In A Big Shift, Google’s Latest Ad Test Drives Users To Google Shopping, Not Advertisers’ Sites

Google is experimenting with a new format for Google Shopping ads, this time on brand searches. The example shown above showcases products from jeweler David Yurman by category — rings, bracelets, necklaces and earrings — on a search for the brand. This screen shot was sent to Search…

Please visit Search Engine Land for the full article.

The 4 Cs Driving Mobile Search, Shopping & Buying

Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.

The post The 4 Cs Driving Mobile Search, Shopping & Buying appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.