Google AdWords Dynamic Remarketing Launches For Merchants
Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those in the travel and education sectors, but Google does plan to expand later this year.
Antoni Gaudà Gets A Google Logo
Antoni Gaudí, a Spanish architect born in Reus, in the Catalonia region of Spain, was remembered by Google on his 161st birthday.
He was born on June 25, 1852 and died at the age of 73 on June 10…
Google Logo Celebrates 161st Birthday Of Spanish Architect Antoni Gaudi
Today’s Google homepage is dedicated to Spanish architect Antoni Gaudi, the leader of Catalan Modernism. Born in 1852, Gaudi’s hometown in Catalonia, Spain is rumored to be Reus or Riudoms. An artist of many trades, including ceramics, stained glass, wrought ironwork forging and…
Please visit Search Engine Land for the full article.
Google Confirm New Update Ready – Will Take Until After 4th July To Complete
With Google consistently bringing new and ‘improved’ alterations to their algorithm in the form of various updates it seems that their fight to clean up the web is still very much in the early stages following reports that revealed that a car insurance website was able to generate over 1,000 referring domains in a very […]
Thought Google Analytics was all about SEO? Think again.
Within his recent LinkLove presentation, Will Critchlow talked about this idea of becoming a ‘full stack marketer’ and it’s an idea that resonates here at Distilled and the kind of direction we are working towards as a company. When it Continue reading »
Social Media Optimization with WordPress SEO by Yoast
Our WordPress SEO plugin handles optimization of your WordPress site for search engines and we dare say it does a very good job of it. Most of that is technical optimization, like our XML sitemap functionality and aids in content optimization, like your page analysis function. But there’s more to SEO than that. You need…
Social Media Optimization with WordPress SEO by Yoast is a post by Joost de Valk on Yoast – Tweaking Websites.
A good WordPress blog needs good hosting, you don’t want your blog to be slow, or, even worse, down, do you? Check out my thoughts on WordPress hosting!
Google Kills ~Tilde Search Function
As I reported at Search Engine Land via Google Operating System – Google has decommissioned the tilde (i.e. ~) search operator from working.
Google’s Dan Russell, a Search Research Scientist…
Notice: Google Places Users, Do Not Edit Those New Categories
Jade Wang from Google’s local business team announced in a Google Business Help thread that if you see new categories in your business listings, please refrain from updating them…
Google AdWords Keyword Tool Redirecting Advertisers To Planner Tool
Frederic Chanut shared on Google+ an interesting Google AdWords bug with the keyword tool.
Some are reporting that when you login to your AdWords account and click on the tools drop down and select the keyword tool…
Google AdWords Report Shows How Your Campaigns Change With “Top Movers”
Google announced a new reporting tool to see how your campaigns are moving in terms of changes to your budgets and clicks.
In addition, when possible, Google will try to explain why the change happened. At least…
Google’s Matt Cutts: Multi-Week Update Rolling Out
For the past week or so, I’ve been seeing a lot of chatter around a Google updating happening. The thing is…
The Problem With Identifying Problem Links
Since the last Penguin update, there has been a lot of chatter about examining your link profile in order to identify bad links. Whether you’ve been hit by that update or your site remains unscathed (for now), the potential danger of “unnatural” links is top of mind. Many people…
Please visit Search Engine Land for the full article.
How to Make Your Keywords Fit Your Marketing Messaging
There’s so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.
The Lost Art Of Social Sharing Buttons
Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many website owners agree that sharing buttons are a good thing, not everyone agrees on how to implement them…
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanc…
Do the PPC Engines Reward the Right Behaviors?
Google and Bing both reward for A while hoping for B. That is, both search engines claim to provide simplified account management, while putting PPC advertisers in no-win situations, especially when it comes to quality score and enhanced campaigns.
Social Video – Top Micro Video Apps & Cinemagraphs
Micro vlogging is a hot topic. What are the best tools & apps for making short snappy videos? Jackie Hole explores.
Post from Jackie Hole on State of Search
Social Video – Top Micro Video Apps & Cinemagraphs
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and high-intent traffic. Here’s a process for picking and prioritizing linkable asset development.
Google’s Local Carousel – Trapped in Google’s World?
The new Local Carousel is certainly going to change user behaviors. Exactly how is still to be determined. To some extent whether ads do better or organic does better depends on what users see in any given “industry + geo” search. It also depends on how they respond to the (thinly?) populated knowledge panels or […]
5 Considerations for Successful International PPC Campaigns
Using paid search to drive international growth can be very effective – when its done well. Here are 5 PPC tips for the international search marketer.
Post from Gemma Birch on State of Search
5 Considerations for Successful International PPC Campaigns