SearchCap: The Day In Search, November 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action In a new video answer today from Google’s head of search spam,…
Please visit Search Engine Land for the full article.
U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers
The shopping forecast for the 2013 holiday season shows no signs of slowing, even in a sometimes-uncertain economy. Data predicts people will shop earlier this year, spend the most on Cyber Monday and undoubtedly be shopping on their mobile devices.
If You Want to be in The Media, Become Media-Worthy
Gone are the days of producing infographics just for the sake of creating linkbait. With the insane amount of brilliant content that is being shared on the Internet, you have to be more strategic than ever to create a campaign that has a chance of being successful.
SPONSOR MESSAGE: 3 Ways to Turn Cart Abandoners Into High-Value Purchasers
New White Paper – The Email Remarketing Playbook: Shoppers spend significant amounts of time on your website, place items into the shopping cart and then disappear. More carts get abandoned then checked-out. Download this white paper and learn: The main reasons why shoppers abandon carts, why…
Please visit Search Engine Land for the full article.
Matt Cutts: Create Unique Meta Descriptions for Your Most Important Pages
“The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn’t have duplicate meta tag descriptions,” according to Google’s Distinguished Engineer Matt Cutts.
Google’s Matt Cutts: Feel Free To Use The Disavow Tool Even Without A Manual Action
In a new video answer today from Google’s head of search spam, Matt Cutts, Matt says that you can use the disavow tool even if you do not have a manual action. In which cases can you use this tool even without a manual action? (1) You tried to remove links but the webmaster linking […]
Please visit Search Engine Land for the full article.
Sponsored Article: Online Video Advertising – Entering Our Teenage Years
The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent.
Google’s Yellow “Ad” Icons Test Appears To Be Expanding
It appears Google has been rapidly expanding their new yellow ad label found on their search ads over the past week. Google began testing these yellow ad labels on mobile search and then expanded the test to the UK and beyond. Now, it seems as if we ar…
Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!
What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize….
Please visit Search Engine Land for the full article.
1 Pinterest Pin = 2 Site Visits, 6 Pageviews, 78 Cents
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time – up to several months after it was originally pinned – with the average pin being worth 78 cents in sales for all types of publishers.
The Google Glass Developer Kit Live: Here Are New Glassware
Yesterday, Google officially launched the Google Glass Developer Kit (GDK) that allows developers to build glassware that works in a more integrated way with Glass.
Google Maps With Flight Directions
I was looking to drive from New York, where I work/live, to Toronto for a conference, so I went to Google Maps and inputted the addresses. Google Maps showed me this weird straight line from my office to my destination, heck…
Here Is Why Google Forced Me To Take Down My Site…
An old WebmasterWorld member posted in the WebmasterWorld forums that he had enough…
Google Can Tell Us If Our Sites Are Impacted By Panda Or Penguin But They Don’t
I spotted a very interested comment by Google’s head of search spam, Matt Cutts at Hacker News. The obvious comment is that Matt Cutts outs thecupcakeblog.com as being impacted in a negative way by the Panda algorithm…
UK Search Awards 2013 – Results (and Photos!)
Last Thursday at the Emirates Stadium in London I had the huge pleasure of being a first time visitor to the UK Search Awards and I have to say without doubt it was one of the best nights I have ever had with the search community – so much fun, such wonderful people to hang […]
Post from Jackie Hole on State of Digital
UK Search Awards 2013 – Results (and Photos!)
Four key search marketing questions we’re asking in North America
The importance of flexibility
Previously we’ve spoken about the importance of agile marketing on the Econsultancy blog, and within search marketing there is definitely something to be said with how to respond rapidly to opportunities and threats (Ann Summers, the lingerie brand, being an interesting example).
One area we want to explore is the flexibility in budgets and resourcing that search marketers have to make the most of their dynamic world. We’re also going to be seeing whether increased flexibility results in better business results.
The raison d’être of search marketing
As budgets change, siloes blur, marketing integrates and algorithms change, we want to see whether the received wisdoms around the purposes of different areas of search marketing still apply.
Is there a role for improving brand metrics with paid search? Can SEO be used to achieve customer service objectives? Are other marketing disciplines eating their breakfast?
We’re hoping to explore these in more detail.
The untapped potential of search marketing
Some of the greatest marketing successes come from a creative application of existing tools, techniques and methods. Does search marketing have some secrets to reveal in this area?
Let us know so we can share them with the community!
The significance of the latest trends
Everyone knows that search marketers love to receive the latest news. So are some of the more recent things flying around making a real impact on the bottom line, or are they a lot of hot air?
As well as the obvious ones such as Hummingbird, Enhanced Campaigns and the importance of mobile, we’ll be exploring some other trends. But to find out what they are before anyone else does, you’ll have to take the survey!
Take the survey now!
So what are you waiting for? Plunge in and take the State of Search Engine Marketing survey now. Get the report before your peers and share your knowledge with the community.
And feel free to spread the word on Twitter! Here’s the link again: http://ecly.co/SEMPO-2013
Bing Ads Introduces Refined Broad Match Keyword Targeting
In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of…
Please visit Search Engine Land for the full article.
Should you test that?
This is a new post on yoast.com, Whoopity Doo!
How to Improve Your Paid Content Promotion Efforts, Measurement, and Reporting
If given a $10,000 budget to better promote successful content, how would SEER go about doing it and what would the desired results be? This was the question originally posed by Wil along with a challenge to determine the best ways to pay for promotion on client content and assets. Overall, we wanted to test […]
Bing Officially Shuts Down Bing Shopping
In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e. bing.com/shopping – you…
Please visit Search Engine Land for the full article.