Matt Cutts debunks Google Plus Votes as Important Ranking Factors
There’s a lot of strange seo news about at the moment, because of ‘correlation’ studies showing Google Plus votes as correlating with high rankings. I chimed in: google plus votes are not the no1 ranking factor. You can tell, by looking. — Shaun Anderson (@Hobo_Web) August 20, 2013 … though somebody with a lot […]
Mining User Data in Excel with the FullContact API
Recognized and prominent brands (like Target) are turning to big data to mine user information to find the best ways to reach and retain their customer base. Why let the big guys have all the fun? If you have a list of your users’ email addresses, that’s all you need to get your users’ personally identifiable information and […]
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How to Reboot Search Engine Optimization for 2013 and Beyond
Search engine optimization is neither dead nor in need of redefinition. As always, SEO bloggery is publishing a broad spectrum of opinions, defenses, and justifications in the wake of Google’s latest round of link filtering. These blog posts have begun to raise an important issue: should we redefine SEO or conclude that it’s time to move on? There is, I think, something to be said for the inadequacy of popular definitions of Search Engine Optimization. For example, the definition provided in SEO Theory’s glossary reads: Search Engine Optimization — Noun phrase. The practice of designing, modifying, and/or supplementing Web documents to rank well in search engines. Now mostly superceded by link building (q.v.) and/or link baiting (q.v.). I have used this definition and variations of it for many years, all the while talking about the SEO Cycle, which I have usually defined as: Keyword Research Content Production Link Placement Measurement Analysis Do you see the disconnect here? The definition we provide for SEO really only describes — at best, and only with some approximation — one step in the SEO Cycle. So while there is sound basis for arguing that we need to redefine search engine optimization, I realize that […]
Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile…
Please visit Search Engine Land for the full article.
50+ More Things Every Link Builder Should Know
A year ago, I wrote a post about 50+ things that every link builder should know. Over the past year, link building has definitely gotten a lot tougher — it’s been renamed several times, become more vilified than ever, and generally taken a beating. However, it still holds up as a viable…
Please visit Search Engine Land for the full article.
3 Sustainable SEO Tips: Why Recover From Google Updates? Don’t Get Hit!
Wouldn’t you love to be in a place when you laugh in the face of Google algorithm updates, rather than figuring out how to recover? You can, by focusing on your branding, not your ranking; giving users a good experience; and preserving your URLs.
New: View AdWords Data Trends By Time Period In The Graph View
As some sharp eyed users noticed yesterday, Google has now confirmed the roll-out of graphical time period segmentation. A new drop down allows you to view AdWords data by day, week, month and quarter on the graph. The new feature makes it easy to view…
Hitting the PPC Wall – Tips for Scaling Up
Hitting the PPC Wall – Tips for Scaling Up
Post from Jackie Hole on State of Search
Hitting the PPC Wall – Tips for Scaling Up
What’s In Your SEM Toolbox? I’ll Show You Mine…
A question I get asked pretty often is, “What tools do you use for managing paid search ad campaigns?” I love this question, especially when there are other paid search managers within earshot. Everyone’s got their favorite tools and everyone wants to add their two cents’…
Please visit Search Engine Land for the full article.
Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from…
Please visit Search Engine Land for the full article.
Google+ To Move Support Forums To, Um, Google+
I always felt it was weird that the Google+ support discussion forums was in a Google Groups area and not in Google+ communities.
I know communities was not a feature within Google+ on day one but it has been around for a pretty long time now…
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Google AdWords Adds Time Aggregation To Charts
The Google Ads Google+ account and Jon Diorio from the Google AdWords team announced a new small but useful feature available in the Google AdWords console for advertisers.
Now you can control the time aggregation on AdWords charts to show data by day…
My Google Maps Business Listing Was Taken By…
A Google Business Help thread has one business owner complaining that someone else registered his business listing within Google Places and he has no access to make changes…
Google Translate Now In Google+
Don’t you hate it when you read a post from a thread on a social network, like Google+ and it is written in a language you don’t understand…
Poll: Do You Prefer A Manual Or Algorithmic Penalty?
A WebmasterWorld thread has SEOs and webmasters discussing what is better, a manual penalty or an algorithmic penalty? If you had to choose between Google giving you a penalty, which would you choose…
A 5-Step Summer Review for Your PPC Account
Reviewing campaign goals and objectives, auditing analytics and conversion tracking, auditing your campaigns, studying up on enhanced campaigns, and reviewing your quality score are five ways to get your PPC accounts on track by Labor Day.
21 Ways to Scale Content Promotion for Maximum Exposure
Using brute force to achieve maximum exposure isn’t particularly efficient or effective. So achieving critical mass with content promotion means scaling your efforts, which involves leveraging these tactics, channels, and/or topics.
LocalU Advanced – NYC September 30 – Early bird Discount Ends in 5 Days
Even though it seems like summer will never end, September is rapidly approaching and with it the next Local U Advanced. It is being held September 30th in conjunction with SMX in NYC. Ticket sales have been brisk and only 14 remain, so if you are thinking of joining us, you might want to buy […]
The Ideal Content Management System For International Websites
Multilingual international websites need a fully featured CMS. Choose your CMS wisely to avoid unnecessary headaches with your international websites.
Post from Gemma Birch on State of Search
The Ideal Content Management System For International Websites
Google Analytics Engagement Report: How to Find Helpful User Insights
The Engagement report has two parts: Visit Duration and Page Depth. These reports can help you profile good customer’s actions, which can help you target more customers of a similar nature and turn unsuccessful visits into more successful visits.