Dear Google Rivals: Do These New Proposals Solve Your Antitrust Concerns? Love, The EU
Three years into its investigation of Google over antitrust issues relating to search, the European Union took another step closer toward a likely resolution, asking Google rivals and other third-parties to review a settlement proposal. Notably, the general public wasn’t invited to…
Please visit Search Engine Land for the full article.
Instagram Ads are Coming, Here is What They Will Look Like
Advertising is coming to Instagram. The popular photo sharing app showed off what they will look like. Honestly, it looks very similar to how parent company Facebook’s ads look.
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Getty Scores, Gets Cash from Pinterest
Getty Images and Pinterest announced a partnership where Pinterest pays to put meta data
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What You Need to Understand about Google Penguin Recovery
Anyone who runs an SEO agency has experienced the following scenario. A client comes to you and explains they ranked number one for a keyword(s) before Penguin. They got hit, having fallen into near invisibility in the Google SERPs and are desperate to get their Google traffic back and recover from Penguin. Manual vs. Algorithmic […]
The post What You Need to Understand about Google Penguin Recovery appeared first on Sugarrae.
Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings
In a new video released today by Google’s head of search spam, Matt Cutts, we learn that the more pages a web site has, does not necessarily mean you will have better rankings. Matt Cutts said, “I wouldn’t assume that just because you have a large number of indexed pages that you…
Please visit Search Engine Land for the full article.
Copywriting for Conversion – Know What Matters
At Conversion Conference in London, Catherine Toole and Michael Aagaard share some great tips on what copy to optimise to increase conversion rates.
Post from Jo Turnbull on State of Digital
Copywriting for Conversion – Know What Matters
Finding A Look As Well As A Sound
(This is a personal post. While it does have a lot of marketing insight it’s also a bit introspective so you’ve been warned if that’s not your thing.) In the past year I’ve been interviewed by a number of folks. One of the questions that often comes up is who has influenced my work. I […]
Finding A Look As Well As A Sound is by AJ Kohn, originally posted on Blind Five Year Old.
Google Changes AdWords Campaign ‘Limited By Budget’ Estimator
Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph when you click a “Limited by budget” message in Google AdWords. @victorpan…
Please visit Search Engine Land for the full article.
Myths About Link Building That Hurt Internet Marketing
Myth No. 1: Social Media Link Building Helps Search Engine Optimization I still see way too many SEO bloggers and forum pundits spouting this nonsense. Some of them continue to cite correlation studies that don’t prove any relationship exists between social media links and search engine results performance. Major social media blocks Web search so if you’re thinking that getting a lot of social media mentions is somehow going to magically speed up your search engine optimization, even Arthur C. Clarke can’t help you. There is no technology sufficiently advanced enough to create your desired magic. There is an indirect relationship between social media visibility and search visibility. The relationship can be boiled down to “what happens on the searchable Web happens on social media”. If you’re faking it in social media you’re faking it in Web search, too. People will recognize your efforts … or they won’t. Changing your marketing strategy from populating blogs with posts to populating social media accounts with links doesn’t change who you are or what your message is. In rare cases your business personality may be more suitable for the social Web than for the searchable Web, but most businesses can expect to fail […]
Bring Your Paid, Owned, Earned Media Together at SES Chicago 2013
Just over 10 days remain until SES Chicago 2013. Get a sneak preview of the content, exclusive networking events, insightful keynotes, must-attend conference sessions and more as you prepare yourself for an info and action-packed time at SES Chicago.
Study: Google Adds 1,200 Search Sites & 750 ISP Client Networks In Less Than A Year
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and Jul…
7 Optimisation issues to check in your next SEO Audit
Take a look at some of the most common issues I’ve lately found when doing SEO Audits and how to solve them.
Post from Aleyda Solis on State of Digital
7 Optimisation issues to check in your next SEO Audit
Statistics for Conversion Rate Optimisation – SEOgadget Webinar
It’s been far too long since we’ve run a webinar here at SEOgadget, so to bring them back with a bang we’ve got something rather special lined up. Following an extremely popular session at London’s Conversion Conference, Pete Wailes will be running through his presentation on ‘Mislead by the Numbers – Stats for Conversion Optimizers’. […]
The post Statistics for Conversion Rate Optimisation – SEOgadget Webinar appeared first on SEOgadget.
Get Proven Tactics from a Full House of Experts – SMX Social Media Marketing Rates Increase Friday
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than…
Please visit Search Engine Land for the full article.
Google Logo For Edith Head 116th Birthday
Edith Head would be 116 years old today, the only woman to have won eight Academy Awards. She was a well-known costume designer…
SEOs Get Ready For 15% Reduction In Google Rich Snippets
As many of you know, Matt Cutts, Google’s head of search spam, announced at PubCon that you should expect a 15% reduction in the amount of rich snippets and authorship displayed in the Google search results…
Google Removes Your Manual Penalty But Your Rankings Won’t Improve
I see threads like this Google Webmaster Help thread all the time. In summary they say, my manual penalty was revoked by Google after I spent the time cleaning up my mistakes but days, months, and even years later, my rankings, traffic and thus sales h…
Google Closing Authorship Project?
AJ Kohn, someone who focuses more on authorship and rich snippets than most SEOs I know, wrote a story named Authorship Is Dead, Long Live Authorship.
In that story, he describes why he thinks the classic Authorship Project is slowing being closed dow…
Top 10 Search Modifiers: Why They Matter, What They Are & How To Use Them
Google is working hard to improve search, and it’s doing such a great job that the general public doesn’t seem to be noticing. With the inclusion of personalization, localization, customization, and with the depth of data Google knows and understands about the average user, it’s easy to…
Please visit Search Engine Land for the full article.
Buffer’s Response to Hacking: A Study in Social Media Crisis Management
Social sharing start-up Buffer was hacked Saturday. In the hours their service was down, the Buffer team managed the crisis across social media and email channels like champs. See lessons in social media crisis management for brands.