6 Local Tips For Small Business SEO Success
We all know that a key component of any small business’ marketing strategy is to effectively position its brand in search engine results. But is it possible to dominate search results with content you control — or at least content you’ve influenced? The answer is yes. There are…
Please visit Search Engine Land for the full article.
Expedia Still Under Google Penalty Two Weeks Later?
Two weeks ago, we reported that Expedia may have been penalized by Google for unnatural links…
Google Kirkland Construction Site Has A Seahawks Logo
Tim Milligan, a Engineering Manager at Google, posted a picture a few days go on Google+ of the Google Kirkland construction site. Yea…
The Democratization of Video Advertising
February is a glorious month for television in the US, hosting the legendary Super Bowl, a climactic fusion of modern mass media advertising and entertainment.
Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free
Solving problems for free can result in links, branding opportunities, foster positive relationships, boost your authority, and even help establish your company as a thought leader. Here are a few ways to find a problem worth solving in your niche.
Google Is Not Broken
In spite of what many think, Google is not broken. But wait, naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point…
Please visit Search Engine Land for the full article.
Google Places International Adds Over 1,000 New Categories For Business Listings
Google’s Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business categories available to businesses outside of the United States. Jade said they now have added “over 1,000 new categories in the new…
Please visit Search Engine Land for the full article.
DMOZ Drops Over 1 Million Sites From Directory?
Did you notice that DMOZ, one of the oldest and largest human crafted web directories, has removed over 1 million sites and 10,000 editors from their directory…
How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps
This vital research document helps you do more of what works and identify any weak spots. Running competitive intelligence reports at regular intervals can be incredibly powerful in helping guide your strategies. Here’s the best way to get started.
Google Places Business Adds 1,000 Categories Internationally
Jade Wang from Google’s Places, business help, team posted in the Google Business Help forums that they have greatly expanded the business category support by adding over a 1,000 new categories internationally…
Google.com Finally Evolves Into The Internet’s Most Massive Scraper Site Ever
We have all joked about Goolge being one massive scrapper site. But, it looks like we are now starting to see evidence that this is true.
read more
How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts
Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices. With 2014 shaping up to be a banner year for mobile, here’s how to equip your paid search and social campaigns to ride the mobile wave.
Local U Advanced Philadelphia Early Bird Discount Ending
I have already proclaimed how much I enjoy the format of the upcoming version of Local U Advanced. It is in the Valley Forge/Philadelphia area the night of March 7 and the day of March 8th. Besides our all new content, great food, drink and conversation, Wil Reynolds will be providing the keynote. He is […]
Best Read Articles of January 2014
The best read articles on State of Digital in the first month of 2014, January. With articles about SEO, Reputation Management, books, events and more.
Post from Bas van den Beld on State of Digital
Best Read Articles of January 2014
Know How It’s Built: “Cool” Isn’t Good Enough
An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills required by the modern digital marketer, an accomplished digital marketer. Story telling: research, the ability to imagine and craft great creative and promote […]
The post Know How It’s Built: “Cool” Isn’t Good Enough appeared first on SEOgadget.
Google Alerting Australian Dashboard Claimants via Emails
Last week Google started upgrading the Places dashboards in Australia. Last night (which was this morning in Australia) Google started sending out a notice to Australian Places Dashboard claimants. Several folks reported it in the forums (ht to Nyagoslav) with headlines like “Scam or not?”. Hello, Due to changes in Google Maps, we’d like to […]
A Cautionary Tale About Silicon Valley’s Vision for the Future
A new novel from Dave Eggers offers a powerful cautionary tale, warning us against Silicon Valley’s dangerous techno-utopianism and where it can lead us.
Post from Barry Adams on State of Digital
A Cautionary Tale About Silicon Valley’s Vision for the Future
YouTube Marketing And Analytics: A Primer For Magnificient Success
YouTube is magnificent. YouTube is amazing. YouTube is…. wait, let me quantify that. YouTube Marketing and Analytics Framework for Success According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network as of mid-2013. And rather than just being content you watch, it is content you watch, share and shape. How cool […]
YouTube Marketing And Analytics: A Primer For Magnificient Success is a post from: Occam’s Razor by Avinash Kaushik
Marketing Budgets 2014
The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks in detail at how companies are allocating their online and offline marketing budgets in 2014.
The report compares spending trends – and ability to measure ROI – across different ‘traditional’ and digital channels.
More than 600 companies, mainly from the UK, participated in this research, which took the form of an online survey between December 2013 and January 2014.
The report includes the following sections:
- Marketing focus
- Marketing budgets
- Investment in technology
- Marketing effectiveness and ROI
- Barriers to further investment
- Most important area of digital focus in 2014
We have identified three key trends:
- Marketing budgets at most buoyant since launch of inaugural survey
- Paid media continue to get the lion’s share of budget but the research points to continued erosion from earned media
- Continued bias towards acquisition marketing over retention
Table of contents
- Executive Summary and Highlights
- Foreword by Responsys
- About Responsys
- About Econsultancy
- Methodology and Sample
- Findings
- Marketing focus
- Marketing budgets
- Proportion of budget spent on digital
- Proportion of revenue derived from digital marketing spend
- Plans for overall marketing budget
- Increase in overall marketing budget
- Plans for digital marketing budget
- Increase in digital marketing budget
- Plans for traditional (offline) marketing budget
- Increase in traditional (offline) marketing budget
- Change in budgets for digital marketing channels
- Acquisition / retention focus for investment
- Change in budgets for offline marketing channels
- Investment in technology
- Plans for digital marketing technology spend
- Investment in digital marketing technologies
- Desired investment in digital marketing technologies
- Investment in social media platforms
- Marketing effectiveness and ROI
- Understanding of ROI from digital channels
- Understanding of ROI from traditional marketing channels
- Ability to measure ROI from digital channels
- Barriers to further investment
- Most important area of digital focus in 2014
- Appendix 1: Respondent Profiles
- Geographic location
- Job roles
- Industry sector
- B2B / B2C focus
- Annual company revenue
- Annual marketing budget
- Appendix 2: Marketing Budgets by Company Revenue
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
6 Principles of Service Design to Help You Reach Your Customers
Posted by mariahayhow
Three months ago, in a group interview for a position at Distilled, Rob Ousbey asked, “If I were to do a Google search on “coffee” in Seattle at noon on a Saturday, what would it look like?” Still not sure I gave the best an…