SearchCap: The Day In Search, November 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google iOS Search App Now Has “OK Google” Voice Activation, New Notifications, Reminders & Cards Google released a new version of its iOS Search…
Please visit Search Engine Land for the full article.
Learn Proven Tactics From The Pros. Attend A SMX Social Media Marketing Workshop
Sharpen your social media marketing skill set by attending one of four pre-conference workshops at SMX Social Media Marketing, November 19 in Las Vegas. Take a deep dive into community management, in-house social media marketing, international social m…
Updated Google iOS Search App Includes Handsfree Activation, New Notifications, Reminders & Cards
Google released a new version of its iOS Search App today, with an extensive list of updates, including new notifications, reminder alerts, cards and a handsfree search activation feature. With the 3.1.0 version of the iOS Search App, iPhone 4s users can say, “Okay Google” or touch the…
Please visit Search Engine Land for the full article.
Google Hotel Finder Goes Mobile
Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the…
Please visit Search Engine Land for the full article.
Marin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a year-over-year performance comparison covering the nine week period beginning the week after the…
Please visit Search Engine Land for the full article.
Wil, Here’s Some Things I Think Are Holding SEER Back (and some things that are making SEER amazing)
Hey gang, Rand from Moz here. As part of the CEO Swap Wil and I recently completed, we both agreed to blog for each others’ sites. In preparation, I conducted a poll over Twitter, and this was the subject people most wanted to hear about. I want to be sensitive to issues that the advice […]
Google Ads: Search Network With Display Select
Google announced yesterday a new campaign type named Search Network With Display Select.
Google said “this new campaign type offers better results on the display network than the old Search & Display Networks campaign type…
Dell’s Google Start Page Dies With iGoogle
A few days ago, iGoogle officially went offline and with that, Dell’s start page for their native browser.
You’ve all seen this page. The moment you turn on a new Dell computer, open up Internet Explorer…
Google Local Maps Spam Invades Knowledge Graph
Linda Buquet, a top contributor in the Google Local forums, posted a thread in the Google Webmaster Help forums complaining about a massive spam attack in Google that started working on August 22, 2013…
AdWords Updates Combined Search And Display Campaign Type: Who Should Use It?
This week, Google introduced a new campaign type called “Search Network with Display Select”. This replaces the former “Search & Display Networks” option. Both enable ads to run on Google search, Google search partners and the Google Display Network (GDN), but Google…
Please visit Search Engine Land for the full article.
5 Facebook Ad Features to Use NOW!
Facebook has made improvements that provide advertisers more control, more organization, and streamlined ad creation. Here are five features you should be using now, how to use them, and how to benefit from these less talked about features.
Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead
On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined…
Please visit Search Engine Land for the full article.
Raymond Loewy, Father Of Industrial Design, Gets Streamlined Google Logo For His 120th Birthday
Today’s Google logo marks the 120th birthday of Raymond Loewy, the Father of Industrial Design. The logo highlights the industrial designer’s work for Pennsylvania Railroad, where he designed a number of locomotives. While Loewy did not design the GG1 locomotive, he did create the…
Please visit Search Engine Land for the full article.
Google Train Doodle For Raymond Loewy
Today on the Google home page is yet another logo celebrating the life on Raymond Loewy on his 120th birthday. Raymond Loewy was a well respected industrial designer who designed some of the most iconic brand logos and designs we still see and recogn…
Google AdWords Tests New “Ad” Label
We covered this on the mobile ad side about two months ago, where Google is testing showing an “ad” label on the AdWords ad…
Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries
Reaching buyers earlier in the purchase cycle has benefits. Done right, buyers will return as they near the end of the purchase funnel. Done consistently, buyers will begin to see your brand as the go-to authority in your industry.
How can you track competitors PPC spend?
Businesses are always keen to know how much their competitors are spending, especially on PPC campaigns. Polly Pospelova looks at a few research options.
Post from Polly Pospelova on State of Digital
How can you track competitors PPC spend?
Get What’s New/What Works at SMX Social Media Marketing – Register Now
With 150 million users and over 40 million photos posted daily, Instagram is the fastest growing social network. Marketers noticed. Brand adoption of Instagram is comparable to Google+ and Pinterest… and gaining on Facebook and Twitter. Attend SMX Social Media Marketing and learn proven tactics for…
Please visit Search Engine Land for the full article.
Facebook Mobile Referrals Up More Than 250% [Study]
New research shows that mobile traffic from Facebook to publisher websites was up 253 percent year-over-year. This data comes on the heels of Facebook’s third-quarter earnings, which showed mobile ads accounted for nearly 50 percent of ad revenue.
18 Tools for Conversion Rate Optimisation
Paddy Moogan has compiled a massive list of 18 tools you can use to optimise conversions and generate more leads and revenue from your website visitors.
Post from Paddy Moogan on State of Digital
18 Tools for Conversion Rate Optimisation