SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Gender Bias In Digital Marketing Is Real WordStream, the paid search platform, published an eye-opening stud…
Study: Gender Bias In Digital Marketing Is Real
WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are underva…
FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor…
Please visit Search Engine Land for the full article.
Marin Software Stakes Claim as First Google API Partner to Support RLSA
Marin Software is the first Google API partner to support the new retargeting technology.
Advanced Search Lessons Learnt at #SMX London
Day two has come to a close and once again the State of Digital team (Polly Pospelova, Jo Turnbull, Sam Noble and Russell O’Sullivan) have been there covering the event. In this post, you will find just a few of the lessons captured from the sessions today. If you want to get more, be sure to sign […]
Post from Samantha Noble on State of Digital
Advanced Search Lessons Learnt at #SMX London
Call Tracking and Analytics – Webcast This Thursday
This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using cli…
Marin Software Adds Support for Google AdWords RLSA
Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the …
Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I…
Please visit Search Engine Land for the full article.
Research In India Claims To Show How Search Rankings “Could” Impact Elections
Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect”…
Please visit Search Engine Land for the full article.
Google Glass: Buy Now
Google announced last night on Google+ that any US resident can now buy Google Glass as long as they have them in inventory.
To do so, just go to this URL and buy your Google Glass.
Google wrote:
Last week we told you we’d be trying out new ways to …
Does Google’s Matt Cutts Age Matter?
This is a funny topic that honestly the SEO insider community has been talking about every now and then – how old is Google’s Matt Cutts.
It is almost impossible to find a source online that shows his date of birth…
Google Search App For iOS Gets More Voice Friendly
Google announced on Google+ that they’ve upgraded the iOS Google Search App.
The new app is labelled version 4.0 and is available for download in the App Store…
Would A Domain Like appleandapples.com Trigger A Google Penalty?
Sometimes I see these unique questions in the SEO forums and I just have to share them.
This one comes from High Rankings Forums where a webmaster asks if he can use a singular and plural version of the same word, to be his brand name and domain name….
Matt Cutts Likes Duane Forrester’s Example Of Good Links: Unknown Links
On Monday, we shared a bold example from Bing’s Duane Forrester about what good links are versus bad links.
It was bold because Duane from Bing basically said the only real valuable links are the ones you don’t know you are getting in advance…
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A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google
Don’t rely on the whims of a search engine to keep your business afloat. Diversify. Seek out the communities, influencers, and platforms your audience spends time with. Capture and keep that interest by solving problems for your target audience.
Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with…
Please visit Search Engine Land for the full article.
Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More
Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 …
Own It – How to Create a Google Analytics Account
Since I’ve been in the analytics space, I’ve been astounded at the amount of instances where organizations don’t actually own their Google Analytics Accounts. There are cases where I’ve seen clients that just transitioned from another agency and have us take over, only to find out that the Google Analytics Account actually belongs to the […]
Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints
Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on…
Please visit Search Engine Land for the full article.
Why You Need to Own Your Data & Digital Assets
Data is the lifeblood of a sustainable business. It drives decisions on content, usability, SEO, social, and more. The brand must assert ownership of data from day one, and diligently manage it as if it were worth its weight in gold. Because it is!