How Do You Stack Up Against Top Brands on Twitter? [Study]
Social analytics company Simply Measured analyzed 200 companies, both big and small, to see what they were up to on Twitter, including looking at average follower size, quarterly growth, and engagement levels. Here are some top findings.
Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It
By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Any visits from Yahoo done via search will appear as if someone ca…
Matt Cutts Says ‘Stop’ Guest Blogging for SEO: Here’s Everything You Need to Know
Google’s Matt Cutts, in a personal blog post, declared that “guest blogging is done” as an SEO tactic, setting off a firestorm. Here’s a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging.
Google Now Changing The Top Search Filters Based On Query
Google is now dynamically changing the top search menu/filters based on the search query entered by the searcher. So now, what options you see at the top might differ or be in a different order based on the query you enter into Google’s search box. A Google spokesperson told us this based on…
Please visit Search Engine Land for the full article.
Study: Display Ads Drive Search Clicks After Two Weeks
Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion. Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads…
Please visit Search Engine Land for the full article.
Pretty Google Alerts Won’t Let Users Switch From HTML To Text Version
For those who subscribe to Google Alerts via email, it is hard to not notice the new formatted HTML emails you get for those alerts. Most …
The New GAIQ EXAM: What You Need to Know
Google released a new version of the GAIQ last Wednesday. If you didn’t hear about it, you’re not alone. There wasn’t any fanfare, no major discussions in the marketing community.
Buyer Beware: 5 Tips For Spotting SEO Charlatans
I have written numerous times on the many myths that abound in SEO. But it seems that no matter how many times I try to bust these myths wide open, they still persist. Perhaps I am fighting an uphill battle here because the world of SEO unfortunately h…
Employees & Your Brand: How to Reduce the Risk of Reputation Nightmares
Do you know what your employees are saying about you and your company online? Do you have a clear social media policy? Do you do any form of training for your employees? Do you know how to respond to a social media crisis? If not, then read on.
The tools we use for our site reviews
In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…
This post first appeared on Yoast. Whoopity Doo!
Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL
Google’s John Mueller announced on the Google Webmaster blog this morning that the Google Webmaster Tools team has updated the crawl errors report to show errors on the final URL of the redirect, as opposed to the origin URL of the redirect. What this means is that Google is now showing the…
Please visit Search Engine Land for the full article.
Are You Using Your B2B Marketing Personas Effectively?
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core inbound marketing dogma. Yet, marketers are admitting that they’re not really…
Please visit Search Engine Land for the full article.
Google Drops Discussions Search Filter & Others
Now when you search Google, the number of search filters have been removed, including the discussions filter. The number of filters or vertical options have been drastically reduced. Here is an example…
Google AdSense Direct – Google Takes 15% Of Your Direct Ad Sales
Initially, Google’s answer to help small publishers do direct ad sales while filling those ad spots with AdSense when the direct ads were not available, was the DoubleClick for Publishers (initially called Google Ad Manager). Truth is…
Google AdWords New Design Live
A few months ago we reported that Google was testing a new AdWords design for the advertiser console. Well, Google announced last night that it is rolling out to everyone now…
Google Webmaster Tools Now Reports Crawl Errors On The Final Redirect URL
John Mueller from Google announced on the Google Webmaster Central blog that they’ve updated the crawl error reports specifically to handle better reporting on redirects.
In the past, Google reported the error observed at the end under of the first UR…
5 Critical Factors for Optimized Mobile PPC Targeting
Consider reviewing these tactics within your mobile campaigns and making some adjustments to improve your results. If you aren’t yet fully invested in mobile PPC, then let these serve as cautionary tale on where there may be some bumps in the road.
iBeacon: Goodbye Showrooming, Hello In-Store Purchase
Apple’s iBeacon, an indoor positioning system that uses the latest version of Bluetooth, holds much promise for mobile advertising and location-based marketing. Here’s how retailers and brands can develop a strategy to benefit from this technology.
Changes in crawl error reporting for redirects
Webmaster level: intermediate-advancedIn the past, we have seen occasional confusion by webmasters regarding how crawl errors on redirecting pages were shown in Webmaster Tools. It’s time to make this a bit clearer and easier to diagnose! While it used…
CROMonitor: Monitor Your Competitors A/B Split and Multivariate Testing
Monitor You Competitors A/B Split and Multivariate Testing with CROMonitor
Post from Ned Poulter on State of Digital
CROMonitor: Monitor Your Competitors A/B Split and Multivariate Testing