Google Ads AI Generated Reports BETA
Google Ads is beta testing its new AI tools to generate reports by asking Google for the report you want. You enter a prompt, or just a normal English request, and Google Ads will generate a report based on your request.
Google Lens Serving Outage Yesterday
Google Lens stopped working for all users for a short period of time yesterday morning (NY time). Google confirmed the issue at 9:46am ET on Thursday, December 12th and then within the hour, they mitigated the issue.
Google: Campaign-Level Negative Keywords For Performance Max In Beta
Ginny Marvin, Google’s Ads Liaison, confirmed that campaign-level negative keywords are now in beta for Performance Max campaigns in Google Ads. She added that this will expand in 2025 to more accounts.
Google Completes DMA Hotel Tests In Search
Several weeks ago, Google announced it would test changes to the search results for hotels in order to see how the Digital Markets Act (DMA) in Europe would impact hotels. Well, that test is wrapped and the results were not good for hotels, says Google.
Search Central Live Kuala Lumpur and Taipei 2024: Recap
The Search Central Live events in Kuala Lumpur and Taipei were nothing short of amazing, in large
thanks to the over 600 people who attended the events! We were thrilled to see the level of
enthusiasm and engagement from…
2025 SEO Predictions: Competing Locally in a National Market
What We’re Seeing Recent developments in the Search Engine Results Pages highlight a shift in Google’s approach to prioritising geographically relevant content over broader, national-level information. Insights from the recent Google leak r…
Daily Search Forum Recap: December 12, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing using Gemini 2.0 to power AI Overviews. Apple released Apple Intelligence upgrades…
Google Is Testing Gemini 2.0 Powered AI Overviews In Search
Google announced its “new AI model” named Gemini 2.0 and with that confirmed Google has begun testing using Gemini 2.0 to power AI Overviews in Google Search. Sundar Pichai, Google’s CEO, said the improved AI Overviews can “tackle more complex topics a…
Google Ads Testing Video Assets For Search Campaigns?
Google Ads is testing a new asset type named video. It seems Google may be testing allowing advertisers to add video assets to their search ads and other Google Ads campaigns.
Apple Visual Intelligence Is Out With ChatGPT & Google Integration
Apple released a ton of new Apple Intelligence features yesterday, including what I’ve been waiting to play with – Apple Visual Intelligence. It seems, at least for now, that Apple Visual Intelligence works with ChatGPT and Google Search but I was not…
Official: Bing Search Drops Cache Link
After months of testing, and after Google was the first to make this move, Bing has dropped support for its cache operator and the cache link in Bing Search. Bing wrote on X, “This week, we’ve removed cache links from Bing search results.”
Google Tests Sitelinks With Arrow Down To Show More
We’ve seen our share of Sitelinks tests in Google Search. Including a number of variations around expandable sitelinks. But here is a version where you can click an arrow down to expand and show more sitelinks.
An improved way to view your recent performance data in Search Console
To better help you monitor the recent performance of your content, we’re launching the ’24 hours’
view to the SC performance reports and improving the freshness of the data. We’re rolling out
these changes to all properties gradually…
5 tips on how to create good seasonal content
It’s the festive season! Or it’s nearly Valentine’s Day, or the start of summer, or… You get the drift. People love to celebrate, which is why seasonal content tends to do well during those periods. So, should you put effort into creating content for the holidays? We think so! But you should be smart about […]
The post 5 tips on how to create good seasonal content appeared first on Yoast.
SEO in 2025: Experts reveal key trends and insights
We love to say that SEO is always changing, and 2024 proved that true. There’s hardly been a year more challenging and exciting than that. But as we’re heading into 2025, we’re sure we have not seen the last of it. With everyone banking on AI, search, and the search industry are set for another […]
The post SEO in 2025: Experts reveal key trends and insights appeared first on Yoast.
Site Reputation Abuse: Is Your Website at Risk?
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being pen…
2025 SEO Predictions: Navigating the Content Strategy Shift
What We’re Seeing The 3,000-word “Ultimate Guide” article remains the default approach to informational ranking for many. Increasingly, however, Google and other search engines have been rewarding user-generated, bite-sized content th…
Crawling December: HTTP caching
Allow us to cache, pretty please.
As the internet grew over the years, so did how much Google crawls. While Google’s crawling
infrastructure supports heuristic caching mechanisms, in fact always had, the number of requests
that…
2025 Predictions: The Rise of Brand SEO
What We’re Seeing Recent algorithm updates have increasingly favoured brands that demonstrate both strong brand health and robust offsite authority, reshaping the SEO landscape to prioritise more holistic indicators of brand legitimacy and trust….
24 Best AI Tools for Developers in 2025
Overwhelmed by debugging, tight deadlines, and clunky tools? Discover 24 AI tools to streamline workflows, save time, and boost your productivity in 2025.