SearchCap: The Day In Search, January 8, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop IgnitionOne released its fourth qu…
Google’s Matt Cutts: Yea, Google Changes Search On Average Twice A Day
The other day, Matt Cutts of Google released a 10 minute video on YouTube explaining the how search works page Google launched in March 2013.
Matt said a few relevant things that you may have not noticed before…
Google AdWords Invalid Activity Refunds Increasing?
WebmasterWorld’s administrator, engine, aka Neil Marshall, created a thread at WebmasterWorld saying he is noticing a large increase in the refunds…
Google Webmaster Tools Search Queries Improved For Separate Mobile Sites
Google’s Maile Ohye announced yesterday improvements to how Google reports on search queries for web sites that run their mobile sites on a separate URL. Such as on m.example.com or example.mobil or so forth…
Google Search Queries Report Now Showing Exact Numbers
If you visit your Google Webmaster Tools Search Queries report, you will see an “update” line across the graph. When you place your cursor over the update, it reads…
Google Webmaster Tools Now Provides More Specific Search Query Data
Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. Also, a new filter will be of particular interest to those webmasters who have a lot of mobile traffic.
Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop
IgnitionOne released its fourth quarter Digital Marketing Report today, showing that the paid search market in the US continues to grow. Search ad spend rose 12 percent year-over-year in the fourth quarter of 2013. In part as a result of the later kick…
Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag
In a video released by Matt Cutts, Google’s head of search spam, Matt said publishers who publish similar or duplicative stories on different URLs may use the rel=canonical tag to help consolidate the PageRank of the stories and avoid any issues with Google. Matt Cutts did say that duplicate…
Please visit Search Engine Land for the full article.
Unruly’s Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade.
Twitter Co-Founder Launches Q&A Social Search Jelly App
Twitter co-founder Biz Stone might have left the world’s biggest social network Twitter a while back but he hasn’t given up on technology entrepreneurism, having launched a social search app called Jelly on iOS and Android.
Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can …
Did the Catholic Church create the Best Marketing Campaign of 2013?
Within a year the Catholic Church leaders went from hated to ‘Man of the Year’, did they do marketing the best way possible?
Post from Bas van den Beld on State of Digital
Did the Catholic Church create the Best Marketing Campaign of 2013?
The Best Advanced Local Search Conference EVER
Ok. So I am a little biased. But that being said, last year’s spring Local U Advanced was one of the most educational and fun events that I have ever participated in and we are bringing it back east. There was more of everything that I love about our industry: more great local content, more […]
Are you being heard? Find Your Brand’s Voice, this week’s DistilledLive video
With the launch of our new training guide on the very same topic just around the corner, Head of Content Strategy Adria Saracino talks us through the process of developing a brand tone of voice and how this can help build trust.
Yahoo’s News Digest App Is “Summly 2.0″
In addition to a range of other announcements at CES yesterday, Yahoo CEO Marissa Mayer introduced a new news app, Yahoo News Digest. It was built under the supervision of Summly founder Nick D’Aloisio. Summly was acquired by Yahoo in March of 2013 for an estimated $30 million. Summly itself was…
Please visit Search Engine Land for the full article.
Mining for Google Hummingbird Guano in So Cal
Google’s Hummingbird guano, like real guano, is fertile ground. Unfortunately, in the case of Google’s guano, it is fertile ground for spammers and spam and nothing as productive as farm crops. Southern California has always been a hot bed of Google local spam particularly in the legal industry. Yesterday I was exploring search results for […]
10 Lessons On Creating Spectacular Content
Creating spectacular content may seem daunting if you’ve never done it before – and it may seem risky because results can’t be guaranteed. But spectacular content is becoming the only content worth creating. Here are 10 tips to get started.
For SMBs, The Time Is Now To Embrace Search Advertising
As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe…
Please visit Search Engine Land for the full article.
How Should You Charge For SEM?
By having an understanding of what goes into a new account, you can choose a pricing model that fits your needs the best. Here are five of the most popular pricing models that are being used by freelance SEM managers and large agencies.
Is Your Website Bass Ackwards?
Good UX design means you must understand the user’s desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.