Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert…
Please visit Search Engine Land for the full article.
Are You Ignoring Apple Maps Bozo?
Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So […]
The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is …
Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…
Please visit Search Engine Land for the full article.
XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an…
Please visit Search Engine Land for the full article.
Google + Local Pages No Longer Supporting GA Tracking Codes
Historically if you wanted to measure traffic to your site from Plus page for local you could add a Google Analtyics tracking code to your site’s URL. Whether this is a bug or not or permanent change is not yet clear but since around the first of the month if your link in the G+ […]
RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise,…
Please visit Search Engine Land for the full article.
Google Adds New Features to Tag Manager
To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.
Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
The post Are Bigger iPhones Better For Paid Search? appeared first on Searc…
Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 19-20 in Las Vegas. Here’s what you get: More than 40 of the…
Please visit Search Engine Land for the full article.
Introducing the Local Marketing Adoption Curve
Local marketing consists of more than just optimized pages and listings – it’s a complex ecosystem that is always on and always changing.
The perfect progress bar
We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep…
This post first appeared on Yoast. Whoopity Doo!
Only 38% Of SEOs Want The Nofollow Attribute To Die
A few weeks ago we polled you guys asking if Google should retire the nofollow attribute.
With over 300 responses in, I wanted to share the results…
Moz Releases 2014 Local Search Ranking Factors
Like the past several years, including last year…
New Publishers Upset With Google’s “In The News” Box
A week or so ago, Google replaced the news box in the web search results with a box named In The News. The name change isn’t the big deal, the big deal is that more than just Google News approved sources show up in the box…
How to Create a Content Marketing Strategy From Your Existing SEO Content
If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, suc
How To Write a Marketing Email
I doubt there’s many people in the world with an email account who don’t receive at least 3 marketing emails every single day. But what factors decide whether recipients read them or send the straight to the trash file? Database How you acquire your database is very much an individual choice. Some companies only market […]
Post from Laura Phillips on State of Digital
How To Write a Marketing Email
The Messages Behind Messages
‘Messages In The Deep’ is one of the most successful pieces of content I’ve ever had the pleasure to be a part of. As the resident outreach specialist, my part in the picture was clear – get links. However, being an outreach specialist doesn’t limit your involvement to after a project has launched. In fact, […]
The post The Messages Behind Messages appeared first on Builtvisible – A Creative Digital Agency.
Google How To Snippets and Cooking with Semantics
Google recently started showing “How to” lists in search results, which tend to show the first few steps of some task, and then let you click through to a page to see more. Like the recipes above for things like guacamole: By Nikodem Nijaki (Own work) [CC-BY-SA-3.0], via Wikimedia Commons They have also published an […]
The post Google How To Snippets and Cooking with Semantics appeared first on SEO by the Sea.
Dealing With Onsite Duplicate Content Issues
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.