Study: 61 Percent Of Mobile Callers Ready To Convert

As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of…

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Google Expands AdWords Conversion Window Settings

In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycle…

Google Becoming Slightly More Transparent About Nuking Reviews

Historically at Google Local, if a review triggered the spam filter, the reviewer would still see the review associated with the business if they were logged in and other users would not. The reviewer would have no clue as to why the review wasn’t showing. This “technique” for handling “spammy” reviews led to many, many […]

Google May Have Penalized Another Major Link Network: Ghost Rank 2.0

Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted “Thinking of ghost-related puns for a spam…

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Updates To Old Link Building Practices That Score Wins Today

Everyone is itching for new link building ideas.  Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that…

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Global SEO And Localization Excellence – What Localization Really Is

Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions a…

Live @ SMX East: App Store Optimization

You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile…

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