Will He Ever Return? Head Of Google’s Web Spam Team Matt Cutts Extends Leave Into 2015
The head of Google’s web spam team, Matt Cutts, says that his leave from the company has gone so well that he’ll be continuing it through 2015. Cutts shared the news today in a note added to his original blog post from July about going on leave, saying: When I went on leave, I wanted […]
The…
Please visit Search Engine Land for the full article.
SearchCap: Halloween, Google Tax In Spain & AdWords Features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law Given the saga of Germany’s ill-conceived and poorly…
Please visit Search Engine Land for the full article.
Spooky Google Doodles for Halloween 2014
Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.
Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law
Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish…
Please visit Search Engine Land for the full article.
Link Memory: SEO Experiment Result
In April 2014 an experiment designed to test the influence of anchor text on URL rewriting showed positive results. Google chose inbound link anchor text value to override uninformative page title in SERPs. After the first stage of the experiment had concluded we removed all inbound links to the test page.…
The post Link Memory: SEO Experiment Result appeared first on DEJAN SEO.
Video Recap of Weekly Search Buzz :: October 31, 2014
This week in search, I blow through tons of topics in 11.5 minutes. First up was the DMCA piracy algorithm going live the other week…
New Google AdWords “Automated Extensions” Report Rolling Out
First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it…
Please visit Search Engine Land for the full article.
Friday Infographic: Facts About Google You May or May not Know
It almost seems we have never been without Google. But Google is still a teenager. Yet so much has happened in Google’s live. A look at Google’s history in facts.
Post from Bas van den Beld on State of Digital
Friday Infographic: Facts About Google You May or May not Know
Search In Pics: World Series Game, Penguin Office & Halloween At Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Google Penguin Office: Source: Google+ Google’s Timothy Jordan…
Please visit Search Engine Land for the full article.
Branding & your keyword strategy
What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of…
This post first appeared on Yoast. Whoopity Doo!
Google Enables Multiple AdWords Account Logins
Hear that? That is the communal sigh of relief echoing throughout the paid search world. The days of having several browsers open in order to manage multiple AdWords accounts simultaneously are finally over. Google announced a new workflow that allows …
Fast SEO Competitive Analysis Part 2: Competing Content Comparison
In part two of this series on fast SEO competitive analysis, we will look at understanding search behavior and choosing target keyword categories as well as competing content comparison.
Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season.
The post Recharge Your Remarketing With 5 Tips For Q4 appeared first on Search Engine Land.
Please visit Search Engine Lan…
A Step-by-Step Guide to Creating Robust Content for the Holiday Season
While search marketers make it a point to continuously monitor the performance of their keywords and modify their PPC marketing bids, the process of modifying content marketing to suit seasonal changes is only just catching on.
Halloween Logos From Google, Bing, Ask.com & More
Today is Halloween and we already showed you the Google Halloween logos but I wanted to share what the rest of the search engine community was doing with their logos. I should note, Bing went all out with their home page. Surprisingly…
Bing Sever Ties With Webmasters By Firing Duane Forrester
Duane Forrester, the face, the connection, the personality for Bing and the webmaster community has been downsized. This week, Microsoft announced huge layoffs and part of those layoffs included letting Duane Forrester go…
Google AdWords Multi Login Support Rolling Out
Google announced on Google+ that you can soon login to multiple AdWords account via the top right menu. It basically will let you toggle from one account to the next very quickly…
Why Would Google Show More Indexed Pages Than Submitted Pages In Your Sitemap Report?
A webmaster asked Google why would Google show more indexed URLs than submitted URLs in the Google Webmaster Tools Sitemaps reporting section…
iOS Users Now Get Google My Business App Update
Yesterday we covered the pretty awesome updates to Google My Business including a ton of mobile updates to the Android app. Those updates are now available in the iOS version which was approved and released by Apple last night…
Coming Soon: Google AdWords Automated Extensions Report
Google quietly announced on Google+ that in the next couple weeks they will roll out a new advertiser report within the AdWords console to show advertisers how well their automated ad extensions are performing…