5 Trusted Accounts Every Local SEO Should Have

As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign. Below are five tr…

Google Intros the Mother of All SMB Review Monitoring Systems

Google has announced on the Google and Your Business blog today that they have rolled out what appears to be the mother of all review monitoring systems today. The system, a new module for the updated Places for Business Dashboard, not only shows Google based reviews to dashboard owners and managers, it shows every review […]

Google’s Matt Cutts: We Dropped The 100 Links Per Page Guideline But We May Take Action If It Is Too Spammy

Google’s Matt Cutts posted a video explaining why Google no longer has that 100 links per page Webmaster guideline. In fact, the guideline was dropped well before 2008 but SEOs and webmasters still think having over 100 links on a page is something that may lead to a penalty. The truth is,…

Please visit Search Engine Land for the full article.

Google Trusted Stores Now Integrates With AdWords, Shows StellaService Ratings In US

Today Google formally announced several updates for Google Trusted Stores, the free ratings service Google launched in 2011, just ahead of Black Friday and Cyber Monday. AdWords Seller Ratings Integration Google Trusted Stores is now among the services that help to power seller ratings, which show…

Please visit Search Engine Land for the full article.

Managing Advanced Link Building Campaigns

trelloThe link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.

Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.

The post Managing Advanced Link Building Campaigns appeared first on Kaiserthesage.

Covario Named 2013 Search Agency Of The Year By OMMA Third Year In A Row

OMMA (Online Media, Marketing and Advertisting) Magazine has named Covario the 2013 search agency of the year for the third consecutive year. According to a release posted on the agency’s website, Covario was recognized for, “its ‘smarter approach’ to delivering…

Please visit Search Engine Land for the full article.

White Ribbon On Google’s Homepage Helps Raise Awareness For UN’s Campaign To End Violence Against Women

Today’s white ribbon on Google’s homepage is in support of the United Nation’s International Day for the Elimination of Violence Against Women. The ribbon image links to the www.UNWomen.org End Violence Against Women webpage, offering visitors a brief overview of the…

Please visit Search Engine Land for the full article.

Organize Content Development with the (Free) Editorial Calendar Plugin

I certainly wasn’t looking for an editorial calendar for WordPress because it never occurred to me that one would exist. But somehow I stumbled across the WordPress Editorial Calendar Plugin (free). And I’m loving this plugin as an individual blogger. But before I get into the details of this particular plugin and how I use […]

The post Organize Content Development with the (Free) Editorial Calendar Plugin appeared first on Sugarrae.

Native Advertising Represents A New Search Frontier

With both Google and the Federal Trade Commission (and possibly other groups) warning publishers and advertisers against creating consumer confusion through “native advertising”, “advertorials”, or “guest content”, a lot of big publishers are pushing their native ads into the Dark Web. The Dark Web consists of those uncrawlable regions that search engines cannot or choose not to reach. Some native advertising is creative and entertaining enough to merit its own audience. Just as TV commercials can become wildly popular with viewing audiences, online advertising can stir discussion and build up loyal followings. But how are consumers to find all this native advertising? Brand loyalty will help surface some of the content through social media connections but presently there is no general purpose search tool available that allows consumers to look for all the native advertising their favorite brands publish. You have to rely on site search at the major publisher Websites, and if they are using a Google Custom Search Engine but blocking Google through robots.txt then you won’t find the native advertising. YouTube and Pinterest have proven beyond question that people search for and share commercial advertising. What’s more, some YouTube channels republish vintage and recent TV and radio […]