Video Recap of Weekly Search Buzz :: June 20, 2014
Lots of topics to cover this week, starting with the trouble Microsoft got in over a sponsored post campaign for Internet Explorer. I think Bing and Google should take some sort of action, especially Bing. Bing is testing Catapult…
Video Recap of Weekly Search Buzz :: June 20, 2014
Lots of topics to cover this week, starting with the trouble Microsoft got in over a sponsored post campaign for Internet Explorer. I think Bing and Google should take some sort of action, especially Bing. Bing is testing Catapult…
What does My Business Tell Us About the Future of Google Plus?
The recent rollout of Google My Business provides an interesting view port into the future of Plus. It is the first public major rollout in Local since Larry Page took the helm and since the introduction of Google Plus three years ago. We can see in this product the widespread use of Plus features but […]
6 Reasons for Your Lack of Content Marketing Success
If you’ve invested a lot of energy and money into content marketing and the results aren’t meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible explanations for your content marketing woes.
Virtual 3D “City Tours” Coming To Apple Maps In iOS 8
One of the features in the forthcoming iOS 8 is apparently called City Tours. These are animated flyovers of various cities in Apple Maps. Mostly a novelty, they’ll take users on a 3D tour of key buildings and landmarks in a city. Google Maps/Earth have allowed developers to create animated…
Please visit Search Engine Land for the full article.
WATCH: Matt Cutts AMA Keynote At SMX Advanced 2014
You already read the live blog and news coverage. Or maybe you were one of the lucky ones who was in attendance last week for the annual Matt Cutts “You&A” AMA-style keynote conversation with Search Engine Land’s Founding Editor, Danny Sullivan, at SMX Advanced. Either way,…
Please visit Search Engine Land for the full article.
How Responsive Design Increases the Results of Your Online Marketing
You must consider responsive design for your business and clients. It will make your website visitors (and clients) happy, and help you reach the full potential of results from your online marketing. Here’s where and how to get responsive.
Bing Ads Bid Landscape Tool Support Ad Groups
Bing announced they have expanded the Bid Landscape Tool to support not just keywords but also ad groups.
The new feature has launched in the US currently but will be expanded worldwide in the near future…
Google Shopping Products Feeds Update
Google announced that they’ve updated the Google Shopping Products feed specification. This update gives merchants and advertisers more refinements and options when specifying their product data in their feed…
Google Working On Super Secret hreflang Webmaster Feature
Google seems to be working up a new webmaster feature around rel-alternate-hreflang. rel-alternate-hreflang is the attribute to communicate to Google if there are alternative language based web pages for the specific web page the attribute is placed o…
Google Crawl Rate Myth Debunked
In the latest google webmaster hangout with John Mueller of google, John debunked the myth regarding crawl rate penalties.
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Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX
At SMX West Matt Cutts of Google answered questions from Danny Sullivan and the audience on a wide range of topics, from Panda to Google+
Post from Bas van den Beld on State of Digital
Matt Cutts: Linkbuilding is not dead – You&A 2014 #SMX
The Simpsons Take On Google
I don’t know how I missed this, but I just came across the following image of still frames from a January epis
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Tips and Tactics for Amplifying Your Content – Whiteboard Friday
Posted by ben-lloydTo make the most of your content, you need to make sure you’re integrating correctly with social media, using the most effective tools at your disposal, and most importantly, continuing to pay attention to it long after you launch it…
SearchCap: Canada Orders Google Content Removals, Amazon Fire Phone & Bing Ads Landscape Estimator
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute If you’re running Google Product Listing Ads, it’s time…
Please visit Search Engine Land for the full article.
Google Carousel Now Appearing on Results for “People Also Searched For”
Kerry Fager pointed out a recent post by Alex Cordes where he noted that the Local Carousel was showing for searches on professionals when you clicked through to the “People Also Searched For” results at the bottom of any given Knowledge Panel. It appears that this expanded display of the carousel is happening on almost […]
SPONSOR MESSAGE: Digital Analytics And Customer Engagement- June 26th Webcast
Join us Thursday June 26th at 1:00EDT (10:00PDT) to hear Gord Hotchkiss from Enquiro and Brian Hess of Crossview discuss how analyzing the behavior of your shoppers is strategic to customer loyalty and deepens brand engagement. We will show you how to …
Videos Dominate Universal Search Results 65% of the Time [Study]
Searchmetrics studied the Universal Search results for millions of keywords over the course of a year to gauge what has changed in Universal Search and how. Videos were the most common type of Universal Search result, with YouTube dominating share.
Microsoft Kills Sponsored Post Program After Attracting Matt Cutts’ Attention
When your social media campaign attracts the attention of Google’s chief spam fighter Matt Cutts, it usually isn’t a good sign. That’s what happened after a company sought sponsored posts from bloggers to promote Internet Explorer for Microsoft.
New Google Product Feed Specs Going Live Sept. 30, Including A Mobile Landing Page Attribute
If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to…
Please visit Search Engine Land for the full article.