VIDEO + SLIDESHOW: Managing Search, Managing Change
About the only constant in the life of a search marketer is change. Changing algorithms, changing products and features, new online marketing channels… but there are other important changes that are vital to manage, such as developing new sites and acquisitions, handling corporate…
Please visit Search Engine Land for the full article.
gShift Gives Marketers Additional Ways to Track Content Performance
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics o
Move Over TrustRank, Make Room for Trust Buttons
Years ago, I started referring to search results as recommendations, seeing how they’ve been starting to look more and more like that part of a page at Amazon that says “people who viewed this book also looked at these books.” When someone searches at a search engine, one of the things they look for in […]
The post Move Over TrustRank, Make Room for Trust Buttons appeared first on SEO by the Sea.
Google Search for Android: “OK, Google” and Audio History
Google Search 3.5.14 has added a number of enhancements. Among them are the voice search feature “OK,Google” and Audio History.
Breaking the Bad Habit of Robotic Emails
I come from a background that consists of customer service, sales, and social media marketing. Needless to say I naturally love talking to people. But when I joined the world of SEO a little over 2 years ago I found myself suddenly forgetting all that I knew about connecting with a human being. So for […]
The post Breaking the Bad Habit of Robotic Emails appeared first on Builtvisible – A Creative Digital Agency.
Be careful where you put your World Cup Vines
ESPN orders Social Media users who posts footage of World Cup goals to take them down.
Post from Bas van den Beld on State of Digital
Be careful where you put your World Cup Vines
Survey: Mobile Dominates Vacation Search Queries
Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data (n=1,000). The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior…
Please visit Search Engine Land for the full article.
Taking to the stage at SearchLove San Diego and London…
After spending over 6 months working hard to bring the smartest minds in the industry to the SearchLove stage, without further ado, I bring you the incredible speaker lineups for San Diego (11/12th September) and London (27/28th October).
Report: Apple Accelerating Crowdsourced Maps Improvements
According to a couple of reports (Reddit and MacRumors) Apple has stepped up the pace of map-data corrections and improvements. The MacRumors report, from a couple of weeks ago, says that changes are being implemented weekly. The Reddit thread says they’re happening nightly — at 3 am…
Please visit Search Engine Land for the full article.
A Glimpse Into The Future Of Search
In the process of working on the upcoming third edition of The Art of SEO, I had the pleasure of discussing the Future of Search with Ramez Naam. Ramez is a futurist, a best-selling author (check out his science fiction novels Nexus and Crux and his newest nonfiction book, The Infinite Resource:…
Please visit Search Engine Land for the full article.
Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in combined back-to…
Google Notifying Publishers For Right To Be Forgotten Removals
Now that Google has been removing results from the European versions of Google in response to the EU’s Right To Be Forgotten requirements, many webmasters are now receiving notifications of these removals. Last night, around 10pm EST, I received a notification for a site I have verified…
Please visit Search Engine Land for the full article.
Learn How to Recognize CPC Creep and What You Can Do About It
There are many things that can cause CPC to creep up. Once you understand whether you have a CPC creep issue, you can reverse the trend with some of these strategic changes.
Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts
Bing Ads has taken another step toward supporting larger accounts. Yesterday the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, …
Got To Be A Bug: Google Shopping Ads With Blue Highlights
Aaron Dicks shared with me on Twitter a weird display for the Google Product Listing Ads/Shopping ads (or whatever they are called now). The ads show as they normally do but the product titles are highlighted in this dark blue color…
Google Webmaster Tools Now Notifying Webmasters Of Right To Be Forgotten Removals
Google Webmaster Tools began sending out notices to webmasters who had their content removed from the European versions of Google over the Right To Be Forgotten law in the European Union…
Google Structured Data Testing Tool Also Drops Authorship Image
Last week, we reported that Google dropped the authorship image from the search results for good. But we also documented how the Google Structured Data Testing Tool still showed the old format…
Google May Trust Links Less After They Are Modified
Pedro Dias, a former Google employee who worked on the Search Quality and Webspam team for years, said on Twitter that Google is less likely to trust a link after it is modified…
Content Creators Ranking Checklist: How Quality Scores Influence
Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.