Google Replacing City Experts with Local Guides Program

Google announced today that as of February 16, the City Experts program that encouraged G+ users to become active reviewers will be upgraded and now called Local Guides. The new Local Guides program implements a multi level approach with benefits accruing based on the total number of reviews written. There is even a code of … Continue reading Google Replacing City Experts with Local Guides Program

Search Is Number One Content Discovery Tool For Mobile Users

Yesterday the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived…

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Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

Desktop’s influence, while still dominant, continued to wane in the fourth quarter.

The post Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin] appeared first on Search Engine Land.

Please visit Search Engine Land for the full ar…

Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]

Desktop’s influence, while still dominant, continued to wane in the fourth quarter.

The post Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin] appeared first on Search Engine Land.

Please visit Search Engine Land for the full ar…

Last Call for Lowest MarTech Conference Rates – Register Now, Save $400!

MarTech: The Marketing Tech Conference will help you get the most from marketing technology. Attend for strategies and tactics that: delight customers while achieving business objectives; get the most from your marketing stack investments; secure the organizational buy-in you’ll need to succeed….

Please visit Search Engine Land for the full article.

Last Call for Lowest MarTech Conference Rates – Register Now, Save $400!

MarTech: The Marketing Tech Conference will help you get the most from marketing technology. Attend for strategies and tactics that: delight customers while achieving business objectives; get the most from your marketing stack investments; secure the organizational buy-in you’ll need to succeed….

Please visit Search Engine Land for the full article.

Google Wants Webmaster Feedback On Web Search & Webmaster Tools

Here is your chance to give feedback to Google in order to improve both Google Web Search and their Google Webmaster Tools product. Don’t miss out on sharing your two-cents.

The post Google Wants Webmaster Feedback On Web Search & Webmaster Tools appeared first on Search Engine Land.

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Digital Marketing Advice For The Forward-Thinking Business In 2015

The search landscape is always changing, and columnist Trond Lyngbø reminds business leaders that thinking and planning ahead is critical to beating the competition.

The post Digital Marketing Advice For The Forward-Thinking Business In 2015 appeared first on Search Engine Land.

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