Click Fraud is a Small Problem in Search These Days
Click fraud still occurs in paid search, and at some level always will. However, the engines do a solid job at monitoring the problem. The issue for search marketers is to ensure the metrics don’t go out of whack from a normal level of variance.
YouTube Creator Playbook Adds 5 Tailored Playbook Guides
YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and sports – to be used in conjunction with Version 3 of the Creator Playbook, which is the main resource for site-wide best practices.
Content So Simple Your Mother Could Do It
Getting Started with Content
Creating content isn’t something that comes naturally to most people. Writing a blog post for the first time can be torture and reading the results often as painful. The biggest problem for many can be knowing where to start.
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The post Content So Simple Your Mother Could Do It appeared first on DEJAN SEO.
Google’s Eric Schmidt Calls For Civilian Drone Regulation
Yes, THAT Eric Schmidt is worried about privacy: “How would you feel if your neighbor went over and bought a commercial observation drone that they can launch from their backyard. It just flies over your house all day. How would you feel about it?”
SearchCap: The Day In Search, April 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 2013 Boston Marathon Explosion: Official Information Sources Following today’s explosions at the Boston Marathon, social media channels were immediately swamped…
Please visit Search Engine Land for the full article.
Brands Can Now Target Facebook Users Based on Activity Outside Facebook
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. Brands can now target users across desktop and mobile – and offline entirely.
2013 Boston Marathon Explosion: Official Information Sources
Following today’s explosions at the Boston Marathon, social media channels were immediately swamped with reports, graphic images and videos from the scene. Race officials immediately held runners on course, and canceled the rest of the event. During tragic events like this, it’s hard to…
Please visit Search Engine Land for the full article.
Report: Google Will Label Search Results to End EU Antitrust Probe
The three-year Google antitrust investigation might be over. An agreement means that Google must clearly label search results for its own services such as Google News or Google+, but it won’t involve any changes to Google’s search algorithm.
Study: Google Image Search Referrer Traffic Drops 63% Since Upgrade
Define Media Group released statistics from 87 different websites on the images the new Google Image Search design features have impacted on publishers websites. Overall, sites in the study saw an average decline of 63% of their traffic from Google Ima…
Streetmap Lawsuit Accuses Google of ‘Cynical Manipulation of Search Results’
Google is the subject of yet another anti-competitiveness complaint, this one from UK Internet company Streetmap. The mapping alternative has had enough of Google giving its Maps preferential treatment, so they have put their lawyers on the case.
Study: Top Reason A User Would Block A Site From A Search? Too Many Ads
An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 6…
Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever. A new Adobe Digital benchmark report reveals what, when, and how people are watching.
Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results
In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled “Google” and the other with a page header labeled “Bing,” and asked which page of results they preferred. Even when the page header…
Please visit Search Engine Land for the full article.
Infographic: 26 Ideas For Split Testing Your Search Ads
If you want to always be closing, then you need to always be testing, a long-standing mantra (and title of a popular book) in the search marketing space. When it comes to search ads, always be testing means trying out variations of ad copy to see which works best. Feeling like you’re out of…
Please visit Search Engine Land for the full article.
4 Outside-the-Box Link Building Tactics
This is a guest post by Brian Dean from Backlinko.
If you’re like most SEOs, you’re as confused as the cast of Jersey Shore at a TED Talk…
…because it seems that the second you master a new link building strategy, Google cracks down on it.
In fact, there’s a lot of buzz that guest posting (guest posting!) may be the target of a future Google update.
It can leave …
4 Outside-the-Box Link Building Tactics is a post from: Point Blank SEO
Enable Tape Mode: Watch YouTube Become a Really Bad VCR Player
Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? Me neither. But someone at YouTube did, and now we have a new YouTube Easter egg. Enable tape mode has been added to honor the first VCR’s birthday.
Women, Tech Conferences and the BullSh!t Surrounding It
Damn it. I try so hard these days to resist doing things that don’t make me money. I really do. But sometimes I make an exception and today is going to be one of those days. Today Debra Mastaler tweeted a link to an article in The Atlantic about the latest up in arms cause […]
The post Women, Tech Conferences and the BullSh!t Surrounding It appeared first on Sugarrae.
Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]
Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to BIA/Kelsey. The jump would represent a growth rate of over 18 percent over the next five years. Video and mobile social ads will be the prime growth motivators.
#Thensome Quiz Some!
Did you miss our latest industry event? Scroll down for a taste of what it was like with our SEO Trivia Quiz! We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco. The night was a success with great contestants, food and tons of drink tokens. There were four […]
The post #Thensome Quiz Some! appeared first on SEOgadget.
How to spot a bad link – Paul Madden at #BrightonSEO
A write up of Paul Madden’s session at Brighton SEO, April 2013
Post from Paul Rogers on State of Search
How to spot a bad link – Paul Madden at #BrightonSEO