SearchCap: The Day In Search, April 2, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics In an interesting video released by Matt Cutts, Google’s head of webspam, Matt…
Please visit Search Engine Land for the full article.
Customize the New Google Bar to Your Liking
Google has added some new customization to the Google bar that appears on the top of Google related pages when the users logged in. Users can now add boxes for Google products they use, such as Google Maps, Gmail and Google Docs.
Remarketing & Behavioral Ads @ClickZLive #czlny
Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here’s a recap.
AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of “Shopping” campaigns. AdWords is asking all PLA advertisers to upgrade before campaigns are auto-upgraded.
Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics
In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority? The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he…
Please visit Search Engine Land for the full article.
Will Data Save Us? & the Viral Perspective #RIMC2014
Will Big Data Save Us? Ajit Sivadasan from Lenovo discusses unstructured data and how to target to get max ROI and The Viral Perspective from Matthias – Youtube Sensation and FilmMaker
Post from Jackie Hole on State of Digital
Will Data Save Us? & the Viral Perspective #RIMC2014
Reviews: Sometimes You Miss the Forrest for the Trees
American business is very focused on goals and measurements. This is particularly true is the sales world. Unfortunately when you treat reviews as the goal it can lead to bad outcomes. A review ask is one step in developing a long term relationship with a customer; it is not an end point. Making it a […]
Part Siri, Part Google Now: Microsoft Announces “Cortana” Virtual Assistant
Rumored for months, Microsoft has formally announced its answer to Apple’s Siri and Google’s Voice Search/Google Now: Cortana. Danny Sullivan is at the Microsoft Build Conference and live blogging it. Cortana appears to be sassy like Siri and can perform many of the functions that…
Please visit Search Engine Land for the full article.
15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny
Reputation management expert Andy Beal, CEO of Trackur and author of “Repped: 30 Days to a Better Online Reputation”, kicked off Day 2 of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes.
Google Adds Shopping Campaigns Features, Says Regular PLA Campaigns To Sunset In August 2014
Google introduced Shopping campaigns to all advertisers running Product Listing Ads (PLAs) in February as a way to simplify PLA set up and management. Today, Google announced some new features that have been rolling out in response to advertiser feedba…
Google Maps Search Nearby Link Returns
When Google launched the new Google Maps the search nearby functionality got harder to use. That has now changed, Google brought back the quick link to search nearby within Google Maps…
Bing Snapshots Adds Doctors, Lawyers, Dentists and Real Estate Properties
Bing has added over a 150 million new entities to their snapshot/satori engine this past week.
This incorporates adding entity data around doctors, lawyers, dentists…
iOS Google+ Browser Blocks AdSense Ads
Rae Hoffman was complaining on Google+ that the AdSense ads do not load when you are using the iOS Google+ app and then visit a site that does have AdSense ads.
I believe the issue is only when you use the in-app browser found in the Google+…
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Econsultancy Nofollows All Contributor & Guest Posts
Based on all the guest blogging for SEO being dead and sites being penalized over guest blogging, the Econsultancy blog has decided to nofollow all guest blog contributions.
Econsultancy, in my mind, is a respected blog on internet marketing topics……
Matt Cutts: Google’s Search Results Will Always Be In Flux
In an April 1st video released by Google’s Matt Cutts – Matt makes it clear, Google will never stop adapting, changing the search results. The search results will always be changing, the result of that change is “flux,” Matt said…
Passable SEO Content is so Passé: Create Something Powerful & Engaging
The best writing comes when we have something to say. Something that’s unique, surprising, and impacts our clients’ customers. It’s our job to help them create it. Here’s how to move from creating passable content to fresh and original content.
Google Tests Product Images Within Organic Listings
It seems Google is testing showing product images in the organic, free search result listings, for certain e-commerce sites. This was first spotted in a Moz thread for a site that sells ski equipment named evo.com. Here is a picture of the organic list…
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and…
Please visit Search Engine Land for the full article.
How to Edit Post Copy on Instagram
Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here’s an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.
A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started
You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use.