Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements
This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specification…
SMX East Super Early Bird Rates Expire Next Week. Register Now & Save!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes and the highest-level networking anywhere. Six in-depth workshops offered on Septem…
Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports
Reports from Covario, IgnitionOne, and RKG show that PPC advertising on mobile devices continues to grow significantly – and is up 100+ percent compared to this time last year. Meanwhile, Bing Ad traffic and costs are up, but ROI is stable.
Google Testing PLA Expansion To Show 16 Product Listing Ads
Eagle eyes over at RKG spotted a new AdWords test that gives even more real estate to Google’s successful Product Listing Ads. In a screenshot captured by RKG on July 15th and posted by paid search analyst, Nick Bremenstul, an expansion arrow displays below the typical display of five PLAs….
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Pinterest Tops 70 Million Users; 30% Pinned, Repinned, or Liked in June [Study]
A new Pinterest study from Semiocast finds that users from the U.S. are far more active than international users. In June, 79 percent of Pinterest users who pinned, repinned, or liked an image or video were from the United States.
Infographic: Kenshoo Global Paid Search Trends, Through Q2 2013
Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world. These…
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Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?
The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu’s Sogou search engine. This deal would effectively combine the second and third largest search engines in China and pose a challenge to Baidu.
Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…
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Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. In other words, the paid clicks are not replaced by organic clicks when search ads are paused.
List of 29 Sites for Free to use Images
Inc magazine published a list of 29 sites for free images written by Chelsea Blacker from Blue Glass UK.
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Google Likely Penalized TechCrunch
Our story begins yesterday when user GrowMap submitted a story about a change in how Technoraread more
Search By Voice On Google Desktop By Typing
Mike Downes posted a neat Google search trick on Google+ where you can search by voice on Google Desktop without having to click the microphone icon with your mouse. Instead, you press control (on Mac, command)…
Responsive Design & Hiding Links & Google Webmaster Guidelines
A Google Webmaster Help thread has a webmaster who made his site responsive. Meaning, he made his site mobile/smartphone friendly through the responsive design approach. The responsive design approach is Google’s recommendation…
Borderless Google AdSense Ads
A WebmasterWorld has one publisher who is complaining that his Google AdSense ad units no longer show borders on them.
He said these borderless AdSense ads make his “website look bad.” His layout obviously looks better with borders separating out the…
Useful: That Is What Google Wants To Rank
A WebmasterWorld thread has discussion around one word – the word “useful.”
Netmeg said it in a thread and senior member…
Google Continues To Ask Searchers Which Results They Prefer
In December, we reported that Google was asking searchers to help improve Google. Well, those micro surveys to ask searchers which search results they prefer have not gone away.
Kevin Anchi posted on Google+ more screen …
When VLOOKUP Isn’t Enough: 3 Indications Microsoft Access Might Be Useful
A few years ago, Ben wrote a great post about how wonderful Access is for SEO and why you should use it. I want to build on his post to explain how you might go about using Access, if he Continue reading »
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO.
Building An Enterprise-Level Search Marketing Team: Part 1
Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team f…
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch…
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