New Google Maps Comes Out Of Preview Today
Roughly last May at Google’s “I/O” developer conference the company introduced an updated version of its desktop Maps experience. Since that time it has been in “preview,” allowing users to go back and forth between the “classic” and new versions. Today…
Please visit Search Engine Land for the full article.
Google’s Matt Cutts: Backlink Relevancy Is A Big Win In Terms Of Search Quality
In today’s video from Matt Cutts, Google’s head of search spam reaffirms the significance of backlinks. The video is in response to the following question: Does the big G have a version of the search engine that totally excludes any backlink relevancy? I’m wondering what search…
Please visit Search Engine Land for the full article.
Facebook Ad Fraud: How Can Advertisers Combat Paid Likes?
After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent engagement. Now what? If your want legitimate likes, here are some things you can do.
WordPress.Com’s Infinite Scroll Hell
Ask any SEO if you should put a Website on a free hosting domain like Blogger or WordPress.com and the majority will tell you not to do that. Of course, over two-thirds of all Websites (including many professional/commercial sites) are…
Google Shopping Campaigns Are Now Live — How To Get Started
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords…
Please visit Search Engine Land for the full article.
Why a Business Should Always Add Photos to their Google Plus Page for Local
Todd Mintz highlighted this search result a few days ago on Google Plus. It so clearly illustrates why a business should take the time to fill out every aspect of their Google Plus Local profile, add at least one post AND add some photos of their choosing. If you don’t the borg’s machine will vacuum up […]
Wanted: Session Ideas For SMX Advanced
We’re looking for great session ideas for SMX Advanced. This time, we’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 4 speakers. We’re not looking for solo…
Please visit Search Engine Land for the full article.
The January 2014 Google Analytics Recap
Here’s your summary of what happened over at Google Analytics in January, and why it should matter to you. Improving Remarketing with Google Analytics: A UI Refresh and List Importing Thursday, January 30, 2014 The gist: Remember last year when GA segmentation got an upgrade? Well, this feature has now been paired up with the […]
Why Duplicate Business Listings Are Like The Walking Dead
In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you …
A Beginner’s Guide to TV Advertising
In the middle of last year, I began the research that would ultimately lead to me giving a presentation at “Distilledathon” (our company conference) about my vision for the future of marketing.
Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results
If you aren’t upping your content game in a big way this year, you’re going to struggle. With big brands going all-in with content marketing, the competition has never been fiercer. Stand out from the noise with these techniques that get results.
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon
Krystian recaps the the PPC analytics session of Day 3 SES London. Yehoshua Coren and Sam Noble talk about connecting reporting abilities of AdWords and Analytics to gain a fuller view of campaigns and traffic.
Post from Guestpost on State of Digital
SES London Day 2 – Paid Search Analytics and Multi Touch Attribution Analysis #SESLon
Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he posits that everything Bing has done in the past to grab market share is not working, partly because people are so used to using Google that any hope of…
Please visit Search Engine Land for the full article.
Google AdSense Testing Extremely Wide Arrows
Google recently changed the format for the arrows on AdSense ads to be a thin arrow on a block background color. Google is constantly messing with the AdSense design in order to keep click-through-rates higher on those ads.
The next test being report…
The Guardian Switched Domains, So Can You
The Guardian, a huge UK newspaper, posted a story named How the Guardian successfully moved domain to www.theguardian.com.
Yes, The Guardian migrated content from www.guardian.co.uk, m.guardian.co.uk or www.guardiannews.com to one domain name…
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Raspberry Pi Tells Link Spammer To Stick It Up Their…
Raspberry Pi is loved by computer geeks all around the world, every programming office should have at least one lying around, if not, it is a bad sign. That being said, Raspberry Pi on Twitter slammed an SEO for crying about link spam…
Signs Of More Google Algorithm Updates Early This Week
We reported about a possible Google update around February 13th and I do believe there was something rather large on that date – but now there is more chatter about a possible update early this week…
Google PLA Shopping Campaigns Open to All Advertisers
All online merchants now have access to Shopping campaigns, Google’s Product Listing Ads program, which has been in beta since October. Shopping campaigns allow advertisers to see more product data within AdWords, among other structural changes.
OpenLinkProfiler.org – A Free Backlink Analysis Tool
A detailed review of OpenLinkProfiler.org, a free backlink analysis tool. Exploring all of the features and functionality and providing an expert review.
Post from Ned Poulter on State of Digital
OpenLinkProfiler.org – A Free Backlink Analysis Tool
Local Search – Bigger than you think
Last Wednesday (12th February 2014) I had the opportunity to talk at one of the last SES events (before it becomes Clickz Live) in London on Local Search with Gregg Stewart. In the talk I discussed the growing influence of local, with 1 in 3 searches now classified as having local intent – up from […]