Apple Launches “Maps Connect,” Self-Service Local Listings Portal
This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps….
Please visit Search Engine Land for the full article.
Search Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
SearchCap: Google Penguin 3.0 Details, Panda 4.1 Strategy & Bing Partners With CNN
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Panda 4.1 Should Change Your Content Strategy Contributor Jim Yu shares proprietary data that will help you det…
Daily Search Forum Recap: October 21, 2014
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Google AutoCorrects: Penguin 3…
Google Glass Augmented Reality and Magic Leap Virtual Reality Team Up?
Hat tip to Barbara Starr (follow her on Google+ for interesting news on Semantic Search and new technology developments), who asked the question that is the title to this post (using slighly different words.) The Verge reported this morning that Google leads $542 million funding of mysterious augmented reality firm Magic Leap You really need […]
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SPONSOR MESSAGE: Get 5 Free Hours of Link Building Services – Our Gift to You
Page One Power, the world’s finest link building firm, is offering you 5 FREE HOURS per unit of link building service when you either begin a new campaign or add to your existing service package. Our highly-educated, in-house writers, researchers and outreach specialists are the best in the…
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Google Testing Carousel Expansion?
Google has been testing replacements for their local carousel and local pack design for a while now. So I was a little surprised when I saw this screenshot. What’s so interesting about this is that a carousel for moving company results would represent an expansion of the carousel user interface, as opposed to all the tests […]
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How Panda 4.1 Should Change Your Content Strategy
Contributor Jim Yu shares proprietary data that will help you determine how the latest Panda update might affect your site — and how you should adjust.
The post How Panda 4.1 Should Change Your Content Strategy appeared first on Search Engine Land.
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Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage
Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the…
Please visit Search Engine Land for the full article.
Bing Ads Improves Speed, Bidding, and Targeting
A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine’s advertising platform.
Penguin 3.0 Born One Year After Its Predecessor
One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact.
How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared…
How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies
Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.
The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared…
You’ve Won! An Interview on Running Competitions
Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work.
Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries
Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google…
Please visit Search Engine Land for the full article.
6 Ways to Prepare Your B2B PPC Account for the Holidays
Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the holidays.
Keyword research tools: which ones to use?
Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips…
This post first appeared on Yoast. Whoopity Doo!
3 Small Paid Search Optimizations With Huge Impact
Columnist Larry Kim explains how a few PPC optimizations can make a big difference in your bottom line. It’s the little things that count.
The post 3 Small Paid Search Optimizations With Huge Impact appeared first on Search Engine Land.
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Google On Being In Google News As A Search Quality Ranking Signal
Yesterday in the hangout where John Mueller felt the Penguin 3.0 roll out was complete, but it wasn’t, John had a special guest from the Google News team, Stacie.
Stacie is the Google rep in the Google News forum…
Google: Don’t Use Hover Menus On Mobile Friendly Sites
As you may remember, Google is laying hints that mobile UX is coming as a ranking factor. That being the case, Googlers are now talking a lot about mobile UX (user experience) issues they see often…