Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…

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SMX Social Media Marketing Conference, Nov. 20-21 in Las Vegas. Register Now!

Master paid, earned, and owned social media tactics. Attend Marketing Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Boot Camp, and Workshop passes available. Save with Early Bird rates –…

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The Double Serving Myth: When One Company Monopolizes PPC Ad Results

Here are two scenarios that are currently keeping many PPC advertisers up at night — maybe you’re one of them: A parent company buys up a significant portion of the competitors in a sector, and with the backing of large budgets,  advertises each site on AdWords and Bing Ads, shutting…

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The Curious Case Of Bing Search Results In Google Search Results

Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by…

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Google Launches Shopping Campaigns To Ease PLA Management

While Google’s switch to paid Product Listing Ads for Google Shopping has proven wildly successful, growth has likely been hindered by the fact that setting up and managing Product Listing Ad campaigns for Google Shopping has been plagued with complexity. Today, Google announced a new…

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Majestic SEO Launches Search Explorer; SEO Link Tool Through Keyword Search

Majestic SEO, a popular link explorer tool for SEOs and webmasters, announced the launch of Search Explorer. Search Explorer is a search engine they designed to allow SEOs and webmasters to search by keyword or phrase, and the results would be ranked by Majestic SEO’s own linkage metrics. The…

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10 simple responsive WordPress themes for small businesses and blogs

To clarify, I haven’t tried out all of these themes but I’ve opted for examples that offer a decent user experience and have scored high reviews from site owners.

For more information on this topic check out our post on how to write irresistible headlines and also my article on what I learned from writing more than 1,000 blog posts for Econsultancy

DW Minion

This free theme offers a very clean, simple layout and supports several different blog post formats.

It also supports a range of social features allowing you to emphasise social sharing. 

Blogify

Blogify offers a clean, flat design that has advanced options to allow users to fully customise their site.

It supports all the usual social widgets and looks terrific, which is why it will set you back $35. 

Koresponsive

Koresponsive is a free theme that comes with a range of customisable options. It has scored nine out of 10 from more than 85 reviews.

The headlines on the demo site are a bit too small for my liking, but that’s probably something that can be altered in the management panel.

Hiero

Hiero is another simple theme that is perfect for a magazine or portfolio. Users can download it for free after they’ve shared the site via social.

WallPress

Opting for a Pinterest-style layout, WallPress has an emphasis on imagery that means users can potentially create a really good-looking site.

It is available free of charge and also has a social feed that brings all social content together in one place.

Pandora

This magazine theme costs $45 to download, but it looks very professional and has some additional features that aren’t available on the free themes.

Pandora comes with unlimited colour schemes, sidebars, contact forms and many other features, and also allows users to write review-style posts that support rich formats in search results.

Jade

Jade is a pricey option as it costs $45 plus you need to purchase the Genesis framework in order for things to work properly, which will set you back an extra $59.95.

However the site looks great, particularly on mobile, and has loads of customisable features so could be worth the investment.

Magnifique

This free theme is the perfect option for bloggers who want a stripped-down, simple layout.

It offers very little functionality, so is really only for people who want a hassle-free blogging platform. 

Nordic

Nordic is aimed at artists but its simple layout could also be used for other portfolio or blogging sites. It costs $40 and of course comes with a range of customisable options.

Tiny

Another incredibly simple theme that would suit single author blogs. Tiny comes with 11 different themes and is available for free in return for a tweeting a link to the site.

Google Logo Doubles As Parachute Game Before Answering The Question: When Was The First Parachute Jump?

The Google logo team has been busier than usual this week. After celebrating salsa singer Celia Cruz yesterday, today’s Google logo includes an interactive image to mark the first parachute jump. Performed by Andre-Jacque Garnerin on October 22, 1797, the jump occurred 216 years ago at Parc…

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