Google’s Matt Cutts Lobbying To Reward Secure Sites With Better Rankings
Rolfe Winkler on the Wall Street Journal blog reports on “private conversations” that Google’s head of search spam, Matt Cutts has within Google about rewarding sites with higher rankings in the search results that have better security. This is news that has come out of SMX West,…
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New Facebook Test: Popular Pages In Your Area
Facebook is testing a new feature called “Popular Pages in Your Area”. The new section is located to the right of the News Feed beneath the Trending feature, which displays news results that Facebook’s algorithms believe users will be interested in.
A Definition for White Hat Link Building: What it is and What it excludes
The phrase “white hat link building” occurs nearly 1/2 million times on Google yet we do not have a clear definition of the phrase.
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Videos: Comparing Cortana & Siri & Google Now
Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft’s answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo…
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Report: Google Now Master Of Lobbying, Backroom Dealing
An article in the Washington Post asserts that Google has now become a master lobbyist and behind-the-scenes manipulator in Washington. It details the company’s increase in campaign contributions and outreach efforts to influence legislators. The message of the lengthy article is that Google…
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Facebook Unveils New Spam Algorithms
I remember, probably about a year ago, I went to a Facebook event and spoke one-on-one with Facebook engineers about spam. They seem to have the sense that it was not…
Google Glass Now Kosher For Passover
Last week we reported that Google was opening up Google Glass for purchase to any US resident on a single day, April 15th, also Passover.
That causes an issue for observant Jews who aren’t allowed to purchase anything on the holiday…
Google Panda Refresh Or Softer Panda Update?
Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now…
Bing Ads To Give Agencies More Functionality To Manage Client Relationships
The way agencies manage their customer accounts using their agency login in Bing Ads is soon to undergo a revamp. Currently, client account lists are housed under the Agencies tab, but Microsoft acknowledges there have been limitations to the functiona…
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan…
SEO, Your Website & You: 5 Myths & 10 Tips
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don’t miss out on these 10 SEO opportunities that really matter.
A CEOs (control freaks) checklist before going on holiday
Louis shares his “going on holiday” checklist from client actions to walking their director of loyalty . What has he missed?
Post from Louis Venter on State of Digital
A CEOs (control freaks) checklist before going on holiday
The War On Links
In case you didn’t notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we’ve killed the value of the link. The link, once a simple connector from…
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5 SEO Tips To Boost Page Speed
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site?…
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Twitter Real Time Notifications On Twitter.com & More
Twitter has added real-time notifications via Twitter.com for those who have replied, favorited or retweeted one of your Tweets.
This makes it easier for you to keep track of the replied…
Noteworthy, No Hype – What to Expect at SMX Advanced in Seattle
Ask a search marketer what they love – and hate – about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX…
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Search Ad Revenues Hit $18.4 Billion in 2013 [Report]
Search ad revenues continued to rise in 2013. The record-breaking revenues last year totaled $18.4 billion, accounting for 43 percent of all Internet revenue, compared to $16.9 billion and 46 percent in 2012, according to the latest IAB report.
Remarkable Quotes from “SEO Now”, do you agree?
Some remarkable quotes from contributors to the e-book about the State of SEO, with Marty Weintraub, Bruce Clay and others.
Post from Bas van den Beld on State of Digital
Remarkable Quotes from “SEO Now”, do you agree?
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
In my last post, we discussed different sharing personas and the foundation of human motivations, so I would now like to take a look at the fragmented nature of social spending amongst top brands and analyze how they spend their digital budgets – highlighting the need to engage with your audience and community online. Apart from this we’ll also be looking into Google’s ‘Zero Moment of Truth’ (ZMOT) which is fundamentally all about getting closer to your customer.
Post from Clarissa Sajbl on State of Digital
The Psychology Of Online Sharing: ZMOT and The Ad Spend Fragmentation
Facebook Update Targets News Feed Spam: Posts ‘Explicitly’ Asking for Likes, Comments, Shares
Facebook is planning to crack down on these calls to action, calling the practice “like-baiting.” Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users’ News Feeds.