Link building 2012 style – Making friends with the Penguin
Since Panda and Penguin first exploded into the SEO scene earlier this year, the SEO scene has been abuzz with how to best deal with the array of new challenges that Google have thrown our way. I have been surprised at just some of the people that have…
Listening to the Search Engines – the Key to SEO
We all know that SEO is a changeable industry – you always have to stay on your toes and be aware of the most up-to-date trends and advice. Search marketers spend a surprisingly significant amount of their day checking sites such as this one for the latest information – there aren’t many industries where your […]
Has Google’s market share changed significantly in the last two years
When I last did one of these comparisons back at the height of the initial Bing advertising blitz it was interesting to note the limited impact the advertising had had in terms of impact in search volume queries. At that time, Google owned about 92.61%…
No, This Site Will Not Exchange Links
After the umptieth email from less-than-apt linkbuilders asking if I would like to exchange links, I need to vent. These days, too many people call themselves SEOs. Technically, majority of them would be really called linkbuilders – but they are …
Dogpile creating a bit of a stink
Its strange seeing the fallout of many of the updates, however my colleague here at Mediacom Ryan Mckay noticed a significant increase in the volume of Dogpile (who you may ask) results coming back in the organic SERPS. For those that remember Dogpile,…
Scrapebox/Hrefer Ruby Alternative in 5 Minutes
A huge part of a linkbuilding campaign’s success, regardless of the hat color and the kind of links being built, is a proper selection of resources. You come up with your platform footprints or whatever other qualifiers, you come up …
New Compare Ads now out in the wild
Following on from yesterdays post about Google launching new comparison ads in the UK and the US, we have finally seen the ads now out in the wild The terms seem to trigger on quite specific terms at the moment such as – Compare credit cards – Compare …
Is Google about to shake up the finance marketplace?
Google may well have truly thrown the gauntlet down to the big finance aggregators with the launch of new financial comparison units on a number of finance related terms. The comparison ad concept themselves is nothing new, however rumour is rife that …