Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data

Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their…

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New Bing Ads Location Report Shows Whether Ads Were Triggered By Physical Location Or Location Interest

The Bing Ads team has added a new Geo Location report that offers more detail on the type of targeting methods used in serving your ads. The report is available under the list of Targeting reports via the Bing Ads API and the web UI.  Aptly named, the “Geo location (New version)” report…

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Google Paid “Dealers Nearby” Appears to Have Gone Live

This is old news to some but interesting to me. Last week, while I was in Hungary, Dr. Pete reported on Twitter that Google’s new paid ads that appear in car knowledge graph panels has gone live. It is a dramatic presentation on the desktop. And even more so on mobile. Will Google soon be […]

Founder: OpenStreetMap Already As Good Or Better Than Google Maps

Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based…

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Improving our reviews

We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we’re launching the changes to our review…

This post first appeared on Yoast. Whoopity Doo!

Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth…

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How Many Businesses Have Verified G+ Pages for Local?

While at SIINDA conference, Google was an obvious point of reference and conversation both in the formal sessions and the informal discussions afterwords. One number that was bandied about was the total number of currently verified local business listings worldwide. While I have no way to independently verify the number of 20 million verified listings,  as Google […]

Mary Anning Google Logo Marks Life Of Famous Paleontologist Born Over 200 Years Ago

Google continues its roll to celebrate the women who have shaped our world, with today’s Google logo recognizing one of the world’s leading paleontologist Mary Anning. The animated illustration depicts Anning uncovering dinosaur fossils shaped to resemble the Google logo. Born on this…

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