Prediction: Apple Will Not Renew Google As Safari Default Search Engine

I’m going to predict that Apple and Google will not renew their Safari default search deal in the US. Both parties now have reasons not to renew. We don’t know precisely when their deal is up but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo…

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Adidas, Nike & Auditing hreflangs For Explosive SEO Results

These fierce competitors make for a compelling study of differing approaches to internationalizing your website, says contributor Chris Liversidge. They also provide lessons about what can go wrong.

The post Adidas, Nike & Auditing hreflangs For E…

Bing Webmaster Tools: Diagnostics & Tools

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how…

This post first appeared as Bing Webmaster Tools: Diagnostics & Tools on Yoast. Whoopity Doo!

The Next Generation Of Structured Data: Taking Markup To The Next Level

Contributor Janet Driscoll Miller recaps an SMX West 2015 covering the latest in structured data.

The post The Next Generation Of Structured Data: Taking Markup To The Next Level appeared first on Search Engine Land.

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Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results

Despite many sites already supporting HTTPS, 80% of those URLs do not show in the Google search results because the webmaster is communicating to Google to display the HTTP version.

The post Google Analysis Shows Over 80% Of HTTPS URLs Not Displaying In Google’s Search Results appeared first…

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The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips

In a Q&A after a keynote a couple of years ago, I was asked: “When will traditional business analysis subsume the web analytics silo?” My reply: “All business will ultimately be digital, so, if anything, web analytics will subsume business analysis!” That was a half-cheeky reply. But, if you reflect upon the developments in analytics […]

The Magic of Universal Analytics: Strategy, Tactics, Implementation Tips is a post from: Occam’s Razor by Avinash Kaushik

How Google may Rank Users in Streams

A couple of years ago, Google published a patent that described how the search engine migh rank user generated content in something like Google Plus. I wrote about that in the post, How Google Might Rank User Generated Web Content in Google + and Other Social Networks. The patent described in that post seemed like … Continue reading How Google may Rank Users in Streams

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