Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1
Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads. The new ads are a very visual ad unit within Windows 8.1 Bing Smart Search and are a great integration between Windows and Bing Ads.
Jill Whalen, Queen of SEO, Retires From SEO
For those of you not familiar with Jill, she has been a steady voice of high quality SEO in the industry as far back as I can remember. I certainly have grabbed tip or two from her over the years. Here’s her announcement. Kind of like Michael Jordan going out on top. Thanks for the […]
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Long-Time SEO Jill Whalen Moves On, Praises Google For Rewarding Content More
Jill Whalen, one of the first major personalities in the SEO industry, who has been practicing SEO for nearly 20 years, has announced she is moving on from SEO. The reason why, may shock some of you. One of the reasons is that she feels that she no longer needs to be the voice “reason…
Please visit Search Engine Land for the full article.
Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel’s brand name found online travel agencies showing up consistently, sometimes in the No. 1 position for a hotel’s brand name.
Google Plus Lets More Users Get Custom / Vanity URLs (What’s the Buzz?)
It’s amazing how some weird things like this create the real bu
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What’s New With Google+ In Short
It was hard to miss the news that Google announced yesterday around Google+.
If you did and you really don’t have time to sift through everything, Google’s Aygul Zagidullina captured notes in very short bullet point format that makes it quick and easy…
Google May Charge Fees For Google+ Custom URLs
One of the other big announcements was that Google is offering vanity URLs within Google+ for virtually everyone. But if you read the terms of service, Google says for now these URLs are free…
Google Glass Upgraded Version Pictures? Earbuds
Everyone is wondering what Google Glass 2.0 will look like. Google doesn’t want anyone to call them 2.0…
Google AdSense Certified Partner Program
Just like with Google AdWords and Google Analytics, Google has now introduced a certified partner program for AdSense.
The program details are at google.com/adsense/start/partners…
Google AdWords Bidding Strategies: The Complete Guide
While bidding strategies have evolved over time, there are several core bidding types available in Google AdWords. Use this guide to skillfully navigate the advanced and complicated world of cost-per-click (CPC) bidding.
Bing Ads Express Available To Agencies, Resellers
As of this week, agencies and resellers can begin offering access to the Bing Ads Express beta to their clients. Launched in early October, Bing Ads Express is an automated platform for small businesses to have a basic presence on Bing Ads. Ads are tied to Bing Places for Business listings, and…
Please visit Search Engine Land for the full article.
New AdWords Ad Ranking Formula: What Does It Mean?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, …
How To Achieve ROI From Your B2B Content Strategy In 60 Days
B2B firms are natural candidates for inbound marketing and content strategy campaigns. Many entrepreneurs believe that effective inbound marketing efforts require tens of thousands of dollars, hundreds of hours, and at least a year to get traction in t…
Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs
Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowled…
Google Local SERP Results Change Again
Last Thursday, Google shifted the pack display (Blended Results) from mostly blended with large pins to the smaller pin display (Map Packs) with locally driven ranking (ie Maps order) rather than organic driven ranking. Last night they switched (thanks to Nicolai Helling) the display of the pack back to a larger pinned display. So far at least, Google has […]
Google Fixes Gay Slur In St. Louis Cardinals’ Knowledge Graph Box
A gay slur from the Wikipedia page about the St. Louis Cardinals baseball team made its way into Google’s Knowledge Graph box for a short time this week. The slur has been making news with stories appearing in a number of press outlets. The Cardinals’ Wikipedia page has been home to a…
Please visit Search Engine Land for the full article.
Writing Content for Users vs. Search Engines: Is There Still a Difference?
Keywords are less crucial than they once were now that algorithms have progressed well beyond simply synonyms. They’re beginning to be able to grasp the concept behind a piece of content and categorize it. Here’s what this means for you and Google.
The 4 Levels of UX Design
Knowing a few key things about strategy and tactics makes all the difference between designing a struggling website and a successful one. These examples and tips illustrate successful approaches to UX design that you can apply to your site.
AdWords Segments for Increased Performance
Put data in perspective. AdWords Segments for Increased Performance
Post from Haukur Jarl on State of Digital
AdWords Segments for Increased Performance
Microsoft Provides More Clarity On Bing Ads Microsoft Account Sign-In
Last week, users began seeing prompts to set up Microsoft account log-ins for their Bing Ads accounts. Some users expressed consternation about the changes and log-in errors they were experiencing when trying to postpone the new process. Today, to miti…