ad:tech Sydney: The Death of Platform – The Birth of Brand
Annabel Hodges covers Helen Kellie’s talk on building your brand around your audience at Ad:Tech Sydney
Post from Annabel Hodges on State of Digital
ad:tech Sydney: The Death of Platform – The Birth of Brand
ad:tech Sydney Keynote: Data Disruption – The Next Five Years
Annabel Hodges covers Tim Trumper’s talk at Ad:Tech Sydney on data, its importance and common themes over the next five years.
Post from Annabel Hodges on State of Digital
ad:tech Sydney Keynote: Data Disruption – The Next Five Years
SearchCap: The Day In Search, March 17, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Key Takeaways From Meet The Search Engines @ SMX West Another SMX is in the books! This show definitely had one …
Last Week in Google Local
tl;dr: Lots of small updates last week. And Soon, very soon I won’t be pulling my hair out. The transition to the new dashboard status: Judging by the fact that there were lots of complaints over the past two weeks in the forums about THE EMAIL and that my crufty, 2007 dashboard was finally converted I […]
10 Key Takeaways From Meet The Search Engines @ SMX West
Another SMX is in the books! This show definitely had one of the most engaged attendee groups I have ever seen at any conference in recent memory. The polite, attentive search engine marketers weren’t there to just network and enjoy the San Jose sun. They were interested and looking for…
Please visit Search Engine Land for the full article.
SEO Is Stone Soup
Each year my wife and I take our daughter to the Chevron Family Theatre Festival at the Lesher Center for the Arts. It’s a great local tradition where kids sit on stage during fairy tale plays, get their face painted and eat ice cream among other things. Last year we also saw The Pushcart Players, a smaller […]
SEO Is Stone Soup is by AJ Kohn, originally posted on Blind Five Year Old.
Google’s Matt Cutts SEO Advice On Unavailable E-Commerce Products
Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium…
Please visit Search Engine Land for the full article.
BrightEdge Unlocks Its Massive Data Cube for On-Demand Research
SEO software company BrightEdge announced a way for its customers to tap into its big data repository in a powerful way. The “Data Cube” – the muscle behind the company’s S3 platform – is now directly accessible to customers for on-demand resear
Register Now for SMX Advanced – Rates Increase Next Week
Search Marketing Expo – SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial,…
Please visit Search Engine Land for the full article.
Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before
Formerly dubbed the Search Query Report, Bing Ads has updated what’s now called the Search Term Report, which houses the data on the terms users actually typed before clicking on an ad. Included in the new release are results on zero-click search queries. These terms had been excluded from…
Please visit Search Engine Land for the full article.
PPC Work Hacks: Quickly Analyze AdWords GDN Placements
First thing first, HAPPY SAINT PATRICK’S DAY! Now let’s grab a green pint and dive into some placement reports. Cheers! Placement Analysis Performing regularly scheduled Placement Analyses is essential to maintaining a successful content campaign. It is through these analyses that one can determine how individual websites are performing on the display network. We can […]
Remove My Link or Be Disavowed! – Fear Tactic Eliminated
I have already covered the seemingly aggressive stance that backlink removing services tend to take while trying to clean up a clients link profile and came into the story with the belief that the threats of action were often over inflated and resulted in the whole conception that you portray
The post Remove My Link or Be Disavowed! – Fear Tactic Eliminated appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Penalizes German, Spanish, Italian Link Networks
Google’s crusade against link networks around the globe continues. Google on Friday announced taking action on the following: German link network efamous; another German agency network; and Spanish and Italian link networks.
Google Testing New Sponsored Shopping Boxes, With 3D View
Google continues to experiment with Google Shopping displays beyond the traditional thumbnail box panel of Product Listing Ads. This latest version is larger than the sponsored result spotted earlier this month for the book “Don’t Make Me Think”. Found by Twitter user Brittney…
Please visit Search Engine Land for the full article.
Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates
Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google’s ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu…
Please visit Search Engine Land for the full article.
The February 2014 Google Analytics Recap
Here’s your summary of what happened over at Google Analytics in February, and why it should matter to you. Zillow uses Google Analytics Premium to make data-driven decisions Monday, February 10, 2014 The gist: Zillow, a mobile-focused real estate company founded in 2005, made the switch to Google Analytics Premium and reaped huge rewards.This case […]
The State of Travel – The Experts Speak: MSN Travel
Martin MacDonald, John Straw, Mike McDougall, Rob Cowen and Gian Caprini share their thoughts on the travel sector and discuss topics such as cutting edge online marketing methodology and thinking.
Post from Bas van den Beld on State of Digital
The State of Travel – The Experts Speak: MSN Travel
Matt Cutts: Google Mobile Queries May Surpass PC Search This Year
Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association…
Please visit Search Engine Land for the full article.
Google Secure Search Going Global, So Is Not Provided
A WebmasterWorld thread links to a story that says Google has recently begun defaulting to Google’s secure, encrypted search worldwide…
Google Penalized Link Networks In Spain, Italy & Germany
Google has penalized a few more international link networks on Friday afternoon. Google went after, as promised Italian and Spanish networks and those who participated in them – as well as a couple more Germany link networks…