How to develop ROI-driven Inbound Marketing Campaigns
Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.
This marketing practice involves a series of data-driven key initiatives. But the one key component that make…
How to Choose Trustworthy WordPress Themes & Plugins
How can you safeguard against poorly developed themes and plugins? There are a few telltale signs. Here are some ways you can identify trustworthy themes and plugins so you can be rest assured the code is of good quality and, more importantly, safe.
What Should I Tweet? Tips for Corporate Twitter Accounts
So you’ve been handed the keys to corporate Twitter account, but now what? What should you tweet about?
Post from Hannah Smith on State of Search
What Should I Tweet? Tips for Corporate Twitter Accounts
Bing Offers Schools a Safe, Advertising-Free Search Experience
Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program is open to U.S. K-12 schools, providing a tailor-made search experience that removes all advertising from search results and filters out adult content.
Opinion: Search Engines Not Responsible for Deleting Personal Data From Index
Google and other search engines don’t have to delete sensitive personal information from their indexes because they aren’t subject to privacy requirements under existing European data protection law, according to one advocate general.
Google Carousel for Local Search: what will be the fall out for organic clicks + sites like Yelp?
I think this article makes a great observation:
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The International SEO Checklist
Posted by Aleyda Solis
In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called “International SEO and the Future of your ROI.” Before I do, I wanted to compile a checklist of the most fundamental aspects to consider when developing an international SEO process — something to which we can quickly refer that can facilitate our everyday work, and something that would also be easy to digest for our clients at some point.
As a result, I’ve created this International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site:

I’ve also uploaded a higher resolution version of the checklist image, in case you want to download and print it.
I hope the checklist is useful, and if you’re looking to learn more about international SEO or ask me anything about it, I look forward to seeing you at MozCon! If for some reason you’re not going to MozCon and have a question, please let me know in the comments. :)
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So which links should I really Disavow?
There’s a very interesting thread over at WebmasterWorld discussing what links one should really disavow / remove?
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Only 6% Of Top 100 Fortune 500 Companies Have Sites That Comply With Google’s Mobile Requirements
Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot…
Please visit Search Engine Land for the full article.
Antoni Gaudí Google Doodle Showcases Architect’s Revered Works
A Google Doodle today honors a historical figure in global architecture, Antoni Gaudí. Many of his structures are revered as some of the most important in architecture, and one in particular continued to be worked on long after his death.
Some of the More Bizarre Local Carousel Results from Google
Google has always been a somewhat “agnostic” resource for local results returning the good with the bad. But when combined with a total waste of good time and Twitter it can produce some interesting results. Dan Liebson noted some “unusual” results that Andrew Shotland and I could not resist pursuing to their (ill)logical conclusion. With […]
SearchCap: The Day In Search, June 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta On the heels of releasing dynamic retargeting for retailers in AdWords, Google has…
Please visit Search Engine Land for the full article.
AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor…
Please visit Search Engine Land for the full article.
Dive Deep! Attend A Marketing Workshop At SMX East in NYC. Register Now & Save!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international mar…
Google Celebrates Gay Pride Month, Supports LGBT Employees
Find out how Google is celebrating gay pride month and the many ways it supports its LGBT employees in the workplace. Plus, how Google products like Google+ Hangouts have become a part of the movement in a very unique way.
FTC Updates Search Engine Ad Disclosure Guildelines After “Decline” In Observance
In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first…
Please visit Search Engine Land for the full article.
Google Kills Tilde Search Operator
One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. Citing low usage, Google has confirmed it has dropped support for the tilde, which would also include synonyms for a keyword in the search results.
Google Update Underway: But For Payday Or Panda?
There appears to be an update underway, one that will be rolling out over a “multi-week” timeframe according to Google’s head of search spam, Matt Cutts. The update was announced by Matt on Twitter in response to a question about why some of the search results look spammy. Matt…
Please visit Search Engine Land for the full article.
SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the s…
SEO Community Joins Together To Honor Parents Of SEO Consultant Michael Cottam
In a horrific sequence of events, Oregon SEO consultant Michael Cottam lost both of his parents on the evening of June 16, 2013 near Myrtle Point, Oregon when Renae and Lola Cottam were murdered in their home before their house was set on fire by the s…