Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…
Please visit Search Engine Land for the full article.
Twitter Offers Free Analytics For All Users
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.
Actionable Analytics: Live from #SMXAdvanced
Kate Morris covers the Actionable Analytics session at SMX Advanced in Seattle.
Post from Kate Morris on State of Search
Actionable Analytics: Live from #SMXAdvanced
Building links and leads: How co-marketing can work for you
I got to know Liz when we ran a joint webinar with Hubspot a few months ago. Unlike some other efforts we’d made to do joint marketing with different companies, this one went super well. With this in mind, we Continue reading »
Jeffrey Hayzlett: Here’s How to Be an Agent for Change #SESTO
Best-selling author and marketer Jeffrey Hayzlett says Businesses need clock changers. People who are change agents. People who don’t mind making mistakes in order to offer solutions, instead of just complaining about problems.
Ways To Boost Your Google Adwords CTR
Wendy Kam Marcy shares 6 Fast & Easy Ways To Boost Your Adwords CTR.
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Matt Cutts: Google Panda Updated Monthly But Slowly Rolled Out
Back in March, Google said they will stop confirming Panda updates because they are now more baked into the index and algorithm. Well, at SMX Advanced, Matt Cutts of Google announced it is still roughly updated monthly but these updates are rolled ou…
Google Panda Rolls Out Monthly but Google Cushion the Blow With Slower Release
Google are continuing their fight to clean up their search engine results and with the introduction of two algorithmic updates, Google Panda and Google Penguin, it seems that they have really taken a step closer to showing that they mean business. Both…
Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
Please visit Search Engine Land for the full article.
Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…
SEO Into 2014: The Irreversible Changes in Google’s Products
Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty?
Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
Please visit Search Engine Land for the full article.
Shortterm-ism – the Biggest Barrier to SEO
Google is taking link spam seriously – and if a recent tweet from Matt Cutts is anything to go by, updates such as Penguin are going to become better and better.
Post from Peter Young on State of Search
Shortterm-ism – the Biggest Barrier to SEO
Google Disables AdSense Serving From AdSense Veteran
A WebmasterWorld thread has a nine-year old AdSense publisher claiming he was penalized by Google AdSense for user generated content and without proper notification…
Easier Content Removal From Google’s Search Results
One of the most common complaints I see in the Google forums is how does one remove content from Google’s search results…
Google: Target Last Minute Father’s Day Gift Shoppers With AdWords
Google’s Zee posted a thread offering an AdWords tip or two for the Father’s Day season. As you may know…
Google: Our AdWords Ads Wouldn’t Trigger Page Layout Penalty
In January 2012, Google announced the page layout penalty and then updated it in October 2012, it basically sets to penalize sites with too many ads, too much in the way of your organic content…
Google Makes It Even Harder to Estimate Missing iOS 6 Organic Search Data
Applying PPC data has been key in accurately estimating the impact of missing iOS 6 organic traffic data. Unfortunately, Google now is returning trackable referral information for PPC only, skewing the ability to accurately apply this information.
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few key takeaways for how to create engaging ad titles and descriptions that boost your click-through rate.
Off-Page SEO in 2013 and beyond
A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.
These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.
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