10 Reasons that the Google Knowledge Graph Sucks More than the Local Graph
The Knowledge Panel sucks much more than Google Local these days. Its like “Déjà vue all over again” (for those Googlers and other readers too young to know the reference go here). With the Knowledge Graph, like local, Google is attempting to reflect real information about the real world in their search results and, like […]
Ryanair trumps EasyJet and BA for traffic, but fails at user engagement
In fact in June this year Ryanair’s site received more traffic that British Airways and EasyJet combined.
British Airways and EasyJet show a more stable line throughout the year, with a more consistent flow of web visitors, however Ryanair’s lowest traffic point (December) is still bigger than EasyJet’s busiest period in July.
User engagement
However traffic stats aren’t everything, as we know all to well on the Econsultancy blog.
SimilarWeb also looked at the average time on site, the average number of page views and the bounce rate for the three airlines.
It found that Ryanair had the shortest average time on site at five minutes 18 seconds, compared to nine minutes 17 seconds for EasyJet. The Irish budget airline also had the highest bounce rate at 40.47% compared to 19.97% for EasyJet and 16.32% for British Airways.
Third party referral traffic
Price comparison websites are a massive part of the travel industry and dominate natural search rankings.
Among the sites analysed, BA is the most dependant on comparison sites, with around 10% of its traffic coming from third-party referrals. Half of this traffic comes from four sites: CheapFlights, DealChecker, TravelZoo, and SkyScanner.
For EasyJet and Ryanair, SkyScanner is the number one source of referral traffic, sending them 11% and 12% of the incoming referrals respectively.
See-Think-Do: A Content, Marketing, Measurement Business Framework
The world does not need a new business framework. I get “About 269,000,000 results (0.25 seconds)” for business framework on Google today. But most of the frameworks available to us solve for divisional silos. For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company’s own selfish perspective). […]
See-Think-Do: A Content, Marketing, Measurement Business Framework is a post from: Occam’s Razor by Avinash Kaushik
Instagram Video: How Brands are Using Their 15 Seconds
Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature.
The SEO’s Guide to Building a Great Mobile Site
Posted by Kristina Kledzik
If you’re a regular reader of the Moz blog, chances are you’ve heard about the importance of investing in mobile. You’ve already formed an opinion on whether or not you’d like your employers/clients to build…
Google’s Databoard – Didn’t they say info-graphics are bad?
I’ve been having a play with the Google Databoard http://think.withgoogle.com/databoard/ and it seems to have a lot of potential.
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How SEOs distract themselves
It’s been fun watching hundreds of SEOs picking up and interpreting Googler’s words about guest blogging, making conclusions, inventing flags, ma
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Google Webmaster Tools: An Overview
Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.
Ripoff Report Verified – Talk about taking low to the next level
Notorious Ripoff Report has just launched a new “service” – a $89/m subscription to allow business owners NOT to get published on their site.
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HopStop Bought By Apple For Public Transit Data
Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in…
Please visit Search Engine Land for the full article.
New Google Panda Update Rolling Out Now: What Changes Are Webmasters Seeing?
Despite Google saying they would no longer confirm any rolling Panda updates, they seem to have gone back on that and confirmed that a new Panda began going live on July 18. This update doesn’t seem to have as wide of an impact as previous ones.
Google Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced Campaigns
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched over by the end of this month.
How Many Reviews to Get the Star Treatment? Somewhere Between 4 and 5
Eagle eyed Phil Rozek of Local Visibility pointed out this example of a business with 4 reviews that is showing the new star treatment in the main search result for jewelry boston: I thought that odd as previously it had seemed that 5 reviews was the limit to get the star treatment. Well it is odd. […]
SearchCap: The Day In Search, July 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper In this week’s Search In Pictures, here are the latest images culled from…
Please visit Search Engine Land for the full article.
Best Ways to Exclude Internal Traffic in Google Analytics
Do you know the simplest mistake most companies, agencies, and individuals overlook when it comes to reporting monthly numbers? Have you ever stopped and thought about how many times you visit your clients’ websites in an hour, in a day, in a month? If you aren’t excluding your traffic to your clients’ websites yet, you […]
Love-Hate Relationship? Zagat Brand Gets Increasing Visibility in 5-Star Carousel
I did not notice this before but as the new Local Carousel takes on the 5-Star treatment, it appears that the Zagat brand is taking on a higher profile or at least its Z is. This seems odd to me given Google’s move away from the Zagat rating system and having laid off all of their temporary […]
Korea’s FTC Acquits Google of Antitrust Charges
The Korean FTC stated Google was not demonstrating an unfair advantage by preloading its search engine on Android mobile phones. While this is one small battle won by Google, it still has its hands full with an ongoing antitrust battle in Europe.
Google’s 5-(orange) Stars Spreading Internationally, to Adwords & Rich Snippets
More folks are reporting the visibility of the 5-Star system on the main search results that Google has been rolling out. I am seeing them at work in Chrome on my Mac but not in Safari or Firefox and I am still not seeing them at home. There were also reports of them being seen […]
Bing Autosuggest Expands to Take on Instant Search, Knowledge Graph In One Fell Swoop
Bing initially provided info directly in the search box for a celebrity, politician, athlete or a connection on LinkedIn with a public profile. This has now expanded to include brands, movies, albums, places, software, sport teams, animals, and more.
Video Recap of Weekly Search Buzz :: July 19, 2013
This week’s search video recap is sponsored by EliteFlyers.com and you can win a free t-shirt by watching this video.Google has finally released that softer version of their Panda update…