So You Have a Ton of Big Data, Now What?
Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data – even if it does reveal a hidden company gem – can appear to be an exhausting, time-consuming, and repetitive process. As SEER interns, we had the amazing opportunity to research […]
SearchCap: AdWords Close Variants, comScore Search Rankings & Google Now Flights
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ComScore: Yahoo Bounces Back From All-Time Low In Search Share After dropping below a 10% market share for search f…
Bing Ads “Top Movers” Report Gives the “Why” Behind Campaign Changes
Bing Ads released a new feature that provides more insight into ad performance, showing up to 10 campaigns or ad groups with the most significant performance change.
ComScore: Yahoo Bounces Back From All-Time Low In Search Share
After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings. Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion…
Please visit Search Engine Land for the full article.
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.
21 Metrics For Monitoring SEO Health
An SEO issue that goes unnoticed, even for a few days, can have a huge impact on business — so what metrics can you use to detect problems early?
The post 21 Metrics For Monitoring SEO Health appeared first on Search Engine Land.
Please visit Search…
Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]
A look at a ClickZ Live San Francisco session that explored how businesses can optimize search and digital marketing with multi-channel attribution modeling.
Video Recap of Weekly Search Buzz :: August 15, 2014
I ran through tons of topics in less than 10 minutes in this weeks search video recap. I covered the huge fluctuations going on this whole week in Googleâs search results…
Is SEO Being Ripped Asunder?
The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?
The post Is SEO Being Ripped Asunder? appeared first on Search Engine Land.
Please visit Search Engine Land for t…
Search In Pics: Google Excavations, Google Massage Rooms & Cusco Peru Office
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google London Massage Rooms: Source: Google+ Sleeping Google Street View…
Please visit Search Engine Land for the full article.
3 Ways to Dig Deeper for Bigger Paid Search Success
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.
Google Now Offers Alternative Flights On Delayed Or Cancelled Flights
The Android Community reports a two new features added to Google Now. The main new feature is that Google will suggest alternative flights or options when your flight is delayed or cancelled. If Google detects your flight is delayed or cancelled, Google “can suggest alternate routes or…
Please visit Search Engine Land for the full article.
5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior
Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?
The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Tests New Hotel Ad Booking Format
Moz reports on Google+ that Google is testing yet another AdWords format, this one around nearby hotels.
Here is a search for [boca raton resort] that normally brings up a carousel at the top of the page but here…
Security Certificate Companies Promoting Google’s HTTPS Algorithm
It has been about a week since Google announced their new HTTPS ranking signal and the security SSL certificate companies have begun promoting this fact to prospective customers…
Google AdWords Exact Match Now Matches On All Plurals, Misspellings, Etc.
Google AdWords announced last night that they are now dropping the option to opt out of close variants for exact match keywords. That means, Google will match your exact match keywords for plurals, misspellings and other close variants – even if you d…
Bing Search Now Conversational
Bing announced they now have conversational search, similar to how to how Google introduced it over a year ago.
I tested it out search for [who is the president of russia?]
Why Do Google Manual Actions Return: A Bug, Error Or Penalty?
Jennifer Slegg posted an interesting case of a manual action being revoked and then the same day reappearing and then being revoked again. Interestingly enough…
Is Google Launching Penguin 3 Today?
We know it has been over 10 months since Google launched a Penguin update and Google explained it is complicated to just refresh it.
But this morning, in a Google+ Hangout, John Mueller kind of hinted that it is coming really soon. He talked about it a…
Reaching the College Market With PPC
With the start of a new school year fast-approaching, it’s time for businesses to tap into the lucrative college market with PPC search marketing tactics.