SearchCap: The Day In Search, August 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? Last month, Google announced some changes in …
L’Oreal Launches New Makeup Line Designed by YouTube Beauty Guru Michelle Phan
L’Oreal has announced that they are launching a new makeup line to be sold online designed by YouTube beauty guru Michelle Phan. This launch shows how L’Oreal is tapping into YouTube as a force for driving makeup sales.
Google Outage: Web Traffic Dips 40% During 5 Minute Blackout
Global Internet traffic dipped by 40 percent when Google experienced a complete blackout, web analytics firms have claimed. All of Google’s services including Search, Gmail and Youtube went down briefly during the blackout on Friday evening.
DMD Webcast Tomorrow: How to Create Quality Content
Tomorrow, Tuesday, August 20 at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on creating quality content that your audience – and search engines – will love. “How to Create & Measure Quality Content that Your Audience & Search Engines Will Love”…
Please visit Search Engine Land for the full article.
Google Places Guidelines No Longer Prohibit City in Your Category Field – Should You Add It?
Joy Hawkins of Imprezzio Marketing, alerted me to this post in the Google forum where a business noted that the Google Places for Business Guidelines do not prohibit the use of city in the category field . Apparently Google has recently changed the Google Places Quality Guidelines and removed the prohibition against the use of geography […]
Google Analytics Adds Mobile Capabilities to Tag Manager
Google Analytics has introduced two new features: a new version of Tag Manager for your mobile apps, which supports conversion tracking and remarketing using AdWords tags, and a software development kit (SDK) to make it all work together.
What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?
Last month, Google announced some changes in how Quality Score is being reported. While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow…
Please visit Search Engine Land for the full article.
So are GWT Backlink reports enough to lift Penalty or get out of Penguin? via @Marie_Haynes
Later last week Marie Haynes asked us to support her question for it to be covered in the next gl
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Google’s Pure Spam Manual Action: Matt Cutts on How to Fix it
If your website ha received a manual action notice called “Pure Spam”, Google’s Distinguished Engineer breaks down what it means and steps you can take to clean up and show Google the site is now trustworthy and should be included in the index.
Google Documents Page Download Time For GoogleBot
There has always been a lot of talk about page speed and Google rankings. There are several tools that Google has for documenting page speed and improving it. Google even has the features in Google Analytics and had it in Webmaster Tools…
Google Search Text Previews Test
Google seems to be testing a new feature where you can hover your mouse cursor over a link in the search results by the URL of the snippet, and it will overlay a text preview and summary of the search result…
Google On Why Links Within Webmaster Tools May Or May Not Be Enough
Back in early June I reported how Google told us that the only links you need are the links in Webmaster Tools for reconsideration request purposes…
Bing Asks Users To Submit Photos For Their Hometown Homepage Photo Contest
In partnership with Discovery Communications, Bing is honoring World Photography Day with a Hometown Homepage Photo Contest. According to the announcement, Bing wants, “Images that highlight and capture the beauty of your hometown.” Starting today through September 3, Bing is asking…
Please visit Search Engine Land for the full article.
Because community building isn’t fluffy: enhancing UX, DistilledLive video
Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both Continue reading »
4 Ways to Find Out Why Your Website Traffic Died After a Relaunch
If done improperly, a site redesign, relaunch, or update can have disastrous consequences. What has gone wrong? Why are you experiencing a grave organic search exposure loss? Here’s a quick assessment you can use to diagnose post-launch issues.
Google Tests Search Results Overview Snippets Overlay
Google is testing a new search feature within the search results to show you a search result snippet overlay with additional details about that search result. The interesting fact is that this overlay doesn’t have text from the search result itself, the text may be sourced from Wikipedia or…
Please visit Search Engine Land for the full article.
Demystifying Link Disavowals, Penalties & More
Findings from a recent Google Webmaster Hangout on Air (video) demystify link disavowals, penalties and more. Read on for the official word from John Mueller, Webmaster Trends Analyst from Google and friend to webmasters everywhere. First, Some Background Last month, I introduced Five Steps To…
Please visit Search Engine Land for the full article.
The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960′s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts Defends Google’s 20% Time
A hot story at Quartz named Google’s “20% time,” which brought you Gmail and AdSense, is now as good as dead was all over the internet. Google quickly responded officially that 20% time is still part of the culture at Google…
Content Syndication: How to Get Started
Content syndication is a great way to get the most out of your content investments or to monetize your traffic. Here’s a look at the basic types of content syndication and some ways of setting up a content syndication program for your business.