SearchCap: Search Market Share Report, Google Keyword Planner Adds Conversion Estimates & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Down Slightly, Bing-Yahoo Up In October comScore Search Report Google saw its share of the US search market …
Google Down Slightly, Bing-Yahoo Up In October comScore Search Report
Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from…
Please visit Search Engine Land for the full article.
Bing Strives Toward Mobile Friendliness
To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
Bing Strives Toward Mobile Friendliness
To keep up with the growing number of mobile Web users, Bing ranks pages optimized for mobile higher in its search results.
Video Recap of Weekly Search Buzz :: November 21, 2014
This week is the mobile week in SEO! Google announced they are officially showing mobile-friendly labels in the mobile search results. They released a testing tool for mobile friendly…
An Agency Client Started Using This Audit Template And You’ll Never Guess What Happened Next
Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that […]
The post An Agency Client Started Using This Audit Template And You’ll Never Guess What Happened Next appeared first on Local SEO Guide.
Black Friday Is NEXT Week. Is Your Local Business Ready?
The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare.
The post Black Friday Is NEXT Week. Is Your Local Business Ready? appeared first on Search Engine Land.
Please visit…
Google Will Ignore ‘Click To Expand’ and Tabbed Content
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Google Will Ignore ‘Click To Expand’ and Tabbed Content appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google Testing Scrollable Answer Box
Here is a new format for the Google Answers box you typically see at the top of the search page when doing a question based or fact based query. This new answer box lets the user slide or scroll the box to see more answers from additional sources…
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Conversion Estimates Added To Google AdWords Keyword Planner Tool
Google quietly announced on Google+ that they’ve upgraded the Keyword Planner tool to support conversion estimates.
Now you can use a slider to see how varying bids may influence your campaignsâ performance differently for desktop and mobile devices…
Google Merchant Center Adds Diagnostics Section
Google announced they’ve added a new diagnostics tab in the Google Merchant Center that provides consolidated issue reporting for your feeds and items. This tab now replaces the Data Quality tab but aims at improving the troubleshooting efforts of your…
Google: Sites Lose Loads Of Pages Over Misuse Of 403 Status Codes
Gary Illyes from Google posted on Google+ that he sees many large sites lose a ton of their pages in the Google index for misusing 403 status codes when they should be using 503s…
Search In Pics: GooglePlex Where’s Waldo, Jon Stewart At Reddit & Marissa Mayer The Crayon
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. YouTube Double Decker Bus: Source: Google+ Jon Stewart At Reddit: Source:…
Please visit Search Engine Land for the full article.
Bing Maps Helps Drivers Avoid Traffic Around The World
Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues…
Google Analytics custom dimensions
Recently we’ve released our Google Analytics by Yoast Premium plugin. As all our premium plugins, it gives you support and extra features. The first added feature of this premium plugin is the Custom Dimensions. This is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s…
This post first appeared on Yoast. Whoopity Doo!
Bing Mobile Ranking Techniques & Relevancy Factors
Mir Rosenberg from the Bing Mobile Relevancy team posted some of the “factors at play” when it comes to how determines mobile relevance and ranking in the mobile results. As you know, a couple weeks ago, Bing announced new mobile crawlers to help them discover and understand different…
Please visit Search Engine Land for the full article.
Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons
WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor…
Please visit Search Engine Land for the full article.
The Rise of the User Experience Marketer
There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.
The Rise of the User Experience Marketer
There is no denying the rising importance of user experience in search marketing, and the crossover goes beyond mobile search.
The rapid growth of inbound marketing in the UK: infographic
This is impressive growth when you consider the Google trend for ‘inbound marketing’ shows that interest in the term actually started in the UK much later than in the U.S.
This growth in adoption is taken from our annual report on inbound marketing in the UK. That growth is unquestionably based on the success brands are having with inbound marketing, with one in two marketers seeing a greater ROI from their inbound efforts than they did in the previous year.
There is no doubt this success helps to create trust in a marketer’s inbound marketing plans.
Past success with inbound was cited as the top reason a marketer’s inbound marketing budget changed in 2014 and for the majority of U.K marketers, this change was a positive one; nearly one in two marketers saw their budget increase in 2014.
The following infographic gives an overview of the key findings. We hope you find it as interesting as we do and we would love to hear your feedback in the comments section.
