SEO Reaction To The New Yahoo Logo
Over a year ago, Yahoo launched their new logo and truth is, I ran a poll back then asking if you liked it but never published the results. Since I am offline today, it is a good day to share poll results.
This is the logo:
Truth is…
Neat Mobile SEO Tool
You and I know that mobile is important and growing in importance…
Black Hats On When PBNs Fail vs Succeed
Remember when Google targeted a bunch of private blog networks and then Matt Cutts mocked them…
Video Recap of Weekly Search Buzz :: October 17, 2014
I am offline again this Thursday and Friday, so the stories and this video were created earlier and scheduled to be live today – plus if Penguin launched…
8 Lessons Learned From Owning a Search Agency for 15 Years
Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.
The Psychology of Sharing
We all want our content to be spread as much as possible. But for that to happen it is essential that we understand the audience. That we understand who we are trying to reach and who should share our content.
Post from Bas van den Beld on State of Digital
The Psychology of Sharing
Patterns Among Templates Lead to Clues About Entities
In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to […]
The post Patterns Among Templates Lead to Clues About Entities appeared first on SEO by the Sea.
Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday
Posted by randfish
One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations…
Patterns Among Templates Lead to Clues About Entities
In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to […]
The post Patterns Among Templates Lead to Clues About Entities appeared first on SEO by the Sea.
Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong
Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert…
Please visit Search Engine Land for the full article.
Are You Ignoring Apple Maps Bozo?
Just popped a post up on AppleMapsMarketing.com about the importance of remembering to update business data in Apple Maps. “Today a retailer client, let’s assume they are called “Bingo’s”, pinged me because they had sold one of their locations, let’s say to “Bozo’s”, and their brand was still appearing on the business’ Yelp profile. So […]
The post Are You Ignoring Apple Maps Bozo? appeared first on Local SEO Guide.
SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is …
Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you…
Please visit Search Engine Land for the full article.
XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an…
Please visit Search Engine Land for the full article.
Google + Local Pages No Longer Supporting GA Tracking Codes
Historically if you wanted to measure traffic to your site from Plus page for local you could add a Google Analtyics tracking code to your site’s URL. Whether this is a bug or not or permanent change is not yet clear but since around the first of the month if your link in the G+ […]
RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise,…
Please visit Search Engine Land for the full article.
Google Adds New Features to Tag Manager
To support both marketers and IT teams, Google has introduced three new updates to Tag Manager.
Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
The post Are Bigger iPhones Better For Paid Search? appeared first on Searc…
Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 19-20 in Las Vegas. Here’s what you get: More than 40 of the…
Please visit Search Engine Land for the full article.
Introducing the Local Marketing Adoption Curve
Local marketing consists of more than just optimized pages and listings – it’s a complex ecosystem that is always on and always changing.