SearchCap: The Day In Search, August 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013…
72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]
Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014. A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search….
Please visit Search Engine Land for the full article.
The 11 Most Popular Sports Teams in the World in Social Video [Report]
A report from Be On analyzed the video reach and engagement of major sports teams across the world. Teams from five different sports represented – cricket, Formula 1 Racing, NFL, NBA and soccer, with the top five spots taken by soccer clubs.
Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]
In a world where mobile traffic continues to rise, you’d expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users.
How to Create & Measure Quality Content – Webcast Aug. 20
Digital Marketing Depot presents “How to Create & Measure Quality Content Your Audience & Search Engines Will Love,” Tuesday, August 20 at 1 PM EDT. Speakers Nathan Safran of Conductor and Ryan Howard of Trident Marketing will share their expertise. Registration is free at Digital…
Please visit Search Engine Land for the full article.
Facebook Algorithm Update – What Will It Mean For Your Business?
On the 6th of August Facebook announced a major algorithm update, mainly affecting how the News Feed works: “We are continually working to improve News Feed and from time to time we make updates to the algorithm that determines which stories appear first. We’ve heard from our users and Page owners that we need to read more »
Post from Laura Phillips on State of Search
Facebook Algorithm Update – What Will It Mean For Your Business?
Yelp Now Allows Mobile Reviews, Adds More Consumer Alerts
Yelp now will let users leave reviews for businesses via their smartphones. Separately, Yelp also announced that is releasing a new batch of alerts on profiles where business owners have used some sort of incentive in return for great reviews.
Attribution: Busting The Myths
As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels…
Please visit Search Engine Land for the full article.
Event Tracking in Google Analytics Explained for Non-Coders
You just spent a bunch of money and time building out some cool new stuff on your site, but how do you make sure your visitors and interacting with it? Reader, meet Event Tracking; Event Tracking meet the reader. I’ll say it upfront: This is a long post. I’m going over how to do event […]
Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and…
Please visit Search Engine Land for the full article.
Google AdWords Editor Version 10.2 Supported Upgraded Sitelinks
Google announced that an updated version of the AdWords Editor, version 10.2 supports the upgraded Sitelinks for Enhanced campaigns.
Google notes that version 10.2 is the only AdWords Editor that works with enhanced campaigns properly…
Google Sitelinks With Borders
Chris Ainsworth posted a screen shot of a Google user interface test in the Google search results on his Google+ page. He noticed a subtle change for the sitelinks for branded search results. Specifically…
Google Now A Personal Assistant? Adds Search For My Things.
Google announced a new feature rolling out to U.S., English-speaking users on desktop, tablet and smartphone that makes Google act as your personal virtual assistant. Yes, you don’t have to type…
10 Bad Assumptions About SEM That Might Get You Fired — Part 1
I’ve been a search engine marketer (both paid and organic) for over ten years, and in that time I have made my share of mistakes. I’m not talking about pure accidents here — most of these mistakes were caused by poor assumptions on my part which turned out to be horribly wrong….
Please visit Search Engine Land for the full article.
The Social CEO: 6 Reasons Why the CEO Must Lead the Way
The CEO is responsible for every aspect of the business they lead. The time has come for CEOs to step up and take responsibility for the most direct connection they have with customers, employees, stakeholders and the media – social media.
Google: We Prefer To Assess Reconsideration Requests On Links Within Webmaster Tools However…
What does a webmaster do when they receive a manual action from Google telling them they have a penalty because of paid or bad links pointing to their site? Google has told us back in June that you should use Google’s “links to your site” report within Webmaster Tools to analyze bad links pointing…
Please visit Search Engine Land for the full article.
Is Paid Social Media The New Paid SEO?
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO……
Please visit Search Engine Land for the full article.
How to Create YouTube Video Ad Campaigns for Direct Marketing
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage this massive channel to drive more relevant traffic that converts.
Google Maps Adds Location Sharing After Google Latitude Shuts Down
Google quietly announced on Google+ that they have added “location sharing” features to Google Maps for Android.
This was expected since Google Latitude died and was being shut down…
Mastering PPC: Quality Score, Ad Rank and Why They Matter
Search engines are really, really good at extracting every last bit of revenue of every search. We’re never going to fully understand Google or Bing’s algorithm or everything that goes into PPC pricing. What we can do is explore the fundamentals of how the PPC marketplace works, what factors we can control and how we […]