SPONSOR MESSAGE: Ask the Experts – Demystify Link Building
We know you have questions— and we want to help you get the answers. Back by popular demand, Digital Marketing Depot presents this one hour LIVE Q&A session- “Ask the Experts! 2014 = Link Building = Successful Marketing.” Join us on Thursday, March 27th when Search Engine Land…
Please visit Search Engine Land for the full article.
Google Granted Patent For Panda Algorithm
Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir…
Please visit Search Engine Land for the full article.
Matt Cutts Isn’t Amused by This Guy Selling Links on Twitter
“Vince”, a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts’ hilarious response.
How To Do a Local Infographic Right Airbnb Style
Airbnb just released a beautiful interactive infographic on the local economic impact the company has had on nine cities. If you are considering using content to attract links, for both national and local SEO, this would be a good piece to study. The design is beautiful, but the interaction and “scrollability” is what sets this […]
The post How To Do a Local Infographic Right Airbnb Style appeared first on Local SEO Guide.
Learn With Google at ClickZ Live New York 2014
ClickZ Live New York is just a week away. One unique opportunity for marketers attending the conference will be the chance to enter the “Google classroom” and learn tips and techniques on search, local, mobile, display, analytics, and more.
BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints
Brands aiming to protect themselves from trademark infringement in paid search are often met with white noise after they submit complaints to the search engines. They typically aren’t told if any action was taken — and even more frustrating, if no action was taken, why. To help solve…
Please visit Search Engine Land for the full article.
Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews
Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. The upcoming guide, No Words Wasted: A Guide to Creating Focused Content, (as you might have guessed) walks readers through content creation and strategy from beginning to end.
Apple Broadening App-Store Search With Related Keywords
Mobile app discovery continues to be a challenge for most developers. Quixey (across platforms) and Google (on Android) are trying to address that challenge by indexing deep links within apps. For its part, Apple appears to be trying to broaden App Sto…
Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my…
Please visit Search Engine Land for the full article.
Google Glass To Get Help From High End Glasses Maker
Google announced on their Google+ page that they are partnering with Luxottica Group, the company behind the brands Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples…
Google Now Warns You Of Traffic Before You Ask
Google announced on Google+ that the new Android Google app update will automatically add to Google Now traffic notifications without you asking for them.
For me…
Chrome Adds Google Now Notifications
Google has added a new feature for those using the Chrome browser on their desktop or laptop – Google Now integration.
Google announced this on Google+…
Google’s Matt Cutts On Telling If Your Site Was Hit By Algorithm
The truth is, for an experienced SEO, this video sheds nothing new about the question on determining if your site was hit by an algorithm or not…
SEO for Startups & New Businesses: An 11 Step Plan
Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond.
Content & SEO Alignment: 3 Steps To Create The Perfect Win-Win
According to new research, brands invest $40.2 billion in content every year. As online content marketing budgets rise, it is essential that modern day marketers align their content and SEO efforts to maximize ROI. Have you ever been in a situation whe…
Google Misattributing Content From Major News Publishers
A reader has sent us examples of Google misattributing content from dozens of large online news publications, with hundreds thousands of examples of Google indexing URLs and pages, but that content being pulled from a different source. For example, if …
A new Yoast theme: Strategy
Today we’re unveiling the next of our Yoast Genesis child themes: Strategy. Aimed a bit more at the business side of the WordPress community, you’ll find that the look of this theme changes dramatically with the different color schemes it comes with. From a warm, beachy Summer feeling orange to a cool Winter. So, even…
This post first appeared on Yoast. Whoopity Doo!
Why You Need to Use the Google Analytics AdWords Report
The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do.
Google’s Panda Granted a Patent on Ranking Search Results
One of the most impactful updates at Google was the Panda Update, released into the world in February of 2011, and affecting almost “12%” of all search results. In a Wired interview of Google’s Amit Singhal and Matt Cutts, TED 2011: The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers, the name […]
The post Google’s Panda Granted a Patent on Ranking Search Results appeared first on SEO by the Sea.
4 Content Activities to Help Build Real Relationships With Influencers
When it comes to relationship-building content, there are four specific, evergreen content marketing activities that are perfectly suited to helping you connect with influencers in your niche: group interviews, best ofs, expert guides, and roundups.