Local Businesses Need To Expand & Refine Advertising Approach

With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain…

Please visit Search Engine Land for the full article.

The Google Local Carousel & Local Directories

Logan“Nostalgia means the pain from an old wound…” – Don Draper When Google’s new Local Carousel came to a town near you a couple of weeks ago, I immediately envisioned the Don Drapers of local search in conference rooms around the country dramatically presenting their initial impressions. Of course at the end, instead of Duck […]

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Bing Ads Introduces New Ad Format With Windows 8.1 Smart Search Integration

Microsoft announced today that the Bing Ads platform will be integrated with Windows 8.1 Smart Search, giving Bing Ads advertisers more reach and a new ad format. Released last week, Smart Search in Windows 8.1  allows users to search across the web, apps, device and the cloud with one query. The…

Please visit Search Engine Land for the full article.

a4u Expo – Extreme SEO – Punching the Penguin #a4uexpo

bas-at-a4uFive SEO experts will be hoping to keep Penguin on the ropes by covering new linking techniques, multi-devices and site audits

Post from on State of Search
a4u Expo – Extreme SEO – Punching the Penguin #a4uexpo

Creating Great Experience for SEO

singlehopImproving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

a4u Expo – It’s Time to Revisit WordPress #a4uexpo

a4u-expoJoost De Valk returns to the a4uexpo conference agenda, where he’ll be giving the chance to revisit WordPress and hear what is currently best practice.

Post from on State of Search
a4u Expo – It’s Time to Revisit WordPress #a4uexpo

Google Testing Larger News Photos In Search Results

Google Operating System reports Google is testing showing larger photos in the News OneBox Google web results page. Often, when you search for news related topics in Google.com, Google will show news results at the top, middle or bottom of the results. This is part of Google’s universal…

Please visit Search Engine Land for the full article.

11 Things We Should Never Ever Do In Link Building Again

Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…

Please visit Search Engine Land for the full article.

Link Building with the Experts – 2013 Edition

It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions below: Link Building with the Experts – 2007 Edition Link Building with […]

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