Three Tales of PPC Geotargeting Successes
With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]
Google Speaks About Difficult Decisions In Implementing “Vague & Subjective” Right To Be Forgotten
Writing today in the Guardian, Google’s chief legal officer David Drummond spoke to mistakes Google made in removing some links last week under the EU’s new Right To Be Forgotten mandate as well as the difficulties in implementing the law, including naming some criteria where removals…
Please visit Search Engine Land for the full article.
SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic,…
Please visit Search Engine Land for the full article.
Searching Movie Times? Bing Scores 100% For Showtime Results, Google Only 70%
Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her”…
Please visit Search Engine Land for the full article.
MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!
Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your…
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How Local SEO Automation Delivers Results for Multi-Location Businesses – July 15 Webcast
Digital Marketing Depot presents “How Local SEO Automation Delivers Results for Multi-Location Businesses” this Tuesday, July 15 at 1 PM EDT. Bill Connard of Rio SEO will discuss the planning, execution, measurement and ongoing optimization needed for effective local SEO. We’ll…
Please visit Search Engine Land for the full article.
YP’s “Mybook” Makes Local Search More Social
Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have…
Please visit Search Engine Land for the full article.
How Axl Rose Ended Up Commenting on Our Creative Piece
When the Guns N’ Roses singer weighed in on the debate around one of our recent creative pieces, we knew we’d made it. Following the success of The Vocal Ranges of the World’s Greatest Singers, we’d like to share a bit about how we got there.
10 Ways To Use Social Media To Increase Your Leads
Stephanie discusses 10 ways to increase leads through Social Media!
Post from Stephanie Frasco on State of Digital
10 Ways To Use Social Media To Increase Your Leads
Should You Gate Content? The SEO Implications
Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this…
Please visit Search Engine Land for the full article.
SEER Interns: Instagram Takeover
SEER’s blog is loaded with tutorials, tips, and hints to help fuel a SEO campaign, power PPC efforts, and build metrics using Data Analytics. Although SEER’s team has a plethora of online marketing knowledge – SEER also has another amazing asset: a company dynamic bursting with creative and multi-faceted individuals. To share the behind the […]
How to Implement an Engaging Content Marketing Plan for the Finance Industry
How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn’t have to be that way. Here’s how to create engaging content surrounding the financial industry.
4 Ways to Maximize Agency Relationships
Generating positive returns and getting things done should be motivation for brands and agencies. Ensuring this happens involves effort from both sides. Sometimes a little relationship maintenance is needed to take things to the next level.
Google Maps UFO Pegman Makes An Appearance Again
Google Maps posted on their Google+ page that yesterday was the 67th anniversary of the Roswell UFO incident. To celebrate, they linked to area 51 on Google Maps.
Yes…
Marcia, An Old SEO Forum Personality, Passes
Marcia, a personality many of you may remember from the various forums, including WebmasterWorld and many other SEO forums, has passed away earlier this week…
Google Webmaster Blog Redesigned
Google has redesigned the Google Webmaster Central Blog yesterday to give it an updated and cleaner look and make it work better on mobile devices.
Here is the old version:
Here is the new version:
Sadly…
Google Site Command Showing Review Snippets Only?
Irving Weiss, the SEO lead at Vitals.com, shared a thread with me on Moz that in some cases, Google is only showing the reviews rich snippets when the query is a site command.
Here is an example…
Google Updates Quality Rating Guidelines – EAT
Jennifer Slegg reports that Google has completely revamped the Google Quality Rating Guidelines, which is used for Google contractors to manually review search results and send that feedback to Google’s team to improve the overall algorithm…
Influential Twitter Accounts Indexed More in Google [Research]
Stone Temple Consulting released findings of research today that showed indexation of Twitter pages was low in Google search results overall, but that influential Twitter accounts with specific types of tweets were indexed more.
Setting A Local Fallback for jQuery Served via CDN
The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the […]
The post Setting A Local Fallback for jQuery Served via CDN appeared first on Builtvisible – A Creative Digital Agency.