Mastering PPC: Easy Ways to Find Value on Twitter
Twitter has filed for an IPO, which will likely make some early investors and employees very wealthy. You too can profit from Twitter, except more likely as an advertiser rather than an investor. There are four ways to advertise on Twitter. I’ve already dived into the mechanics of these in earlier posts, but to […]
Google Acquires Flutter, Creator of Hand Gesture Recognition Technology
Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures.
SMX Social Media Marketing: Super Early Bird Rates Expire Soon – Register Now!
Master paid, earned, and owned social media. Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-filled sessions and invaluable networking. View the agenda. All Access, Workshop, and Boot Camp passes available. Super Early Bird rates expire next Friday,…
Please visit Search Engine Land for the full article.
Bing Ads Launches Its Own “Express” Program For Local Small Businesses
This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on Google’s AdWords Express program. Businesses can launch a single ad campaign tied to their Bing business listing and geo-target the ad to show in their locality. There…
Please visit Search Engine Land for the full article.
Facebook Graph Search Now Lets You Search for Posts, Status Updates, Check-ins, Comments
Facebook’s Graph Search has been updated to allow people to search in greater depth on Facebook. The new Graph Search allows users to search for not just the usual people and places, but also to search posts, status updates, check-ins, and comments.
Google AdWords Gets Copy And Paste Functionality In The Web UI
AdWords Editor is great for editing and building out campaigns and ad groups, but sometimes it would just be nice to break up an ad group, clone a campaign, or copy keywords on the fly right in the web UI. Now you can. This week, Google added copy and paste functionality to the web UI. […]
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Bing Slams “Freakonomics” Bing It On Challenge Critique
Yesterday we reported on a study appearing on the “Freakonomics” blog that disputed the “Bing It On” claim that people prefer Bing to Google in a blind comparison of search results. Study author Ian Ayers sought to replicate the Bing It On challenge methodology and argued that…
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How Website Security Impacts Search Engine Optimization
One of the SEO services that Randy Ray and I provide for clients is a review of Website security. On a happy Web no one would be trying to exploit loopholes in Internet services but the “commercial” hackers are chasing potentially billions of dollars in revenue and the “state” hackers are trying to dominate the Web. There is nothing you can do to prevent someone from trying to break into your site. You may be able to lock it down so they cannot get in, but their attempts to crack your passwords can still cause problems. I have discussed these issues at length on the SEO Theory Premium Newsletter. When your Website is down or labeled as being infected with malware, that costs you money. Let’s take a look at some of the issues a senior SEO technician should be able to delve into. It would be good experience for less experienced SEO techs to master these skills as soon as possible. Server Exploits There are different types of hackers out there. Some are just counting coup on Websites and though their hacks are annoying and cost you money they don’t leave anything malicious on your server. Of course, you […]
Bing Image Search Adds Pinterest Boards
Bing has announced Pinterest boards can be accessed right from its image search results, Now users can find more interesting content in the image results, and businesses and organizations can have another way for their brand to be found.
How to Put Together a Killer Playlist for Conferences and/or Life
Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg.
How to Put Together a Killer Playlist for Conferences and/or Life
Today’s post comes from Distilled’s own karaoke starlet and chainsaw wielding expert, Lara Petersburg. Lara is responsible for keeping Distilled’s Seattle crew in order and the office looking pimped; she’s also beginning this month’s SearchLove takeover series here on the blog. So, let’s Continue reading »
Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google’s Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin 2.0 was really about “low readability” levels of content on a site.
Demystifying Call Tracking In AdWords
Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…
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Did Google’s Hummingbird Algorithm Hurt Your Site’s Rankings?
Last week, Google told us they pushed out a completely rewritten algorithm named Hummingbird.
They said the new algorithm was released a month or so ago and no one should have noticed it. But as I said, I think we did notice something…
Authorship Now On Google Image Search. Confused?
Last night, I covered at Search Engine Land that Google launched authorship within Google Image Search.
Pierre Far from Google tipped us off at SMX about it and it is true, they launched it and no one knew about it – including me. Yea, even me…
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Google Video Tutorial On Implementation Of Multipile Languages Variations
Internationalizing a site is confusing, let alone the translation details but how do you communicate the language and country-level differentiation details to Google…
Estimated Cross-Device Conversions On Google AdWords
The problem every admits – people search on one device and may very well likely end up converting on a different device. Be it they are searching for a new pair of shoes while on the bus ride home from work and then end up purchasing it when they get …
Your Site Changes Direction, Does Google Follow?
There is an interesting conversion going on at WebmasterWorld of a webmaster who wants to change the vertical his site is in but is failing to convince Google the site has changed directions.
His site is 16 years old and was established as the authori…
SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO…
Please visit Search Engine Land for the full article.
Fast is Fine but Accuracy is Everything
How confident are you that your web tracking is 100% accurate? This posts looks at how to make sure you are confident in the information and some extra tips
Post from Neil Walker on State of Digital
Fast is Fine but Accuracy is Everything