Thinking About WHY You Do Content… or “If Everyone Jumped Off a Cliff…”
Every so often, you need to take a step back and listen to Mama’s voice in your head: “If everyone was jumping off a cliff, would you do it, too?” That dandy little interrogative statement from your childhood can also apply to decisions concerning content — particularly, why you are creating content. While everyone recognizes […]
Is Bing A Better Buy Than Google AdWords For Small Business?
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While Google has more search volume and higher CTRs, Bing emerges as a lower cost source of…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, October 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company…
Please visit Search Engine Land for the full article.
YouTube May Launch a Commercial-Free Music Subscription Service by End of Year
Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising interruption for $10. Some speculate there could be a free component to the service, as well.
Search In Pics: Google Skeleton, Prescription Google Glass & Google Security Bear
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Skeleton: Source: Google+ Ping Pong At Google Oslo: Source: Google+…
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Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors
Facebook search quality and ranking engineer Ashoat Tevosyan shared a look under the Graph Search hood in a post this week on the Facebook Engineering page. The posts index alone houses over 700 TB of data, he said, and includes over 100 ranking factors f
Video Recap of Weekly Search Buzz :: October 25, 2013
I catch up on two weeks of search news after traveling in Israel for about a week, of course, I want you to register and attend SMX Israel in January. Google’s Matt Cutts gave his talk at PubCon this week…
Grepwords – Powerful Keyword Research without Adwords
Google took away the Keyword Tool, and pretty much every SEO Agency’s API access earlier this year. Let’s not hold it against them, though, because Grepwords is amazing and it’s available in SEOgadget for Excel. You’ll remember that for the longest time, I’ve taught keyword research and categorisation methodologies using our Adwords API Extension for Excel. […]
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How Local Businesses Should Size Up & Tackle Social Media
The most frequently asked question posed these days at events, webinars and new client meetings is “What is the best social media platform for my local business?” Research shows social channels are becoming more important signals in major search engine algorithms that affect the entire SEO and…
Please visit Search Engine Land for the full article.
Link Building 101: Local Link Building
Local link building is a commonly untapped resource, which can lead to quick yet quality links and net local customers. Here are some great strategies to build local links that can work for any business, as well as why they’re worth pursuing.
Use Content To Supercharge Your Organic Marketing (e-book)
A newly published e-book called ‘Rethink your content marketing’ tries to capture the concepts and ideas of thirty-one of the most prominent individuals. Here’s one chapter.
Post from Bas van den Beld on State of Digital
Use Content To Supercharge Your Organic Marketing (e-book)
Tips for Optimizing Your YouTube Videos
In this post, I wanted to share some tips on how to optimize your videos and your Channel within the YouTube community to help increase your visibility within this search engine as well as help to increase your video’s visibility within Google search results. First and foremost, create great content! If you have interesting and […]
Search Engine Land Wins Best Search Blog At US Search Awards
It has been a while since there have been a reputable place offering “Awards” in the search community. Now, we have the US Search Awards backed by PubCon, Majestic SEO, SEMPO, and some other companies…
Google’s 100 Search Results Per Page Breaks
Google has confirmed the reports of a bug where configuring your search preferences to non-instant results, set to show 100 search results on a page, stopped working.
The bug began sometime around October 18th…
Google’s Universal Analytics Coming To All, Like It Or Not
Google announced that Universal Analytics will become the default for all Google Analytics…
Google+ Saved Searches Going Away
As I covered at Search Engine Land, Google is discontinuing the saved searches interface within the Google+ circles drop down.
Google: Your Disavow File May Not Be Accepted If…
Google’s Eric Kuan said in a Google Webmaster Help thread that even if you use a disavow file to remove links…
SEO & Social Media Alignment
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. Everywhere I turn, I find examples: personalized rank results, results…
Please visit Search Engine Land for the full article.
The Bright Side Of Not Provided
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a…
Please visit Search Engine Land for the full article.
Google Upgrades Self Serve Offers with Performance Based Pricing, Improved Distribution and a Simpler Interface
Yesterday Google has once again announced an upgrade to their their self serve Offers product. Ok that isn’t that interesting in itself given the long (it is almost as old as I am) and mostly invisible history of Google’s couponing product but there are some interesting aspects to this upgrade. Besides an easier, slicker to […]