SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Ads Lets Marketers Preview Bid Changes in Real-Time
Bing Ads has released a new feature that allows users to make bid changes, and see in real time if the changes will increase the performance of their ad.
PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG]
Click share also rose on Bing’s product ads, doubling from Q3.
The post PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Pinterest Search Is Now Customized By Gender
Aiming to attract more men to its social bookmarking network, the company is serving different search results for males and females.
The post Pinterest Search Is Now Customized By Gender appeared first on Search Engine Land.
Please visit Search Engin…
Are you a “guy” brand? Might want to revisit Pinterest
Pinterest has long been thought of as a network with a very strong female user-base but in an effort to expand they’re trying hard to capture the male demographic and become a social platform with
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Google Attempts to Reclaim Users After Yahoo & Mozilla Deal
In order to recapture some of the users it lost to Yahoo after its deal with Mozilla, Google has released instructions on how to switch back to setting its search engine as the default.
Automatic AdWords Currency Conversion Now Enabled In Google Analytics
Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics.
The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land.
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December’s Google Analytics Blog Insights to Grow Your Business
Here’s your summary of what happened over on the Google Analytics blog, and the Analytics industry in general, in December and how you and your team can take advantage of these developments.
1. With Google Analytics Premium and DoubleClick: Matalan increases conversion rate by 28%
Who Should Care: eCommerce businesses, web marketing practitioners
The Gist:
- A leading UK retailer, Matalan, linked Google Analytics Premium and DoubleClick Campaign manager to understand digital marketing channels better.
…
The post December’s Google Analytics Blog Insights to Grow Your Business appeared first on SeerInteractive.com.
News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews’ usability has driven huge adoption under the radar.
The post News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales
Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions
The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting
Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Columnist Carrie Albright offers ways to glean insights from one report in particular: Top Conversion Path.
The post 2 Tales Of Clarity Using Google Analytics’ Multi-Channel Funnel Reporting appeared first on…
Please visit Search Engine Land for the full article.
Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The post Search In Pics: Google Glass Mug, Google Pool Table & Gmail Paper…
Please visit Search Engine Land for the full article.
Video Recap of Weekly Search Buzz :: January 23, 2015
This week in search, I ask for some feedback on the videos I am doing, so lay it on me. Google, in my opinion, is preparing to release a new mobile friendly ranking algorithm after spending out mass…
Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
The move puts most US and global travel market in just a few hands.
The post Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Bing Powers Twitter’s Tweets Translation
Twitter announced on Twitter that they’ve partnered with Bing to offer Tweet translation for over 40 languages.
The thing is, they did have Bing translation prior…
Google Webmaster Tools Link Report Coming Up Blank For Some
Over the past 36 hours, I’ve been seeing sporadic reports from webmasters that their link data within Google Webmaster Tools is either now being under reported or coming up as “unavailable…
Google News Publishers Complaining About Traffic Declines
Over the past few months, there have been several complaints in the Google News Help forums from Google News publishers complaining that Google is not sending them as much traffic as they once did.
Google Algorithm Shifts? Some Early Chatter In The Community.
This may be a bit premature but I am seeing very early signs of a possible Google search algorithm update touching down. A WebmasterWorld has some European webmasters noticing some shifts and changes in the Google search results…
Cut Through the PPC Clutter With One Simple Word
In addition to its many other functions, PPC can serve as inspiration for innovation. Take a look at how.
Friday Infographic: The State of Digital Marketing in 2015
An infographic with the name ‘The State of Digital Marketing in 2015’? Don’t mind if we do! An overview.
Post from Bas van den Beld