JUMP 2013 London
JUMP, now in its fourth year, is a one-day conference for senior marketers looking to join up on and offline data, technologies, campaigns, agencies and creative. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the mix and finding new hybrid strategies that combine on and offline.
JUMP brings together over 1500 digital and offline and marketers who are not just learning to speak the same language, they are their sharing data, insight, strategies and successes.
JUMP is a fast-moving, content-rich symposium packed with exciting new insight from top marketers across every industry wanting to learn about how to join up online and offline.
JUMP is all about more effective marketing across channels…
- Using search marketing to improve TV campaign effectiveness
- Doubling catalogue sales using insights from web analytics
- Driving call centre improvements with web metrics
- Generating media coverage via online buzz (and vice versa)
- Optimising marketing budgets with the right mix
- Leveraging customer insight from all channels
- Driving up ROI
SEO Game Change: Are You Setting the Right Expectations?
In SEO, like sports, there will be wins and losses, stagnation and growth. If you’ve had success with bad SEO practices, then you’ve been playing on borrowed time. Now you need the right expectations about how you look at what constitutes a win.
Maps & Metros: Surviving And Thriving In Local Search
Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…
Please visit Search Engine Land for the full article.
8 Ways to Increase your Search %CTR Today!
If you want to make a start at increasing your CTR – here’s 8 basic steps to glory
Post from Haukur Kristjánsson on State of Search
8 Ways to Increase your Search %CTR Today!
Flash Sale: For the Next Hour you can get 20% off A4U Expo!
A special discount for State of Search readers to go to A4U Expo Amsterdam 2013
Post from Bas van den Beld on State of Search
Flash Sale: For the Next Hour you can get 20% off A4U Expo!
Google’s take on SEO
It is safe to say advances in SEO can be measured on an exponential scale. There are more SEO techniques now than simply bulking up keywords in a page’s copy and exchanging links; the summit has risen higher.
Before the air gets too thin to breathe, it’s important to set our sights on base camp.
…
The post Google’s take on SEO appeared first on DEJAN SEO.
App Store SEO: The Inbound Marketer’s Guide to Mobile
Posted by iseff
The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz…
Google changes its advice *Build quality sites not links*
Barry Schwartz reported on this in Search Engine Land http://searchengineland.com/
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Social media’s role in customer service – big brands clue in
Big companies NEED to use social media as a customer service tool. Social media works best for carrying on a conversation, not for sales, so this isn’t surprising.
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SearchCap: The Day In Search, June 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis Microsoft has released an upda…
Google Settles Stock Split Lawsuit
Google announced its intention to issue Class C stock last year, however the Brockton Retirement Board and shareholder Philip Skidmore sued the firm, claiming that the firm’s co-founders engineered the stock split to keep control of the firm.
Daily Search Forum Recap: June 19, 2013
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Search Engine Roundtable Stories:
Google Search May Be Updating…..
Google Fights U.S. Government Over FISA Order Data
Google has filed a legal challenge to the U.S. government, demanding the right to reveal more information on the data requests it receives. It wants to publish how many FISA requests it receives and users or accounts encompassed within such requests.
Google Officially Launches Local Results Carousel
When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results.
New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place….
Please visit Search Engine Land for the full article.
AOL Jumps to 3rd Place in Online Video Content Ranking
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That’s up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
Google’s Project Loon: It’s Balloon-Powered Internet Access
Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Dubbed Project Loon, the new Google venture aims to liberate those 5 billion or so people on Earth without Internet access.
Yahoo Launches Localworks, a Listing Management Tool for Small Business
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers.
Jobs Market results gets the special treatment in Google
Sometimes it’s the little things you notice, like today, in the UK search results I noticed what I thought was just a Google clustering mess up but sadly it wasn’t. Search in Google.co.uk for seo jobs or even hgv drivers jobs Now in Ripon I’m seeing Indeed take 6 results, but Google is targeting my […]
AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to…
Please visit Search Engine Land for the full article.