Last Week in Google Local
Several interesting and developments last week from Google in the Local space. Google declares the end of Panoramio and the rise of Google Views: With the release of Google Views, the new Map integrated photo application, Google has declared that they will wind down Panoramio as they wind up Views. Of course there is an […]
On Google’s 16th Birthday, All Of Google’s Birthday Logos
Today is the 16th birthday of Google and for the day…
Google Marks How Big Its Grown With Animated 16th Birthday Logo
Today’s Google logo marks the search engine’s sweet sixteen. Founded in 1998 by Sergey Brin and Larry Page, Google started out as “BackRub” – a search engine Brin and Page originally constructed in 1996 using links to rank the importance of individual web pages. By…
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SearchCap: End Of Yahoo Directory, Managing Negative SEO & Google’s Panda 4.1 Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close For some, it may seem like there has always been Google,…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: The Display Retargeting Planning Guide
Key benchmarks, challenges and best practices for cross-channel retargeting success. Marin Software surveyed digital marketers to produce this definitive retargeting guide. CTR, CPC, budget allocation, and RLSA benchmarks, plus best practices, includin…
The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo…
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Google Announces Panda 4.1 rollout
This one sounds like it may help sites and interestingly, it mentions different locales hmmm…I wonder if that is refering to francise sites with location based pages
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Dangerous Weapon Ads On Google: A Look At New Policy Center Enforcement A Week In
Throwing axes, military knives, paintball guns, gun scopes. These items have are among the banned products listed in Google AdWord’s Policy Center, a list that in the past has had spotty enforcement at best. Last month, I looked at examples of supposedly banned dangerous products showing up…
Please visit Search Engine Land for the full article.
Using Query User Data to Classify Queries
It can be difficult classifying a query for a search engine based upon the query itself. For example, you could classify the query “lincoln” based upon: President Abraham Lincoln The location, Lincoln,Nebraska The Lincoln brand of car (shown with old time Hollywood star Tom Mix). Query Answering with User Behavior Data Search engines usually store […]
The post Using Query User Data to Classify Queries appeared first on SEO by the Sea.
Google AdWords Offers Ad Creative at Scale for PPC
Google AdWords has introduced a new way for large-scale advertisers to manage the ad creative for “thousands, or even millions of products” with a new feature called “ad customizers.”
How To Keep Your Product Advertising Game Sharp
Contributor Matt Ackley from Marin provides data and insights on the latest product advertising trends and best practices.
The post How To Keep Your Product Advertising Game Sharp appeared first on Search Engine Land.
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Should You Really Spend Your Time (And Resources) On Negative SEO?
Every site is bound to have some shady links. But should you disavow? You might be throwing the baby out with the bath water.
The post Should You Really Spend Your Time (And Resources) On Negative SEO? appeared first on Search Engine Land.
Please vi…
Bing Ads Makes Close Variants On Exact Match Permanent In U.S.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match keywords are here to stay. Close variants include search queries that are close but not exact…
Please visit Search Engine Land for the full article.
Google: GoogleBot Doesn’t Lose Sleep Over Broken Links
Google’s John Mueller has an awesome line in a response to a Google Webmaster Help thread question about broken links.
John wrote, “The web changes…
Louis Venter: State of Digital Summer School, Learning from the Experts
What things do you need to learn to become an expert in Digital Marketing? Experts are telling you. Here Louis Venter talks about education in Digital
Post from Bas van den Beld on State of Digital
Louis Venter: State of Digital Summer School, Learning from the Experts
Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
The post Holiday Search Planning For Local Businesses In 5 Easy Steps appeared first on Search Engine …
4 Tools and Tips That Will Help You Be a More Analytical Marketer
Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.
SEOs Can’t Decide If SEO Writing Should Die Or Not
In June we ran a poll asking you if you think SEO writing should die.
Now with well over 300 responses and a lot of fun comments…
Poll: Should We Sunset The Nofollow Link Attribute
The nofollow link attribute was originally designed to reduce comment and forum spam by removing the value of links with the nofollow attribute. Originally the major blog platforms adopted them immediately to reduce comment spam…
Friday Infographic: Free Tools to Use on YouTube
We all know that YouTube is hot.The next generation is there. So that’s where we need to be. But it’s a lot of work! Luckily there are some tools available.
Post from Bas van den Beld on State of Digital
Friday Infographic: Free Tools to Use on YouTube