Hebrew & Arabic For Google Maps For iPhone
Perfect timing, I am headed to Israel soon and I can get my Google Maps for iPhone fix in the native languages there. I can get it in Hebrew or Arabic, I can read Hebrew but not Arabic – but I’d prefer English anyway…
Targeting Weird Niche Audiences for Links
Instead of making huge changes to your product or service, make small changes to make the product suitable for a weird niche audience. The fact that you created a special product specifically for that particular group of people makes you linkable.
Digital PR – A Model for Integration ?
Often digital PR is stuck betweenthe PR and search agency. Louis discusses a model where the client benefits from clear lines and objective.
Post from Louis Venter on State of Digital
Digital PR – A Model for Integration ?
Coping With Enhanced Campaigns & The Problem Of Modifier Stacking
As we predicted a few months back, Enhanced Campaigns and mobile modifiers have been a benefit to those companies that employ them wisely. We’re excited to fold Google’s cross-device and in-store tracking into this mix as well as our own system for understanding micro-conversions….
Please visit Search Engine Land for the full article.
Google Seeks Searcher Satisfaction: How Marketers Can Keep Up
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the user query rather than simply trying to m…
Facebook Launches New Retargeting Capabilities
New retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface instead of DSPs.
How The Local Data Sausage Is Made
Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers […]
The post How The Local Data Sausage Is Made appeared first on Local SEO Guide.
Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
Please visit Search Engine Land for the full article.
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
Interview with Susan Weinschenk – EMetrics Conference London
Jo Turnbull interviews keynote speaker Susan Weinschenk for the EMetrics Conference in London.
Post from Jo Turnbull on State of Digital
Interview with Susan Weinschenk – EMetrics Conference London
Moved: Wrong Thumbnail in GWT – Reason for Concern?
This thread was spliced on to end of thread : http://www.webmasterworld.com/google/4615893.htm
Google Roles Out Android Mobile Places Dashboard App
This afternoon Google rolled out a new mobile Google Places for Business app that allows management of a business’s Google Plus listing via Android. From the Google Play description: Keep your business listing fresh and up-to-date across Google with the free Google Places for Business app: – Update your business information, including hours, address, contact […]
Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he…
Please visit Search Engine Land for the full article.
Why Visitor Analytics Aren’t Enough for Modern Marketers
Posted by randfish
For the first two decades of the web, the vast majority of those performing web marketing tasks used visitor analytics tools (from log files and hit counters all the way up to today’s full-featured visitor analytics tools) to do t…
SearchCap: The Day In Search, October 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword…
Please visit Search Engine Land for the full article.
Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Guest Blogging Best Done In Moderation
In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content…
Please visit Search Engine Land for the full article.
Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart Search is a feature in the new OS that simultaneously searches the web, the cloud (Microsoft SkyDrive), your PC and — if you’re using a mobile…
Please visit Search Engine Land for the full article.
All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.