, also known as the PayDay Loan algorithm…
Creating a Corporate Blog – 10 Checkpoints for Success
True leaders recognize the value they have to offer. They listen to those around them and are consistent in their teaching. They share personal stories that others can relate to, and offer tools and information to help strengthen the community. Blogs can be leaders in the same way, should the right contributors be committed to […]
Bing Ads URL Auto-Tagging Finally Arrives
Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or…
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Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search
We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here…
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Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners
To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most…
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What is Content Strategy?
Explaining what content strategy is, is something of a thorny problem.
Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: