Matt Cutts Video: How Google Determines When It Is A Paid Link
Google’s head of search spam, Matt Cutts, released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is…
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New Options for SEO Theory Premium Newsletter Readers
Writing a weekly newsletter that is packed full of detailed “how to” articles takes up a lot of time. Feedback from subscribers has ranged from enthusiastic to requests for more. Here is a brief update about the newsletter and how…
Best Read Articles of February 2014
The best read articles on State of Digital of February 2014. With articles about WhatsApp, Travel, PPC,Tools and more.
Post from Bas van den Beld on State of Digital
Best Read Articles of February 2014
Everything is Awesome in Local SEO!
I gave the following talk on local SEO tactics at SEMPDX’s Searchfest last week and thought you all would enjoy the deck. Searchfest is a great show in a great city. I was joined by Dana DiTomaso of KickPoint. Dana is the real deal. She gave a great talk on local marketing “beyond citations” that’s […]
The post Everything is Awesome in Local SEO! appeared first on Local SEO Guide.
A Collective Approach to Content Creation, this week’s DistilledLive video
Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that very subject.
Is Chasing AuthorRank A Waste Of Time For SEOs?
On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to…
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Odd Google Indexing Bug Causes The Web To Read “Lorem Ipsum”
Lorem Ipsum is commonly used boilerplate text used by the design community to illustrate how the text on a web site or print design will look within the visual graphical creatives. It turned out that the boilerplate text of Lorem Ipsum was used on ever…
Google To Launch New Search Results Design With Larger Fonts & No Underlines Soon?
Over the past few months, Google has been testing many many layouts that made the search results look a bit easier to read by increasing the font size and removing some of the underlines for the hyperlinked content. It seems Google has increased those …
Google Glass Explorers Upset Over Lack Of Software Updates But Promised Big Stuff
On Friday, there were tons of Google Glass Explorers eagerly awaiting the XE14 software update from Google. There was a private thread with hundreds of posts asking where is the update. Google alluded there would be an update in February, but it neve…
Google Menus Now Officially Live But No Details For Webmasters
Late Friday, Google announced on Google+ that they now show restaurant menus in the search results. This is something we noticed
Google: You Don’t Have To Disavow Off Topic Links
A Google Webmaster Help thread has Google’s John Mueller responding to webmaster concern over off topic links.
Off topic links are when sites that are unrelated to you are linking to your site…
SEOs From Large Companies Can’t Seek Out Google Webmaster Help?
I cannot tell you the number of SEOs who work at high profile companies who have gotten themselves in trouble by asking or posting information in a public Google forum. It is sad to see because sometimes that can lead to the SEO losing their job…
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Google Docs Gets Voice Dictation
Google is adding voice dictation and voice typing to Google Docs.
A post by Marques Brownlee on Google+ shows screen shots of him seeing the voice button within the Google Docs menu. He said…
Optimize Your PPC With a Segmented Performance Analysis
To strategize your PPC optimizations most effectively, it’s vital to ensure you also get a high-level view of how your account is doing. Here’s how you compare a variety of different KPIs to identify and prioritize the optimizations you can perform.
Bing Quietly Adds A Scientific Full Size Calculator
Bing, Microsoft’s search engine, has finally added a full size scientific calculator to their search results. Daniel Rubino from WP Central first noticed this addition on Friday saying that now when you search for a math answer, not only do you get the answer, but you also get an interactive…
Please visit Search Engine Land for the full article.
Time For SMBs To Tackle – Or Be Tackled By – Online Reviews
So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration. There’s no doubt that online reviews play an increasingly central role in the consumer path to…
Please visit Search Engine Land for the full article.
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Help us find out the State of SEO and get the free report when we are done!
Post from Bas van den Beld on State of Digital
Help us find the State of SEO
SMX West Is Next Week; Get the Pass Right for You, Check Out the Options
Search Engine Land’s SMX West conference begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and…
Please visit Search Engine Land for the full article.
8 Content Marketing Lessons From Improv
Yes, it’s true! The foundational techniques of improvisation can be transferred off the stage and into the office to improve content development efforts. Here are eight lessons from improv that you can apply right now to support your marketing.
Top 5 Must Haves on a Small PPC Campaign Budget
Managing AdWords campaigns well is time consuming, but here is a list of things you should do even on a small budget. Eliminate ineffective keywords and ad groups This tactic helps to achieve 3 things at the same time: decrease costs lower cost per conversion increase conversion rate. To manage ineffective keywords properly you need […]
Post from Polly Pospelova on State of Digital
Top 5 Must Haves on a Small PPC Campaign Budget