Google, Google Plus, Dog Food & Politics
A reader pointed out to me that Google themselves do not seem to think that local Google + Pages for Business are all that important as they have not upgraded their page to social. They in fact have not even claimed the page as of yet. Certainly no consumption of their own dog food there. […]
Google+ & SEO: How Google+ Impacts Search Results
Google+ can be a powerful component of your digital marketing strategy. The personalization impact of Google+ is strong. Posts can rank in the SERPs. Plus, after Hummingbird, it’s likely that Google+ will influence non-personalized search results.
Google Calls my Site Stupid
There’s a fun thread going on Google’s products forum: ”
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Tips for Your New Google + Cover Photo
Early this week Google updated the layout of the G+ Pages. They also updated the imagery and maps at the top of the pages moving away from the ever slithering image that continually changed in size to one that was relatively stable. They simultaneously moved the details about business location to the an area to […]
The Failure of Authorship, or, How I Learned to Live with the Blog
You might think from my email that everyone and their brother wants to write for SEO Theory. Of course, about 99-100% of the people who contact me for guest posting opportunities don’t actually look to see what the blog is about. At least, their emails don’t indicate they have any clue as to who I am or what I do or why they might NOT want to ask me for a guest posting slot. I do accept guest writers. Or, perhaps I should say I occasionally invite people I know and whose opinions I respect to write for the blog. Once in a while I can actually get someone to write a post that is published here. And you people LOVE those articles. If these guys wrote more often — well, maybe you wouldn’t feel like it was such a treat. Through the years I have received occasional invitations to write for other Websites. My past employers usually expressed grave reluctance at allowing me to create value for other Websites. Now that I am on my own, the invitations have stopped coming in. What’s up with that? Not that I have a lot of time to write about SEO. I […]
SearchCap: The Day In Search, November 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts Analyzing search data for the four wee…
Are You ‘Shocked, Shocked’ by YouTube’s New Comment System?
It’s worth taking a few minutes to examine the recent “controversy” over YouTube’s rollout of the new YouTube comments powered by Google+. It illustrates the three different groups that often struggle for influence within the YouTube Community.
New Pinterest Feature Lets Brands Showcase What’s Trending on Their Site
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.
Matt Cutts on Blog Comments, Links & Spam: Use Your Name, Not Keywords
As long as you don’t use blog comments as a way to increase your backlink profile, you post on topically relevant blogs, and you aren’t using the a spammy keyword heavy name, but are using your real name instead, you should avoid penalties.
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tec…
No Longer Beta: Google Analytics Real Time Events/Conversions But…
Google announced this week that events and conversions in Google Analytics Real-Time reports is coming out of beta. Plus they are adding App profiles and dedicated metrics for Unique Visitors.
But what they did not tell you was they dropped the “e…
Google AdWords Bid Simulator Gets Estimate Conversion Values
Google quietly announced on Google+ a new feature added to their AdWords Bid Simulator.
The new feature shows you how bids impact conversion values within the tool. The example Google gave was:
For example…
Is The Tech Support Policy For Google AdWords Unfair?
Google has many policies when it comes to everything, including AdWords. One policy is AdWords User Safety policy…
Did Matt Cutts Just Call Himself A Link Spammer?
Yesterday I reported that Google says using keyword rich user names in comments can be considered spammy and against Google’s policies…
Google Image Authorship Adds “Page By”
In early October, we reported Google added authorship to image search. We also reported how confusing it was because the authorship was applied to the author of the story on the page but not the author of the image…
Video Recap of Weekly Search Buzz :: November 15, 2013
This week in search, Matt Cutts declares war on keyword rich comment names but ignores his use of GoogleGuy back in the day. Google is offering free short site reviews this coming Monday. Yahoo Answers has some issues with their SEO…
Search In Pics: Yahoo Archery, Google Laser Doors & Google Analytics Scale
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. gFit – The Google Gym: Source: Google+ Google Laser Door Posts:…
Please visit Search Engine Land for the full article.
Conversion Metrics Now Available In Google AdWords Bid Simulator
The AdWords Bid Simulator tool now offers conversion estimates in addition to impressions and clicks to show how bid changes may affect conversion volume and values. For each bid option shown in the simulator, the bid simulator provides the number of conversions — both 1-per click and…
Please visit Search Engine Land for the full article.
Book Report: Manager’s Toolkit the 13 Skills Managers Need to Succeed
If you’re turned off by the cheesy title and Harvard Business Review on the front cover, you’re going to miss out big time! I’m a first-time manager, which means I’ll always have that Zen of “Beginners Mind.” In the mind of the beginner the possibilities are endless while in the mind of the expert there […]
10 Google Analytics Advanced Segments That Reveal Search & Social ROI
These 10 invaluable Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts, will help you string together the value of organic search and social media strategies over the course of multiple visits.