How Google Might Identify Synonyms for Entities Using Anchor Text
When Google indexes the Web, it’s often been convenient to think about the search engine running two different methods or approaches that seem to run in parallel. One of those involves the crawling and indexing and ranking of pages on the web (and images, videos, news, podcasts, and other documents). The other approach doesn’t look […]
The post How Google Might Identify Synonyms for Entities Using Anchor Text appeared first on SEO by the Sea.
The Best of MozCons Past: 7 Future-Facing Videos
Posted by EricaMcGillivray
The countdown to
MozCon—July 14-16 in Seattle—is on! We’ve finalized the agenda and our speaker selection, put in our swag orders, and choreographed happy dances for Roger. We’re also counting down as ticket sales speed up and are getting closer to selling out. That means:
For the best MozCon deal, make sure you
take a 30-day free trial and register as a Moz Subscriber. If our software’s not for you, cancel at anytime, and we’ll still look forward to seeing you at MozCon.
To get you a little more excited, we’re sharing these seven future-forward videos from talks from our past two MozCons. This is the first time that these videos have been available for free! That’s right, all-new content just for you because we love you.
If each of these videos doesn’t make you a little more happy to be part of this industry, thrilled to dive into your work, and overly-eager to attend MozCon yourself, then I suggest some
cat video therapy. ;)
1. Building a Winning Video Marketing Strategy with Phil Nottingham
Want more Phil? He’ll be back on stage with “YouTube: The Most Important Search Engine You Haven’t Optimized For” this year.
2. The D-Word: Leading the Way to Great Design with Jenny Lam
You can never spend too much time thinking about your design and how to make it better.
3. Beyond 10 Blue Links: The Future of Ranking with Dr. Pete Meyers
Noted as the scariest presentation from last year, Dr. Pete takes you on a journey through the SERPs. Don’t miss his “How to Never Run Out of Great Ideas” this year.
4. 35 Ways to Get Links with Paddy Moogan
And pencils down… Paddy will be bringing his great ideas and beer challenge back this year with “Beyond SEO – Tactics for Delivering an Integrated Marketing Campaign.”
5. Next Level Local Tactics: Making Your SEO Stand Out with Dana DiTomaso
“Wow.” That’s pretty much what I thought after seeing this presentation live. Dana will be give a talk titled “Prove Your Value” this year.
6. A New Form of CRO with Joanna Lord
You’ll never look at conversion rate optimization the same way again.
7. Strings to Things: Entities and SEO with Matthew Brown
Yep, Matthew basically predicted Hummingbird before it hit Google’s Algo.
Now are you ready for MozCon?
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!
How Gender is Distributed Online
We would like to think the Internet is a utopia of fairness and opportunity but the reality is, some members of society miss out more than others.
A surprising statistic has been revealed recently – there are 200 million fewer women online globally.…
The post How Gender is Distributed Online appeared first on DEJAN SEO.
Event Recap – Hook, Line & Sinker
On May 14th we held our sold-out “Hook, Line & Sinker” mini-conference event at the Search Church, a deep dive into content marketing. By bringing together Ed Tettemer, Fastspot’s Tracey Halvorsen, Simple.com’s Scott Edwards, Conversion XL’s Peep Laja and our very own Wil Reynolds, we offered a multi-perspective narrative on content and its role (and […]
SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Now Accepting Entries For Its 2014 Homepage Photo Contest Bing announced on its Facebook page that it is curre…
The iOS App Business for Retailers is About To Get a Little Crazy
MacRumors reports that iOS8 features the app for nearby retailers showing up on your phone’s lock screen. For example, if you are in a Starbucks, the Starbucks app icon will appear on your lock screen: “It appears that Apple will also suggest apps that are not installed when visiting certain locations. For example, a Twitter […]
The post The iOS App Business for Retailers is About To Get a Little Crazy appeared first on Local SEO Guide.
Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re…
Please visit Search Engine Land for the full article.
Finding New Music On Bing Just Got Easier
Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data, …
EU Regulators Meet Amid “Right To Be Forgotten” Confusion
The caution “be careful what you wish for” might be appropriate going into a meeting of 28 European privacy regulators in Brussels this week. Following the European Court of Justice’s creation of the Right to Be Forgotten (RTBF) and Google’s launch of a web form to field…
Please visit Search Engine Land for the full article.
Bing Ads Revamps Tablet, Mobile Targeting for Better AdWords Compatibility
Device targeting on Bing Ads is getting a big overhaul. The goal is to bring Bing Ads in line with what Google AdWords, with the ability to target specific devices – desktop, tablet, and smartphone. The changes will rollout over the next year.
New Wordstream Tool Lets You Audit PPC Landing Page for Free
WordStream’s free new tool lets marketers grade their landing pages against industry benchmarks and best practices with the “AdWords Landing Page Grader.” Advertisers can use this data to improve landing pages and get more from their PPC investment.
Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our…
Please visit Search Engine Land for the full article.
New Google Direct Answer Type: YouTube Video?
Brian Alaway of Brian Alaway Consulting has spotted what appears to be a new YouTube Video Knowledge Graph direct answer type inserted at the top of the serps. Google has been rapidly adding these direct answer knowledge graph results to top of the search results over the past few months. They have added Menus, Geometry Answers, […]
The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new…
Please visit Search Engine Land for the full article.
18 Lessons Learned In Leveraging Event Marketing For B2B SEO
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by…
Please visit Search Engine Land for the full article.
You Can Now Connect Your Google+ Page With Your Google Maps Listing
You can finally connect your Google+ company page to your Google Maps listing.
For the past year or so, I had two listings for my company in Google+. Then, somehow, I had a third. Now…
Surprise: Most Of You Dislike The New Google Design For Ads & Results
Back in March, Google launched their redesigned search results page, which removed the yellow background color for the ads and gave things a bit more spacing. Jon Wiley from Google said then the new design “improves readability and creates an overall …
Loch Ness Monster Transit Directions In Google Maps
On Google+, Google posted a new Google Maps easter egg that lets you do directions by Loch Ness Monster aka Nessie.
Google wrote…
70%+ Want Public Disclosure Of Google Penalties
Back in February we covered the topic of penalty disclosure and asked our audience if Google should confirm, publicly…
June 2014 Google Webmaster Report
May was an incredibly busy month for Google SEO related topics, specifically seeing Panda 4.0 roll out, the Google Spam algo being updated, press release sites taking a dive and several unconfirmed updates that Google wouldn’t talk about…