Mastering PPC: Understanding PPC and SEO
As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search […]
How to Quickly Find Content That Shouldn’t Be Indexed
Duplicate/thin content is almost always bad, and it’s sometimes difficult to find it on our websites, especially the bigger ones. Lots of different advanced operators and code searches can bring up some bad content, but there’s another method I haven’t seen discussed that can also do a lot of good towards finding content we can […]
The post How to Quickly Find Content That Shouldn’t Be Indexed appeared first on Ross Hudgens.
The Webmaster Academy goes international
Webmaster level: All
Since we launched the Webmaster Academy in English back in May 2012, its educational content has been viewed well over 1 million times.
The Webmaster Academy was built to guide webmasters in creating great sites that perform well in Google search results. It is an ideal guide for beginner webmasters but also a recommended read for experienced users who wish to learn more about advanced topics.
To support webmasters across the globe, we’re happy to announce that we’re launching the Webmaster Academy in 20 languages. So whether you speak Japanese or Italian, we hope we can help you to make even better websites! You can easily access it through Webmaster Central.
We’d love to read your comments here and invite you to join the discussion in the help forums.
Posted by Giacomo Gnecchi Ruscone, Search Quality
Celebrity Website SEO Audit
This week we’re introducing a new theme to our weekly hangouts on air. We will pick a few celebrity websites and perform a quick SEO audit on each.
This week we’re focusing on the music industry:
http://www.ladygaga.com/
http://www.metallica.com/
http://www.theprodigy.com/
http://www.justinbiebermusic.com/
http://www.britneyspears.com/
How to join?…
The post Celebrity Website SEO Audit appeared first on DEJAN SEO.
Google’s Agent Rank / Author Rank Patent Filing
I originally wrote the following article 6 years ago, and it was published on Search Engine Land on February 9th, 2007. At the time, I wasn’t sure if we would ever see Google find a way to meld together ranking signals from PageRank and Information Retrieval with relevance signals from authors and publishers and commentators […]
The post Google’s Agent Rank / Author Rank Patent Filing appeared first on SEO by the Sea.
Are Print Yellow Pages No Longer “Local”?
Mike Blumenthal has some nice LocalSEOGuide bait today on print yellow pages usage trends by advertisers entitled “Annual Print YP Death Watch”: “In many categories the ads are for national players. In florists for example there are 2.5 pages and only 1/8 of one page covers truly local florists….The print YP are no longer a […]
The post Are Print Yellow Pages No Longer “Local”? appeared first on Local SEO Guide.
Tracking Image Search In Google Analytics
The Internet is becoming increasingly visual but the standard Google Analytics default lumps image search traffic in with organic traffic. The problem with that is these two types of traffic have radically different behaviors. So here’s a quick way for you to track image search in Google Analytics to gain insight into how images are […]
Tracking Image Search In Google Analytics is by AJ Kohn, originally posted on Blind Five Year Old.
Sessions Announced for SearchLove Boston 2013!
With just 8 weeks to go until we descend on Boston for another 2 jam-packed days of all things Search, we realised it was about time to reveal what’s in store from our incredible line-up of speakers this year. We’re super Continue reading »
Search Engine Submission Services? DON’T – Here’s Why…
This is a short post – and a very basic post – but a needed one. Think of this like a PSA that is attempting to pay it forward to new marketers everywhere. In doing some keyword research today, I was a little startled to see tens of thousands of searches being performed around the […]
The post Search Engine Submission Services? DON’T – Here’s Why… appeared first on Sugarrae.
Why Google won’t display the right page title
Lately we’ve been inundated, literally, with support requests for WordPress SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title…
Why Google won’t display the right page title is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Link Building Services – You Get What You Pay For
I’m kind of sitting here in shock right now. I’ve been in the online marketing game for well over a decade, but this morning I had an email exchange that dumbfounded me. To be clear, this isn’t an “outing” post – even though I could do so – I just don’t believe in “outing”. This […]
The post Link Building Services – You Get What You Pay For appeared first on Sugarrae.
Google’s Query-Based Circles Patent
Are Google’s query-based social circles the answer to Facebook’s Graph Search?
Not too long ago, Facebook launched its Graph Search, which enables people to search for things like “My Friends who live in San Francisco,” and My Friends who like Surfing,’ and “Places my Friends like.”
Imagine if Google Plus allowed you to perform […]
The post Google’s Query-Based Circles Patent appeared first on SEO by the Sea.
A new opt-out tool
Webmasters have several ways to keep their sites’ content out of Google’s search results. Today, as promised, we’re providing a way for websites to opt out of having their content that Google has crawled appear on Google Shopping, Advisor, Flights, Ho…
Get In Front of Your Audience With Really Targeted Outreach
You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for URLs that mention they accept guest posts. Link building, perhaps. But, it’s not marketing. It’s just link building, and Just link building isn’t enough anymore, is it? You’ve got to want more […]
The post Get In Front of Your Audience With Really Targeted Outreach appeared first on SEOgadget.
Why I Switched to Copyblogger’s Synthesis Managed WordPress Hosting
Last thursday, I migrated Yoast.com to Synthesis, the managed WordPress hosting platform operated by Copyblogger Media. Previously this site had been hosted on a VPS.net Cloud Server, which was rock solid as this site grew to almost a million pageviews per month. VPS.net is fast, affordable, provides good support, and I continue to recommend them.…
Why I Switched to Copyblogger’s Synthesis Managed WordPress Hosting is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
LinkLove 2013 – Thanks for Coming!
I love a good SEO conference – it’s extremely rewarding to meet lots of nice, interested and passionate people. It’s always sad when something comes to an end, but Distilled did a great job of their final LinkLove. Ask and you shall receive @richardbaxter hey Richard, I know it’s a tad cheating but could you […]
The post LinkLove 2013 – Thanks for Coming! appeared first on SEOgadget.
New Domain Extensions (gTLDs) Could Change Everything
A slew of now top level domains are coming, thanks to a bold move by ICANN originally intended to spur innovation on the web. “What would you do if you could register any top level domain“, they asked the world’s entrepreneurs. Free of constraints of name availability on the standard dot com and other top […]
Google changes – Results for similar searches
I haven’t seen this before, It would appear that Google have started replacing some organic positions with Results for similar searches : https://www.google.co.uk/search?hl=en&safe=off&q=how+to+ask+a+guy+for+his+jacket Dave Google changes – Results for similar searches is a post from: Dave Naylor’s SEO Blog.
Google changes – Results for similar searches is a post from: Dave Naylor’s SEO Blog.
The post Google changes – Results for similar searches appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
On focus, and how we’re slowly changing our business model
Warning: this isn’t the usual SEO / WordPress related post, but more of a “personal” post about how I’ve gone about building and changing my / our business. When I started Yoast, then called Altha, it was just me, doing web development for a few clients here and there. It was a side job to…
On focus, and how we’re slowly changing our business model is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Jack Wills Best Summer Job – Data Leaked
A friend of mine was voting for his friend on a contest for a Jack Wills Summer Job (http://www.jackwills.com/en-gb/bestsummerjob and #BSJIGB on Twitter) on Tuesday and as a web developer he was curious what voting system they were using and in fairness so was I. Armed with his developers toolkit he decided to go take […]
Jack Wills Best Summer Job – Data Leaked is a post from: Dave Naylor’s SEO Blog.
The post Jack Wills Best Summer Job – Data Leaked appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.