How to Improve Your Paid Content Promotion Efforts, Measurement, and Reporting
If given a $10,000 budget to better promote successful content, how would SEER go about doing it and what would the desired results be? This was the question originally posed by Wil along with a challenge to determine the best ways to pay for promotion on client content and assets. Overall, we wanted to test […]
Bing Officially Shuts Down Bing Shopping
In August, Microsoft announced they will close Bing shopping. Bing replaced it with Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Today, if you try to go to the Bing Shopping destination, i.e. bing.com/shopping – you…
Please visit Search Engine Land for the full article.
Google Scholar Library: Add Scholar Search Results To Your Library
Google announced a new feature within Google Scholar named “My Library.” This new section lets you save articles right from the search page, organize them by topic, and search full-text within your library to find what you are looking for. To enable this feature, you need to click on…
Please visit Search Engine Land for the full article.
Designing Analytics Dashboards From Google Webmaster Tools Keyword Data
Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can…
Please visit Search Engine Land for the full article.
B2B Website Pitfalls: What Is It That You Do Again?
Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B organizations, websites are given low priority, especially i…
Should Subject Experience Optimization Be The New Definition Of SEO?
I recently put forward the concept that we should rename SEO to “Subject Experience Optimization,” and I want to explain why I think all marketers should be on board with this. Google has made a lot of updates to their webmaster guidelines recently, and the common thread in most of…
Please visit Search Engine Land for the full article.
8 Reasons Your Reconsideration Request Will Fail
Google has made the process of applying for reconsideration of a site very difficult. If you’re one of the unlucky ones struggling to get a penalty removed, here are eight common mistakes to avoid to ensure your reconsideration request succeeds.
Google AdSense New, Cleaner Home Page Design
If you login to your Google AdSense account you will be prompted to try out the “new AdSense home page.”
The new home page revamps the design of just the home page to give it a “fresh new look.” The new look is cleaner and more modern…
8 Video Types to Add to Your Content Marketing
With so many different ways to incorporate video into your content marketing, there’s no excuse not to. Here are eight video production types and how they can be used to increase awareness, build lead generation, and establish trust with customers.
Analytics Platforms: A Quick Comparison
6 analytics tools laying out why, and why not, they could be the best choice for your site.
Post from Matt Beswick on State of Digital
Analytics Platforms: A Quick Comparison
Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO
There are fewer SEO drawbacks when using responsive design versus a lightweight mobile version, but a mobile site can work just as well as responsive design, as long as you avoid dividing your PageRank and duplicate content issues.
Google MapMaker Going Offline for Upgrades
This was posted in the MapMaker (thanks to TC Treebles for the heads up) forums this afternoon. It is highly unusual for Google to take a product offline, even if temporarily, ever. The idea of getting rid of whacked out bots and having a single, authoritative single repository for all location data is significant. Planned Map […]
Help Us Improve the Moz Blog
Posted by Trevor-Klein
It’s been since April 2010 that we asked for your feedback on the Moz Blog, and quite a lot has changed since then. Panda and Penguin drove an industry-wide shift toward higher-quality content and links, and SEOs have come to realize that they can’t just be SEOs anymore. The percentage of web traffic coming from mobile devices has risen 600%, Google stopped providing data about keywords, and search engines started looking at far more than just your query to give you helpful results.
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SearchCap: The Day In Search, November 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android…
Please visit Search Engine Land for the full article.
Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters
Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle between top Tweets and all Tweets A new photo search filter Photo search results layouts for grid and list view Filter tweets by pe…
LinkedIn Showcase Pages Let Users Follow Specific Brands, Products
LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in.
Google’s Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know
Here’s what webmasters should do to ensure that if they have a site with pages that could be considered a YMYL page (web pages that can directly influence your money or your life), so that they will be rated highly and follow best SEO practices.
Google Pays $17 Million to Settle Apple Safari User Tracking Case
Google has agreed to pay a settlement of $17 million to 38 U.S. states in order to end a probe into claims that it deliberately bypassed user privacy settings in Apple’s Safari browser. Google also agreed to never deploy similar tracking code again.
Bing Webmaster Tools Connected Pages Let You See Owned Content Search Terms
Bing has introduced Connected Pages, a feature that lets you claim your owned content properties (e.g., your Facebook business page, LinkedIn profile, app store pages and other social properties), and see how they’re discovered in search.
New: Google AdWords Video Call Support
In April, Google added the ability to share your screen with a Google AdWords support representation. Now, Google is adding video calls…