Google Testing Larger News Photos In Search Results
Google Operating System reports Google is testing showing larger photos in the News OneBox Google web results page. Often, when you search for news related topics in Google.com, Google will show news results at the top, middle or bottom of the results. This is part of Google’s universal…
Please visit Search Engine Land for the full article.
How to Maximize Your Video Marketing Strategy With Google Hangouts On Air
There is a clear disconnect between the kind of content brands create versus what users actually consume. Here’s how businesses and brands can make use of Google Hangouts on Air to connect with consumers more deeply in the participation age.
11 Things We Should Never Ever Do In Link Building Again
Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…
Please visit Search Engine Land for the full article.
Google News Goes Larger With Pictures & Adds Sports & Weather
Google News announced three new changes to the Google News portal and is testing another Google News feature.
The announced changes include that Google is adding a sports box on some pages…
Google: You Are Ugly
I just can’t get over how ugly and unattractive some of the Google search results have come with the addition of the expanded local carousel.
I thought maybe I was the only one who felt it was ugly but no, many do. The reactions on Twitter, via email …
Reports: Google AdSense CTR Drastically Drops
There are reports in WebmasterWorld and Google AdSense Help forums of huge drops in the CTR and earnings for Google AdSense publishers on July 1st.
The responses from official Googlers, at least coming second hand from publishers…
Efficiency ≠ Effectiveness: 7 SEO Plugins for Chrome
Managing your time effectively – Ned’s 7 Top SEO Chrome Plugins.
Post from Ned Poulter on State of Search
Efficiency ≠ Effectiveness: 7 SEO Plugins for Chrome
Link Building with the Experts – 2013 Edition
It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: Link Building with the Experts – 2007 Edition Link Building with […]
The post Link Building with the Experts – 2013 Edition appeared first on Sugarrae.
The Right Keyword Data for the Right Job
Posted by russviranteThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Ke…
What are your Thoughts on Inbound Marketing? Is this Just a Buzz Word?
What is the difference between Inbound Marketing and Content Marketing? I’m hearing a lot of things about Inbound Marketing recently. Is this just a buzz word?
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Attention Digital Marketing Director: Read This for Your Social Media Success
How can you ensure a positive ROI from social media marketing activity with the complexities of resources and related responsibilities? The following steps will help you to solve the social media marketing assignment challenge.
Should You Do Linkbuilding to Your G+ Page for Local?
Miriam Ellis of Solas Web Design asked me the other day to revisit the question of whether one should “build links to their G+ Page for local“. Often this question is asked from the wrong frame of reference. Unlike the Google Places page, a Google + Page is indexed and CAN have page rank. The […]
Should You Do Linkbuilding to Your G+ Page for Local?
Miriam Ellis of Solas Web Design asked me the other day to revisit the question of whether one should “build links to their G+ Page for local“. Often this question is asked from the wrong frame of reference. Unlike the Google Places page, a Google + Page is indexed and CAN have page rank. The […]
Embedded Video Schema Markup: A 7-Step Checklist for Great Results
Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here’s a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.
a4u Expo – Make Social your Primary Traffic Driver #a4uexpo
We’re reaching a tipping point with social and the method of Discovery is changing. Simon Penson from Zazzle Media discusses how to maximise your traffic.
Post from Alex Moss on State of Search
a4u Expo – Make Social your Primary Traffic Driver #a4uexpo
A4Uexpo Slides – Remaining Agile in 2013
Time moves fast in search. it’s why I enjoy SEO so much – you’re never standing still for very long! This does mean however that one of the key skills for site owners is to be able to spot changes, understand those changes and then know how to react appropriately. Today I presented at the […]
The post A4Uexpo Slides – Remaining Agile in 2013 appeared first on SEOgadget.
Want To Speak @ SMX East? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2013, October 1-3, at the Jacob K. Javits Convention Center in New York City. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that…
Please visit Search Engine Land for the full article.
a4u Expo – SEO for Site Owners – Remaining Agile in 2013 #a4uexpo
Jon Quinton of SEO Gadget talks us through how to keep up to date with SEO in this fast-paced industry with lots of algorithm updates
Post from Alex Moss on State of Search
a4u Expo – SEO for Site Owners – Remaining Agile in 2013 #a4uexpo
Help us by helping others!
The WordPress.org forums for our WordPress SEO plugin are rather busy. Unfortunately, there’s no way for us to keep up with all the questions there as we have millions of users, which leads to a few hundred questions each month. So we need your help! Loads of the questions there are rather simple, others are…
Help us by helping others! is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Video SEO: optimising video for search is the trick most brands are missing
On Thursday I had the great pleasure of representing Econsultancy talking about the geeky subject of Video SEO to an audience at Marketing Week Live. I was amazed at how popular the topic was!
More than 30 people have been in touch on Twitter asking for a copy of the slides so I thought I’d note down some of the headlines here for people to read.
Most brands are missing out by not bothering
While most businesses are spending worthwhile funds improving their position in search engine results pages through SEO, very few are doing the same for video despite the fact it’s a lot simpler.
Because few people are doing it, competition is lower and it’s reputedly 50 times easier to reach page one of Google with a video than it is with a web page (Forrester, 2011).
Google can’t see what’s in your videos
Search engines are not yet clever enough to see what’s actually going on in the video, so adjusting the edit to make it more search engine friendly won’t help!
What matters here is metadata – information that exists about the video, that search engines use to determine what to display on search engine results pages (SERPs).
Google has an index just for videos
When Google displays video results in SERPs, those results come from querying Google’s video index. This is a big index of all the videos on the web that Google knows about.
It automatically includes anything that’s public on YouTube. But it can also include videos that are hosted on your site. The thing you need in order to do this is a video sitemap, which is a relatively technical undertaking but worth the investment in time.
Online video platforms like Buto generate video sitemaps for you automatically. They’ve created a handy guide to video sitemaps on their blog, which will guide you through the steps you need to take even if you’re not a customer.
Video doesn’t always appear as part of search
Google has the option to display video results only, but this has recently moved off the default navigation menu for most people and into ‘More’.
So now your video SEO work is primarily focused on reaching the top two or three positions so your videos appear on page one as part of blended search.
Google only displays blended results when it thinks videos might be particularly relevant to the keyword or phrase someone’s searched for.
For example:
What about YouTube?
YouTube is the second most popular search engine in the world. Unlike Google, which can’t tell much about the videos on your site, YouTube knows a lot about the videos it hosts and uses this richer information to determine the order of its own search engine results.
All of the following factors have an impact on positioning in YouTube search:
- Metadata – video title, description and tags (just like Google video search).
- Number of comments and shares.
- Date added (new videos will rank highly).
- View count (and channel view count, number of subscribers and playlist adds).
- Rating and flagging.
- Incoming links (exposure on other sites, other embeds, RSS links).
Most of these ranking considerations are down to actions that viewers take, not things you can control or manipulate. This places even greater importance on content and means your video’s rise to success in search is dependent on it taking off from the word go.
More can be found on video SEO in Econsultancy’s Online Video Best Practice Guide. If you were at Marketing Week Live and want the slides just @reply me via @steffanaquarone.
If you have any experiences to share please comment below!