How The Local Data Sausage Is Made
Source: British Premium Sausages (Yum) Howard Lerman, CEO of Yext, just unleashed There’s No Such Thing As A Permanent Record, one of the best posts I’ve seen in a long time about why local business listing data is so damn screwed up. “A common misperception in the local search and data industry is that publishers […]
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Mobile Accounts For One-Third Of Google Paid Clicks In Q3, Yet CPCs Drop From Q2 [Report]
The Search Agency released its third quarter State of Paid Search Report, showing strong growth in mobile for Google since the completed roll-out of enhanced campaigns this summer. Mobile clicks accounted for one-third of Google’s click share. In contrast, Bing’s mobile click share…
Please visit Search Engine Land for the full article.
5 Tips to Get Your Product Feed Ready for the Holidays
Getting your inventory feeds in shape will help capture as much high quality traffic as possible. Here’s how to make those inventory feeds work for your business this holiday and go from marketing zero to marketing hero in no time.
Interview with Susan Weinschenk – EMetrics Conference London
Jo Turnbull interviews keynote speaker Susan Weinschenk for the EMetrics Conference in London.
Post from Jo Turnbull on State of Digital
Interview with Susan Weinschenk – EMetrics Conference London
Moved: Wrong Thumbnail in GWT – Reason for Concern?
This thread was spliced on to end of thread : http://www.webmasterworld.com/google/4615893.htm
Google Roles Out Android Mobile Places Dashboard App
This afternoon Google rolled out a new mobile Google Places for Business app that allows management of a business’s Google Plus listing via Android. From the Google Play description: Keep your business listing fresh and up-to-date across Google with the free Google Places for Business app: – Update your business information, including hours, address, contact […]
Homeward Bound: A Great Long-Form Ad For Google Maps
One of the most popular articles on the AdWeek site today showcases what is essentially an ad for Google Maps/Earth. It features an Indian man (Saroo Brierley) who as a young child falls asleep on a train with his brother. His brother doesn’t wake him up at their designated stop. When he…
Please visit Search Engine Land for the full article.
Why Visitor Analytics Aren’t Enough for Modern Marketers
Posted by randfish
For the first two decades of the web, the vast majority of those performing web marketing tasks used visitor analytics tools (from log files and hit counters all the way up to today’s full-featured visitor analytics tools) to do t…
SearchCap: The Day In Search, October 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report] If you’ve been hoping that the hypocrisy of Google hiding keyword…
Please visit Search Engine Land for the full article.
Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Guest Blogging Best Done In Moderation
In his latest video, Google’s head of search spam Matt Cutts answers the question, “How can I guest blog without it appearing as if I paid for links?” According to Cutts, when his team reviews spam reports, there is usually a clear distinction between organic guest blog content…
Please visit Search Engine Land for the full article.
Microsoft Touts Bing Smart Search In New TV Ad For Windows 8.1 Release Tomorrow
Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1. Bing Smart Search is a feature in the new OS that simultaneously searches the web, the cloud (Microsoft SkyDrive), your PC and — if you’re using a mobile…
Please visit Search Engine Land for the full article.
All Google AdWords Advertisers Gain Access to Review Extensions
Review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts. This extension allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
Mobile Trumps Desktop in Paid Search Click Share [Study]
The Search Agency has released its State of Paid Search Report for Q3 2013 which showed advertising spend is up across Google and Bing networks, and mobile devices are taking the lion’s share of paid clicks at the expense of desktop.
Build Content, Links, & Relationships with Reverse Guest Posting
I’ll be honest: I’ve been blogging for almost seven years, and I have never, not once, accepted an unsolicited guest post on my blog. Most of the guest post pitches I receive are complete garbage, but even if I get a really good, relevant pitch, I’m not going to accept a guest post. The reason […]
What makes the SearchLove speakers tick? Read it here first…
With less than two weeks left until the SearchLove London speakers take to the stage, we thought we’d give you an insight into what makes them tick. Below is a sneak peek of some of the answers they gave to our SearchLove questions…
What makes the SearchLove speakers tick? Read it here first…
With less than two weeks left until the SearchLove London speakers take to the stage, we thought we’d give you an insight into what makes them tick. Below is a sneak peek of some of the answers they gave to our Continue reading »
Google Keyword (Not Provided): How to Move Forward
Learn what the loss of keyword data really means, how you can measure SEO success and performance now, and how to research keyword opportunities, as well as eight ways you can report on SEO performance when keyword data is “(not provided)”.
Google Says Favicons To Return To AdSense Ads
In July, Google officially announced favicons within AdSense ads. So the ad units will show off the site’s favicon, if available, which should increase one’s click through rate.
But in September, when Google launched their new AdSense formats the fav…
Google: Using Google Translate Is A Form Of Auto-Generated Content Spam
Google’s John Mueller said in black and white in a Google Webmaster Help thread that using Google Translate to translate your whole site, is the same thing as “auto-generated content.”
This should come to no surprise to anyone here…