Press Release Sites See Huge Drop In Google Ranking After Panda 4.0
Yesterday I reported at Search Engine Land that Panda 4.0 may have hurt press release sites and showed SearchMetrics data for PRWeb, PR Newswire…
Video Recap of Weekly Search Buzz :: May 30, 2014
A lot of search news this week at the Search Engine Roundtable. Matt Cutts of Google gave us on the record what Panda 4.0 was. We saw significant drops with press release web sites after 4.0 hit. eBay may have been hit by a manual action and not Pan…
4 Mistakes Agencies Make to Lose Clients
Not understanding the client’s business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics will cost you future business and current clients.
Friday Infographic: What Time to Tweet, Post, Pin or Tumble?
What time is best to tweet, to put something on Facebook, Linkedin or Google+? An extensive look at timing.
Post from Bas van den Beld on State of Digital
Friday Infographic: What Time to Tweet, Post, Pin or Tumble?
Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These…
Please visit Search Engine Land for the full article.
Yahoo Search Testing A Fixed Top Search Bar
Ruben Gomez noticed that Yahoo is testing a new user interface for their search results, which sticks the top search bar to the top of the page, no matter how far you scroll down the page. Here is a picture showing the scroll bar midway down the page, but the top search bar stuck at […]
Please visit Search Engine Land for the full article.
Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives
It’s all about the client. Whether you’ve just landed a new client or you’ve recently started working for a new company or agency, here are seven ways to ensure your client’s accounts are optimized and performing at their highest level.
Google: Even Old But Active Manual Actions Will Show In Google Webmaster Tools
Google launched their manual action viewer back in August of 2013. The question was, would Google show manual actions dating back years before that…
Google’s Matt Cutts: It’s Silly To Think We Penalize Vivint Because It Competes With Nest
Pando wrote an article named After Google bought Nest, it removed one of the companyâs biggest competitors from search results showing how Vivint was removed from Google shortly after Google acquired Nest.
Matt Cutts, Google’s head of search spam called this “silly…
AJAX Hash Bang URLs No Longer Work In Fetch As Google Tool
This week, Google introduced the new fetch as Google tool that now supports rendering the page as well. The tool is actually very sweet in many ways, including visualizing what Google sees and showing you what Google cannot see…
Is comScore’s Google Search Share Data False? Not Exactly
Search market share data from comScore’s isn’t invalid or incorrect. But new research from Conductor is also pretty consistent with what many webmasters find when it comes to actual click-throughs to a site from Google search results.
Friday Commentary: Brands should consider customising their AdTech stack
These days, a CMO of a big brand depends on many different AdTech solutions to deliver their Online Advertising program. Where to start? Laurent Boninfante talks about this on our latest Friday Commentary.
Post from Laurent Boninfante on State of Digital
Friday Commentary: Brands should consider customising their AdTech stack
Friday Infographic: Search in 2014 The #SMX E-book
As you know, we published an e-book last week about SMX London 2014. This e-book covers the event like we have never done before: more extensive than our regular blogposts, but more importantly: more organised. On the topics you want. To give you a bit of an idea, here’s an infographic we created around the e-book, […]
Post from Bas van den Beld on State of Digital
Friday Infographic: Search in 2014 The #SMX E-book
Google Opens “Right To Be Forgotten” Form For EU Citizens
Google has taken a big step forward with complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has established a new form allowing those in the EU to request takedown of URLs they dislike. How The…
Please visit Search Engine Land for the full article.
Fetch as Google Adds Page Rendering
Google has added to the Fetch as Google tool in Webmaster Tools, allowing webmasters to render their webpage as Googlebot sees it and address any issues. You can Fetch and Render for Desktop, Mobile: Smartphone, Mobile: XHTML/WML or Mobile: cHTML.
Breaking the SEO Rules: When Not to Follow Best Practices – Whiteboard Friday
Posted by Cyrus-Shepard
Best practices are set in place to guide us toward success in most situations. Not all situations. In today’s Whiteboard Friday, Cyrus shows us several instances in which it’s actually best to break the rules and throw tho…
Two Links, Different Anchor Text, Same URL: Does it Matter to Google?
In his latest Webmaster Help video, Google’s Distinguished Engineer Matt Cutts discusses what happens to the flow of PageRank when Google crawls a page and finds two links on a page pointing to the same target, but each uses unique anchor text.
SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second tim…
Google Authorship Goes Down Again, Twice In One Week
Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results…
Please visit Search Engine Land for the full article.
Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit
You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thoug…