analytics Google

February’s Google Analytics Blog Insights to Grow Your Business

James Corr

Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in February and how you and your team can take advantage of these developments!

Who Should Care: Anyone who uses AdWords to advertise and Google Analytics to analyze!…

The post February’s Google Analytics Blog Insights to Grow Your Business appeared first on Seer Interactive.

Google Webmaster Blog Uncategorized webmaster guidelines

An update on doorway pages

Google Webmaster Central
Google’s Search Quality team is continually working on ways in which to minimize the impact of webspam on users. This includes doorway pages.

We have a long-standing view that doorway pages that created solely for search engines can harm the quality of the user’s search experience.

For example, searchers might get a list of results that all go to the same site. So if a user clicks on one result, doesn’t like it, and then tries the next result in the search results page and is taken to that same site that they didn’t like, that’s a really frustrating experience.
Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.
To help webmasters better understand our guidelines, we’ve added clarifying examples and freshened our definition of doorway pages in our Quality Guidelines.
Here are questions to ask of pages that could be seen as doorway pages:
  • Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part of your site’s user experience?
  • Are the pages intended to rank on generic terms yet the content presented on the page is very specific?
  • Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic?
  • Are these pages made solely for drawing affiliate traffic and sending users along without creating unique value in content or functionality?
  • Do these pages exist as an “island?” Are they difficult or impossible to navigate to from other parts of your site? Are links to such pages from other pages within the site or network of sites created just for search engines?
If you have questions or feedback about doorway pages, please visit our webmaster help forum.

Posted by Brian White, Google Webspam Team

Hobo SEO Blog SEO Uncategorized

Google Panda – Notes On Making High Quality Websites in 2015

Shaun Anderson

I write about my understanding about research I do. I cross reference that with observations I see (mostly looking at google.co.uk). I write it on my blog. People feed back. I learn and I keep notes… and the cycle continues. These notes are largely about dealing with Google Panda and Improving User Experience and what you […]

You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/.

Channel: Industry Search Engine Land SEM Industry: MarTech Conference Uncategorized

2 Weeks to MarTech – See Who’s Attending

Search Engine Land

In just two weeks, the largest vendor-independent gathering of professionals at the intersection of marketing and technology will happen in San Francisco – MarTech: The Marketing Tech Conference. Join the 1000-strong community of marketing technologists and tech-savvy digital marketing leaders who…

Please visit Search Engine Land for the full article.

Google+ Local

Google Maps Upends Primary Data Suppliers – YP.ca is Out

Mike Blumenthal

It has been confirmed that YellowPages.ca  (YP.ca) is no longer Google’s primary data supplier for business listings in Canada. But the story appears to be bigger than that and likely includes new terms in many countries whereby Google is now owning rather than licensing their business listing data. Google has, over the past year an … Continue reading Google Maps Upends Primary Data Suppliers – YP.ca is Out →

Advertising content marketing display advertising Marketing

Four Big Reasons You Should Market in Russia

Melissa McDonald

This comprehensive review of the Russian Internet market outlines important information on Internet use and penetration in addition to covering the search market share and digital advertising opportunities for foreign businesses considering marketing in Russia. Readers will also get a better sense of the country’s language and culture to consider how their business fits into the Russian market in 2015.

Post from Melissa McDonald