SEOs Debate Google’s Ethics & Morals
Five days ago I reported on a post where a personality in our industry questions the ethics and morals of Google after he posted the private conversation he had with Google’s Matt Cutts while at SMX West.
I am not going to go into what he said here, y…
One Of My First SEO Friends Going To Federal Jail
Shawn Hogan, back in the early 2000’s was known by his company, like I was/am, named DigitalPoint. He and I joined the same circles in the SEO community back in the very early 2000s…
Spider-Man Goes To The Dark Side, Or At Least The Other Side, Switches From Bing To Google
Spoiler alert: ComicBook.com reported this weekend everyone’s favorite spider-bitten superhero has switched from searching on Bing to being a full-fledged Google user. According to the report, Spider-man alias Peter Parker used Bing in the 2012 The Amazing Spider-Man film, much to the…
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BrightonSEO: Lessons Learnt about Content Marketing
Briony Gunson summarised a series of content marketing lessons from a selection of speakers at BrightonSEO speakers. Learn about the role content marketing plays at every stage in the buying cycle, how boring content can have great value and tips on designing great content.
Post from Events State of Digital on State of Digital
BrightonSEO: Lessons Learnt about Content Marketing
Content Marketing: The 4 Most Critical Components to Measure & Analyze
Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure.
How To Get Traffic from Live Presentations
Want to make the most of a live presentation? Arienne Holland shows us the merits of moving away from writing one all-encompassing post on your website, and instead learning how to build volume and, in turn, traffic.
Post from Arienne Holland on State of Digital
How To Get Traffic from Live Presentations
Bodiless Matt Cutts Explains Why Body Content Matters to Google
Google’s Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts head that is missing the rest of his body.
A 5-Step Framework for Conversion Rate Optimization
Posted by Paddy_Moogan
There is a problem with conversion rate optimization:
It looks easy. Most of us with some experience working online can take a look at a website and quickly find problems that may prevent someone from converting into a custome…
Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist
A Google Doodle today features legendary actress Audrey Hepburn, who was born on this date 85 years ago. The British actress was best known for classic movies such as “Breakfast at Tiffany’s”, “My Fair Lady”, “Sabrina”, and “Roman Holiday”.
Google Logo Remembers Audrey Hepburn On Her 85th Birthday
Today on the Google home page worldwide is a special Google Doodle, aka Google logo, for Audrey Hepburn. Audrey Hepburn would have been 85 years old today, passing at the age of 63 on January 20, 1993 in Tolochenaz, Vaud…
Link Building for Restaurants: The Ultimate Guide
The restaurant industry is absolutely perfectly primed for creative marketing ideas. These link building recipes are ripe for you to use to fit your level of creativity – and the great thing about them is that they’re all low-cost or free.
Audrey Hepburn Google Logo Marks The Star’s Humanitarian Efforts On Her 85th Birthday
Today’s Google logo is a tribute to British actress Audrey Hepburn on what would have been the star’s 85th birthday. Hepburn, who is known as much for her style as the roles she brought to life in films like Roman Holiday, Breakfast at Tiffany’s and My Fair Lady, was an avid…
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Google Injects Google Shopping With Amazon Talent In Rangespan Acquisition
Google’s ongoing efforts to bolster its product search portal, Google Shopping, and take on Amazon and Ebay has got another boost. The company has acquired Rangespan, a London based start-up that developed backend supply chain management software for online retailers. Founded by Amazon…
Please visit Search Engine Land for the full article.
SearchCap: Bing Updates Android App, NameCheap’s New Domain Search & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Updates Its Android App With A New Look & Faster Performance Bing has rolled out a new look and feel for its Android app, claiming the updates make it…
Please visit Search Engine Land for the full article.
Bing Updates Its Android App With A New Look & Faster Performance
Bing has rolled out a new look and feel for its Android app, claiming the updates make it more streamlined and “optimized for performance.” According to the announcement on Bing’s search blog, the app is faster than its previous version, and now lets users track their Bing reward…
Please visit Search Engine Land for the full article.
Google Faces New Mobile Search Monopoly Antitrust Lawsuit
A law firm filed the lawsuit on behalf of two Android smartphone users who alleged that Google “illegally monopolized” the Internet and mobile search market in the U.S. by making deals that are stifling competition in the market.
Foursquare Splits App in Two, Separates Local Search From Check-ins
Foursquare plans to eliminate check-in functionality, and instead focus on further developing local discovery and exploration functionality. Foursquare will be transitioning their check-in functionality to their new application Swarm.
Namecheap Upgrades Its Domain Name Search Interface
Namecheap announced that is has upgraded its search functionality, aiming to streamline the process of finding, tracking and purchasing domain names. Now users searching for available domains on Namecheap are presented with a cleaner-looking interface,…
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first C…
April’s Google Analytics Insights to Grow Your Business
Here’s your summary of what happened over at Google Analytics in April, and how you can take advantage of these developments. Make Smarter Business Decisions Without Using Data Tuesday, April 1, 2014 The Gist: Google is offering a four-unit course on ways to avoid using data to make decisions. Instructor: Justin Cutroni. Your Action Items: Start […]