Susan Wojcicki Replaces Salar Kamangar as Head of YouTube
Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.
Google Starts Penalizing Sites for Rich Snippet Spam
Google is going after websites that misuse structured data markup. The new penalty affects websites that violate Google’s rich snippets guidelines, such as including authorship on home pages and reviews on pages where there are no reviews.
Update: “When Do The Olympics Opening Ceremonies Start?” Now You CAN Ask Yahoo
Yesterday I wrote about my search experience in trying to find out when the Olympics Opening Ceremonies will take place and when they’ll air in the U.S. That post was titled “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo. An update is in order. Today, I…
Please visit Search Engine Land for the full article.
Future of Search & Content Marketing: Expand Your Mindset
As niche search engines gain popularity, and as devices of choice like mobile and even Google Glass increase in usage, the ways we create and market content are expanding. More on this topic from Covario’s INFLECTIONPoint 2014 event.
Thinking Logically about Search, Social, Links and Engaging Your Audience
This post is an English translation of an interview I did with Анастасия Матвеева (Anastasia Matveeva), Editor of Searchengines.ru. The original Russian version is here. In both interviews we discuss future trends in search, linkbuilding vs. social, Google penalties, budget and resource limitations, and some advice to people considering a move to SEO or digital […]
Google taking action on Rich Snippet Spam
Barry at Search engine round table has reported how google is now sending out penalty notices to spammy rich snippets
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Bing to Showcase Winter Olympics Data in Search Results
The XXII Olympic Winter Games officially open on Friday and Bing is getting ready to celebrate in a big way. If you’re one of those who needs all the results and information on the athletes, Bing has all your Olympic information just a click away.
February 2014 Google Webmaster Report
Here is the monthly recap for all Google webmaster related topics for the past month. January was a pretty wild month with a pretty big update happening on January 8th and 9th, which Google did not confirm…
Using Optical Character Recognition for Better On-Page SEO
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page […]
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6 Usability Mistakes That Kill Conversions
Bad usability kills otherwise pleasant website experiences and makes customers angry. Angry customers don’t buy things. Eliminate these six common usability roadblocks to improve your customers’ experience and your bottom line.
Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline that is a particularly strong statement from Google’s Head of Webspam — Cutts essentially said…
Please visit Search Engine Land for the full article.
Google Requiring Some Business To Reverify Their Listings Or Be Removed From Google Maps
Some business owners are receiving emails from Google requiring them to reverify their listings within three-weeks or their listings will be removed from Google Maps and Google+ Local. The emails contain the subject, “Action Required: You have 3 weeks to save your Google Places…
Please visit Search Engine Land for the full article.
Two New Link Analysis Tools Available: OpenLinkProfiler.org & WebMeUp.com
There are two new link tools available for those looking to analysis their own links or their competitor links. The new tools come from OpenLinkProfiler.org & WebMeUp.com. OpenLinkProfiler.org is a free tool, while WebMeUp.com is also currently free but they may charge in the future. This adds…
Please visit Search Engine Land for the full article.
Google+ Local Pages Now Show To User Before Pin Verification
Google’s Jade Wang posted an announcement in the Google Business Help forum thread that they are changing how Google+ local pages work for business owners.
Now…
Google & EU Settle Antitrust Claims Over Competitor Links
Yesterday, news broke via Bloomberg that Google and the European Union have settled over the anti-trust probe regarding rival links in the search results.
Google will dodge EU fines and any finding that it discriminated against competing sites…
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Google’s Ingress Coming To iOS?
There is some speculation that the incredibly addictive and obsessive Ingress app for Android, designed by Google years ago, is coming to iOS.
Brandon Badger from Google, the Niantic Labs at Google…
Google Giving Some Business Owners 3 Weeks To Save Their Google Place Listing
Some business owners are reporting getting emails from Google and are asking if this is legit in the Google Business Help forums.
The emails are legit and coming from Google and the subject line is…
New Flow for Google Places/G+ Page Creation
Googler Jade announced in the forums that newly created Google Plus Pages for local will be visible immediately upon creation. This should make the process more obvious to new businesses claiming in the dashboard. Hey guys, A few changes to page creation are rolling out gradually today – If you’re creating a listing in the […]
7 Ways to Get More Links From Every Piece of Content You Produce
Some amazing pieces of content have been created over the years that failed to gain links. Don’t let this happen to you. Here’s how to effectively plan your promotion strategy, put the content in front of the right audience, and increase reach.
Oh Where is Washington, NC? How to Fix a Google Map Error
Egregious mapping errors occur a lot less these days on Google Maps. While roads are still being lost or misnamed in New Jersey, we have seen no lost towns and misplaced communities like we saw in 2009 and 2010. And truth be told the problem with roads in New Jersey may be just a reflection of […]