Google News Adds Sports Scores & Weather To Homepage, Gives Business & Tech Sections Editors Picks

Google News has rolled out three updates, giving users quick access to sports scores and weather forecast from the News homepage, while adding Editors’ Picks content to the Business and Technology sections. The newly added ‘Sports Scores’ content highlights recent sporting event…

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Global Site Infrastructure Plan Essential For Effective SEO & Usability

Targeting the world with a website is a huge opportunity for today’s marketers — but very few businesses start out with that goal. The vast majority target a particular nation first, prove the business model, grow their business’ success, and then consider rolling out globally….

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Friday Talk: Matt Cutts and Duane Forrester

Google’s Matt Cutts and Bing’s Duane Forrester got together on stage at SMX West 2013.

Post from on State of Search
Friday Talk: Matt Cutts and Duane Forrester

Snowden Petition Blocked From Google? Like All Petitions, It Won’t Be When It Gets Enough Signatures

Search for [edward snowden petition] to find the petition filed through the White House’s Petition site, and you’ll see something odd. The petition has no description, because the White House won’t let Google crawl the page. But it’s not a move against Snowden, as some might…

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Bing Updates Deep Links Management While Google Displays Up To Ten Sitelinks

Microsoft Bing announced changes to the way they allow webmasters to manage their “deep links” in the search results, while Google has quietly added up to ten sitelinks for a navigational query. Bing Deep Links Update Vincent Wehren, Senior Program Manager at Bing Webmaster Tools,…

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Measuring The Effect Of Semantic Markup On Your Search Traffic

There’s a lot of buzz these days around the wonderful world of Schema, semantic markup, and rich snippets — much of it centered around the increased click-through rates from SERPs and other amazing SEO benefits such markup provides. But, once you’ve added the markup to your website, how…

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350 Reasons To Subscribe to the SEO Theory Premium Newsletter

Since I launched the SEO Theory Premium Newsletter last year I have published over 60 issues (approximately 1 each week) and over 350 articles (including the articles going out in the next issue). Although I haven’t promoted the newsletter as much as I should, it has done pretty well despite the setback of having the original distribution service (LETTER.LY) close up shop. The original service required you to pay for your subscriptions through Amazon Payments. Now subscribers pay through PayPal (and you do not have to have a PayPal account if you have a standard credit card like a Mastercard or Visa). To date the newsletter has included over 40 Tech Tips articles covering topics like “Managing WordPress Plugins”, “IP Address Mapping”, “Hotel Internet Service Upgrades”, and “Fast Cleanup for Old Web Design” among others. More than 60 detailed SEO questions have been featured in the newsletter as well, dealing with subjects like “How Can I Differentiate My Listings?”, “Examples of Possible User Engagement Signals”, “Does Infinite Scrolling Hurt SEO?”, “Does Google Prefer Deep Content for Questions?”, “How to Reduce Main Navigation on a Large Website”, and “Is It Worthwhile to Update Old Links?”. The questions keep on coming. One […]