Search Engine Optimization (SEO) Marketing

Search Engine Optimisation [SEO] is becoming increasingly tricky – continuous innovations between the rival search engines, coupled with increased activity from your competitors, means that you have to identify the right strategy for your business to rank well.

This SEO training course will enable you to build an organic search marketing strategy that will mean more of the right kind of visitors to your website, boost online conversions and stand out in today’s fiercely competitive online marketplace, ensuring the best possible return on investment.

Naturally Generated Links? Hey, Google Might Still Hate Them!

Let’s say you have a manual penalty… not a nice way to open a post, I know, but it’s the reality for many site owners. What if Google shows you an example of one of your problematic links, and it’s one that sends you some really great converting traffic? What if, upon conducting a…

Please visit Search Engine Land for the full article.

Safe Browsing and Google Analytics: Keeping More Users Safe, Together

The following was originally posted on the Google Online Security Blog.

If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Notifications.

Google Safe Browsing has been protecting people across the Internet for over eight years and we’re always looking for ways to extend that protection even further. Notifications like these help webmasters like you act quickly to respond to any issues. Fast response helps keep your site—and your visitors—safe.

Posted by: Stephan Somogyi, Product Manager, Security and Privacy