SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers
In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of user-generated content to humanize their brands, and amplify the reach of…
Google & Bing Agree: Past SEO Success Guarantees You Nothing Today
Google’s Matt Cutts and Bing’s Duane Forrester have weighed in on the topic of why older domains that have had success in the past are being overtaken by newer domains today. Here’s their advice on what you can do to keep your website viable.
12 Inbound Marketing Tips for 2014
I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.
The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a busi…
5 PPC Tactics Super Bowl Advertisers Are Using To Boost Their Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to PPC, those that…
Please visit Search Engine Land for the full article.
Google Buys AI Company DeepMind, May Have Big Plans for Search
Google reportedly has spent $400 million to buy a London based artificial intelligence company called DeepMind. Neither firm offered up more information, but reports indicate DeepMind’s team will be working with Google’s search team.
New plugin: Post Connector
If you’re an advanced WordPress user, you’ll have “abused” taxonomies quite often to relate post types to each other. Now you might think “abused? but that’s what they’re for, right?” Well… Not entirely. Sometimes you just want to relate posts directly to posts. There are loads of reasons why you’d want to do this, for…
This post first appeared on Yoast. Whoopity Doo!
Mobile Cost Per Click Down for PPC in Retail, Business Services
The Search Agency released its quarterly State of Paid Search Report for Q4 2013. Two sectors: business services and ecommerce show varying results in paid search; however, cost per click for mobile devices was down when compared to desktop.
Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool
With more than 3,700 survey respondents, this year’s industry survey from search marketing analytics provider Moz discovered the No. 1 SEO tool used by internet marketing professionals is Google Webmaster Tools. The majority of the survey focused on marketing issues, but Moz did ask…
Please visit Search Engine Land for the full article.
Trendsetting in 2014, this week’s DistilledLive video
As we gear up for our latest futuristic feature here at Distilled, Tom Anthony, Paddy Moogan and Will Critchlow take the reins of this week’s DistilledLive video.
Google To Affiliates: No Added Value, Then You Violate Our Webmaster Guidelines
Last night, Google published a blog post on their webmaster central blog notifying affiliates that if their sites do not add any value, then they may be penalized…
irwinmitchell.Âco.Âuk Also Penalized By Google, Interesting…
Yesterday we covered how Irwin Mitchell was penalized by Google but the penalty only extended to the .com address and not the .co.uk. It seems as of this morning…
How To Analyze A Link: Link Building Basics
The importance of link quality in SEO cannot be overstated. Before you begin any link building project within SEO, you must be sure you’re pursuing links that will not only have an impact today, but will continue to have a positive impact in the future. That means understanding what makes a…
Please visit Search Engine Land for the full article.
DeepMind Buy Another Google “Moonshot” Of Sorts
Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or a…
Google Showing Date Selector In Knowledge Graph Carousel For Hotels
Google has added a new feature to the Knowledge Graph Carousel, where for some search queries, it will show a date selector box. For example, a search on [hotel in new york] returns the local hotel listings at the top carousel but now adds this date se…
8 Deciding Factors that Influence SEO Keyword Prioritization
Not all keywords are created equal. Some drive more traffic, others have higher intent, and still others may be more profitable for your business. Here’s to determine which terms deserve more of your time and which deserve less.
Google Issues Subtle Warning To Affiliates That Have “Thin-Content”
Google’s Chris Nelson of the search quality team issued a warning on the Google Webmaster Blog to affiliates who produce thin-content. He said that affiliates that produce thin-content and have little-to-no value-add on their site may be penalized for going against Google’s guidelines….
Please visit Search Engine Land for the full article.
Google Search OneBox Answers Are Getting More Detailed
There are several reports throughout the search community that Google’s OneBox answers or a form of the knowledge graph, are now more aggressive about answering even more complex questions with more detailed responses or answers. When we asked Google about this, a Google spokesperson told us,…
Please visit Search Engine Land for the full article.
Secure Search & SEO Methodology: Key Strategies & Enablers
One of the primary ways SEO changed forever in 2013 was Google’s move to 100% secure search — otherwise known as “Keyword Not Provided.” SEOs long accustomed to measuring their performance at the keyword level have been forced to rethink their measurement criteria in order…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts Explains That Older Sites Won’t Always Keep Their Current Rankings
Google’s head of search spam, Matt Cutts, posted a video yesterday answering why some old sites may not have their rankings in Google last forever. Matt Cutts explained that there are many old sites that are in the range of about 15 years old and while that is a good thing, some of these…
Please visit Search Engine Land for the full article.
The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013
The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth…