Pinterest Tops 70 Million Users; 30% Pinned, Repinned, or Liked in June [Study]
A new Pinterest study from Semiocast finds that users from the U.S. are far more active than international users. In June, 79 percent of Pinterest users who pinned, repinned, or liked an image or video were from the United States.
Infographic: Kenshoo Global Paid Search Trends, Through Q2 2013
Global ad spend is positive for the fourth quarter in a row, versus the same time the previous year. The same is true for click volume, impressions and clickthrough rates. And EMEA — the Europe, Middle East and Africa region — has the highest cost-per-click rate in the world. These…
Please visit Search Engine Land for the full article.
Chinese Search Engine Qihoo to Buy Sogou for $1.4 Billion?
The Chinese search engine space just got a lot more interesting with Qihoo 360 reportedly purchasing Sohu’s Sogou search engine. This deal would effectively combine the second and third largest search engines in China and pose a challenge to Baidu.
Google Study: Mobile PPC Ads Also Do Not Cannibalize Organic Traffic
Google released a new study as part of its series of analysis aimed at answering the perpetual question of whether PPC ads cannibalize organic traffic. You know the question: “If I’m already ranking, why should I pay for ads if they are just going to steal free clicks from my organic…
Please visit Search Engine Land for the full article.
Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks
Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. In other words, the paid clicks are not replaced by organic clicks when search ads are paused.
List of 29 Sites for Free to use Images
Inc magazine published a list of 29 sites for free images written by Chelsea Blacker from Blue Glass UK.
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Google Likely Penalized TechCrunch
Our story begins yesterday when user GrowMap submitted a story about a change in how Technoraread more
Search By Voice On Google Desktop By Typing
Mike Downes posted a neat Google search trick on Google+ where you can search by voice on Google Desktop without having to click the microphone icon with your mouse. Instead, you press control (on Mac, command)…
Responsive Design & Hiding Links & Google Webmaster Guidelines
A Google Webmaster Help thread has a webmaster who made his site responsive. Meaning, he made his site mobile/smartphone friendly through the responsive design approach. The responsive design approach is Google’s recommendation…
Borderless Google AdSense Ads
A WebmasterWorld has one publisher who is complaining that his Google AdSense ad units no longer show borders on them.
He said these borderless AdSense ads make his “website look bad.” His layout obviously looks better with borders separating out the…
Useful: That Is What Google Wants To Rank
A WebmasterWorld thread has discussion around one word – the word “useful.”
Netmeg said it in a thread and senior member…
Google Continues To Ask Searchers Which Results They Prefer
In December, we reported that Google was asking searchers to help improve Google. Well, those micro surveys to ask searchers which search results they prefer have not gone away.
Kevin Anchi posted on Google+ more screen …
When VLOOKUP Isn’t Enough: 3 Indications Microsoft Access Might Be Useful
A few years ago, Ben wrote a great post about how wonderful Access is for SEO and why you should use it. I want to build on his post to explain how you might go about using Access, if he Continue reading »
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO.
Building An Enterprise-Level Search Marketing Team: Part 1
Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and results achieved, I want to pass this intel on to those tasked with creating a search marketing team f…
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch…
Please visit Search Engine Land for the full article.
How to Use the Google Analytics Frequency & Recency Report
Do you know how many times users come back to your website over time? Have you considered how this information could help you plan your marketing campaigns? It’s time to take a look at the Frequency and Recency Report in Google Analytics!
SEO & Content: The Time is Now for Collaboration! [Data]
Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization’s content perform better in the search results.
Businesses now spend 24% of total marketing budget on paid search
In comparison SEO and social spending were both predicted to increase by 51% of respondents, while 42% said they expect to spend more on display advertising.
Do you expect your budgets to increase or decrease in the next 12 months?
The report, covering search engine optimisation (SEO or natural search), paid search (PPC) and social media marketing, is based on an online survey of more than 500 client-side digital marketers and agencies.
Paid search budget
The report also asks respondents how much they spend on paid search each year.
The results are quite varied – a quarter of respondents (25%) spend less than £10,000 a year on paid search, a figure which has decreased from 30% in 2012. The remaining 75% of respondents spend between £10,000 and £5 million on PPC.
How much do you spend on paid search per year?
As one might expect, Google is the main beneficiary of paid search spending, with two-thirds (65%) of companies having increased their PPC budget with Google this year. This is up from 59% in 2012.
The proportion of businesses increasing their spend with Microsoft/Yahoo has also risen, up from 21% in 2012 to 38% this year.
Similarly, for other search platforms generally, the percentage has increased from 13% in 2012 to 29% this year.
Has your paid search budget for the following search engines increased or decreased this year?
Is Australia That Far Behind in the Digital Market?
Annabel Hodges discusses the current and future state of the Australian digital marketplace, and its comparison to other developed economies.
Post from Annabel Hodges on State of Search
Is Australia That Far Behind in the Digital Market?