Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content
What should you do if you think your site might be affected by Google’s Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google’s Distinguished Engineer Matt Cutts.
Converged Media in Marketing Starts With Breaking Down Silos
Why do marketers still consider digital and traditional marketing as separate, isolated creatures? Better yet, why is SEO still segregated from social, paid, and display? These were the questions raised by a keynote panel at SES San Francisco 2013.
How to Perform an Opportunity Analysis to Avoid Sloppy Marketing Strategies
“I can’t wait to do some sloppy ass work today.” Nobody says that, right? But we do it. Me included. Most of the time we’re not intentionally sloppy but it happens because we’re either rushing to ‘just ship it’ or we don’t know better. Of all the practices that fall within the discipline of marketing, the […]
Canadian Categories from the New Dashboard Now Added to Google Category Tool
With the help of Darren Shaw of Whitespark, we have recently added the list of Canadian categories from the new Google Places for Business Dashboard to our searchable Google Places Category Tool. The new Places for Business Dashboard is country specific and the categories that one sees are IP & country specific. Thus I need […]
Your Brand Must Stand For Something: Vision and Values in Content Marketing
Yes, content. Right. We talk about it a lot these days. Big content. Starting small. Maturing formats and increased competition. While our work is still “SEO” in the sense that we’re focused on increasing audience and business through organic search, Continue reading »
Google Patent Search Expands To China, Germany, Canada & WIPO
Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional set of agencies. The new patent agencies included in Google Patent search include China, Germany, Canada, …
Google AdSense Now Supported On HTTPS Web Sites
Google announced that HTTPS sites, SSL secured can now have Google AdSense ads on them without an issue.
For this to work, you simply need to go into your AdSense console…
Google: We Are Not Censoring The Syrian Arab News Agency
The Syrian Arab News Agency doesn’t show up in Google when you search for [Syrian Arab News Agency] but it does come up in Bing when you search for [Syrian Arab News Agency]…
Using Google Analytics With Internet Explorer 8? You Need To Upgrade.
Google announced on the Google Analytics blog that they are officially dropping support for Internet Explorer 8 users…
Google: Don’t Pay The Link Mobster For Link Removals, Just Disavow Them
We have discussed people charging fees to do link removals several times but Google’s John Mueller said you shouldn’t have to pay for your links to be removed – instead just use the disavow tool…
Bing’s New Logo & Search Features Preview
Late last night, Microsoft announced on the search blog the next phase of Bing, Microsoft’s search engine. You can “explore” these changes at bing.com/new.
The most obvious change is the new yellow/orange logo…
New Study Finds Google+ Shares Don’t Cause Higher Search Rankings
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+ can drive discovery and indexing, there is no measurable evidence that Google +1’s result in higher rankings.
Study Shows No Clear Evidence That Google Plus Drives Ranking
At SMX Advanced, I presented results from a study we had done that convinced me that links in shares from Google Plus and Facebook behave like traditional web-based links. My statements at SMX Advanced were later disputed by Matt Cutts during his keyno…
Live @ SMX East: Trends In Mobile Search
As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Industry observers comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the…
Please visit Search Engine Land for the full article.
How Can You Predict A Site’s Future?
I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today. Remember when we all said […]
Please visit Search Engine Land for the full article.
How to Increase the Profitability of Your Content
Do you have pages that drive conversions but aren’t as prominent as they could be in the site structure or user’s click path? Boost the profitability of your top performing pages by giving them even greater visibility on your site. Here’s how.
6 PPC Tasks That Are Ideal for an Intern
Internships are a well-established way for college students or recent graduates to gain experience in their field of choice. Here are six PPC tasks that are ideal for an intern, along with the skills the intern will learn.
With New Changes, Bing No Longer “Just A Search Engine”
This evening Microsoft announced and has started to roll out a range of new features for Bing — some cosmetic, some more structural. Prominent among them is a new logo and identity, which is symbolic of Bing’s deeper integration across the Microsoft’s products and devices. The…
Please visit Search Engine Land for the full article.
Reviews And Lawsuits – Is There a Better Way?
Yelp received a lot of attention in the online world last week for suing a bankruptcy lawyer (who had previously sued them and won) for leaving fake reviews. Suing a single practitioner may have some value in terms of the publicity and alerting businesses to the risks of creating fake reviews. But given the scale of […]
Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are in fact being devalued and counting less and less, these were often links that never should have been counting in the first place.