SearchCap: The Day In Search, October 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats Today, Google announced a chan…
Instagram Coming to Windows Phone 8 After Nokia’s ‘Screaming About It’ for 18 Months
Nokia announced Tuesday that Instagram is coming to Windows Phone 8 after a lot of begging by the phone company. A Nokia executive admits, they’ve been “screaming” about Instagram for 18 months.
Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
Please visit Search Engine Land for the full article.
SMX Social Media Marketing Conference, Nov. 20-21 in Las Vegas. Register Now!
Master paid, earned, and owned social media tactics. Attend Marketing Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Boot Camp, and Workshop passes available. Save with Early Bird rates –…
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The Double Serving Myth: When One Company Monopolizes PPC Ad Results
Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets, advertises each site on AdWords and Bing Ads, shutting…
Please visit Search Engine Land for the full article.
The Curious Case Of Bing Search Results In Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by…
Please visit Search Engine Land for the full article.
Google’s Misogynistic Autocomplete Suggestions: Who’s Responsible?
A recent campaign by UN Women highlights misogyny in Google Autocomplete search suggestions. Is it realistic to think Google can play a significant part in changing perceptions around the world through its autocomplete suggestions (or lack thereof)? You d
Google Launches Shopping Campaigns To Ease PLA Management
While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new…
Please visit Search Engine Land for the full article.
Google Reminds You That You Recently Searched For Facts
You know when you search for something in Google and click on a result, then come back later and search again…
Google Shows Site Name Instead Of URL Above Title
Google seems to be testing a new interface for their search results.
Instead of showing the URL of the page, Google is showing the name of the site. They’ve done this before, in 2011 but never above the title of the search result…
Google Looks Funky On IE11 Windows 8.1
There are dozens of complaints in the Google Web Search Help forums from those running Windows 8.1 and running Internet Explorer 11. They are saying that Google looks all weird and runs in legacy mode.
Here is a picture from one user of the search re…
Google’s Matt Cutts: Strong vs. Bold Are Treated The Same For Ranking
Google’s Matt Cutts posted a video explaining that the bold and strong HTML tags are treated the same for ranking and SEO purposes.
He is surprised people still use bold over strong but from an SEO and ranking perspective…
Brand Link Building – URL Misspellings
Wil Reynolds recently spoke on Content Ideation + Links for the Lazy Marketer at the Conductor C3 Conference; here he mentioned a brand URL misspelling strategy I had done with one of my clients. This strategy was a quick and easy way to acquire quality links as well as protect a specific brand. In this […]
Searcher Personas: A Case for User-Centric SEO
Today’s SEO is about understanding the user and how they explore search queries. User-centricity is a must for successful SEO and persona building is an important step; Guillaume Bouchard offers guidance on the creation of searcher personas.
5 Ways To Make Your Client Kickoff Meeting A Success
When we moved to agile marketing for our internal process, it changed the way we think. Instead of finding any resources that were available, we had dedicated teams that worked on a smaller number of clients. Instead of working against a 12-month marke…
Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search
Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics. The…
Please visit Search Engine Land for the full article.
10 simple responsive WordPress themes for small businesses and blogs
To clarify, I haven’t tried out all of these themes but I’ve opted for examples that offer a decent user experience and have scored high reviews from site owners.
For more information on this topic check out our post on how to write irresistible headlines and also my article on what I learned from writing more than 1,000 blog posts for Econsultancy…
DW Minion
This free theme offers a very clean, simple layout and supports several different blog post formats.
It also supports a range of social features allowing you to emphasise social sharing.

Blogify
Blogify offers a clean, flat design that has advanced options to allow users to fully customise their site.
It supports all the usual social widgets and looks terrific, which is why it will set you back $35.

Koresponsive
Koresponsive is a free theme that comes with a range of customisable options. It has scored nine out of 10 from more than 85 reviews.
The headlines on the demo site are a bit too small for my liking, but that’s probably something that can be altered in the management panel.

Hiero
Hiero is another simple theme that is perfect for a magazine or portfolio. Users can download it for free after they’ve shared the site via social.

WallPress
Opting for a Pinterest-style layout, WallPress has an emphasis on imagery that means users can potentially create a really good-looking site.
It is available free of charge and also has a social feed that brings all social content together in one place.

Pandora
This magazine theme costs $45 to download, but it looks very professional and has some additional features that aren’t available on the free themes.
Pandora comes with unlimited colour schemes, sidebars, contact forms and many other features, and also allows users to write review-style posts that support rich formats in search results.

Jade
Jade is a pricey option as it costs $45 plus you need to purchase the Genesis framework in order for things to work properly, which will set you back an extra $59.95.
However the site looks great, particularly on mobile, and has loads of customisable features so could be worth the investment.

Magnifique
This free theme is the perfect option for bloggers who want a stripped-down, simple layout.
It offers very little functionality, so is really only for people who want a hassle-free blogging platform.

Nordic
Nordic is aimed at artists but its simple layout could also be used for other portfolio or blogging sites. It costs $40 and of course comes with a range of customisable options.

Tiny
Another incredibly simple theme that would suit single author blogs. Tiny comes with 11 different themes and is available for free in return for a tweeting a link to the site.

Demographics and Interests: Coming to a Google Analytics Profile Near You
Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.
Google Logo Doubles As Parachute Game Before Answering The Question: When Was The First Parachute Jump?
The Google logo team has been busier than usual this week. After celebrating salsa singer Celia Cruz yesterday, today’s Google logo includes an interactive image to mark the first parachute jump. Performed by Andre-Jacque Garnerin on October 22, 1797, the jump occurred 216 years ago at Parc…
Please visit Search Engine Land for the full article.