Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been…
Please visit Search Engine Land for the full article.
Using Facebook Custom Audiences For Untapped Social Remarketing
As remarketing continues to grow, advertisers are beginning to see more and more unique ways to re-engage their target market. One such option is Facebook’s Custom Audiences. Custom Audiences allows advertisers to enter email addresses, phone numbers, Facebook user IDS, app user IDs, and IDFAs (Identifier for Advertising) into Facebook. If there is a match, a […]
Site reviews: new setup, new pricing!
Today we’ll be releasing a renewed setup for our site reviews. For the past year, we have been limiting the slots for our site review orders to a fixed number per week. The demand for the service is overwhelming, and we would like to thank all customers for the trust you have in our expertise.…
This post first appeared on Yoast. Whoopity Doo!
3 Simple Messaging Changes That Can Mean Big PPC Bucks
There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…
Please visit Search Engine Land for the full article.
The Rise of Content Scraping – is it Sharing or Stealing?
State of Digital has seen many cases of its content being scraped and copied. Russell looks at the issue of content scraping and analyses the pros and cons.
Post from Russell O’Sullivan on State of Digital
The Rise of Content Scraping – is it Sharing or Stealing?
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short term it will be critical to think of, practice, and sell SEO as something larger than a way of marketing. Here’s why.
Google Now “Goodness” Comes To More Android Devices Via Google Now Launcher
Google announced on Google+ they are bringing the Nexus 5 feature of Google Now embedded throughout the device to other Android devices through the Google Now Launcher.
Google Now Launcher enables Google Now features natively throughout your Android d…
Ex-Googlers Explain Why They Won’t Give Up The Secrets To Ranking In Google
I spotted a thread at Black Hat World asking why have we not seen a case where a former Google employee who worked in search quality sell their knowledge or publish the secret sauce on what it would take to rank well quickly and get rich fast…
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The Real Reason AdWords Isn’t Working For Many Small Businesses
By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time…
Please visit Search Engine Land for the full article.
John Steinbeck Google Logo Showcases Author’s Work On His 112th Birthday
Today’s Google logo is a well deserved nod to American author John Steinbeck on what would have been the writer’s 112th birthday. The logo celebrates five of Steinbeck’s 27 novels: Grapes of Wrath, Canary Row, Of Mice and Men, The Pearl and Travels with Charlie. The Steinbeck logo…
Please visit Search Engine Land for the full article.
Marin & DoubleClick Search Partner With Boost Media To Scale Ad Optimization
Today, ad optimization solution Boost Media (formerly BoostCTR) announced new integration partnerships DoubleClick Search and Marin Software. Boost aims to help marketers scale the taxing process of creating, testing and reporting on search and social …
John Steinbeck’s Google Logo Features His Greatest Works On His 112th Birthday
Today on the Google home page is a special Google logo, aka Doodle, to celebrate the life and contributions of John Steinbeck…
You Can Now Right Click On Google Maps
You can now right click on the map area on the new Google Maps and the default behavior of the browser will change and show you a different option…
Google’s Matt Cutts: Content Clarity Over Technical Content
There is an excellent video from Google’s Matt Cutts on the question Should I focus on clarity or jargon when writing content…
Responsive Design vs. Task-Oriented UX Design
Many sites and apps fail miserably because they don’t consider the task environment or device usage models. Read this before you jump on the responsive design bandwagon to make sure you’re taking the right approach for your site.
Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads
Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, schedulin…
Five Ways To Effectively Use Video Marketing Internationally
Video is big and the international opportunities of this channel are often not exploited. Five ways that video marketing can be used in global campaigns.
Post from Gemma Birch on State of Digital
Five Ways To Effectively Use Video Marketing Internationally
Yandex & Google: A Big Change for Russia’s Display Ad Market
Google’s DoubleClick and Yandex’s advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm based bidding.
WordPress Hangout: Advanced Level
So you think you know WordPress? Test your knowledge in an advanced session loaded with tips, examples and actionable advice. Your host Dan Petrovic brings you Australia’s top WordPress developer Bronson Quick from Sennza Web Design. This is a live event.…
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