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Driving Consumer Insights With Mobile Analytics
Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls.
Is Facebook Local Search’s Sleeping Giant, or Just Sleeping?
Facebook has the opportunity to tackle local. If you triangulate Facebook’s recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there’s an opportunity to connect buyers and sellers in locally relevant ways.
So How Does The Google Glass Work?
A quick overview of functionalities of Google Glass and how it actually works.
Post from Bas van den Beld on State of Search
So How Does The Google Glass Work?
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent and make the most of your creative. This will help generate a greater return overall on your marketing dollars.
Google Reports $13 Billion in Q1 2013 Revenues
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of $13.97 billion. As revenues grow, CEO Larry Page is focusing on future products and Google’s growth potential.
80/20 Link Building Tactics
I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.
This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.
Creating and Managing Deadlines for Outreachers
Looking back on my greenhorn Outreach days, I was a bright-eyed and spiky-haired marketer who learned as I went. In my last two posts, The Scouting Report for Link Building Rookies and Think Beyond the Link – The Right Way Continue reading »
Google Earnings: Q1 Revenue Rises And Paid Clicks Up 20% Though CPC Slips 4% YoY
Google announced their Q1 2013 earnings today, and as many analysts expected, the company posted revenue gains over the previous year. Revenue rose 31% year-over-year to $13.97 billion for the quarter, beating expectations. Here are the highlights: Paid Clicks — Aggregate paid clicks,…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, April 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases Technical University of Denmark r…
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are […]
Google Affiliate Network Shutdown: Who Profits?
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google’s exit could be good news for competitive affiliate networks and affiliate program management companies.
Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases
Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rar…
SPONSOR MESSAGE: Top 32 Tips – How To Turn Browsers Into Buyers
This guide discusses: Most impactful targeting tips to give visitors a relevant experience Best testing tips to stay ahead of the competition in 2013 Download now »
Please visit Search Engine Land for the full article.
Best of the Web Launches ProListing Ahead of 19th Birthday Celebration
Best of the Web, a directory of all the content on the web, turns 19 on April 20. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the industry has evolved since its founding and where BOTW is going.
Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little…
Please visit Search Engine Land for the full article.
Yahoo Updates Mail App for iPad, Android, Launches iPhone Weather App
Yahoo has updated its email app for iPad and Android tablets to allow users to make use of gesture controls. Yahoo also revealed a weather app for iPhone, which brings together crowdsourced images from Flickr with local and international forecasts.
Google Site Speed Study Says the Web is Getting Faster
The average size of web pages has increased by 56 percent. Desktop page load times have decreased slightly. However, mobile page load speeds have decreased by 30 percent. Nearly every county is trending toward faster page load times on mobile.
4 Principles Of Marketing As A Science
What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…
Please visit Search Engine Land for the full article.
Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks
Dr. Pete Myers’ post, Rel=Confused? Answers to Your Rel=Canonical Questions, has reminded me that I have had a bee in my bonnet about the rel=canonical tag for a while that I’ve been meaning to get off my chest on these hallowed pages. In short, the rel=canonical tag sucks. You can’t always tell if they are working Contrary […]
The post Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks appeared first on Local SEO Guide.