Reviews: If it is Good Enough to Do, It’s Good Enough to Do in Excess
File this under: Bosses come up with the worst ideas category or perhaps in the “it felt so good shooting myself in the left foot, let me do it in my right one as well” category. This comment was recently posted on my GOOGLE: REVIEW CONTESTS VIOLATE GUIDELINES article from a Mrs G. Mrs G. (1 […]
Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?
Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google’s Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.
How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google…
Please visit Search Engine Land for the full article.
Fuel Your Content Marketing With PPC Placements
At this point, it’s not really a secret that a content-focused digital strategy is essential. I’m not talking “you must write 300 blog posts a month” type of content. That’s old school. You need to craft content that your audience will consume, and better yet, distribute. However, this begs the question that you already know […]
Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta
After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price…
Please visit Search Engine Land for the full article.
Google Takes Action Against Greek Link Networks
Google is continuing their fight against link networks internationally. Google’s Matt Cutts recently confirmed via Twitter that Greece was the latest country targeted for link network related penalties (reportedly networks run by SEO agencies).
The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google. He shares his most valuable lessons learned.
Post from Guestpost on State of Digital
The 3 Habits of Highly Effective Online Marketers – What you can learn from Google #SMX Munich
New AdWords For Video Reporting Now Rolling Out In Google Analytics
Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics…
Link-Building Webcast This Thursday
This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building….
Please visit Search Engine Land for the full article.
How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex
Chegg, a company focused on connecting college students to resources, has a seasonal business. Here’s how the brand used Twitter’s promoted tweets advertising, the “polar vortex” and free shipping for a slam-dunk back-to-school marketing campaign.
Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
Yesterday, Matt Cutts, Google’s head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow…
Please visit Search Engine Land for the full article.
Growing Your Career with Digital Marketing
Are you prepared for digital marketing as it is now and will be in the future? Kate Morris looks into what you need to know to make a career in Digtal Marketing.
Post from Kate Morris on State of Digital
Growing Your Career with Digital Marketing
Putting the Spotlight on our Speakers!
As our industry has grown and developed a need for greater knowledge and understanding beyond the world of search, so too have our conferences. We’ve grown up, we’re no longer just hearing from search marketing experts.
How Google goes from a Search Engine to a real Answer machine #SMX Munich
Marcus showed the SMX audience his presentation “Google as an answer machine” in which he explains the changing Google.
Post from Guestpost on State of Digital
How Google goes from a Search Engine to a real Answer machine #SMX Munich
Google Does Your Geometry Homework
Google officially announced on Google+ that Google can now solve your geometry homework.
Google said…
Google Now Supports All Sub-Types Of Organizational Schema
Google has quietly added a line to the rich snippets – organizational help document saying they now support “any of its sub-types.”
Here is the new line added to the document:
In addition to the schema.org/Organization type, Google supports any of it…
Google’s Matt Cutts: Don’t Delete Old Disavow Files Before Uploading New Ones
Yesterday, Matt Cutts, Google’s head spam fighter…
A Google Manual Action We Should Worry About & Learn From
There is this big discussion going on at Inbound.org on a penalty Doc Sheldon, a respected SEO in our community, complained about.
In short, he received a manual action on his site for outbound links that sell PageRank or participate in link scheme…
Did Google Do An Algorithm Update Yesterday?
We’ve been noticing a steady and consistent level of chatter in the forums and social networks from webmasters and SEOs around Google’s search results fluctuations…
5 Steps to Execute a Site Redesign Without Compromising SEO
Whether your website is outdated, isn’t mobile-friendly, or you just know it’s time for a redesign, you can follow these steps to successfully redesign your website without compromising SEO efforts, and actually strengthen your SEO strategy.