Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]
Where are the biggest gaps in mobile opportunity for online advertisers? Yahoo and Kenshoo teamed up for a survey that analyzed just that, and found that while most advertisers know the mobile experience is key, less than half optimize for it.
6 Takeaways from Native Advertising vs. PPC
What is Native Advertising & Content Promotion? Native advertising and paid content promotion, from sites like Taboola and Outbrain, are becoming powerful tools for engaging new audiences and expanding the reach of creative content. This method for online advertising provides content within the context of a user’s experience, making the paid content feel less intrusive […]
Secret Contracts Keep Google In Control Of Mobile Search Argues Lawsuit
A would be class action lawsuit was filed last week against Google in Federal Court in California. The action seeks to resurrect some of the themes and arguments raised in the now settled FTC antitrust case against the company. While repeating familiar…
How To Build A Local Brand Through Online Marketing
The terms “Brand” and “Brand Marketing” are usually associated with large businesses. Having a “brand” is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But…
Please visit Search Engine Land for the full article.
May 2014 Google Webmaster Report
April was another month chock full of Google webmaster and SEO tidbits. We also suspected at least two updates, FYI, there were some signs of a possible update on May 2nd, although that buzz died down quickly…
Where SEM Is Concerned, Google+ Appears To Be Alive And Well
Last week saw a flurry of speculation on the future of Google+ after the head of Google+, Vic Gundotra, announced his departure. The question raised most often is whether Google+ is going away. Although some are reporting that G+ will kill the product …
Escape Google With These 12 Search Engine Alternatives
Google isn’t the only game in town and isn’t even the best alternative for many specific search tasks and needs. Here’s how to escape Google’s grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
Bing Tests Search Results Without Underlining Hyperlinks
Rubén Gómez reports that Microsoft is testing removing the underlines on the hyperlinks within the search results in Bing. The Bing search results still have the blue hyperlink look, but the underline was removed in this Bing test. Bing is constantly testing large and small changes like this to see…
Please visit Search Engine Land for the full article.
Indoor Maps & Mall Directories Come To Google Now For Android
As we reported last week, similar to the offline Google Now cards, Google has made indoor maps within the Android Search App’s Google Now cards live. Google Indoor Maps was introduced in 2011 for select malls and shopping centers. Now, if you are using the latest Google Search App on Android,…
Please visit Search Engine Land for the full article.
Google Now Cards Now Work Without An Internet Connection
As we expected, the Android version of the Google Search App now supports offline mode for Google Now cards. So if you are in a location without internet, such as a subway, somewhere out in a deserted island or just in the middle of Manhattan and you h…
Google’s Site Removal For HTTPS Will Remove HTTP Version Also
Might be obvious for most of you but not all know that if you use the site removal tool to remove your HTTPS site within Google Webmaster Tools…
SEOs Debate Google’s Ethics & Morals
Five days ago I reported on a post where a personality in our industry questions the ethics and morals of Google after he posted the private conversation he had with Google’s Matt Cutts while at SMX West.
I am not going to go into what he said here, y…
One Of My First SEO Friends Going To Federal Jail
Shawn Hogan, back in the early 2000’s was known by his company, like I was/am, named DigitalPoint. He and I joined the same circles in the SEO community back in the very early 2000s…
Spider-Man Goes To The Dark Side, Or At Least The Other Side, Switches From Bing To Google
Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the…
Please visit Search Engine Land for the full article.
BrightonSEO: Lessons Learnt about Content Marketing
Briony Gunson summarised a series of content marketing lessons from a selection of speakers at BrightonSEO speakers. Learn about the role content marketing plays at every stage in the buying cycle, how boring content can have great value and tips on designing great content.
Post from Events State of Digital on State of Digital
BrightonSEO: Lessons Learnt about Content Marketing
Content Marketing: The 4 Most Critical Components to Measure & Analyze
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure.
How To Get Traffic from Live Presentations
Want to make the most of a live presentation? Arienne Holland shows us the merits of moving away from writing one all-encompassing post on your website, and instead learning how to build volume and, in turn, traffic.
Post from Arienne Holland on State of Digital
How To Get Traffic from Live Presentations
Bodiless Matt Cutts Explains Why Body Content Matters to Google
Google’s Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body.
A 5-Step Framework for Conversion Rate Optimization
Posted by Paddy_Moogan
There is a problem with conversion rate optimization:
It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a custome…
Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist
A Google Doodle today features legendary actress Audrey Hepburn, who was born on this date 85 years ago. The British actress was best known for classic movies such as “Breakfast at Tiffany’s”, “My Fair Lady”, “Sabrina”, and “Roman Holiday”.