Google Tests New Design With 16 Product Listing Ads; Which Brands Benefit Most?
When users click on a newly featured arrow beneath the PLAs, Google expands the results from five products to 16. This presents a huge opportunity for advertisers. Also: AdGooroo reveals which brands are seeing the most PLA impressions so far.
First Reports of 5-Stars Returning to the Main Search Results
The last bastion of Zagat has finally been breached and reports are showing up of 5 Stars returning to the main search results page in the Pack. Poster Valesence shared her sighting of the new display at the LocalSearchForum. Google announced the return to the 5-Star system in mid-May at the I/O Conference, along with the […]
Yahoo Search Revenues Climb 5% to $403 Million in Q2 2013
Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo’s display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and average price per ad sold both declined.
New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad…
Please visit Search Engine Land for the full article.
Bing Autosuggest Adds Brands, Movies, Albums, Places, Software, Teams, Animals & More
Bing announced they have expanded their search autosuggestions to add more than seven new categories. Bing added autosuggest completions for brands, movies, albums, places, software, sport teams, animal species and more. This is in addition to Bing add…
Foursquare Post Check-in Ads Launch With Captain Morgan, Toys “R” Us, Comic-Con
Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of the first brands to sign up for the new advertisements, which will be running for 4-6 weeks.
Bing Grows Search Market Share – at Yahoo’s Expense, Not Google’s
ComScore’s latest data for June indicates Bing and Yahoo are merely swapping market share, with Bing as the favorite for June 2013. Google held steady as the top U.S. search engine, but its market share was down slightly from this time last year.
22 Link Building Tips from @xightph
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.
Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.
Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”
A common question I see from webmasters and SEOs is how many sites in my network can I link together without getting in trouble. Google’s head of search spam, Matt Cutts, answered a question on that topic in a recent video which asked “If I have 20 domains, should I link them all…
Please visit Search Engine Land for the full article.
Google Analytics Revolutionizes Advanced Segments
Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and a new interface. Here’s a rundown of what’s new.
Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters
According to a number of news organizations, Google has purchased approximately 15-acres in Palo Alto that include a collection of developed parcels on the 1000 block of East Meadow Circle and a small area of undeveloped space on Fabian Way. While a Go…
Google Maps Preview Available To All
In May, Google released a very early preview of the new Google Maps design and then gave out limited invites to play with the new maps.
Google+ News Shows In Google’s News Web Results Box
Rob Garner posted publicly on Facebook an image of a new Google test where Google is showing news results from Google+ in the OneBox area for news content within web search results…
Google Maps iOS App Version 2.0
Google has announced the second generation Maps App for iOS devices. The major change is now it is iPad friendly…
Google To Penalize Sites Manipulating Browser Back Button & Faking Search Results
Google announced their next spam target are those who are implementing manipulative browser history techniques to trick the user to thinking they are on Google’s search results, when in reality…
OK Glass – What About “Go Go Glass”
Those who have Google Glass or have been watching how it works, know that “OK Glass” is how you pretty much do anything on it. It is the “hot word” to trigger Glass to do something. You basically say, “OK Glass” and then tell it what to do…
Was TechCrunch Penalized By Google?
Joe Hall posted at Threadwatch that Google may have penalized TechCrunch, one of the most popular blogs on the internet.
He looked at SEM Rush and Search Metrics data
Is Matt Cutts Wearing A ThreadWatch Shirt In This Video?????
Is Matt Cutts wearing a ThreadWatch.org logo on his shirt here???read more
7 Critical Web Redesign Considerations You Can’t Overlook
Planning a website redesign can be an extremely exciting process. While having a great looking website is awesome, technical SEO, content, and functionality can’t be an afterthought. Here are some key considerations to avoid a redesign disaster.