Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts
Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing…
SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development…
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Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively…
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RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Both Google And Bing Ad Spend Rise
After slowing down after the holiday season, US paid search performance metrics are up both year-over-year and quarter-over-quarter in Q2 2014 according to RKG’s quarterly report. Ad spend rose 23 percent year-over-year among RKG’s retail-heavy client base. Both Google and Bing saw…
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Google Adds Zip Code Matches In Knowledge Graph Carousel
Google has added zip code matches and lookups to the knowledge graph section of the search results. If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets …
You Can Now Link Your Google My Business & AdWords Accounts
Google has announced an update to location extensions that will let advertisers link their Google My Business and AdWords accounts to ensure consumers will receive the correct local information they need when they’re ripe to purchase.
Mobile Paid Search Spend Up 98% Globally vs. Last Year [Report]
Covario released its quarterly report that looks at global paid search spend. Mobile online advertising saw a 98 percent increase in spend year-over-year (YoY) and 6 percent increase quarter-over-quarter (QoQ) globally. Overall, spend was up 21 percent Yo
Paid Search Spend Rose 21 Percent YoY In Q2, With Mobile Up 98 Percent [Covario]
Global paid search investment continued its rise through the first half of 2014, according to Covario’s latest quarterly analysis of search spend. Overall spend among the firm’s clients rose 21 percent in the second quarter year-over-year, and 2 percent over the first quarter of 2014….
Please visit Search Engine Land for the full article.
DoubleClick Search Solution Center Offers Wealth of Resources for Digital Search Marketers
We are pleased to announce a new resource for digital marketers and search marketers on Search Engine Land, the DoubleClick Search Solution Center. This new center contains a number of customer success stories told through videos, several white papers …
Should You Be Bidding On Your Brand Terms For Your Search Ads?
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…
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How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It’s critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by leveraging the following tools, tips, and tactics.
Using Adobe Flash For Your Web Site? Google Mobile Results Will Issue Searchers A Warning.
Flash, Adobe’s multimedia based web site technology, is not a friend of mobile devices or search spiders and now Google has decided to step up their campaign against such sites using the technology. Google announced that starting today, they will be issuing warnings to searchers when their…
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Bing & Cortana To Get Academic Search Integration At A Whole New Level
Microsoft shared details about their future plans for deeply integrating academic data/search into the Bing search engine. Starting this Fall, Microsoft said they “will be able to point the way to a wealth of information from the academic community.” Microsoft explained that currently…
Please visit Search Engine Land for the full article.
Changing Existing Links: Perfectly Normal — Except When It Isn’t
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias…
Please visit Search Engine Land for the full article.
Google Search For iPhone Still Shows Emoji Characters
Over two years ago, I reported how emoji characters worked in the Google mobile search results and that I suspected that Google would disable them shortly after.
Well, they may have for some…
Google Wants You To Link Your Google My Business & AdWords Accounts
Google announced they want you to link your new Google My Business account, formerly Google Places, with your Google AdWords account.
This is the new and “upgraded location extensions” that should offer you a “a better way to display your business loc…
Bing Still Working On Right To Be Forgotten Removal Process
As you know, the EU has mandated the search engines to remove content that might be harmful to people on a case by case basis. Google launched a form for this removal and began removing this content. They even started an advisory council to help them w…
Tweet Analytics: Wow Twitter Analytics
I am pretty active on Twitter, so being able to see my statistics/analytics with stuff I share on Twitter can be interesting.
Twitter announced the availability of Organic Tweet Analytics. You can access it at analytics.twitter.com…
Google Notice: This Site Uses Flash, May Not Work On Your Device
Google announced that if you conduct a Google search on your iOS or Android device and a site that comes up is built in Flash technology…
5 Blogging Tips that will make your Blogging Life easier
Make your blogging life a lot easier by following these five tips. Structuring, Title Testing, MindMap, Evernote and Twitter are very useful, find out why here.
Post from Bas van den Beld on State of Digital
5 Blogging Tips that will make your Blogging Life easier