The Donkey Cutts SEO Game: Avoid Panda & Penguins
Google’s head of search spam, Matt Cutts, is such a celebrity in the SEO community that one agency built a game for him named Donkey Cutts. The game works like Donkey Kong but replaces the objects based off of Google ranking signals. So you pick your character and then your goal is to reach…
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Google Tests Restaurant Menus in “Card” Results
The recent discovery that Google is testing restaurant menus in its “card” results sparked discussion about where Google likes to get its data and how websites can continue to help the search engine better understand their information.
Googling The Weather: From 20% Project To Sophisticated Query Analysis
Millions of us have asked Google to play weatherperson. In order to get an answer to one of our oldest and most basic questions, we type a variety of words and numbers — city names, neighborhoods and ZIP codes, plus words like “weather,” “forecast” or maybe…
Please visit Search Engine Land for the full article.
PPC Account Audit Guide
Q1 of each year is typically a busy time for PPC account managers to perform account audits. Account audits are great because they force managers to take a step back and analyze some of the basic, fundamental details of account management which we might be overlooking on a regular basis. Here are a few items […]
Prioritizing SEO Strategies In 2014: Where To Focus
Although there may not be a one-size-fits-all SEO strategy — due to the fact that ideal strategies will vary greatly between industries, company capabilities and business models — one thing remains true for everyone regardless of the size of the search team: ruthless prioritization of…
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The Importance Of User Experience: 4 Things Every Marketer Should Know
The term “user experience” gets tossed around a lot in the online marketing world these days. We use it as a justification for many choices, especially with regards to design, development, site architecture, and content strategy. User experience is definitely here to stay, but how well…
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Digital Marketing Research Publications for week 7 2014
An overview of research published around the web around Digital Marketing topics. Week 7 of 2014.
Post from Bas van den Beld on State of Digital
Digital Marketing Research Publications for week 7 2014
Google: how big is it really?
We know Google is big. The biggest out there. But how big is it really? Best Computer Science Degrees took an in depth look.
Post from Bas van den Beld on State of Digital
Google: how big is it really?
Valentine’s Day From The Search Industry 2014 Edition
Happy Valentine’s Day everyone…
Google’s Advice On Infinite Crawl Pages & SEO
Yesterday, Google’s John Mueller, Maile Ohye, and Joachim Kupke co-authored a technical blog post on the Google Webmaster Blog on how to make infinite scroll pages more search engine friendly…
Google: Reporting Catching Up In Google Webmaster Tools
Earlier this week, we reported about widespread reports of mass impression drops within Google Webmaster Tools. It was so widespread that it had to be a Google bug.
The weird part was, no Google response. Nothing from them saying, we know…
Video Recap of Weekly Search Buzz :: February 14, 2014
This week at the Search Engine Roundtable we cover a nice number of search topics. There was an algorithm refresh for the page layout update on February 6th. Google might have done another update on February 11th or so…
Google Drops New Webmaster Guideline On Not Blocking Google Ads
Yesterday we broke the news that Google added that you should not block Google ads within the technical requirements within Google’s Webmaster Guidelines.
It seems Google has pulled the new line completely from their guidelines…
Search In Pics: Google Boomerang, Google NYC In Snow & Susan Wojcicki’s Last Day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google NYC In Snow Storm: Source: Google+ Google Building Blocks: Source:…
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Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem….
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Why SEO Can’t Reside in a Silo
SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites and increases sales, SEO is more effective when integrated with a complete online marketing strategy.
Our themes don’t have sliders… Because sliders suck.
Last Tuesday we released our first three themes, and this will be the first post in a series that will explain what themes should and should not have. These posts will also explain why we made certain choices regarding our themes. With the release came a storm of reactions, some downright negative, but most of…
This post first appeared on Yoast. Whoopity Doo!
Friday Commentary: Boutique or Broad? Finding your perfect agency partner
A CMO usually struggles with making the right choices for agencies. Finding the perfect agency is more than just choosing a type of agency. Andrew Girdwood explains.
Post from Andrew Girdwood on State of Digital
Friday Commentary: Boutique or Broad? Finding your perfect agency partner
Amazon Flow Ups the Search Ante With Augmented Reality
Amazon’s newly updated app is pushing augmented reality closer to the mainstream with Flow. It recognizes products then presents users with purchase options for that exact object and/or similar objects within the Amazon marketplace.
Valentine’s Day Google Logo Tells 6 “This American Life” Love Stories With An Intro From Ira Glass
Today, Google is celebrating Valentine’s Day with a heartwarming logo that includes six different stories of love with an introduction from NPR radio personality and host of This American Life Ira Glass. When you go to Google’s homepage, the logo is slightly faded out and the letters…
Please visit Search Engine Land for the full article.