What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday
Posted by randfish
There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though,&nb…
SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google News Mobile Algorithm, Mobile Queries Up, Product Ratings In AdWords appeared first on Search Engine Land.
Plea…
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don’t line up with overall usage trends.
The post Report: Mobile Search Queries 29 Percent Of Total But Growth Modest appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Found to Manipulate Its Own SERPs by the FTC
Over at Slate, there’s a good recap of the FTC “secret” document that was leaked to the Wall Street Journal regarding Google’s manual promotion of its own services and assets that was discovered du
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Google’s Mobile Algorithm Puts Customers First [#SESMiami]
Google will begin prioritizing mobile-friendly sites because that’s what users have grown to expect, said developer programs tech lead Maile Ohye in her SES Miami keynote speech.
WordPress SEO 2.0: focus on what matters
We’re proud to announce the availability of WordPress SEO 2.0. This release adds new features for Google’s Knowledge Graph and improves the design, layout & usability of the WordPress SEO plugins admin screens in many ways. Google Knowledge Graph Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search…
This post first appeared as WordPress SEO 2.0: focus on what matters on Yoast. Whoopity Doo!
What is SEO and what it is not. A rant
It’s time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I’s and cross the T’s. Gianluca Fiorelli shares his view.
Post from Gianluca Fiorelli
Why Your B2B Brand Needs to be on Instagram
Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share.
Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
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Ad Blocking: The Good, the Bad, and the Ugly
How does the emergence of ad-blocking browser plugins and applications affect search marketers?
WSJ Report Suggests Intervention In FTC’s Google Investigation By White House
Article asserts Google lobbying affected agency’s decision in antitrust case.
The post WSJ Report Suggests Intervention In FTC’s Google Investigation By White House appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
5 PPC Testing Myths & Mistakes: How To Avoid Them!
Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again.
The post 5 PPC Testing Myths & Mistakes: How To Avoid Them! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Facebook Messenger its own platform, Twitter + Foursquare join forces, and more
With all the talk of Mobilegeddon and the doorway page update, not a lot of people have their ear to wall of the social media office. There is actually a lot happening.
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First-Party Data And Search
What is first-party data, and how can you use this data to enhance your search campaigns? In part two of his multi-part series exploring the data landscape, columnist Alistair Dent tackles these questions.
The post First-Party Data And Search appeared…
Now Google Maps For Android Has My Maps
Google quietly announced on Google+ and in the Google Maps Help forum that the new version of Google Maps for Android now supports bringing over your custom My Maps into your app…
Product Ratings For Google Product Listing Ads Expands To UK, France & Germany
Google announced this morning that they’ve expanded showing product ratings on Google AdWords Product Listing Ads outside of the US and into the UK…
Google AdSense Ads Turn Gray & Muted
Google AdSense publishers started complaining yesterday that many of their colorful ad units on their web sites went from bright colors to a muted and toned down gray look…
Google Updated Canonical Documentation To Show HTTPS URLs
We know Google has an incredibly light weight ranking signal around going HTTPS with your site. Google has been pushing sites to go HTTPS as a matter of principle and “security…
Google News Unaffected By Mobile-Friendly Ranking Algorithm – For Now
A week or so ago, we asked if Google News will also be impacted by the mobile-friendly algorithm.
The answer is what I expected, that no, not yet.
Stacie Chan, who I have been pestering on this question for over a week…
Google News Prefers HTTPS URLs & Will Show Those First
Before you start reading this, the title is not to imply that Google News will rank HTTPS content better – they may or may not. This title means that Google News will display the HTTPS